Backbone Angels

Attn: Grace is a Cambridge‑based company that designs and sells natural personal care products for women with urinary incontinence. Its line includes pads, briefs, liners and wipes made from plant‑based materials and sugarcane waste fibers, offering high‑performance, skin‑safe protection. Founded in 2019 by Mia Abbruzzese and Alexandra Fennell, the firm is a Certified B Corp. that focuses on reducing stigma around incontinence and providing reliable information and treatment options. Products are sold online and packaged elegantly for discreet use.

Alder is an e-commerce company that specializes in outdoor apparel designed specifically for women. It stands out in the market by offering inclusive sizing ranging from XS to 4X, which is significantly broader than the typical size range found in outdoor and athletic apparel brands. The company emphasizes female-focused design and prioritizes sustainable and ethical production practices. Alder's brand identity is characterized by a playful approach, contrasting sharply with the performance-driven and often intense image of existing outdoor brands. This combination of inclusivity, thoughtful design, and commitment to sustainability enables Alder to cater to a diverse customer base seeking comfort and style in outdoor clothing.

House of Wise is a wellness brand specializing in high-quality, organic, full-spectrum CBD products designed specifically for women. Their product range includes formulations to support sleep, sex, stress management, and overall strength, each thoughtfully paired with additional active ingredients.

SheFly is a retailer of women's outdoor-based apparel products intended for women and people of all genders. Founded in 2018 by co-founders Georgia Grace, Bianca Gonzale, and Charlotte Massey. The company operates in Gunnison, Colorado.