Mack Capital

Ensighten, Inc. is a technology company specializing in enterprise tag management and website security solutions. Its platform assists marketers in managing analytics and media tracking across various digital channels, facilitating precise control over tags based on visitor interactions. Ensighten's offerings include a Tag Delivery Network for diverse platforms, Ensighten Activate for customizing digital data, and the Agile Marketing Platform (AMP) to enhance personalized marketing efforts. Additionally, the company is recognized for its cybersecurity capabilities, providing protection against data loss, ad injection, and unauthorized access through its MarSec solution. This platform helps organizations assess privacy risks and comply with global data privacy regulations like CCPA and GDPR. Founded in 2009 and headquartered in Menlo Park, California, with additional offices in the United Kingdom, Ensighten serves some of the largest brands in the world, ensuring both data security and optimized website performance.

Welcome converts shoppers into customers by providing them with real-time product expertise to make the most informed purchasing decisions possible. The company solution enabling retailers and brands to provide expertise, wherever it is, to consumers, wherever they are. They have proven consumers are 2-4X more likely to convert when they have access to timely expertise. Intelligence gathered from across their network and actual conversations can now also impact consumer experience across every touchpoint. Their clients include two of the top five U.S. retailers, as well as iconic brands AT&T, Dyson, Google, HP, LG, Nintendo and Samsung. Welcome received TSIA Vision Award for Best Services Enabler in 2012, Eggie Award for Best Marketing Platform in 2014, and Eggie Award for Best Brand Support Solution in 2016.

Sightly, established in 2006 and headquartered in Del Mar, California, specializes in real-time marketing and intelligence. Its core product, the Brand Mentality™ platform, enables businesses to swiftly and authentically respond to breaking news and media moments across various digital channels, including YouTube, TikTok, and social media platforms. Sightly's platform helps brands maintain their unique perspective and values while optimizing return on investment.

OneSpot, Inc. is a content advertising company based in Austin, Texas, with additional offices in New York, Chicago, and San Francisco. Founded in 2005, it specializes in a content marketing platform that personalizes branded content across various digital channels, including websites, email, mobile, and paid media. The platform leverages machine learning and natural language processing to analyze available content alongside users' behavioral data and contextual signals, delivering tailored brand experiences. This capability allows marketers to enhance brand engagement by providing relevant content that keeps users returning for more. OneSpot's clientele includes major brands such as Nestle, L'Oreal, Unilever, and Under Armour, demonstrating its effectiveness in fostering strong content-based relationships and driving measurable results.

Edgecase is a company based in Austin, Texas, specializing in shopping software that enhances online clothing discovery by mimicking the experience of window shopping. Founded in 2012 and originally known as Compare Metrics, Edgecase offers an Adaptive Experience Platform that features product discovery tools, personalized navigation, and human-driven content curation. This platform allows retailers to provide tailored shopping experiences that adapt to individual customer preferences and styles. By integrating advanced machine learning and merchandising data, Edgecase helps retailers engage with consumers more effectively, ultimately improving user experience and driving revenue. The company serves a range of retailers and operates as a subsidiary of GroupBy Inc., having undergone a name change in August 2014.

Socialware, Inc. is a company based in Austin, Texas, that offers a software-as-a-service (SaaS) platform designed for managing social media within enterprises. Founded in 2008, Socialware provides a range of modules tailored to meet the specific needs of various departments, including risk management, sales, marketing, compliance, and IT. The platform enables organizations to utilize public social networking sites like Facebook, LinkedIn, and Twitter as secure and efficient channels for communication and collaboration. Key features include social media compliance, access control, archiving, publishing, content recommendation, and brand protection. Socialware aims to enhance how companies and their employees engage with clients and partners while ensuring adherence to compliance requirements. As of November 2015, Socialware operates as a subsidiary of Proofpoint, Inc.

PixelFish, Inc. is a provider of video advertising solutions primarily for small and medium-sized businesses (SMBs) and their advertising partners. The company has a platform that allows users to create and optimize the most affordable and effective custom video ads. PixelFish provides online applications, which enable a range of video solutions that meet the varying needs and budgets of SMBs, supported by its global network of more than 2,500 professional videographers. PixelFish provides video ads for Google, Yellowbook and many other search, directory and ad network providers. PixelFish is a privately-held corporation headquartered in Torrance, California, with additional locations in New York and Hyderabad, India.

Socialware, Inc. is a company based in Austin, Texas, that offers a software-as-a-service (SaaS) platform designed for managing social media within enterprises. Founded in 2008, Socialware provides a range of modules tailored to meet the specific needs of various departments, including risk management, sales, marketing, compliance, and IT. The platform enables organizations to utilize public social networking sites like Facebook, LinkedIn, and Twitter as secure and efficient channels for communication and collaboration. Key features include social media compliance, access control, archiving, publishing, content recommendation, and brand protection. Socialware aims to enhance how companies and their employees engage with clients and partners while ensuring adherence to compliance requirements. As of November 2015, Socialware operates as a subsidiary of Proofpoint, Inc.