Black Jays

Penelope builds affordable and easy-to-manage 401(k) retirement plans

Oula Health, Inc. is a maternity care provider based in Brooklyn, New York, established in 2019. The company focuses on redesigning maternity care by integrating obstetrics and midwifery to create a personalized and evidence-based experience for expecting families. Oula operates clinics and offers home-based prenatal care services, aiming to set a new standard for pregnancy care that harmonizes modern medical practices with a compassionate approach. Through its innovative model, Oula Health seeks to enhance the overall maternity care experience for its clients.

Postmoda operates an online rental platform that facilitates collaboration between companies and fashion brands to offer new and customer-returned apparel. Focused on fashion circularity, the company aims to redefine quality, value, and sustainability within the retail landscape. By providing a unique shopping experience, Postmoda empowers both clients and customers, enabling them to engage in sustainable and convenient luxury renting. This initiative reflects a commitment to promoting environmentally responsible practices in the fashion industry.

Paloma is a technology company that specializes in a direct message-commerce platform, enabling brands to enhance e-commerce through messaging channels. The platform allows businesses to manage inventory, create personalized shopping experiences, and facilitate direct-to-checkout processes. By integrating catalog management and performance tracking, Paloma empowers clients to convert customer interactions into sales effectively. The company’s solution is designed to drive significantly higher conversion rates compared to traditional websites, while also collecting valuable customer data that provides insights back to the brands. Through its comprehensive software-as-a-service offering, Paloma supports businesses in building sustainable growth funnels and optimizing their overall sales strategies.

Ceremonia is a modern haircare brand that draws inspiration from Latin heritage, celebrating the richness of Latinx culture. Set to launch this fall, the company focuses on empowering individuals to achieve a confident, natural hair look. Ceremonia's product line includes sustainable and chemical-free hair care solutions designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine. The brand aims to cater to the next generation by providing hair care products that not only repair but also improve the overall health of hair.

Womaness is a company that specializes in developing and offering a comprehensive range of modern menopause products aimed at addressing various symptoms experienced during this life stage. The company operates an e-commerce platform that provides solutions for issues such as hot flashes, sleep disturbances, and skin changes, while also promoting awareness and conversation around menopause. Its product line is formulated without harmful ingredients, including parabens, phthalates, sulfates, and added hormones, ensuring they are safe, gluten-free, and vegan. In addition to its innovative products, Womaness fosters a supportive community where women can access trustworthy advice and share their experiences, enhancing their journey through menopause.

Coterie Inc. is a company that specializes in the online retail of beauty products, allowing members to discover, share, and collect items from various top brands. Founded in 2011 and based in San Francisco, California, Coterie offers a social shopping experience that combines beauty and technology, enabling users to create a personal virtual vanity of their favorite products. The platform is designed to make the process of discovering and purchasing beauty items both informative and effortless, catering to the needs of beauty enthusiasts. In addition to its beauty offerings, Coterie has also ventured into the baby care market, producing high-quality, eco-friendly diapers that are dermatologist-tested, hypoallergenic, and made from sustainably sourced materials. This dual focus reflects Coterie's commitment to quality and sustainability across its product lines.

Grayce, Inc. is a health care agency based in San Francisco that specializes in providing personalized guidance and support for families caring for aging adults and children. Founded in 2019, the company offers a range of services designed to assist caregivers with various aspects of care, including insurance, finances, legal plans, medical care, home care, housing, daily needs, and overall well-being. Each member of Grayce receives dedicated support from a social worker who helps manage their comprehensive care needs by planning, prioritizing, identifying resources, coordinating care, and advocating on their behalf. Through its social care management platform, Grayce empowers family caregivers to navigate the complexities of caring for vulnerable loved ones.

