BDMI

BDMI is a New York-based venture capital firm that specializes in early-stage investments in innovative digital media technologies, products, and distribution channels across North America, Europe, and Israel. Primarily focusing on Series A and B investments, BDMI also operates a seed fund that encompasses approximately 20 companies. The firm typically invests between $500,000 and $3 million in startups, aiming to accelerate growth through both financial support and management resources. BDMI leverages its close connection to Bertelsmann, an international media company with consolidated revenues exceeding $25 billion, which operates across various sectors including television, book publishing, magazine publishing, music, and media services. This relationship enables BDMI to not only provide capital but also to support startups through an extensive network of contacts within Bertelsmann and the broader media landscape.
https://crunchbase.com/organization/***
https://linkedin.com/company/***
https://signal.nfx.com/firms/***

Urs Cete

Co-Founder and Managing Partner

Past deals in Advertising

tvScientific

Convertible Note in 2024
tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.

Letterhead

Seed Round in 2023
Letterhead develops a marketing automation platform that simplifies the creation, sending, and monetization of email newsletters at scale. It aggregates content from diverse sources, offers monetization tools, tracks revenue, provides audience insights, and streamlines operations for businesses.

Barometer

Seed Round in 2023
Barometer is a technology company that specializes in developing an AI measurement platform aimed at enhancing brand suitability in podcast advertising. The platform's primary function is to analyze podcast content for biases and various critical attributes. By leveraging artificial intelligence, Barometer offers transparent ratings that enable advertisers to access informative metrics, including levels of language formality, editorial bias, and sensationalism. This application assists companies in becoming more accountable for the biases present in their text data, ultimately promoting responsible advertising practices.

Breef

Venture Round in 2022
Breef operates an online platform that connects businesses with vetted marketing and creative agencies for project-based collaborations. The platform offers tools for project planning, proposal evaluation, contract management, and payments.

Digiphy

Pre Seed Round in 2022
Digiphy is a SaaS platform that transforms physical products and marketing assets into always-on digital channels. It connects brands directly to consumers, delivering dynamic digital experiences at relevant moments. Digiphy's flexible solution enhances brand storytelling, increases transparency, accelerates sales, and deepens consumer engagement.

Memorable

Pre Seed Round in 2022
Memorable is an innovative technology company that specializes in AI-driven creative optimization for advertising. Originating from research at the MIT lab, Memorable harnesses advanced deep learning models to assess the cognitive impact of visual content, such as videos and images. Its platform is designed to predict how memorable and attention-grabbing an advertisement will be, while also forecasting conversion metrics tailored to specific audiences and channels. By generating or modifying content to enhance its effectiveness before publication, Memorable enables businesses to make informed decisions regarding key marketing metrics linked to branding and conversion. The company's technology is already being utilized by industry leaders, demonstrating its significance in the field of advertising optimization.

Bounty

Seed Round in 2022
Bounty is a web platform facilitating TikTok creators to monetize their brand reviews and recommendations. It enables users to earn cashback based on views and interactions, benefiting advertisers by collecting user-generated content.

Podsights

Venture Round in 2021
Podsights is a New York-based company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018, it offers a platform that provides podcast publishers and advertisers with actionable data and insights to optimize their content and assess campaign performance. The platform features a pixel-based measurement solution, allowing advertisers to track the impact of their podcasts by linking listens to on-site activity. Podsights enhances the advertising experience by delivering modern reporting tools that eliminate the need for manual data sharing, such as emailing download numbers or audio files. By offering real-time downloads, air checks, and placement transcripts, Podsights empowers marketers to gain a deeper understanding of their campaigns and make informed adjustments to improve effectiveness.

Boostr

Series A in 2020
Boostr, Inc. is a company that develops a comprehensive customer relationship management (CRM) platform tailored for media and advertising companies. Founded in 2015 and headquartered in Los Gatos, California, with an additional office in New York, Boostr offers a suite of tools that facilitate advertising sales management, including revenue management, forecasting, pipeline management, and sales activity tracking. The platform enables users to efficiently manage clients and contacts, automate processes, and receive notifications regarding ad campaign delivery pacing. By providing actionable insights and user-friendly workflows, Boostr aims to help its clients maximize profitability and scale their omnichannel advertising revenue.

