Brand Foundry Ventures

CollX is a technology company based in Haddonfield, New Jersey, established in 2021. It provides a mobile app that can scan sports cards to identify them and determine their current market value. The app uses image recognition and data to establish worth, enabling users to buy and sell collectibles with visibility into counterparties' collections. Users can add cards to their own collections, follow other collectors, and trade through a marketplace that supports the creation of ad-hoc lots.

CollX is a technology company based in Haddonfield, New Jersey, established in 2021. It provides a mobile app that can scan sports cards to identify them and determine their current market value. The app uses image recognition and data to establish worth, enabling users to buy and sell collectibles with visibility into counterparties' collections. Users can add cards to their own collections, follow other collectors, and trade through a marketplace that supports the creation of ad-hoc lots.

Parlor is an online curatorial platform designed to assist collectors in discovering valuable artwork for investment purposes. The company offers an innovative subscription model that allows users to rent artworks from top galleries for a half-year or yearly period, making art ownership more accessible and affordable. By facilitating access to the ultra-contemporary art market, Parlor aims to share insights and knowledge, helping collectors navigate this rapidly evolving landscape. Through its services, Parlor seeks to bridge the gap between galleries and collectors, enabling a broader audience to engage with and appreciate fine art.