Spark Grills Inc. is a company that develops, manufactures, and sells innovative backyard charcoal grills. Established in 2017 and based in Boulder, Colorado, Spark Grills offers a unique grilling experience through its proprietary wood and charcoal Briq system, which enables quick ignition and easy clean-up. The grills are designed for both grilling enthusiasts and home chefs, providing oven-like temperature control that allows for precise culinary creativity. Additionally, Spark Grills incorporates a social impact initiative aimed at reducing open air pollution, enhancing its commitment to sustainability. The company's products are available for purchase online, making them accessible to a wide range of consumers.

Après, a digital-first company based in San Francisco, offers a plant-based protein beverage developed specifically for premium whole-body replenishment

Noken, Inc. is an online travel service based in New York, established in 2016, that focuses on helping users plan, book, and manage their travel experiences. The company provides a platform that curates travel itineraries tailored to individual budgets and timelines, allowing travelers to explore a new country while balancing guided experiences with personal exploration. Noken's Travel Blueprints introduce users to both iconic landmarks and local hidden gems. Additionally, the company's app offers an easy booking process and real-time support through its Experience Team, ensuring that travelers have access to necessary information and assistance during their trips. By streamlining the planning process, Noken enables individuals to spend less time organizing their travels and more time enjoying their adventures.

Our Place is a company focused on enhancing the experience of home cooking by designing cookware and dinnerware that simplify meal preparation. Their product line includes frying pans, side bowls, drinking glasses, and main plates, all inspired by contemporary multi-ethnic kitchen traditions. The company aims to foster connections among people through shared meals, celebrating diverse cultures and honoring culinary traditions. By creating functional and aesthetically pleasing kitchenware, Our Place encourages the joy of cooking and dining together, making family dinners a more enjoyable experience.

Two Front Corp. is a company that specializes in providing virtual consultations by orthodontists through an innovative tech-enabled platform. Founded in 2019 and based in Albany, New York, the company aims to transform the clear aligner market by offering a streamlined operating system that allows orthodontists to enhance their practices. By utilizing unused office space in dental practices, Two Front empowers dentists to seamlessly incorporate orthodontics as a service, catering to the growing demand from patients seeking improved smiles. The platform serves both children and adults, facilitating convenient check-ins and tracking for orthodontic care.

Spaw is a developer of a pet grooming platform designed to connect pet owners with professional groomers. The company's marketplace aims to enhance the grooming experience by providing users with essential tools and expert advice, ensuring a smoother and less stressful in-home grooming process. By focusing on certified pet groomers, Spaw seeks to elevate industry standards and improve the overall quality of grooming services available to pet parents.

Hatch Collection LLC is a New York-based company that specializes in manufacturing and marketing maternity wear. Founded in 2011, the company offers a diverse range of products, including tops, dresses, bottoms, jumpsuits, knitwear, denim, activewear, outerwear, intimate and sleepwear, and swimwear. In addition to clothing, Hatch Collection provides a selection of beauty products designed for expectant mothers, such as belly masks, belly oils, nipple and lip creams, hair oils, leg and foot relief sprays, and ginger anti-nausea remedies. The brand focuses on creating chic, timeless, and comfortable wardrobe essentials that cater to women before, during, and after pregnancy, ensuring they look and feel beautiful throughout all stages of life.

Fi, founded in 2017 and based in New York, focuses on developing innovative GPS-enabled dog collars and accessories. The company provides a next-generation smart dog collar that allows pet owners to track their dogs' locations in real-time. Utilizing GPS and LTE-M technology, Fi's collars monitor dogs' activity levels, enabling owners to set daily, weekly, and monthly fitness goals. This feature not only helps in keeping pets healthy and active but also fosters a sense of community by allowing comparisons with other dogs' activities. Fi sells its products primarily through online retail channels.

Roam Media Inc. operates an online community known as ROAM, designed for explorers and adventurers. Founded in 2017 and based in Boulder, Colorado, the platform allows members to share their adventure stories, experiences, and various forms of content, including educational videos, mini-documentaries, and photo essays. It serves as a space for users to exchange ideas for creative projects such as Instagram takeovers and interviews, while also featuring member-generated videos. The platform aims to energize and encourage its community members to lead adventurous lives, offering access to focused classes from experienced athletes who share their insights and lessons learned from their own journeys.

