Customer Imperative

Customer Imperative, LLC specializes in helping B2B software-as-a-service companies enhance their revenue growth and customer retention. Founded in 2017 and based in Charleston, South Carolina, the company focuses on deploying customer success teams, processes, and technology to improve customer lifecycle management. It offers consulting services aimed at defining and implementing effective revenue growth strategies. By working closely with customer success executives in various functions such as sales, marketing, client services, and product management, Customer Imperative assists clients in scaling their revenue while simultaneously enhancing the customer experience. In 2020, Customer Imperative became a subsidiary of Higher Logic, LLC.

Carl Yost

Partner

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