Branch

Branch is a technology company that specializes in deep linking solutions aimed at enhancing mobile app user engagement and retention. Founded in 2014 and headquartered in Redwood City, California, Branch offers tools that facilitate user-to-user referral programs, incorporating features such as rewarded referrals, content sharing, deep views, download banners, and personalized onboarding. These capabilities allow businesses to create a customized app experience, simplifying the discovery of apps and their content. By leveraging its deep linking technology, Branch enables brands to improve customer interactions across digital platforms and effectively measure and optimize their marketing campaign performance.