Gradient.io is an intelligent insights platform designed specifically for Amazon, utilizing proprietary machine learning technology to enhance brands' digital point-of-sale presence. The company's offerings include Gradient Digital Shelf, Gradient Score, Gradient Dynamics, and Gradient Compete, which collectively empower brands to optimize their visibility and performance on the Amazon Marketplace. By measuring a brand's digital presence in comparison to competitors within specific categories, Gradient.io helps businesses improve their search result rankings and maximize customer conversion rates. This approach enables brands to fully leverage the potential of their Amazon presence, driving increased online sales and competitive advantage.

Spark Grills Inc. is a company that develops, manufactures, and sells innovative backyard charcoal grills. Established in 2017 and based in Boulder, Colorado, Spark Grills offers a unique grilling experience through its proprietary wood and charcoal Briq system, which enables quick ignition and easy clean-up. The grills are designed for both grilling enthusiasts and home chefs, providing oven-like temperature control that allows for precise culinary creativity. Additionally, Spark Grills incorporates a social impact initiative aimed at reducing open air pollution, enhancing its commitment to sustainability. The company's products are available for purchase online, making them accessible to a wide range of consumers.

Boundless Mind, Inc. is an artificial intelligence company based in Los Angeles, California, established in 2015. The company specializes in behavior design, utilizing a platform that combines neuroscience and AI to analyze, predict, and influence human behavior. Boundless Mind's technology enables developers to understand user behavior within applications and implement reinforcement strategies to encourage the formation of positive habits. By simplifying complex behavioral decisions, the company aims to assist individuals in becoming healthier, wealthier, happier, and wiser. Since October 2019, Boundless Mind has operated as a subsidiary of Thrive Global Holdings, Inc.

The Inside is a home furnishings brand that specializes in offering a diverse range of products suitable for various styles and budgets. The company provides an extensive selection of items for bedrooms, living rooms, dining areas, outdoor spaces, and offices, including beds, chairs, lighting, wallpaper, benches, desk chairs, and room dividers. Additionally, The Inside offers online interior design services, allowing customers to personalize their selections with a variety of iconic fabric choices. The company is committed to a sustainable supply chain, utilizing digital printing and made-to-order manufacturing to deliver affordable, customized furnishings.

Naadam Inc. is an American clothing company based in New York, founded in 2013, that specializes in affordable luxury cashmere knitwear, including sweaters, jackets, gloves, socks, and various loungewear items like blankets and robes. The company is committed to sustainability and ethical sourcing, ensuring that its cashmere products are made from organic materials without toxic chemicals. Naadam's manufacturing processes are designed to create garments that not only become softer over time but also enhance the comfort of everyday living. Additionally, the company engages in environmental initiatives, including anti-desertification programs and clean energy-powered factories, reflecting its dedication to protecting the planet. Naadam distributes its products through an online platform and retail locations, catering to a diverse customer base seeking durable and stylish cashmere apparel.

Delphia Inc. is a Toronto-based company, incorporated in 1993, that specializes in developing artificially intelligent surveys designed to assist individuals in making informed decisions regarding careers, education, finances, and health. The company emphasizes the importance of data in fostering capital formation and economic empowerment. Delphia creates products that encourage the sharing of proprietary data, aiming to provide users with a competitive advantage in financial markets. By actively managing personal data, Delphia seeks to unlock innovative opportunities for wealth creation for both individual and institutional investors.

Après, a digital-first company based in San Francisco, offers a plant-based protein beverage developed specifically for premium whole-body replenishment

Hatch Collection LLC is a New York-based company that specializes in manufacturing and marketing maternity wear. Founded in 2011, the company offers a diverse range of products, including tops, dresses, bottoms, jumpsuits, knitwear, denim, activewear, outerwear, intimate and sleepwear, and swimwear. In addition to clothing, Hatch Collection provides a selection of beauty products designed for expectant mothers, such as belly masks, belly oils, nipple and lip creams, hair oils, leg and foot relief sprays, and ginger anti-nausea remedies. The brand focuses on creating chic, timeless, and comfortable wardrobe essentials that cater to women before, during, and after pregnancy, ensuring they look and feel beautiful throughout all stages of life.

