Big Idea Ventures

Big Idea Ventures, LLC is a New York-based venture capital firm established in 2018 that specializes in investing in early and growth-stage companies within the FoodTech sector. The firm is particularly focused on alternative protein solutions, including plant-based food products, plant-based ingredients, and cell-based meats. Big Idea Ventures aims to support the development of innovative food technologies and has invested in over 100 companies across 22 countries, with a strong presence in Asia and North America. The firm collaborates with a network of strategic partners and engages with governments globally to address food security and foster new food ecosystems. In addition to its main office in New York, Big Idea Ventures has locations in Singapore and Paris.

Bill Arnold

Director - GFRP Fund

Henrietta Hearth

Vice President Global Acceleration

Michael Lightman

Managing Partner

Thomas Mastrobuoni

Chief Investment Officer

Qaynat Sharma

Partner

Van Truskett

Director - GRFP Fund

Adrien Villalonga

Senior Investment Associate

Christian Cadeo

Managing Partner

Past deals in FMCG

Hooked

Equity Crowdfunding in 2023
Hooked Foods is a Swedish company founded in 2019 that specializes in developing plant-based seafood alternatives, primarily focusing on tuna and salmon products. By creating delicious and nutritious vegan-friendly seafood options, Hooked Foods aims to promote a healthier marine ecosystem and provide consumers with protein-rich meals. The company's commitment to innovation in plant-based cuisine is part of a broader mission to lead the transition towards more sustainable seafood consumption.

Novel Farms

Pre Seed Round in 2022
Novel Farms, Inc. is a Berkeley, California-based company founded in 2020 that specializes in the production of cell-based meat delicacies. It focuses on developing cruelty-free, low-cost, and tunable bioscaffolds through microbial fermentation and proprietary tissue engineering technology. The company's mission is to create gourmet meat alternatives that replicate the taste and texture of conventional meats, appealing to a new generation of conscious consumers. By producing whole-muscle cuts of cultivated meat, Novel Farms aims to make synthetic meat-based delicacies accessible and desirable, transforming the consumption of cell-based meat into a sought-after culinary experience.

The Good Pulse

Pre Seed Round in 2022
The Good Pulse is a producer of functional proteins and ingredients derived from pulses, specializing in plant-based foods and supplements. The company focuses on creating meat alternatives and cheese substitutes using precision fermentation techniques. By maximizing the functionality and nutritional value of pulse seeds, such as peas and soy, The Good Pulse aims to provide consumers with sustainable and ethical food options. Their products are designed to ensure that consumers do not have to compromise on taste or experience while adopting a more efficient diet. Through its innovative approach, The Good Pulse is dedicated to revalorizing all components extracted from pulses, contributing to a more sustainable food system.

Mewery

Pre Seed Round in 2022
Mewery is a Czech-based company focused on the production of cultivated pork meat. Utilizing a proprietary technology, Mewery grows pork cells in bioreactors, incorporating pork stem cells and a microalgae-based growth medium. This innovative approach allows the company to cultivate pork within 6 to 7 weeks while significantly reducing production costs by up to 70%. Mewery's methods also demonstrate substantial environmental benefits, utilizing 95% less land, 78% less water, and achieving a 92% reduction in carbon emissions for each kilogram of cultivated pork produced. By developing novel and fortified pork products, Mewery aims to address the challenges of scaling the cultivated meat industry and provide fresh, sustainable meat alternatives to consumers.

The Mushroom Meat

Pre Seed Round in 2022
The Mushroom Meat is a B2B food technology company located in Chapel Hill, North Carolina, specializing in the production of mushroom-based meats and clean-label ingredients. The company offers a variety of alternative protein products, including porkless shreds, beefless patties, and beefless tips, all designed to provide meaty textures and flavors. Utilizing a proprietary technology platform, The Mushroom Meat focuses on creating vegan, paleo-friendly, and allergen-free options, ensuring that their products are gluten-free, soy-free, and free of the top twelve allergens. Through their innovative approach, the company aims to meet the growing demand for animal-free meat alternatives in the food industry.

Meatless Kingdom

Pre Seed Round in 2022
Meatless Kingdom is an Indonesian food technology startup specializing in the production and distribution of plant-based food products, with a focus on utilizing mushrooms and soy to create meat alternatives. The company caters to both business-to-business (B2B) and business-to-consumer (B2C) markets. In the B2B sector, Meatless Kingdom partners with hotels, restaurants, and catering chains to supply plant-based products that meet diverse culinary needs. For the B2C segment, the company offers a range of flavorful, nutritious, and convenient ready-to-eat meals designed to appeal to Asian tastes, while ensuring that all products are vegan, high in protein, low in gluten, and free from monosodium glutamate (MSG). By prioritizing locally sourced ingredients, Meatless Kingdom aims to provide healthy and sustainable food options that help consumers reduce their meat consumption.