Podsights

Seed Round in 2020
Podsights is a New York-based company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018, it offers a platform that provides podcast publishers and advertisers with actionable data and insights to optimize their content and assess campaign performance. The platform features a pixel-based measurement solution, allowing advertisers to track the impact of their podcasts by linking listens to on-site activity. Podsights enhances the advertising experience by delivering modern reporting tools that eliminate the need for manual data sharing, such as emailing download numbers or audio files. By offering real-time downloads, air checks, and placement transcripts, Podsights empowers marketers to gain a deeper understanding of their campaigns and make informed adjustments to improve effectiveness.

Full Fill

Seed Round in 2019
Full Fill is a video advertising technology company.

Boostr

Convertible Note in 2019
Boostr, Inc. is a company that develops a comprehensive customer relationship management (CRM) platform tailored for media and advertising companies. Founded in 2015 and headquartered in Los Gatos, California, with an additional office in New York, Boostr offers a suite of tools that facilitate advertising sales management, including revenue management, forecasting, pipeline management, and sales activity tracking. The platform enables users to efficiently manage clients and contacts, automate processes, and receive notifications regarding ad campaign delivery pacing. By providing actionable insights and user-friendly workflows, Boostr aims to help its clients maximize profitability and scale their omnichannel advertising revenue.

ART19

Convertible Note in 2019
ART19, Inc. is a company that specializes in podcast hosting, distribution, and advertising technology, catering to advertising agencies and brands. Founded in 2011 and headquartered in Oakland, California, ART19 offers advanced solutions that enhance the monetization, targeting, and measurement of podcast content. Its proprietary WarpFeed technology provides near real-time RSS ad insertion, allowing for regional and international advertising opportunities and the monetization of back catalogs. The platform addresses common challenges in the podcasting industry, such as ad targeting and replacement, by enabling publishers to effectively manage content and ad operations in one comprehensive system. Through its innovative tools, ART19 empowers content creators and advertisers to engage with the growing podcast audience more efficiently.

Boostr

Convertible Note in 2019
Boostr, Inc. is a company that develops a comprehensive customer relationship management (CRM) platform tailored for media and advertising companies. Founded in 2015 and headquartered in Los Gatos, California, with an additional office in New York, Boostr offers a suite of tools that facilitate advertising sales management, including revenue management, forecasting, pipeline management, and sales activity tracking. The platform enables users to efficiently manage clients and contacts, automate processes, and receive notifications regarding ad campaign delivery pacing. By providing actionable insights and user-friendly workflows, Boostr aims to help its clients maximize profitability and scale their omnichannel advertising revenue.

Nativo

Series B in 2019
Nativo, established in 2010, is a technology company based in El Segundo, California, with additional offices in major U.S. cities and London. It specializes in developing a software platform that facilitates native advertising services for both brand advertisers and publishers. The platform enables brands to plan, buy, manage, deliver, optimize, and measure native ad campaigns, while publishers can build, host, serve, and report on these campaigns across their web and mobile properties. Over 300 brands and 350 publishers use Nativo's platform to scale, automate, and measure native ads, enhancing audience engagement and expanding revenue potential.

Pathmatics

Corporate Round in 2018
Pathmatics, Inc., established in 2011 and headquartered in Santa Monica, California, specializes in providing a comprehensive digital advertising intelligence platform. This platform offers insights into the performance of brands, competitors, and industries across various advertising channels such as display, social, video, mobile, and native. By utilizing Pathmatics' technology, clients can optimize their media spending, strategically position their marketing efforts, and anticipate competitor moves. The company's data powers offerings by Nielsen and Kantar Media, and is used by prominent agencies like Mindshare, Mediacom, and Possible.

