Sequoia Capital

Sequoia Capital is a venture capital firm based in Menlo Park, California, and a prominent global investor in seed, early and growth-stage startups. The firm backs companies across sectors including information technology, healthcare, financial services, energy, internet, mobile and enterprise software, often aiming to be a first investor and partner in fast-growing, proven teams. It pursues opportunities domestically in the United States and internationally in markets such as India, China and Israel, funding rounds spanning seed to growth with flexible investment sizes. Sequoia supports ambitious founders to push boundaries and build enduring companies.

Abheek Anand

Managing Director

Michelle Bailhe

Partner

Sumaiya Balbale

COO and Operating Partner

Bogomil Balkansky

Partner

Julien Bek

Partner

Past deals in Mobile Advertising

Drawbridge

Venture Round in 2018
Drawbridge operates as a technology company specializing in identity management solutions. Headquartered in Silicon Valley, the company employs artificial intelligence and machine learning to develop scalable identity technologies. Its primary product is a platform designed to connect brands with consumers across various devices, supporting applications such as advertising, personalization, authentication, and risk detection. Drawbridge serves clients from diverse industries, aiming to enhance customer experiences through better understanding of users. The company has received backing from notable investors like Sequoia Capital, Kleiner Perkins, and Northgate Capital, and has been recognized for its growth and innovation by publications such as CNBC, Fortune, and Inc.

Beyond One

Grant in 2017
Beyond One, an AR tech startup, is bringing people together by developing cutting edge Augmented Reality software for mobile devices and researching AR consumer content. Beyond One offers mobile AR content development and consulting services. We create mobile apps that advertise a brand’s product via interactive 3D product placement in Augmented Reality. Our advertisement strategy enables brands to reach highly targeted audiences through content relevancy and interactive gameplay, thus yielding higher customer conversions. We work with brands to create a marketing strategy, develop the AR app in house, and deploy it through the brand’s marketing networks. Beyond One created the Local Position Sync (LPS) system, which enables several people to see and interact with virtual objects in AR at the same time. Through LPS, Beyond One has conducted research on AR consumer content development to identify compelling use-cases for mobile AR.

Drawbridge

Series C in 2016
Drawbridge operates as a technology company specializing in identity management solutions. Headquartered in Silicon Valley, the company employs artificial intelligence and machine learning to develop scalable identity technologies. Its primary product is a platform designed to connect brands with consumers across various devices, supporting applications such as advertising, personalization, authentication, and risk detection. Drawbridge serves clients from diverse industries, aiming to enhance customer experiences through better understanding of users. The company has received backing from notable investors like Sequoia Capital, Kleiner Perkins, and Northgate Capital, and has been recognized for its growth and innovation by publications such as CNBC, Fortune, and Inc.

Zomato

Series F in 2015
Zomato is a global online platform that combines restaurant discovery, reviews, and food ordering with table reservations. It enables users to search for restaurants, read and write reviews, rate experiences, and order meals for delivery or book a table. The platform connects millions of users with restaurants across multiple countries and provides an ecosystem for partners to engage through advertising. In India, it operates Hyperpure, a program that supplies high-quality ingredients to partner kitchens. Through its integrated services, Zomato aims to simplify dining and food procurement for consumers and support partners with a comprehensive suite of dining and ordering options.

Zomato

Series E in 2014
Zomato is a global online platform that combines restaurant discovery, reviews, and food ordering with table reservations. It enables users to search for restaurants, read and write reviews, rate experiences, and order meals for delivery or book a table. The platform connects millions of users with restaurants across multiple countries and provides an ecosystem for partners to engage through advertising. In India, it operates Hyperpure, a program that supplies high-quality ingredients to partner kitchens. Through its integrated services, Zomato aims to simplify dining and food procurement for consumers and support partners with a comprehensive suite of dining and ordering options.

Flite

Venture Round in 2014
Flite, Inc., established in 2006, is a technology company based in San Francisco with offices in New York and Chicago. It operates as a subsidiary of Snap Inc. Flite develops and runs a cloud-based platform that empowers advertisers to create, manage, and optimize digital ad campaigns in real-time. The platform enables creative professionals to design visually appealing, interactive ads and allows marketers to respond to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality. Flite's offerings include a Programmatic Creative platform, Design Studio, and responsive ad creation for mobile, tablet, and desktop browsers.

Zomato

Series D in 2013
Zomato is a global online platform that combines restaurant discovery, reviews, and food ordering with table reservations. It enables users to search for restaurants, read and write reviews, rate experiences, and order meals for delivery or book a table. The platform connects millions of users with restaurants across multiple countries and provides an ecosystem for partners to engage through advertising. In India, it operates Hyperpure, a program that supplies high-quality ingredients to partner kitchens. Through its integrated services, Zomato aims to simplify dining and food procurement for consumers and support partners with a comprehensive suite of dining and ordering options.