Kabocha Milk

Pre Seed Round in 2022
Kabocha Milk is a producer of innovative beverages focused on delivering high-quality, nutrient-rich plant-based milk derived from the Kabocha squash. The company specializes in offering shelf-stable Kabocha milk, addressing the seasonal availability of Kabocha in New Zealand. Its product line includes packaged Kabocha milk, smoothies, and milkshakes, catering to consumers in Japan and Korea. Kabocha Milk emphasizes health and wellness by providing dairy-free, vegan, preservative-free, and cholesterol-free options, appealing to health-conscious individuals seeking nutritious alternatives to traditional dairy products.

CF Foods Group

Pre Seed Round in 2022
CF Foods Group, founded in 2021, specializes in the development of alternative proteins for the agribusiness sector. The company focuses on lab-grown meat production, offering a range of cell-cultivated proteins that include beef, pork, chicken, duck, turkey, and quail. By leveraging advanced technology and scientific research, CF Foods Group aims to optimize the production of meat alternatives, enabling clients to create innovative plant-based products. The company's commitment to preserving nature while advancing food technology positions it as a forward-thinking player in the evolving food industry.

MOA

Seed Round in 2021
MOA make healthy food for a sustainable world that solves growing global food demands. They are establishing a new industry of sustainable food that solves growing global food demands without the need for arable land. They are focused on designing high-value, natural and nutritious food.

Grounded Foods

Seed Round in 2021
Grounded Foods Co. is a West Hollywood-based company that specializes in producing plant-based cheeses crafted from cauliflower and hemp seeds. Founded in 2019 by behavioral economist Veronica Fil and international award-winning chef Shaun Quade, the company employs a proprietary fermentation process that utilizes imperfect vegetables to create products that closely resemble the flavor and texture of dairy cheese. Their product lineup includes gruyere style cheese, camembert style cheese, marinated hemp seed feta, and hemp seed cream cheese, all designed to offer high nutritional value while promoting environmental sustainability. Grounded Foods sells its offerings through both retail stores and online channels, aiming to provide consumers with viable dairy-free alternatives.

Yofix

Series A in 2021
Yofix is a company that specializes in the development and manufacture of dairy and soy-free fermented plant-based foods, focusing on prebiotic and probiotic products. The company ensures that its offerings are clean label, containing no artificial ingredients or preservatives, and are crafted from high-nutritional-value cereals, lentils, grains, and seeds. Yofix's flagship product is a plant-based yogurt, which is set to expand into a range of products including yogurt drinks, desserts, frozen yogurt, and ice cream bases. By emphasizing excellent taste and texture alongside sustainable production processes, Yofix aims to provide a competitive and health-conscious alternative to traditional dairy products.

Hooked

Seed Round in 2021
Hooked Foods is a Swedish company founded in 2019 that specializes in developing plant-based seafood alternatives, primarily focusing on tuna and salmon products. By creating delicious and nutritious vegan-friendly seafood options, Hooked Foods aims to promote a healthier marine ecosystem and provide consumers with protein-rich meals. The company's commitment to innovation in plant-based cuisine is part of a broader mission to lead the transition towards more sustainable seafood consumption.

New Breed Meats

Pre Seed Round in 2021
New Breed Meats specializes in the production of plant-based protein products designed to mimic the taste and texture of traditional animal meats. The company focuses on creating alternatives that are accessible to a broad audience, ensuring that their offerings are free from the top eight allergens, including soy and gluten. By utilizing non-GMO ingredients, New Breed Meats aims to provide delicious, meaty options that cater to consumers seeking non-animal protein sources.

The Frauxmagerie

Pre Seed Round in 2021
The Frauxmagerie is a manufacturer specializing in plant-based cheese products that serve as alternatives to traditional dairy cheese. The company offers a range of artisanal cheeses, including both aged and fresh varieties, which are characterized by sophisticated flavors and rich textures. Each cheese, or "frauxmage," is meticulously handcrafted using only five natural ingredients: raw cashews, nutritional yeast, vegan probiotics, salt, and bacterial cultures. By innovating traditional cheese-making techniques, The Frauxmagerie produces authentic, dairy-free products that are not only healthier but also environmentally conscious, catering to consumers seeking ethical and delicious food options.

Gathered Foods

Series B in 2021
Gathered Foods Corporation, operating under the brand name Good Catch, specializes in the development, production, and sale of plant-based seafood alternatives in the United States. Founded in 2016 and based in Heath, Ohio, the company offers a variety of products, including plant-based tuna, frozen entrées, and appetizers, all crafted from a unique blend of six legumes—peas, chickpeas, lentils, soy, fava beans, and navy beans—alongside seaweed and algae extract to enhance flavor. These products are designed to replicate the taste and experience of traditional seafood while being free from dairy, gluten, and GMOs, providing a cruelty-free option for consumers seeking alternatives to seafood. Gathered Foods sells its products through both retail stores and online channels, catering to a growing market of health-conscious and environmentally aware consumers.

