Born Capital

Pluto is the most comprehensive & powerful corporate card and spend management platform built for MENA businesses. From small businesses to the largest multi-national group holdings, businesses such as Property Finder, Knight Frank and Swissport have trusted Pluto with all of their non-payroll spending. Pluto combines the power of getting access to instant issuance unlimited corporate cards, full end-to-end reimbursements, petty cash & account payables management all within one platform. No more chasing for receipts, manually approving invoices on long e-mail threads or sharing one corporate card with several people. Pluto's enterprise platform brings control back to complex finance and accounting business processes and creates a streamlined approach to controlling your company's spending.

Dost is a software as a service company that automates the processing of supplier documents, including invoices, delivery notes and supplier orders, using artificial intelligence and intelligent process automation. The platform targets mid-size to large companies with high invoice volumes, helping finance teams such as CFOs and finance managers improve data-entry accuracy, reduce processing time, and lower administrative costs by automating data entry to ERP or accounting systems and by implementing automated approval workflows.

Puzzle Financial is a stealth mode SaaS startup focused on developing core accounting software designed to improve financial decision-making for startups. The platform aims to create a scalable foundation that supports fundraising, tax management, and real-time insights into overall business health. By transforming traditional accounting practices into a system of financial intelligence, Puzzle Financial enables startups to enhance their financial performance and gain greater trust and confidence in their financial operations.

TrueRev is a subscription‑management platform that helps small and medium‑sized businesses automate billing, renewals, revenue recognition, and financial reporting. By connecting CRM and ERP systems, it centralizes customer data, reduces manual entry, and eliminates communication gaps between sales, finance, and operations. The solution streamlines subscription processing, improves accuracy, and provides a single source of truth for revenue, enabling companies to avoid costly mistakes and focus on growth.

Glean AI is a New York-based company that provides an all-in-one spend management solution tailored for small and mid-market businesses. Utilizing advanced artificial intelligence, Glean analyzes expense drivers and delivers line-item level insights that are frequently overlooked by finance teams and budget owners. Its platform combines smart automation with spending intelligence, empowering finance teams to identify significant savings opportunities. By streamlining financial processes, Glean enables companies to expedite invoice payments and reduce manual workload, thereby enhancing overall financial efficiency.

Synder is a cloud-based accounting platform tailored for e-commerce and SaaS businesses, specializing in automating financial management and accounting processes. Founded in 2016, the company has experienced rapid growth, processing over one billion dollars in transactions in 2020 alone and assisting more than 20,000 businesses. Synder's software integrates seamlessly with multiple sales channels, including Shopify, Amazon, and PayPal, allowing for efficient bookkeeping, accounts reconciliation, and detailed reporting, such as Profit & Loss statements and balance sheets. The platform is recognized for its high-quality software and customer support, achieving over 1,000 five-star reviews on various review platforms by the end of 2020. Synder continues to expand its offerings by adding new e-commerce integrations and features each month, including Smart Rules and support for multicurrency transactions, positioning itself as a comprehensive solution for businesses with high volumes of online transactions.

Keeper is a software company that develops tools designed to assist bookkeepers in managing their clients' back-office operations more efficiently. The company's flagship app streamlines the month-end closing process by integrating functionalities such as a client portal, task management, file quality assurance, and management reporting. This all-in-one solution aims to enhance the workflow and productivity of bookkeepers, ultimately leading to improved financial management for their clients.