Boostr

Seed Round in 2018
Boostr, Inc. is a company that develops a comprehensive customer relationship management (CRM) platform tailored for media and advertising companies. Founded in 2015 and headquartered in Los Gatos, California, with an additional office in New York, Boostr offers a suite of tools that facilitate advertising sales management, including revenue management, forecasting, pipeline management, and sales activity tracking. The platform enables users to efficiently manage clients and contacts, automate processes, and receive notifications regarding ad campaign delivery pacing. By providing actionable insights and user-friendly workflows, Boostr aims to help its clients maximize profitability and scale their omnichannel advertising revenue.

A Million Ads

Seed Round in 2018
A Million Ads Limited is a digital audio advertising company founded in 2015 and headquartered in London, United Kingdom. The company specializes in delivering personalized and contextually relevant audio advertisements, utilizing a robust data-driven approach to determine key aspects of each ad, including voiceover, music, and sound effects. Its platform integrates various sources of audience-level data, such as purchase history, loyalty status, and listening preferences, to dynamically serve ads tailored to individual listeners. With over 10 billion ad impressions served, A Million Ads offers a fully automated decision-making engine that allows for the seamless trafficking of multiple ad versions through a single tag. The company's managed service clients include prominent brands, for whom it produces targeted campaigns that have demonstrated measurable success in brand recall, foot traffic, and sales. This innovative approach enables advertisers to effectively engage their target audiences across various audio formats, including streaming, podcasts, and broadcast radio.

Boostr

Seed Round in 2017
Boostr, Inc. is a company that develops a comprehensive customer relationship management (CRM) platform tailored for media and advertising companies. Founded in 2015 and headquartered in Los Gatos, California, with an additional office in New York, Boostr offers a suite of tools that facilitate advertising sales management, including revenue management, forecasting, pipeline management, and sales activity tracking. The platform enables users to efficiently manage clients and contacts, automate processes, and receive notifications regarding ad campaign delivery pacing. By providing actionable insights and user-friendly workflows, Boostr aims to help its clients maximize profitability and scale their omnichannel advertising revenue.

ART19

Series A in 2017
ART19, Inc. is a company that specializes in podcast hosting, distribution, and advertising technology, catering to advertising agencies and brands. Founded in 2011 and headquartered in Oakland, California, ART19 offers advanced solutions that enhance the monetization, targeting, and measurement of podcast content. Its proprietary WarpFeed technology provides near real-time RSS ad insertion, allowing for regional and international advertising opportunities and the monetization of back catalogs. The platform addresses common challenges in the podcasting industry, such as ad targeting and replacement, by enabling publishers to effectively manage content and ad operations in one comprehensive system. Through its innovative tools, ART19 empowers content creators and advertisers to engage with the growing podcast audience more efficiently.

OmniVirt

Seed Round in 2016
OmniVirt is a technology company based in Millbrae, California, founded in 2012. It specializes in creating an advertising platform that enables the creation and distribution of immersive ads using virtual reality (VR), 360° video, 3D rendering, and augmented reality (AR). The platform allows brands to upload, promote, and analyze their content across a network of publishers and platforms, delivering significantly higher performance than traditional advertising. OmniVirt's technology is compatible with most browsers and trusted by major publishers such as The New York Times, WSJ, Washington Post, and Forbes.

Pathmatics

Series A in 2016
Pathmatics, Inc., established in 2011 and headquartered in Santa Monica, California, specializes in providing a comprehensive digital advertising intelligence platform. This platform offers insights into the performance of brands, competitors, and industries across various advertising channels such as display, social, video, mobile, and native. By utilizing Pathmatics' technology, clients can optimize their media spending, strategically position their marketing efforts, and anticipate competitor moves. The company's data powers offerings by Nielsen and Kantar Media, and is used by prominent agencies like Mindshare, Mediacom, and Possible.

ZergNet

Venture Round in 2015
ZergNet is a content recommendation company that specializes in driving incremental traffic and unique visitors to its partners. By implementing its content recommendation module, ZergNet promotes digital content across a network of prominent publishing partners, including major media companies such as Conde Nast, NBC, and Viacom. The company's platform not only facilitates the publication of content but also offers tailored recommendations that enhance audience engagement. This enables digital publishers to monetize their platforms effectively while expanding their reach through the promotion of curated and relevant content. ZergNet's services significantly contribute to increased traffic, with larger partners seeing hundreds of thousands of new unique visitors daily, ultimately boosting their sales revenue.

