Primera Capital has funded some of the world’s most transformative technology companies over the past two decades. We invest in extraordinary products, opportune markets, and daring entrepreneurs with unwavering visions. Past investments include VMWare (acquired by EMC), Chegg (CHGG), and Fandango (acquired by Comcast). Our creed is to differentiate between hype and authentic value, diagnose underlying trends, and cultivate rich networks so that we can deploy our experience and resources to help entrepreneurs realize their dreams.
Glider AI Talent Quality Platform, 2021 SIA winner for most innovative HR technology, provides hiring solutions including virtual assessments, coding/video interviews, screen bots and more to scale hiring quality talent for the Enterprise, Staffing Firms, and MSPs. Global brands like Intuit, PwC, Capital One, and FINRA trust Glider to validate candidate quality and fit across any role in any industry. On average, customers see a 3x placement rate, a 50% reduction in time-to-fill, and a 98% improvement in candidate satisfaction. For more information, visit Glider AI. Using artificial intelligence, GLIDER automates personalized candidate outreach, stack ranks top talent, and turbocharges your interviews. Quickly determine whether a candidate can do the job with video interviews, auto-scored coding tasks, and real-world simulations for every role.
Airlinq
Venture Round in 2023
Airlinq powers the next generation enterprise-grade cloud and edge platform to handle complex AI and IoT use cases around smart mobility and ecosystem monetization for automakers, mobile network operators, and consumers around the world. This highly scalable, globally available platform is ready to support millions of connected assets and vehicles with mission-critical latency, security, and reliability.
Caramel
Seed Round in 2023
Caramel is a car checkout platform that makes private party and independent dealer sales simple and safe.
Mimik
Series A in 2021
Mimik offers a cloud computing platform focused on hybrid edge application development, aimed at facilitating digital transformation for developers and enterprises. The platform allows users to connect fragmented applications effectively, minimizing reliance on intermediaries and enhancing performance, privacy, and security. Mimik's technology supports a wide range of devices and operating systems, enabling seamless integration across various ecosystems, including private and public clouds. By adopting an edge-in approach, businesses can significantly reduce legacy backend integration costs and ongoing operational expenses. Mimik's solutions promote a sustainable digital economy, empowering enterprises to achieve their objectives without being constrained by proprietary technology stacks or compromising on key factors such as scalability and data privacy.
vFunction
Series A in 2021
VFunction develops an innovative product for businesses to modernize applications and accelerate transformation of existing Java applications to cloud-native architecture. The product enables companies to easily and effectively stay ahead of the curve. The company's team brings unique expertise to change clients’ ability to modernize core business applications.
sona
Pre Seed Round in 2021
Sona is a digital therapeutics company focused on using music to enhance mental health, particularly in reducing anxiety and improving sleep. The platform features clinically-tested restorative music designed to increase alpha and theta brain wave activity, promoting relaxation and reducing stress hormones. Sona employs artificial intelligence to personalize music playlists based on users' symptoms, listening behaviors, and the time of day, ensuring a tailored experience. The music is created by hand-picked composers and Grammy-winning sound engineers, developed through a proprietary process that incorporates insights from leading neuroscientists at respected institutions. By offering an affordable and natural way to manage anxiety, Sona aims to provide mental peace and a stress-free experience for its users.
BioSight
Series C in 2020
BioSight is a biopharmaceutical company focused on developing innovative cancer-targeted chemotherapy pro-drugs. Founded in 2000 and based in Lod, Israel, BioSight has developed a technology known as S2DOT, which allows for the targeted delivery of chemotherapy drugs directly into cancer cells. This approach significantly reduces the systemic toxicity often associated with traditional chemotherapy treatments. The company’s lead product is a non-toxic conjugate of cytarabine and asparagine, designed specifically for the treatment of acute myeloid leukemia. Through its research and development efforts, BioSight aims to provide safe and effective therapeutic options for patients suffering from hematological malignancies and disorders.
