Blume Ventures
Blume Ventures is a Mumbai-based venture capital firm that invests in seed- and early-stage technology ventures in India. It acts as an initial institutional investor in its portfolio and typically supports companies through follow-on rounds over the long term. The firm emphasizes a collaborative approach, co-investing with angels and seed funds, and often provides capital to help companies scale from seed to pre-Series A. Its focus spans software, healthcare, financial services, manufacturing, business software, and consumer internet, with a preference for minority stakes and relatively small seed investments. Blume backs portfolio companies across India, aiming to help them grow in their early stages and expand regionally or nationally.
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Past deals in Beauty
Purplle
Series E in 2024
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.
Glamplus
Seed Round in 2024
Glamplus is a SaaS-enabled platform tailored for small to medium-sized beauty salons and spas. It offers comprehensive solutions such as digital appointment tracking, invoicing, customer engagement, revenue management, and more.
Purplle
Series E in 2022
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.
Purplle
Series D in 2022
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.
Glamplus
Seed Round in 2022
Glamplus is a SaaS-enabled platform tailored for small to medium-sized beauty salons and spas. It offers comprehensive solutions such as digital appointment tracking, invoicing, customer engagement, revenue management, and more.
Purplle
Series E in 2021
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.
Purplle
Series D in 2021
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.
Purplle
Series C in 2020
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.
Purplle
Series C in 2019
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.
Storie
Seed Round in 2019
Storie is a lifestyle community platform based in Jakarta, Indonesia, that offers users comprehensive information about various cosmetic products. The application enables users to search for and share firsthand experiences, photos, and reviews, facilitating informed decision-making regarding lifestyle products and services. Additionally, Storie features makeup tutorial videos, enhancing the user experience by providing visually engaging content. Through its focus on user-generated reviews and inspiring content, Storie aims to create a supportive community for individuals seeking guidance in their beauty and lifestyle choices.
Freewill
Seed Round in 2019
Freewill is a beauty company that specializes in personalized hair care products. It creates and custom hair products based on each individual’s unique requirements, lifestyle, and environmental conditions. Its system analyzes the response and creates a product that has the power to solve hair problems and fulfill all hair goals. Its proprietary algorithm analyzes over 1.7 billion formulations to create exclusive, custom-made formulas for each user from up to 68 high-impact ingredients.
It was founded in 2018 and is headquartered in Jaipur, India.
The Wedding Brigade
Seed Round in 2019
The Wedding Brigade is an online marketplace specializing in wedding-related apparel and services. The company boasts a diverse selection of traditional garments, including lehengas, sarees, anarkalis, and trendy kurtas. It meticulously curates its vendor offerings to ensure high-quality services for clients. In addition to clothing, The Wedding Brigade provides a comprehensive range of wedding-related services, such as access to venues, photographers, makeup artists, and mehendi artists, streamlining the wedding planning process for users. By combining a vast assortment of products with essential services, The Wedding Brigade aims to simplify the journey of organizing weddings.
The Wedding Brigade
Venture Round in 2018
The Wedding Brigade is an online marketplace specializing in wedding-related apparel and services. The company boasts a diverse selection of traditional garments, including lehengas, sarees, anarkalis, and trendy kurtas. It meticulously curates its vendor offerings to ensure high-quality services for clients. In addition to clothing, The Wedding Brigade provides a comprehensive range of wedding-related services, such as access to venues, photographers, makeup artists, and mehendi artists, streamlining the wedding planning process for users. By combining a vast assortment of products with essential services, The Wedding Brigade aims to simplify the journey of organizing weddings.
The Wedding Brigade
Seed Round in 2016
The Wedding Brigade is an online marketplace specializing in wedding-related apparel and services. The company boasts a diverse selection of traditional garments, including lehengas, sarees, anarkalis, and trendy kurtas. It meticulously curates its vendor offerings to ensure high-quality services for clients. In addition to clothing, The Wedding Brigade provides a comprehensive range of wedding-related services, such as access to venues, photographers, makeup artists, and mehendi artists, streamlining the wedding planning process for users. By combining a vast assortment of products with essential services, The Wedding Brigade aims to simplify the journey of organizing weddings.
Newgen Internet Networks
Seed Round in 2015
Newgen Internet Networks Pvt. Ltd., based in Mumbai, India, operates a content-plus-e-commerce portal specializing in beauty products and advice. Established in 2010, the company features a platform that includes a variety of content such as reviews, expert tips, ratings, how-to videos, and product demonstrations. It is also known for Glamrs, India's first video platform aimed at women, which offers daily updates on beauty, style, fitness, and DIY topics. The platform is designed to provide users with accessible information through short videos that can be conveniently viewed on various devices, ensuring that audiences remain informed about the latest trends and tips in the beauty industry.
Purplle
Venture Round in 2015
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.
Purplle
Series A in 2013
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.
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