Marfeel

Series B in 2015
Marfeel is an ad tech platform for publishers that enables the creation, optimization and monetization of mobile websites. The platform analyzes audience behavior and usage patterns to automatically adjust mobile site layouts, improving readership, engagement, page views, loading times, and ad revenue. Updates are delivered via the cloud, ensuring content remains consistent across desktop and mobile without IT intervention. It partners with thousands of ad networks and exchanges to secure high-quality premium ads and monetization opportunities. Serving hundreds of millions of readers monthly, Marfeel helps publishers and bloggers monetize mobile traffic and sustain growth. The company has formed a strategic alliance with Google and has earned industry recognition for its mobile marketing work.

Nativo

Series B in 2015
Nativo, established in 2010, is a technology company based in El Segundo, California, with additional offices in major U.S. cities and London. It specializes in developing a software platform that facilitates native advertising services for both brand advertisers and publishers. The platform enables brands to plan, buy, manage, deliver, optimize, and measure native ad campaigns, while publishers can build, host, serve, and report on these campaigns across their web and mobile properties. Over 300 brands and 350 publishers use Nativo's platform to scale, automate, and measure native ads, enhancing audience engagement and expanding revenue potential.

Iris.TV

Series A in 2015
IRIS.TV, Inc. is a Los Angeles-based company that specializes in developing a cloud-based personalized video programming system designed to enhance user engagement and increase video views across multiple devices. Founded in 2009, the company offers a suite of products that include Adaptive Stream, which allows for real-time personalized streaming tailored to specific business and editorial guidelines, and Asset IQ, which automates data structuring and asset optimization. Additionally, IRIS Vision provides business intelligence and programming management tools. By leveraging artificial intelligence and machine learning, IRIS.TV automates the delivery of personalized content based on audience preferences and behaviors, thereby improving the viewing experience and operational efficiency for web, mobile, and over-the-top video distribution. The company's platform also facilitates video data connectivity for enhanced advertising outcomes and audience insights, making it a vital resource for publishers, advertisers, and content owners.

ZergNet

Series A in 2014
ZergNet is a content recommendation company that specializes in driving incremental traffic and unique visitors to its partners. By implementing its content recommendation module, ZergNet promotes digital content across a network of prominent publishing partners, including major media companies such as Conde Nast, NBC, and Viacom. The company's platform not only facilitates the publication of content but also offers tailored recommendations that enhance audience engagement. This enables digital publishers to monetize their platforms effectively while expanding their reach through the promotion of curated and relevant content. ZergNet's services significantly contribute to increased traffic, with larger partners seeing hundreds of thousands of new unique visitors daily, ultimately boosting their sales revenue.

Jukin Media

Venture Round in 2014
Jukin Media is a leading global entertainment company specializing in user-generated video content. Founded over a decade ago, it facilitates monetization for amateur video creators by marketing their content to media companies and advertisers seeking authentic, engaging material. With a library of over 50,000 curated UGC videos, Jukin Media offers licensing starting at $49 per clip, serving prominent clients such as Disney, Paramount, CBS, and others. Its content has collectively amassed over 110 billion lifetime views and is continually updated with trending topics daily. The company also produces long-form content and operates popular brands like FailArmy and People Are Awesome, reaching over 200 million fans worldwide. Jukin Media's expertise lies in efficiently sourcing, packaging, and delivering high-quality UGC while handling licensing and payment requirements, saving partners time and resources.

Jukin Media

Venture Round in 2014
Jukin Media is a leading global entertainment company specializing in user-generated video content. Founded over a decade ago, it facilitates monetization for amateur video creators by marketing their content to media companies and advertisers seeking authentic, engaging material. With a library of over 50,000 curated UGC videos, Jukin Media offers licensing starting at $49 per clip, serving prominent clients such as Disney, Paramount, CBS, and others. Its content has collectively amassed over 110 billion lifetime views and is continually updated with trending topics daily. The company also produces long-form content and operates popular brands like FailArmy and People Are Awesome, reaching over 200 million fans worldwide. Jukin Media's expertise lies in efficiently sourcing, packaging, and delivering high-quality UGC while handling licensing and payment requirements, saving partners time and resources.