Colorifix
Series A in 2020
Colorifix Limited is a biotechnology company based in Norwich, United Kingdom, that specializes in innovative textile dyeing services using entirely biological methods. Founded in 2015, Colorifix has developed a unique approach to produce, deposit, and fix pigments onto textiles through synthetic biology. This process utilizes natural colorants derived from organisms such as microbes, plants, and insects, as well as agricultural by-products like sugar molasses, to create safe and environmentally friendly dyes. By eliminating harsh chemicals commonly used in traditional dyeing processes, Colorifix significantly reduces water consumption and pollution, contributing to a more sustainable textile industry. The company’s technological advancements have attracted investment from various stakeholders, supporting its ongoing expansion efforts.
Innoviz Technologies
Series B in 2020
Innoviz Technologies Ltd. specializes in designing and manufacturing solid-state LiDAR sensors and perception software that facilitate the mass production of autonomous vehicles. The company offers InnovizPro, a solid-state LiDAR known for its exceptional performance and value, and InnovizOne, an automotive-grade LiDAR sensor that delivers advanced 3D sensing capabilities for various levels of autonomous driving (Levels 3 to 5). Innoviz's products also include solutions for object identification and tracking, sensor fusion, as well as mapping and localization. The company partners with a range of notable investors and strategic allies, enhancing its position in the industry. Founded in 2016 and headquartered in Rosh HaAyin, Israel, Innoviz Technologies aims to provide comprehensive solutions for original equipment manufacturers (OEMs) and Tier-1 suppliers involved in the development of autonomous vehicles, serving markets that include passenger cars, robotaxis, shuttles, delivery vehicles, and logistics.
LifeLink Systems
Series A in 2018
LifeLink Systems is a healthcare technology company that specializes in conversational engagement through its innovative chatbot platform. The company partners with major healthcare systems and pharmaceutical companies to enhance patient communication via mobile and messaging channels. By providing personalized, natural, and contextual conversations, LifeLink's chatbots automate numerous critical patient interactions before, during, and after healthcare visits. This approach not only streamlines operational efficiency but also boosts customer satisfaction and fosters brand loyalty. LifeLink's platform is designed to optimize patient engagement throughout the entire care continuum, allowing healthcare providers to connect with patients in their preferred channels while improving overall profitability.
Extensify
Seed Round in 2018
Extensify lets you tweak third-party iOS applications without jailbreaking your device. Apps that have been modified with tweaks —called Exos in Extensify language— contain a ‘+’ sign after them for easy identification. So, for instance, if you modify YouTube with the Cercube Exo, a new version of YouTube will be deployed to your Homescreen called YouTube+. It’s totally possible to have two of the same apps installed at once—one stock and one ‘+’ version. Of course, you aren’t forced to keep the stock app, but it is a nice side benefit to be able to run two versions of the same app.
PROPS
Venture Round in 2017
PROPS is a new cryptocurrency that grants access to features, content and status across media apps that share a currency and identity layer, and whose users benefit from the PROPS rewards pool.
LifeLink Systems
Seed Round in 2017
LifeLink Systems is a healthcare technology company that specializes in conversational engagement through its innovative chatbot platform. The company partners with major healthcare systems and pharmaceutical companies to enhance patient communication via mobile and messaging channels. By providing personalized, natural, and contextual conversations, LifeLink's chatbots automate numerous critical patient interactions before, during, and after healthcare visits. This approach not only streamlines operational efficiency but also boosts customer satisfaction and fosters brand loyalty. LifeLink's platform is designed to optimize patient engagement throughout the entire care continuum, allowing healthcare providers to connect with patients in their preferred channels while improving overall profitability.
OMsignal
Series B in 2016
OMsignal is a company that specializes in the manufacture of bio-sensing clothing designed to provide real-time access to medical-grade biometric data. Founded in 2011 and headquartered in Montréal, Canada, the company embeds advanced sensors in its apparel to monitor various health metrics, including heart rate, electrocardiography (ECG) activity, breathing patterns, and stress levels. This innovative clothing integrates seamlessly into everyday life, allowing users to track their health data through a mobile application compatible with iPhones and iPads. By facilitating the monitoring of vital health indicators, OMsignal aims to empower individuals to maintain their fitness and overall well-being.
