First Southern National Bank

UpSWOT is a white-label platform that collaborates with financial institutions to provide small businesses with actionable insights and management tools. The platform aggregates data from various SaaS applications, including accounting, payroll, e-commerce, and marketing, allowing users to gain a comprehensive understanding of their financial health through predictive analytics and interactive dashboards. By delivering accurate cash flow forecasts and business valuations, UpSWOT empowers small and medium-sized enterprises to make informed decisions. Additionally, the platform fosters stronger client relationships for financial institutions by sharing meaningful data that enhances engagement and supports business growth.