Kayzen

Kayzen is a software platform designed to empower mobile marketing teams by facilitating in-house programmatic advertising. It focuses on performance, transparency, and control, allowing app developers, agencies, and entrepreneurs to manage user acquisition, retargeting, and upper funnel campaigns with remarkable scale, processing 60 billion daily ad requests from over one billion unique users globally. The platform leverages advanced algorithms and data insights to analyze bidding behavior, enabling businesses to identify behavioral patterns and develop targeted advertising strategies. Kayzen supports various ad formats, including mobile video, playable ads, native ads, and banners, and is accessible through both APIs and a user-friendly interface.