Marfeel

Series A in 2013
Marfeel is an ad tech platform for publishers that enables the creation, optimization and monetization of mobile websites. The platform analyzes audience behavior and usage patterns to automatically adjust mobile site layouts, improving readership, engagement, page views, loading times, and ad revenue. Updates are delivered via the cloud, ensuring content remains consistent across desktop and mobile without IT intervention. It partners with thousands of ad networks and exchanges to secure high-quality premium ads and monetization opportunities. Serving hundreds of millions of readers monthly, Marfeel helps publishers and bloggers monetize mobile traffic and sustain growth. The company has formed a strategic alliance with Google and has earned industry recognition for its mobile marketing work.

Nativo

Series A in 2013
Nativo, established in 2010, is a technology company based in El Segundo, California, with additional offices in major U.S. cities and London. It specializes in developing a software platform that facilitates native advertising services for both brand advertisers and publishers. The platform enables brands to plan, buy, manage, deliver, optimize, and measure native ad campaigns, while publishers can build, host, serve, and report on these campaigns across their web and mobile properties. Over 300 brands and 350 publishers use Nativo's platform to scale, automate, and measure native ads, enhancing audience engagement and expanding revenue potential.

StyleHaul

Series B in 2013
Founded in 2011, StyleHaul is a global digital platform dedicated to women's lifestyle content. It operates multiple channels on YouTube, including StyleHaulMundo for Spanish and Portuguese speaking audiences, StyleMeFIT for health and fitness, and StyleMeTV for fashion and beauty. Headquartered in Los Angeles with offices worldwide, StyleHaul partners with major brands to create innovative, multi-platform marketing programs.

Pathmatics

Seed Round in 2013
Pathmatics, Inc., established in 2011 and headquartered in Santa Monica, California, specializes in providing a comprehensive digital advertising intelligence platform. This platform offers insights into the performance of brands, competitors, and industries across various advertising channels such as display, social, video, mobile, and native. By utilizing Pathmatics' technology, clients can optimize their media spending, strategically position their marketing efforts, and anticipate competitor moves. The company's data powers offerings by Nielsen and Kantar Media, and is used by prominent agencies like Mindshare, Mediacom, and Possible.

Semasio

Series A in 2012
Founded in 2010, Semasio specializes in targeting solutions for programmatic advertising. It uses Natural Language Processing to analyze website content, generating user profiles that enable clients to create and address specific audiences. Headquartered in Hamburg with offices in New York, Denmark, and Portugal, Semasio serves global agency networks, advertisers, and media agencies.

DramaFever

Series B in 2012
DramaFever, a subsidiary of Warner Bros. Entertainment Inc., is a leading online platform specializing in the distribution of international televised content. It offers on-demand streaming services featuring movies, documentaries, and TV shows, predominantly from Asia and Latin America, with professional subtitles in multiple languages. The company's extensive library includes Korean dramas, Latin American telenovelas, and kids programming, catering to a global audience. DramaFever also provides advertising opportunities and has partnerships with companies like AMC Networks to develop next-generation online entertainment sites. Based in New York, the company employs over 130 people, with a significant portion dedicated to engineering and improving the user experience for its millions of viewers.

Adspert

Series A in 2012
Adspert is a Berlin-based ad tech company that specializes in optimizing pay-per-click (PPC) campaigns for e-commerce businesses on platforms such as Amazon, eBay, Google, and Bing. The company offers a bid management tool that utilizes artificial intelligence to enhance advertising performance by automating key processes, including bid optimization, seasonal adjustments, and performance forecasting. Adspert's software provides a comprehensive reporting dashboard that allows organizations to track their campaign effectiveness, thereby helping them maximize profitability and achieve their business objectives. Trusted by over 300 brands and agencies worldwide, Adspert aims to streamline advertising operations and improve efficiency for its clients.

