Primera Capital

Primera Capital is a venture capital firm investing in technology-based businesses across various stages, from seed to growth. With a focus on enterprise software, SaaS, consumer goods, healthcare, security, e-commerce, and education sectors, the company differentiates between hype and authentic value while cultivating networks to support entrepreneurs.

Ori Sasson

Partner

35 past transactions

Air Protein

Venture Round in 2023
Air Protein is a Berkeley, California-based startup focused on developing sustainable protein derived from carbon dioxide in the air. The company employs a proprietary probiotic process to transform CO2 into protein-enriched food products, which can be used in various applications, including meat-free burgers, protein-enriched pasta, cereals, and beverages. By utilizing ordinary elements from the atmosphere, Air Protein produces its protein without hormones, pesticides, or herbicides, while also significantly reducing the land and water requirements compared to traditional meat production. This innovative approach allows meat lovers to enjoy sustainable food options that contribute to a more environmentally friendly future.

GLIDER.ai

Series A in 2023
Glider AI is a technology company that specializes in enhancing the recruitment process through its AI-powered platform. It provides personalized job recommendations by collecting candidate preferences via a user-friendly mobile app. The platform leverages big data analytics and artificial intelligence to match candidates with job opportunities that align with their professional goals. Glider AI also offers tools for virtual assessments, including coding and video interviews, as well as automated outreach to streamline candidate engagement. By utilizing real-world simulations and advanced scoring methods, Glider AI enables employers to assess candidates effectively, ultimately improving the quality of hires for enterprises, staffing firms, and managed service providers.

Airlinq

Venture Round in 2023
Airlinq develops an enterprise-grade cloud and edge platform offering global connectivity for IoT and M2M services. This scalable platform enables automakers, mobile network operators, and consumers worldwide to deploy large-scale connected applications with mission-critical latency, security, and reliability.

Caramel

Seed Round in 2023
Caramel is an online platform designed to simplify and secure the buying and selling of cars, catering primarily to private party transactions and independent dealers. The platform offers a comprehensive range of services, including verification of vehicles, ownership transfer, payment processing, auto financing, vehicle protection, insurance, and delivery options. By streamlining these processes, Caramel enables buyers and sellers to engage in efficient digital transactions while ensuring safety and transparency in car sales.

Mimik

Series A in 2021
Mimik is a developer of a hybrid edge cloud computing application development platform that facilitates digital transformation for enterprises. The platform enables developers to create applications that operate seamlessly across various ecosystems of devices and networks, including IoS, Android, Windows, and various IoT frameworks. By providing a direct connection between fragmented applications at the edge, mimik minimizes reliance on intermediaries and helps businesses avoid the pitfalls of proprietary technology stacks. This approach allows enterprises to achieve their objectives efficiently, enhancing performance, privacy, and security while reducing operational costs associated with legacy backend integration. Mimik's solutions aim to empower businesses to secure leadership in an increasingly hyper-connected world by supporting systematic digital transformation.

vFunction

Series A in 2021
VFunction specializes in application modernization for businesses. Its core product facilitates the transformation of existing Java applications into cloud-native architectures, helping companies stay competitive through digital evolution. The company's team, with their unique expertise, empowers clients to modernize their core business applications efficiently.

sona

Pre Seed Round in 2021
Sona is a digital therapeutics company focused on using music to enhance mental health, particularly in reducing anxiety and improving sleep. The platform features clinically-tested restorative music designed to increase alpha and theta brain wave activity, promoting relaxation and reducing stress hormones. Sona employs artificial intelligence to personalize music playlists based on users' symptoms, listening behaviors, and the time of day, ensuring a tailored experience. The music is created by hand-picked composers and Grammy-winning sound engineers, developed through a proprietary process that incorporates insights from leading neuroscientists at respected institutions. By offering an affordable and natural way to manage anxiety, Sona aims to provide mental peace and a stress-free experience for its users.

BioSight

Series C in 2020
BioSight Ltd., established in 1999 and headquartered in Lod, Israel, is a biopharmaceutical company specializing in the development of innovative cancer-targeted pro-drugs. It focuses on creating non-toxic conjugates like its cytarabine-asparagine conjugate for treating acute myeloid leukemia patients worldwide. BioSight's proprietary technology, S2DOT™, enables targeted drug release inside cancer cells, minimizing systemic toxicity compared to conventional chemotherapy treatments.

TechSee

Series C in 2020
Founded in 2015, TechSee specializes in AI-powered visual technology for customer support. Its platform combines deep learning, big data, and proprietary algorithms to deliver interactive visual experiences, enhancing customer service efficiency while reducing costs.