Shopular

Series A in 2013
Shopular, Inc. is a mobile application developer based in Redwood City, California, founded in 2011. The company specializes in enhancing the shopping experience by offering a mobile app that alerts users to personalized sales and coupons when they are near various stores or malls. Available on both iPhone and Android platforms, Shopular has gained recognition for its innovative approach and user-friendly interface, earning high ratings in its category. In 2013, Time Magazine included Shopular in its list of the 50 best iPhone apps, highlighting its impact on mobile shopping. As of March 2016, Shopular operates as a subsidiary of Ebates, Inc.

Drawbridge

Series B in 2013
Drawbridge operates as a technology company specializing in identity management solutions. Headquartered in Silicon Valley, the company employs artificial intelligence and machine learning to develop scalable identity technologies. Its primary product is a platform designed to connect brands with consumers across various devices, supporting applications such as advertising, personalization, authentication, and risk detection. Drawbridge serves clients from diverse industries, aiming to enhance customer experiences through better understanding of users. The company has received backing from notable investors like Sequoia Capital, Kleiner Perkins, and Northgate Capital, and has been recognized for its growth and innovation by publications such as CNBC, Fortune, and Inc.

Chartboost

Series B in 2013
Chartboost, Inc. is a prominent mobile games growth and advertisement monetization platform founded in 2011 and headquartered in San Francisco, California, with an additional office in Amsterdam. The company enables mobile game developers to connect directly with each other to buy and sell advertising, facilitating an efficient exchange of ad inventory. Reaching over 800 million unique users monthly across more than 300,000 mobile games, Chartboost serves approximately 90% of the top-grossing iOS and Android game developers. Its platform includes Chartboost Exchange and Ad Network, which help developers maximize their advertising revenue through optimized inventory management. By providing tools that connect advertisers to highly engaged audiences, Chartboost enhances the advertising experience for both developers and marketers.

Drawbridge

Series A in 2012
Drawbridge operates as a technology company specializing in identity management solutions. Headquartered in Silicon Valley, the company employs artificial intelligence and machine learning to develop scalable identity technologies. Its primary product is a platform designed to connect brands with consumers across various devices, supporting applications such as advertising, personalization, authentication, and risk detection. Drawbridge serves clients from diverse industries, aiming to enhance customer experiences through better understanding of users. The company has received backing from notable investors like Sequoia Capital, Kleiner Perkins, and Northgate Capital, and has been recognized for its growth and innovation by publications such as CNBC, Fortune, and Inc.

Flite

Series C in 2011
Flite, Inc., established in 2006, is a technology company based in San Francisco with offices in New York and Chicago. It operates as a subsidiary of Snap Inc. Flite develops and runs a cloud-based platform that empowers advertisers to create, manage, and optimize digital ad campaigns in real-time. The platform enables creative professionals to design visually appealing, interactive ads and allows marketers to respond to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality. Flite's offerings include a Programmatic Creative platform, Design Studio, and responsive ad creation for mobile, tablet, and desktop browsers.

AdMob

Series C in 2008
AdMob is a mobile advertising network that enables app developers to monetize and promote their mobile and tablet apps through ads. It offers discovery, branding, and monetization solutions for the mobile Web, including support for mobile sites, a Mobile Analytics solution that provides traffic and usage insights to inform decisions, and a Mobile Metrics Report that tracks trends in the mobile ecosystem.

Flite

Series B in 2008
Flite, Inc., established in 2006, is a technology company based in San Francisco with offices in New York and Chicago. It operates as a subsidiary of Snap Inc. Flite develops and runs a cloud-based platform that empowers advertisers to create, manage, and optimize digital ad campaigns in real-time. The platform enables creative professionals to design visually appealing, interactive ads and allows marketers to respond to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality. Flite's offerings include a Programmatic Creative platform, Design Studio, and responsive ad creation for mobile, tablet, and desktop browsers.

Flite

Series A in 2007
Flite, Inc., established in 2006, is a technology company based in San Francisco with offices in New York and Chicago. It operates as a subsidiary of Snap Inc. Flite develops and runs a cloud-based platform that empowers advertisers to create, manage, and optimize digital ad campaigns in real-time. The platform enables creative professionals to design visually appealing, interactive ads and allows marketers to respond to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality. Flite's offerings include a Programmatic Creative platform, Design Studio, and responsive ad creation for mobile, tablet, and desktop browsers.

