Cassia Investments

Cassia Investments is a private equity firm based in Hong Kong that specializes in investing in lower middle-market companies across Asia. The firm is consumer-focused and primarily targets sectors such as food, beverage, apparel, accessories, home lifestyle, leisure products, retail, distribution, restaurant, hospitality, personal care, education, and e-commerce. By concentrating on these industries, Cassia Investments aims to support and grow businesses that cater to consumer needs and preferences.

Faris Ayoub

Managing Partner

4 past transactions

The Cambridge Satchel

Venture Round in 2020
The Cambridge Satchel Co. specializes in the manufacture of handmade leather goods, focusing on high-quality products free of synthetic materials. The company offers a diverse range of items, including beautifully crafted leather satchels, handbags, purses, and accessories such as mobile phone cases and key rings. With a commitment to traditional craftsmanship, The Cambridge Satchel Co. revitalizes the classic school satchel, providing customers with stylish options in various sizes and colors, available in both backpack and shoulder strap styles. Made in England, the company's products reflect a blend of functionality and luxury, appealing to those seeking durable and elegant leather accessories.

Shanghai Tang

Private Equity Round in 2017
Shanghai Tang is a luxury fashion brand based in Greater China, specializing in designer clothing and accessories for both men and women. The company offers a diverse range of products, including tang jackets, coats, shoes, bags, and traditional garments, which reflect the rich cultural heritage of China. Founded with a focus on traditional Chinese attire, Shanghai Tang has evolved to appeal to a broader customer base, operating 23 stores and positioning itself as a leading luxury brand within the world's largest luxury market. The brand is known for its distinct designs, often featuring mandarin collars, and aims to provide a shopping experience characterized by luxurious fabrics and cultural references. Following its acquisition by a consortium including prominent Italian businessman Alessandro Bastagli and a private equity firm, Shanghai Tang continues to enhance its presence in the luxury fashion sector.

Ultimate Performance

Venture Round in 2016
Ultimate Performance is a prominent network of personal training gyms that specializes in fitness training services. Founded in 2009 and headquartered in Central, Hong Kong, the company offers a range of personalized training programs, including fat loss, muscle building, and group training sessions. It operates locations in Central and Causeway Bay, Hong Kong; Singapore; Marbella, Spain; and London, United Kingdom. The company is recognized for its tailored approach and the expertise of its world-class trainers, which has garnered numerous testimonials and significant before-and-after success stories from clients. Additionally, Ultimate Performance operates a retail outlet that offers a variety of dietary supplements and wellness products, further supporting its mission to promote health and fitness. With a growing international presence, the company aims to establish itself as a global leader in the health and wellness industry.
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