Fi, founded in 2017 and based in New York, focuses on developing innovative GPS-enabled dog collars and accessories. The company provides a next-generation smart dog collar that allows pet owners to track their dogs' locations in real-time. Utilizing GPS and LTE-M technology, Fi's collars monitor dogs' activity levels, enabling owners to set daily, weekly, and monthly fitness goals. This feature not only helps in keeping pets healthy and active but also fosters a sense of community by allowing comparisons with other dogs' activities. Fi sells its products primarily through online retail channels.

Quip NYC, Inc., operating as quip, is an oral healthcare company based in Brooklyn, New York, founded in 2014. The company designs, manufactures, and sells a range of oral care products, including electric toothbrushes, toothpastes, refillable floss pick and string, as well as various supplies such as toothbrush heads and travel covers. Quip is notable for being a pioneer in the direct-to-consumer oral care subscription model, providing customers with fresh supplies delivered every three months. In addition to its product offerings, quip also delivers oral care advice and is developing a technology platform to connect users with a network of dental professionals. Through its online platform, quip aims to make oral health simpler, more accessible, and enjoyable for consumers.

Boundless Mind, Inc. is an artificial intelligence company based in Los Angeles, California, established in 2015. The company specializes in behavior design, utilizing a platform that combines neuroscience and AI to analyze, predict, and influence human behavior. Boundless Mind's technology enables developers to understand user behavior within applications and implement reinforcement strategies to encourage the formation of positive habits. By simplifying complex behavioral decisions, the company aims to assist individuals in becoming healthier, wealthier, happier, and wiser. Since October 2019, Boundless Mind has operated as a subsidiary of Thrive Global Holdings, Inc.

ToneDen, Inc. is a platform designed to assist musicians and creators in building and engaging their audiences online. Founded in 2014 and based in Berkeley, California, ToneDen provides tools that allow artists to personalize their brand, promote their music, grow their fan base, and track their growth effectively. The platform serves over 500,000 creators, businesses, and brands, facilitating the process of reaching potential customers and enhancing sales through automated social marketing solutions. As of November 2020, ToneDen operates as a subsidiary of Eventbrite, Inc.

Spark Grills Inc. is a company that develops, manufactures, and sells innovative backyard charcoal grills. Established in 2017 and based in Boulder, Colorado, Spark Grills offers a unique grilling experience through its proprietary wood and charcoal Briq system, which enables quick ignition and easy clean-up. The grills are designed for both grilling enthusiasts and home chefs, providing oven-like temperature control that allows for precise culinary creativity. Additionally, Spark Grills incorporates a social impact initiative aimed at reducing open air pollution, enhancing its commitment to sustainability. The company's products are available for purchase online, making them accessible to a wide range of consumers.

Naadam Inc. is an American clothing company based in New York, founded in 2013, that specializes in affordable luxury cashmere knitwear, including sweaters, jackets, gloves, socks, and various loungewear items like blankets and robes. The company is committed to sustainability and ethical sourcing, ensuring that its cashmere products are made from organic materials without toxic chemicals. Naadam's manufacturing processes are designed to create garments that not only become softer over time but also enhance the comfort of everyday living. Additionally, the company engages in environmental initiatives, including anti-desertification programs and clean energy-powered factories, reflecting its dedication to protecting the planet. Naadam distributes its products through an online platform and retail locations, catering to a diverse customer base seeking durable and stylish cashmere apparel.

True Made Foods, Inc., established in 2015 and headquartered in Alexandria, Virginia with a manufacturing facility in Henderson, North Carolina, specializes in producing and distributing vegetable-based sauces and ketchups. The company's product line includes healthier versions of popular condiments like ketchup, BBQ sauce, and Sriracha, infused with fresh vegetables and significantly reduced sugar content. These products are marketed through a network of supermarkets, online retailers, and the company's own online platform.