RockYou Media

Series B in 2007
RockYou, Inc. is an interactive media and entertainment company that specializes in in-game video advertising and the development of social games. Founded in 2005 and based in San Francisco, the company operates a video advertising platform that connects premium brands with users across various digital environments, including Facebook, the web, and mobile devices. RockYou's advertising network reaches approximately 68 million monthly viewers, providing brands and publishers with engaging content tailored for a multicultural audience. The company's portfolio includes a diverse range of free-to-play games spanning multiple genres and platforms, aimed at entertaining users while facilitating connections in an online networking space. However, in February 2019, RockYou, Inc. filed for voluntary liquidation under Chapter 7 in the US Bankruptcy Court for the Southern District of New York.

AdMob

Series B in 2007
AdMob is a mobile advertising network that enables app developers to monetize and promote their mobile and tablet apps through ads. It offers discovery, branding, and monetization solutions for the mobile Web, including support for mobile sites, a Mobile Analytics solution that provides traffic and usage insights to inform decisions, and a Mobile Metrics Report that tracks trends in the mobile ecosystem.

RockYou Media

Series A in 2007
RockYou, Inc. is an interactive media and entertainment company that specializes in in-game video advertising and the development of social games. Founded in 2005 and based in San Francisco, the company operates a video advertising platform that connects premium brands with users across various digital environments, including Facebook, the web, and mobile devices. RockYou's advertising network reaches approximately 68 million monthly viewers, providing brands and publishers with engaging content tailored for a multicultural audience. The company's portfolio includes a diverse range of free-to-play games spanning multiple genres and platforms, aimed at entertaining users while facilitating connections in an online networking space. However, in February 2019, RockYou, Inc. filed for voluntary liquidation under Chapter 7 in the US Bankruptcy Court for the Southern District of New York.

AdMob

Series A in 2006
AdMob is a mobile advertising network that enables app developers to monetize and promote their mobile and tablet apps through ads. It offers discovery, branding, and monetization solutions for the mobile Web, including support for mobile sites, a Mobile Analytics solution that provides traffic and usage insights to inform decisions, and a Mobile Metrics Report that tracks trends in the mobile ecosystem.

Waps.cn

Venture Round in 2006
WAPS is a Chinese mobile marketing service provider founded in 2005. The company specializes in mobile internet-based advertising and integrated marketing services tailored for mobile developers and advertisers. WAPS is focused on constructing a comprehensive intelligent mobile advertisement network and offers a mobile internet marketing platform. Its platform features tools for advertising management and monitoring, including a WAP advertising affiliation and eSite application, enabling users to create mobile internet marketing portals and build WAP sites. Through its services, WAPS aims to enhance the effectiveness of mobile marketing strategies for its clients.

Celles

Venture Round in 2006
Celles New Media (北京盛思新媒广告有限公司) is an advertising platform and provider of media integrated marketing services for global advertising clients for placing advertisements on the wireless internet media. It provides wireless internet advertisement services for over a thousand clients including HP, Nokia, JNJ, Microsoft, and more. Celles New Media has professional wireless internet media resources and wireless advertisement operation experience accumulated throughout the years. It has established long-term corperate relationship with over ten thousand WAP sites like Sina, Souhu, Tecent, Kongzhong, 3g.cn, and more. Celles New Media was founded in 2005.

Comviva Technologies

Series A in 2005
Comviva Technologies, formerly known as Bharti Telesoft, specializes in providing integrated value-added services (VAS) tailored for mobile operators in emerging markets. The company has successfully deployed its solutions for over 100 mobile operators across more than 80 countries, impacting one in three mobile users in regions such as Asia, Africa, and the Middle East. Comviva's diverse portfolio includes offerings in mobile finance, content and infotainment, customer value management, messaging, and mobile data services. These solutions empower telecom companies to enhance customer experiences, streamline costs, and drive revenue growth through services like mobile music, mobile money, and targeted advertising campaigns. The company is backed by notable investors including the Bharti Group, Sequoia Capital, and Cisco.

Qwikker

Series C in 2005
Qwikker is a provider of location-based mobile content distribution, and mobile and proximity marketing solutions. The company offers Enterprise solution that enables customers to build large scale networks and implement campaigns; and Build Your Own Network solution that allows customers to build Bluetooth network.

Qwikker

Series B in 2004
Qwikker is a provider of location-based mobile content distribution, and mobile and proximity marketing solutions. The company offers Enterprise solution that enables customers to build large scale networks and implement campaigns; and Build Your Own Network solution that allows customers to build Bluetooth network.
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