BioSight
Venture Round in 2016
BioSight is a biopharmaceutical company focused on developing innovative cancer-targeted chemotherapy pro-drugs. Founded in 2000 and based in Lod, Israel, BioSight has developed a technology known as S2DOT, which allows for the targeted delivery of chemotherapy drugs directly into cancer cells. This approach significantly reduces the systemic toxicity often associated with traditional chemotherapy treatments. The company’s lead product is a non-toxic conjugate of cytarabine and asparagine, designed specifically for the treatment of acute myeloid leukemia. Through its research and development efforts, BioSight aims to provide safe and effective therapeutic options for patients suffering from hematological malignancies and disorders.
OMsignal
Series A in 2014
OMsignal is a company that specializes in the manufacture of bio-sensing clothing designed to provide real-time access to medical-grade biometric data. Founded in 2011 and headquartered in Montréal, Canada, the company embeds advanced sensors in its apparel to monitor various health metrics, including heart rate, electrocardiography (ECG) activity, breathing patterns, and stress levels. This innovative clothing integrates seamlessly into everyday life, allowing users to track their health data through a mobile application compatible with iPhones and iPads. By facilitating the monitoring of vital health indicators, OMsignal aims to empower individuals to maintain their fitness and overall well-being.
Cloud Cruiser
Series C in 2014
Cloud Cruiser, Inc. is a software company that specializes in cloud financial management solutions, founded in 2010 and based in San Jose, California. The company's primary product, Cloud Cruiser, enables enterprises and service providers to effectively manage costs and enhance profitability across public, private, and hybrid cloud environments. Its software automates the collection and aggregation of IT costs and revenue, providing users with comprehensive visibility into cloud usage and spending. Features include self-service billing, hybrid IT show back and chargeback capabilities, and detailed profit and loss analytics. Cloud Cruiser's solutions facilitate proactive cost controls and flexible pricing models, positioning it as a key player in optimizing cloud financial management. As of January 2017, Cloud Cruiser operates as a subsidiary of Hewlett Packard Enterprise Company.
Jitterbit
Seed Round in 2014
Jitterbit is an API transformation company that helps businesses to exploit data from any source. The company provides a platform that enables companies to rapidly connect SaaS on-premise and cloud applications and instantly infuse artificial intelligence into any business process. Its intuitive API creation technology allows companies to reuse business-critical applications and data to bring new offerings to market in days, not months.
Duda
Series C in 2013
Duda is a responsive website builder for digital marketing agencies, hosting companies, online directories, and all web professionals that serve small businesses. With a focus on speeding up the website-building process and providing website personalization tools for maximum customer conversions, Duda is dedicated to bringing enterprise-level technology to the masses. Duda has partnered with some of the largest providers of digital marketing solutions for SMBs including 123-reg, MijnDomein, Hibu, ItaliaOnline, Sensis, and Telstra. Based in Palo Alto, California, the company was ranked 224 in Deloitte’s Fast 500 list for 2016, and currently hosts over nine million websites built on Duda’s platform. Duda has partnered with some of the biggest companies in the tech industry, including GoDaddy, AT&T, Yahoo!, Google, Homestead, OpenTable, and DreamHost. Duda was founded by Itai Sadan and Amir Glatt in 2009. It is based in Palo Alto, California with a research and development office in Tel Aviv, Israel.
Loop Commerce
Seed Round in 2012
Loop Commerce, Inc. is a company that offers a gift commerce platform designed for retailers and brands. Its flagship service, GiftNow, facilitates product e-gifting, allowing users to send gifts for various occasions throughout the year. The platform enhances business opportunities by providing a streamlined gifting experience that does not require the selection of specific sizes, colors, or styles, nor does it need the recipient's mailing address. In addition to individual gifting, Loop Commerce also supports corporate gifts, promotions, events, loyalty rewards, social gifting, and digital gift cards. Founded in 2012 and based in Menlo Park, California, Loop Commerce operates as a subsidiary of Synchrony Financial.
Chegg
Venture Round in 2012
Chegg is a student media learning platform offering services to universities and community colleges. The company also helps students become smarter, saves time & money. The company was founded in 2005 and is headquartered in Santa Clara, California, USA.
