Bloomberg Beta

Bloomberg Beta, established in 2013, is a San Francisco-based corporate venture capital arm of Bloomberg. It invests in early-stage technology companies across the United States, with a focus on sectors such as software, communications, education, and media. The firm seeks to back extraordinary founders developing innovative solutions that improve business operations, particularly in the realm of machine intelligence. Bloomberg Beta typically invests between $0.5 million to $1 million per company.

Lori Berenberg

Investor

Minn Kim

Investor

Karin Klein

Founding Partner

Past deals in Market Research

Baton Market

Series A in 2025
Baton Market, founded in 2021 and based in Richmond, Massachusetts, offers data-driven business valuation services aimed at empowering small business owners. The company focuses on providing accurate business valuation estimates that help maximize the value of enterprises. By leveraging first-party financial data, Baton Market specializes in producing refined valuations tailored specifically for small businesses, making these insights accessible to owners. The company's mission is to ensure that small business owners receive fair compensation for their efforts and contributions, promoting the idea that ownership of small businesses should be attainable for all.

Tavern Research

Seed Round in 2024
Tavern Research specializes in AI-driven content creation and survey research, offering a unique platform that continuously improves with each cycle. The company helps clients, primarily in political and market research sectors, by transforming voter feedback into more effective content and strategic insights. This is achieved through intelligent data integration, advanced content generation, and customizable AI workflows, enabling faster and more reliable results.

Baton Market

Seed Round in 2022
Baton Market, founded in 2021 and based in Richmond, Massachusetts, offers data-driven business valuation services aimed at empowering small business owners. The company focuses on providing accurate business valuation estimates that help maximize the value of enterprises. By leveraging first-party financial data, Baton Market specializes in producing refined valuations tailored specifically for small businesses, making these insights accessible to owners. The company's mission is to ensure that small business owners receive fair compensation for their efforts and contributions, promoting the idea that ownership of small businesses should be attainable for all.

Upwave

Series B in 2018
Upwave, Inc. is a market research and marketing analytics company based in San Francisco, California. Founded in 2012 and formerly known as Survata, Inc., Upwave specializes in providing consumer datasets and brand marketing measurement technology to a diverse range of clients, including Fortune 100 companies, marketing agencies, and small businesses. The company offers tools for users to create surveys or import existing ones, targeting respondents based on demographics and custom attributes. Through its survey dashboard, Upwave enables clients to collect and analyze responses, facilitating informed investment decisions, brand optimization, demand measurement for new products, and audience insights. Its services are utilized across various industries, including consumer packaged goods, technology, and financial services, helping businesses enhance their marketing strategies and brand performance.

Upwave

Series A in 2015
Upwave, Inc. is a market research and marketing analytics company based in San Francisco, California. Founded in 2012 and formerly known as Survata, Inc., Upwave specializes in providing consumer datasets and brand marketing measurement technology to a diverse range of clients, including Fortune 100 companies, marketing agencies, and small businesses. The company offers tools for users to create surveys or import existing ones, targeting respondents based on demographics and custom attributes. Through its survey dashboard, Upwave enables clients to collect and analyze responses, facilitating informed investment decisions, brand optimization, demand measurement for new products, and audience insights. Its services are utilized across various industries, including consumer packaged goods, technology, and financial services, helping businesses enhance their marketing strategies and brand performance.

TXN

Seed Round in 2014
TXN, located in San Francisco, CA, specializes in developing a web application that provides tools for market research analysis. The company's platform captures transaction data directly from credit and debit cards and offers demographic insights, enabling clients to create a detailed understanding of consumer segments. TXN is supported by prominent investors and boasts a team with extensive expertise in market research, payment processing, and consumer services, having collaborated with some of the largest merchants globally.
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