Blume Ventures

Blume Ventures is a Mumbai-based venture capital firm that invests in seed- and early-stage technology ventures in India. It acts as an initial institutional investor in its portfolio and typically supports companies through follow-on rounds over the long term. The firm emphasizes a collaborative approach, co-investing with angels and seed funds, and often provides capital to help companies scale from seed to pre-Series A. Its focus spans software, healthcare, financial services, manufacturing, business software, and consumer internet, with a preference for minority stakes and relatively small seed investments. Blume backs portfolio companies across India, aiming to help them grow in their early stages and expand regionally or nationally.

Arpit Agarwal

Partner

Akhilesh Agarwal

Associate Vice President

Apurva Dixit

Associate Vice President

Apurva Dixit

Associate Vice President

Vikram Gawande

Vice President, Growth

Past deals in Shopping

FirstClub

Seed Round in 2024
FirstClub's mission is to become a rapid commerce-first omnichannel retailer that uses offline experience stores to promote the quality of its items. FirstClub's goal is to create a platform that serves customers and offers brands a unique opportunity to connect with affluent homes.

Fashor

Secondary Market in 2024
Fashor is a fashion retailer based in India, operating an online marketplace for on-demand consumer apparel. The company specializes in providing a platform for customers to browse and purchase a variety of Indian and indo-western clothing items, including kurta sets and palazzos, designed by different artisans at affordable prices.

Fashor

Series A in 2024
Fashor is a fashion retailer based in India, operating an online marketplace for on-demand consumer apparel. The company specializes in providing a platform for customers to browse and purchase a variety of Indian and indo-western clothing items, including kurta sets and palazzos, designed by different artisans at affordable prices.

Purplle

Series E in 2024
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.

Assembly

Seed Round in 2024
Assembly provides luggage and travel products. Their product line includes hard luggage, soft luggage, a trolley backpack, a backpack, a laptop bag, and travel accessories. They allow consumers to directly buy goods or services from a seller over the internet using a web browser.

Salty

Seed Round in 2024
Salty is an Indian online retailer specializing in fashion accessories. It offers a diverse range of affordable, trendy products, including jewelry for women, men, and couples, as well as watches and rings, catering to varied tastes and styles.

Drip Project

Seed Round in 2023
Drip Project is a jewelry brand that aims to blend cultural inspiration with accessible luxury, positioning itself with the motto "Luxury at an Affordable Price." Specializing in hip-hop jewelry, the company offers a range of handcrafted pieces, including bracelets, chains, and rings, designed to empower individuals to express their unique style and personality. By focusing on statement-crafted ornaments, Drip Project caters to men seeking distinctive streetwear jewelry. The brand operates primarily through its online platform, making its products readily available to a broader audience.

Flash.co

Seed Round in 2023
Flash.co operates an innovative e-commerce platform designed to enhance the shopping experience for frequent consumers by providing them with unique email identities specifically for shopping purposes. The platform leverages AI and machine learning algorithms to create a unified digital identity for users, allowing them to navigate their shopping journeys more efficiently. By addressing common pain points in the shopping process, Flash.co aims to empower consumers with greater control over their purchases while rewarding them for their shopping activities. This approach not only streamlines the shopping experience but also incentivizes loyalty among power shoppers.

Purplle

Series E in 2022
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.

SuperK

Seed Round in 2022
SuperK is a technology-driven platform empowering local entrepreneurs by providing tools and resources to establish and manage mini supermarkets. It bridges small businesses with the grocery retail sector, offering streamlined solutions for launching and managing convenience stores. SuperK facilitates store setup, management, inventory optimization, and customer insights, enabling entrepreneurs to meet community needs while promoting business growth.

Purplle

Series D in 2022
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.

Purplle

Series E in 2021
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.

LoveLocal (formerly m.Paani)

Series B in 2021
LoveLocal (formerly known as m.Paani) is the only app you need for all your daily needs fulfilled by your trusted local shops online. Now enjoy the convenience of online ordering, Fast home delivery, digital payments - all at a tap of a button. Shop anytime, anywhere from a vast range of products including fresh fruits, vegetables, groceries, OTC Medicines, Home and Personal Care Products, snacks, and much more. So LoveLocal!

Purplle

Series D in 2021
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.

Purplle

Series C in 2020
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.

Purplle

Series C in 2019
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.

LoveLocal (formerly m.Paani)

Series A in 2019
LoveLocal (formerly known as m.Paani) is the only app you need for all your daily needs fulfilled by your trusted local shops online. Now enjoy the convenience of online ordering, Fast home delivery, digital payments - all at a tap of a button. Shop anytime, anywhere from a vast range of products including fresh fruits, vegetables, groceries, OTC Medicines, Home and Personal Care Products, snacks, and much more. So LoveLocal!