Swing exited to Microsoft in 2017. It was recognized in the same year by Entrepreneur magazine's Best Entrepreneurial Companies in America awards. Swing’s mission was to reimagine the photograph and the Polaroid brand. Its debut app, SWNG, launched in 2016 through a unique partnership with Polaroid, allows users to create interactive ‘living photos’. The result is a new visual medium to stand alongside photos and videos. SWNG has been featured by Apple as the top featured product on the App Store, and in Apple retail stores across the world. Apple described Swing's impact on the Polaroid brand in 2016: "Like a photogenic phoenix, Polaroid has risen again. This time around, they’ve ditched physical photos in favor of something a bit like GIFs: playable, rewindable, moving pics. With a swipe or a tilt of your hand, these pictures come to life. It’s hard to explain and irrestibily captivating. Plus, we absolutely adore the authentic old-school feel. After all, it’s Polaroid." Following this digital transformation and relaunch, the Polaroid brand was acquired in 2017. Swing has developed a range of imaging technology across software and hardware, with senior employees recruited from Apple, Instagram and beyond. Based in San Francisco and New York, Swing is backed by top tier investors and individuals including Twitter Co-Founder Biz Stone.

Quip NYC, Inc., operating as quip, is an oral healthcare company based in Brooklyn, New York, founded in 2014. The company designs, manufactures, and sells a range of oral care products, including electric toothbrushes, toothpastes, refillable floss pick and string, as well as various supplies such as toothbrush heads and travel covers. Quip is notable for being a pioneer in the direct-to-consumer oral care subscription model, providing customers with fresh supplies delivered every three months. In addition to its product offerings, quip also delivers oral care advice and is developing a technology platform to connect users with a network of dental professionals. Through its online platform, quip aims to make oral health simpler, more accessible, and enjoyable for consumers.

Roasting Plant, Inc. is a New York-based company that operates cafes specializing in freshly roasted and brewed coffee. Founded in 2004, it utilizes its proprietary Javabot system, which roasts coffee beans in micro-batches and brews each cup to order within a week of roasting. This ensures the coffee retains peak flavor and freshness. Roasting Plant sources high-quality, hand-picked green coffee beans directly from top farms globally, offering a selection of blends made to customer specifications. In addition to coffee, the company provides an array of award-winning baked goods, including pastries custom-developed and baked fresh in each café. Customers can experience the roasting process firsthand at locations in cities such as New York, Detroit, Dearborn Heights, Minneapolis, and Denver. Roasting Plant also markets merchandise like T-shirts, hats, and mugs online, extending its brand presence beyond the café experience.

Greycork, Inc., founded in 2013 by John Humphrey and Bruce Kim, is a Boston-based retailer specializing in the design and sale of furniture for homes. The company offers a variety of interior design products, including home and garden accessories, all available through an online shopping platform. Greycork's furniture is known for its durability and ease of assembly, utilizing materials such as lightweight aluminum and woven fabrics.

True Made Foods, Inc., established in 2015 and headquartered in Alexandria, Virginia with a manufacturing facility in Henderson, North Carolina, specializes in producing and distributing vegetable-based sauces and ketchups. The company's product line includes healthier versions of popular condiments like ketchup, BBQ sauce, and Sriracha, infused with fresh vegetables and significantly reduced sugar content. These products are marketed through a network of supermarkets, online retailers, and the company's own online platform.

Naytev is a company that specializes in optimizing content sharing from websites to social media, significantly increasing referral traffic by 30%. It offers a social media management platform that enables clients to enhance the packaging and distribution of their content across various social networks. By utilizing machine learning, Naytev's platform identifies and prioritizes effective messaging in real time, allowing users to automate and optimize both paid and organic social content. This functionality supports advanced campaign management and facilitates the manual or automatic boosting of posts. Naytev's solution is designed to help organizations efficiently manage complex social media schedules and workflows across multiple accounts, time zones, and networks, ultimately reducing costs and improving overall performance.