GreenGourmet Foods

Pre Seed Round in 2020
The world's first Restorative Food company that revives your health, restores farmer livelihoods and rejuvenates the planet! We use sustainable indigenous ingredients to create nutritionally-rich avatars of familiar foods! Our first product range is inspired by traditional Indian dairy favourites.

Yoconut Dairy Free

Seed Round in 2020
Yoconut Dairy Free is a San Francisco-based company that specializes in producing plant-based coconut yogurt. Its offerings include a variety of flavors such as Madagascar Vanilla Bean, Chocolate Coconut, Lemon Cream, and Pineapple. The yogurt is crafted from creamy coconut milk and is designed to be healthy and allergy-friendly, containing natural electrolytes and no added sugars. Yoconut aims to provide a delicious and nutritious alternative for those seeking gluten-free and plant-based food options.

Novel Farms

Pre Seed Round in 2020
Novel Farms, Inc. is a Berkeley, California-based company founded in 2020 that specializes in the production of cell-based meat delicacies. It focuses on developing cruelty-free, low-cost, and tunable bioscaffolds through microbial fermentation and proprietary tissue engineering technology. The company's mission is to create gourmet meat alternatives that replicate the taste and texture of conventional meats, appealing to a new generation of conscious consumers. By producing whole-muscle cuts of cultivated meat, Novel Farms aims to make synthetic meat-based delicacies accessible and desirable, transforming the consumption of cell-based meat into a sought-after culinary experience.

Evo Foods

Pre Seed Round in 2020
Evo Foods is a Mumbai-based food processing company founded in 2019 that specializes in producing plant-based liquid egg alternatives. The company’s primary product is a 100% plant-based liquid egg made from lentil protein, moong beans, and peas, designed to replicate the texture and taste of traditional eggs while being free from cholesterol and antibiotics. Utilizing proprietary patent-pending technology, Evo Foods aims to provide a nutritious alternative to animal products, offering high protein content and essential micronutrients such as Vitamin B12. Through innovative science and technology, the company seeks to lead the development of next-generation plant-based alternatives in the food market.

Grounded Foods

Pre Seed Round in 2019
Grounded Foods Co. is a West Hollywood-based company that specializes in producing plant-based cheeses crafted from cauliflower and hemp seeds. Founded in 2019 by behavioral economist Veronica Fil and international award-winning chef Shaun Quade, the company employs a proprietary fermentation process that utilizes imperfect vegetables to create products that closely resemble the flavor and texture of dairy cheese. Their product lineup includes gruyere style cheese, camembert style cheese, marinated hemp seed feta, and hemp seed cream cheese, all designed to offer high nutritional value while promoting environmental sustainability. Grounded Foods sells its offerings through both retail stores and online channels, aiming to provide consumers with viable dairy-free alternatives.

Patch Organics

Seed Round in 2019
Patch Organics Inc is a producer of plant-based pumpkin seed milk, offering a range of flavors including original, ginger turmeric, chocolate, pumpkin spice, and coffee. Established in 2011 and headquartered in Armonk, New York, the company specializes in allergen-friendly dairy alternatives designed for individuals with food sensitivities. Its pumpkin seed milk is not only vegan and gluten-free but also emphasizes a low environmental impact and an organic formulation. By utilizing pumpkin seeds as a base, Patch Organics provides a nutritious option that mirrors the benefits of traditional dairy milk while being animal-friendly and environmentally sustainable.

Phuture

Seed Round in 2019
Phuture Limited is a Hong Kong-based company founded in 2018 that specializes in producing plant-based minced meat products. Focused on sustainability, Phuture aims to provide alternatives to traditional meat by offering non-genetically modified, halal options that closely mimic the taste and texture of pork. The company's proprietary processing technology incorporates rice into its product blend, enhancing the flavor and mouthfeel to create a satisfying experience for consumers. Through innovation in food technology, Phuture seeks to redefine the culinary landscape and promote healthier lifestyles by making plant-based eating more accessible and enjoyable.

Confetti Snacks

Pre Seed Round in 2019
Confetti Snacks is a Singapore-based company that specializes in crafting gourmet plant-based snacks made from nutrient-dense vegetables. The company focuses on upcycling imperfect produce, transforming it into delicious snacks that are not only rich in minerals and fiber but also infused with unique Singaporean flavors and spices. Confetti Snacks prioritizes environmental sustainability by offering its products in 100% home compostable packaging. In addition to promoting healthy eating, the company is committed to social responsibility, contributing a portion of its proceeds to efforts aimed at alleviating global hunger and malnutrition.
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