Cassia Investments

Cassia Investments is a private equity firm based in Hong Kong that specializes in investing in lower middle-market companies across Asia. The firm is consumer-focused and primarily targets sectors such as food, beverage, apparel, accessories, home lifestyle, leisure products, retail, distribution, restaurant, hospitality, personal care, education, and e-commerce. By concentrating on these industries, Cassia Investments aims to support and grow businesses that cater to consumer needs and preferences.

Faris Ayoub

Managing Director

4 past transactions

The Cambridge Satchel

Venture Round in 2020
The Cambridge Satchel Company, established in 2008, is a British manufacturer and retailer specializing in high-quality leather bags and accessories. Its product range includes satchels, backpacks, crossbody bags, and various accessories such as wallets, purses, and phone cases, all crafted in England. The company is known for its traditional school satchel design, offered in various sizes and colors, and is committed to using minimal synthetic materials. With stores in Cambridge, Edinburgh, London, and Brighton, it caters to both local and international customers.

Shanghai Tang

Private Equity Round in 2017
Shanghai Tang is a prominent Chinese fashion brand specializing in designer clothing, accessories, and home decorations for both men and women. Originally focused on traditional Chinese outfits aimed at foreign travelers in Hong Kong, the brand has evolved to attract a broader customer base while maintaining its heritage through signature items such as tang jackets and mandarin collar shirts. With 23 retail locations, Shanghai Tang emphasizes luxurious fabrics and a shopping experience that reflects contemporary Chinese culture. The brand aims to establish itself as a leading luxury label in China, leveraging the country's status as the world's largest luxury market. Following its acquisition by Shanghai Tang Group Limited, the company continues to innovate while honoring its cultural roots.

Ultimate Performance

Venture Round in 2016
Ultimate Performance is a renowned network of personal training gyms that specializes in providing tailored fitness training services. Founded in 2009 and headquartered in Central, Hong Kong, the company operates training centers in locations including Central and Causeway Bay in Hong Kong, Singapore, Marbella in Spain, and London in the United Kingdom. The company offers a range of personal training programs focused on fat loss, muscle building, and group training sessions, catering to diverse client needs. With a reputation for delivering exceptional results, Ultimate Performance prides itself on its world-class trainers and facilities, which have garnered numerous testimonials and notable before-and-after success stories. As it continues to expand its international footprint, Ultimate Performance aims to solidify its position as a global leader in the health and wellness industry.
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