Pay by Shopping (deal united)

Series B in 2011
Pay by Shopping is an innovative tool that can be used to reach new customers, increase website traffic, and to raise conversion rates. Available on browser games, via Mobile, and as a Facebook-App, Pay by Shopping enables users to earn virtual currency and items, such as rebates, from a Publisher by shopping at an Advertiser. It drives incremental revenue for Publishers while at the same time serving as a performance marketing tool for online Advertisers. Advertisers gain new customers and see increased sales. Current partnerships include Facebook, OTTO, Zalando, Ubisoft, and Bigpoint. Pay by Shopping is a product of deal united GmbH. The firm is based in Munich with offices in Paris and San Francisco.

Mojiva

Venture Round in 2011
Mojiva Inc. is the parent company of the Mojiva, the mobile ad network and the Mocean Mobile, the mobile ad serving platform. It is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia and AdMob, with more than 100 years of collective experience in mobile marketing and technology. Mojiva, Inc. provides products and solutions that not only fuel the mobile advertising marketplace by bringing mobile ad buyers together with mobile content sellers, but that also solve unique challenges in the mobile marketing space. Solutions include tools to market your products and services to mobile users, monetize your mobile content, enable your global ad sales team to capitalize on an expanded media mix, control your inventory, or mobilize the brands your agency is working with.

Pay by Shopping (deal united)

Series A in 2010
Pay by Shopping is an innovative tool that can be used to reach new customers, increase website traffic, and to raise conversion rates. Available on browser games, via Mobile, and as a Facebook-App, Pay by Shopping enables users to earn virtual currency and items, such as rebates, from a Publisher by shopping at an Advertiser. It drives incremental revenue for Publishers while at the same time serving as a performance marketing tool for online Advertisers. Advertisers gain new customers and see increased sales. Current partnerships include Facebook, OTTO, Zalando, Ubisoft, and Bigpoint. Pay by Shopping is a product of deal united GmbH. The firm is based in Munich with offices in Paris and San Francisco.

LicenseStream

Venture Round in 2010
LicenseStream is a leading provider of licensing and royalty payment automation solutions designed for content owners. The company's platform simplifies the process of defining rights and facilitates online transactions for digital content, enabling clients to license and monitor various forms of electronic media efficiently. By automating traditional, manual licensing processes, LicenseStream enhances operational efficiency for its enterprise partners, which include prominent names in global advertising and content production. Additionally, the platform offers tools to detect and mitigate unauthorized usage of content, ensuring that owners can maintain control over their intellectual property.

Mojiva

Series A in 2008
Mojiva Inc. is the parent company of the Mojiva, the mobile ad network and the Mocean Mobile, the mobile ad serving platform. It is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia and AdMob, with more than 100 years of collective experience in mobile marketing and technology. Mojiva, Inc. provides products and solutions that not only fuel the mobile advertising marketplace by bringing mobile ad buyers together with mobile content sellers, but that also solve unique challenges in the mobile marketing space. Solutions include tools to market your products and services to mobile users, monetize your mobile content, enable your global ad sales team to capitalize on an expanded media mix, control your inventory, or mobilize the brands your agency is working with.

LicenseStream

Series B in 2008
LicenseStream is a leading provider of licensing and royalty payment automation solutions designed for content owners. The company's platform simplifies the process of defining rights and facilitates online transactions for digital content, enabling clients to license and monitor various forms of electronic media efficiently. By automating traditional, manual licensing processes, LicenseStream enhances operational efficiency for its enterprise partners, which include prominent names in global advertising and content production. Additionally, the platform offers tools to detect and mitigate unauthorized usage of content, ensuring that owners can maintain control over their intellectual property.

Intent Media Works

Series B in 2007
Intent Media Works provides technology and services for the distribution of licensed digital media content and advertising via the internet and peer-to-peer file trading systems. The company also provides security and various licensing options for digital media files and allows its clients for territory restrictions, expiration dates, variable pricing, and device output selection.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.