Storie

Seed Round in 2019
Storie is a lifestyle community platform based in Jakarta, Indonesia, that offers users comprehensive information about various cosmetic products. The application enables users to search for and share firsthand experiences, photos, and reviews, facilitating informed decision-making regarding lifestyle products and services. Additionally, Storie features makeup tutorial videos, enhancing the user experience by providing visually engaging content. Through its focus on user-generated reviews and inspiring content, Storie aims to create a supportive community for individuals seeking guidance in their beauty and lifestyle choices.

Perromart

Seed Round in 2019
PerroMart is a Singapore-based retailer specializing in pet products, established in 2015. The company operates primarily as an online pet supply store, offering a wide range of products for cats and dogs, including food, treats, toys, healthcare items, and hygiene solutions. In addition to retailing pet essentials, PerroMart provides a platform that facilitates access to various pet services such as dog training, grooming, boarding, and adoption. This comprehensive approach enables pet owners to meet their pets' needs while enhancing their overall well-being. The company focuses on delivering products directly to customers' doorsteps, ensuring convenience and accessibility for pet owners.

Little Black Book

Series A in 2019
Little Black Book sells women's wear, apparel for men, footwear, accessories, jewelry, home decor, snacks, and beverages. They provide web and mobile shopping apps. They also provide gifting guides and gift ideas for anniversaries, birthdays, weddings, and other special occasions.

The Wedding Brigade

Seed Round in 2019
The Wedding Brigade is an online marketplace specializing in wedding-related apparel and services. The company boasts a diverse selection of traditional garments, including lehengas, sarees, anarkalis, and trendy kurtas. It meticulously curates its vendor offerings to ensure high-quality services for clients. In addition to clothing, The Wedding Brigade provides a comprehensive range of wedding-related services, such as access to venues, photographers, makeup artists, and mehendi artists, streamlining the wedding planning process for users. By combining a vast assortment of products with essential services, The Wedding Brigade aims to simplify the journey of organizing weddings.

The Wedding Brigade

Venture Round in 2018
The Wedding Brigade is an online marketplace specializing in wedding-related apparel and services. The company boasts a diverse selection of traditional garments, including lehengas, sarees, anarkalis, and trendy kurtas. It meticulously curates its vendor offerings to ensure high-quality services for clients. In addition to clothing, The Wedding Brigade provides a comprehensive range of wedding-related services, such as access to venues, photographers, makeup artists, and mehendi artists, streamlining the wedding planning process for users. By combining a vast assortment of products with essential services, The Wedding Brigade aims to simplify the journey of organizing weddings.

Little Black Book

Venture Round in 2017
Little Black Book sells women's wear, apparel for men, footwear, accessories, jewelry, home decor, snacks, and beverages. They provide web and mobile shopping apps. They also provide gifting guides and gift ideas for anniversaries, birthdays, weddings, and other special occasions.

LoveLocal (formerly m.Paani)

Seed Round in 2017
LoveLocal (formerly known as m.Paani) is the only app you need for all your daily needs fulfilled by your trusted local shops online. Now enjoy the convenience of online ordering, Fast home delivery, digital payments - all at a tap of a button. Shop anytime, anywhere from a vast range of products including fresh fruits, vegetables, groceries, OTC Medicines, Home and Personal Care Products, snacks, and much more. So LoveLocal!

The Wedding Brigade

Seed Round in 2016
The Wedding Brigade is an online marketplace specializing in wedding-related apparel and services. The company boasts a diverse selection of traditional garments, including lehengas, sarees, anarkalis, and trendy kurtas. It meticulously curates its vendor offerings to ensure high-quality services for clients. In addition to clothing, The Wedding Brigade provides a comprehensive range of wedding-related services, such as access to venues, photographers, makeup artists, and mehendi artists, streamlining the wedding planning process for users. By combining a vast assortment of products with essential services, The Wedding Brigade aims to simplify the journey of organizing weddings.

LoveLocal (formerly m.Paani)

Seed Round in 2016
LoveLocal (formerly known as m.Paani) is the only app you need for all your daily needs fulfilled by your trusted local shops online. Now enjoy the convenience of online ordering, Fast home delivery, digital payments - all at a tap of a button. Shop anytime, anywhere from a vast range of products including fresh fruits, vegetables, groceries, OTC Medicines, Home and Personal Care Products, snacks, and much more. So LoveLocal!

Purplle

Venture Round in 2015
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.

GiftCardsIndia

Venture Round in 2014
GCI first began as a single destination to purchase gift vouchers and certificates called www.giftcardsindia.in. Since then we have evolved our busines to include products, technology and distribution in the prepaid vertical. GCI has partnered with over 300 brands to empower their prepaid products within GCI's 25,000 points of sale distribution network. GCI has also created a series of its own prepaid products.

Purplle

Series A in 2013
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.
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