Colorifix

Series A in 2020
Colorifix is a biotechnology company that pioneers biological methods for textile dyeing. It converts agricultural by-products into colorants suitable for textiles, eliminating harsh chemicals and significantly reducing water consumption.

Innoviz Technologies

Series B in 2020
Innoviz Technologies designs and manufactures solid-state LiDAR sensors and develops perception software to facilitate mass-production of autonomous vehicles. Its products include InnovizPro for various applications and InnovizOne for Level 3-5 autonomous driving. The company offers object identification, sensor fusion, mapping, and localization solutions. Backed by strategic partners and investors such as Magna International, Samsung, Aptiv, and others, Innoviz Technologies is headquartered in Rosh HaAyin, Israel.

Ozone

Pre Seed Round in 2019
Ozone is a data privacy company that helps users protect and encrypt their personal data while enabling a secondary market for monetizing anonymized data. The company aims to create a decentralized data ownership ecosystem where users, developers, publishers, and advertisers can participate, with advertisers compensating users for their time and attention as people browse the web. Through its platform, individuals can monetize their data directly and control how it is shared with trusted partners, including advertisers and merchants, rather than surrendering it to opaque data markets.

LifeLink Systems

Series A in 2018
LifeLink Systems develops a conversational AI platform that enables healthcare providers, payers, and pharmaceutical companies to engage patients through mobile and messaging channels. The platform deploys chatbots that automate key touchpoints before, during, and after care visits, delivering personalized, natural, and contextual conversations. By automating these interactions, LifeLink improves operational efficiency, boosts patient satisfaction, and strengthens brand loyalty while ensuring secure, compliant communication. The solution supports hospitals and care organizations in meeting patients where they prefer, enhancing engagement and profitability.

Extensify

Seed Round in 2018
Extensify lets you tweak third-party iOS applications without jailbreaking your device. Apps that have been modified with tweaks —called Exos in Extensify language— contain a ‘+’ sign after them for easy identification. So, for instance, if you modify YouTube with the Cercube Exo, a new version of YouTube will be deployed to your Homescreen called YouTube+. It’s totally possible to have two of the same apps installed at once—one stock and one ‘+’ version. Of course, you aren’t forced to keep the stock app, but it is a nice side benefit to be able to run two versions of the same app.

PROPS

Venture Round in 2017
PROPS is a new cryptocurrency that grants access to features, content and status across media apps that share a currency and identity layer, and whose users benefit from the PROPS rewards pool.

LifeLink Systems

Seed Round in 2017
LifeLink Systems develops a conversational AI platform that enables healthcare providers, payers, and pharmaceutical companies to engage patients through mobile and messaging channels. The platform deploys chatbots that automate key touchpoints before, during, and after care visits, delivering personalized, natural, and contextual conversations. By automating these interactions, LifeLink improves operational efficiency, boosts patient satisfaction, and strengthens brand loyalty while ensuring secure, compliant communication. The solution supports hospitals and care organizations in meeting patients where they prefer, enhancing engagement and profitability.

OMsignal

Series B in 2016
OMsignal is a Montréal-based company founded in 2011 that specializes in manufacturing bio-sensing clothing designed to provide real-time access to medical-grade biometric data. The company's innovative apparel is embedded with sensors that monitor various health metrics, including heart rate, electrocardiography (ECG), respiration rhythms, and stress levels. This technology allows users to track their health and fitness seamlessly through a mobile application that displays data in real time. OMsignal's products aim to integrate health monitoring into everyday life, enabling individuals to maintain their well-being more effectively.

BioSight

Venture Round in 2016
BioSight Ltd., established in 1999 and headquartered in Lod, Israel, is a biopharmaceutical company specializing in the development of innovative cancer-targeted pro-drugs. It focuses on creating non-toxic conjugates like its cytarabine-asparagine conjugate for treating acute myeloid leukemia patients worldwide. BioSight's proprietary technology, S2DOT™, enables targeted drug release inside cancer cells, minimizing systemic toxicity compared to conventional chemotherapy treatments.

OMsignal

Debt Financing in 2015
OMsignal is a Montréal-based company founded in 2011 that specializes in manufacturing bio-sensing clothing designed to provide real-time access to medical-grade biometric data. The company's innovative apparel is embedded with sensors that monitor various health metrics, including heart rate, electrocardiography (ECG), respiration rhythms, and stress levels. This technology allows users to track their health and fitness seamlessly through a mobile application that displays data in real time. OMsignal's products aim to integrate health monitoring into everyday life, enabling individuals to maintain their well-being more effectively.