Snapwiz
Venture Round in 2011
Snapwiz works with publishers to offer a unique learning solution that is personalized, powerful, and accessible everywhere using web, smartphone and tablet. Snapwiz's adaptive learning platform is ideal for rapid learning. It creates a customized course based on students' skills, available time, and what they need to learn to maximize their test scores. Snapwiz isn't just adapted for some: it's adapted for every individual. Snapwiz's platform makes courses available to students when they are on the move. Students can access their study plans and course material on the web, on their smart phone, or on their tablet, anywhere and anytime. Snapwiz utilizes learning tools such as computer adaptive quizzes, entertaining video lessons, step-by-step problem solving videos, virtual flash cards, and other stimulating activities to transform passive content into an interactive and engaging learning content.
Wibiya
Series A in 2010
Wibiya provides a free, powerful solution that allows publishers to integrate popular web applications directly into their websites via a fully customizable website toolbar. The Wibiya Bar integrates a variety of free apps, social plugins, games, video & image galleries, and much more, enabling publishers to increase page views, boost user engagement, and promote their content. Wibiya also gives publishers the power to manage their bar’s performance in real time through the Wibiya user dashboard.
Cramster
Series B in 2010
Cramster is an online study community that offers a range of educational resources for college and high school students. The platform provides 24/7 access to expert assistance for homework questions, ensuring that students can find help whenever they need it. In addition to expert Q&A, Cramster features over 350 interactive textbook guides that deliver step-by-step solutions and helpful hints across various subjects, including math, science, engineering, humanities, business, and writing. The service also includes practice tests, problems, and study groups, all aimed at helping students effectively navigate their academic challenges.
StyleTrek
Seed Round in 2010
StyleTrek Inc. is a New York-based company that operates an online platform connecting independent fashion designers with customers worldwide. Founded in 2010 by Cecilia Pagkalinawan, StyleTrek offers a crowdsourced e-commerce experience that features a variety of apparel, accessories, and footwear. The platform provides designers with essential tools, including social media and e-commerce capabilities, marketing support, and mentorship, facilitating consumer feedback throughout the design and production process. This model allows designers to retain a more significant portion of retail sales, enabling them to reinvest in their businesses. StyleTrek has expanded its reach beyond the United States, serving a global community of fashion enthusiasts and gaining recognition from major publications. This innovative approach has positioned StyleTrek as a vital resource for both designers and consumers seeking unique fashion offerings.
Infolinks Media, llc.
Series B in 2009
Infolinks Media, LLC is an online advertising platform that specializes in in-text advertising services for content publishers worldwide. Founded in 2007 and headquartered in Mountain View, California, Infolinks utilizes advanced technology to scan web pages and convert selected keywords into cost-per-click ads. Its suite of products, known as In3, includes innovative solutions like InFrame, InTag, InText, and InSearch, which are designed to overcome banner blindness and deliver relevant ads in non-traditional web spaces. The platform serves over 150,000 websites across 128 countries, helping publishers generate new revenue streams and providing advertisers with targeted exposure to engaged audiences. Infolinks also offers a mobile app that allows publishers to track their earnings in real-time, enhancing transparency and performance management.
Chegg
Series C in 2008
Chegg is a student media learning platform offering services to universities and community colleges. The company also helps students become smarter, saves time & money. The company was founded in 2005 and is headquartered in Santa Clara, California, USA.
Chegg
Series B in 2008
Chegg is a student media learning platform offering services to universities and community colleges. The company also helps students become smarter, saves time & money. The company was founded in 2005 and is headquartered in Santa Clara, California, USA.
Infolinks Media, llc.
Series A in 2008
Infolinks Media, LLC is an online advertising platform that specializes in in-text advertising services for content publishers worldwide. Founded in 2007 and headquartered in Mountain View, California, Infolinks utilizes advanced technology to scan web pages and convert selected keywords into cost-per-click ads. Its suite of products, known as In3, includes innovative solutions like InFrame, InTag, InText, and InSearch, which are designed to overcome banner blindness and deliver relevant ads in non-traditional web spaces. The platform serves over 150,000 websites across 128 countries, helping publishers generate new revenue streams and providing advertisers with targeted exposure to engaged audiences. Infolinks also offers a mobile app that allows publishers to track their earnings in real-time, enhancing transparency and performance management.
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