Kiverdi

Venture Round in 2014
Kiverdi, Inc. is a biotechnology company based in Berkeley, California, founded in 2008. It specializes in the development of bioprocessing technology that transforms carbon dioxide and other gases into valuable bio-based products. Kiverdi offers a range of oil-based products and chemicals, including fatty acids, fatty alcohols, and triacylglycerides, which are utilized in consumer goods such as soaps, shampoos, skin creams, and detergents. The company also produces biomaterials for the synthesis of bioplastics, nylons, and other polymers, as well as drop-in fuels applicable in vehicle and jet engines. Additionally, Kiverdi's innovative technology allows for the creation of protein directly from carbon dioxide, providing a protein source with a superior amino acid profile compared to soybean meal, thus addressing the growing demand for sustainable food options.

OMsignal

Series A in 2014
OMsignal is a Montréal-based company founded in 2011 that specializes in manufacturing bio-sensing clothing designed to provide real-time access to medical-grade biometric data. The company's innovative apparel is embedded with sensors that monitor various health metrics, including heart rate, electrocardiography (ECG), respiration rhythms, and stress levels. This technology allows users to track their health and fitness seamlessly through a mobile application that displays data in real time. OMsignal's products aim to integrate health monitoring into everyday life, enabling individuals to maintain their well-being more effectively.

Cloud Cruiser

Series C in 2014
Cloud Cruiser, Inc. is a software company based in San Jose, California, specializing in cloud financial management solutions. Founded in 2010, the company offers a comprehensive platform that automates the collection and aggregation of IT costs and revenue across diverse environments, including public clouds, private clouds, and traditional IT settings. Its flagship product, Cloud Cruiser, provides enterprises and service providers with tools to optimize costs and enhance profitability in hybrid cloud environments. The software enables users to achieve clear visibility into their cloud usage and spending through features such as self-service billing, chargeback mechanisms, granular profit and loss analytics, and proactive cost controls. As of January 2017, Cloud Cruiser operates as a subsidiary of Hewlett Packard Enterprise Company.

Jitterbit

Seed Round in 2014
Jitterbit provides an API integration platform that enables businesses to connect SaaS, on-premises, and cloud applications. Its platform, Jitterbit Harmony, allows users to automate business processes, streamline operations, and infuse intelligence into workflows. Serving customers across various industries, Jitterbit helps optimize connectivity and scalability through a single integration platform.

Duda

Series C in 2013
Duda, Inc. is a company specializing in web development tools designed for professional website builders and digital marketing agencies. Founded in 2009 and based in Palo Alto, California, Duda offers a cloud-based platform that enables users to create responsive websites optimized for desktops, tablets, and mobile devices. Its key products include a Responsive Website Builder, a mobile-only site creation platform, and a reseller program tailored for web design agencies. Duda focuses on streamlining the website-building process and enhancing customer conversion through personalization tools. The company has established partnerships with major digital marketing solution providers and hosts over nine million websites on its platform. With a commitment to delivering enterprise-level technology to small businesses, Duda serves a diverse range of industries, including hospitality, fashion, and digital marketing.

Loop Commerce

Seed Round in 2012
Loop Commerce facilitates gift purchases for businesses and individuals through its GiftNow platform. It enables users to buy specific items as gifts without needing recipient's size, color preference, or shipping details, reducing return rates.

Chegg

Venture Round in 2012
Chegg, Inc., established in 2005 and based in Santa Clara, California, operates a direct-to-student learning platform. It supports students from high school through college and into their careers by offering a range of digital products and services designed to help them succeed academically and financially. These include study tools like Chegg Study and Chegg Math, writing assistance with Chegg Writing, live tutoring through Chegg Tutors, and professional skill development courses via Thinkful. Additionally, Chegg provides print and eTextbooks, as well as other scholastic materials. The company also offers services to universities and community colleges, helping students become smarter, save time and money, and navigate their academic journey more effectively.

Snapwiz

Venture Round in 2011
Snapwiz Inc. is a technology-driven education company focused on personalizing the learning experience for students. Founded in 2010 and headquartered in Union City, California, with an additional office in Bengaluru, India, Snapwiz provides a unique adaptive learning platform that tailors educational content to individual students' skills, available time, and learning objectives. The platform is designed to be accessible through various mediums, including the web, smartphones, and tablets, allowing students to study anytime and anywhere. Snapwiz collaborates with publishers to enhance its offerings, which include courses aimed at preparing students for standardized tests such as the SAT and PSAT. The company employs a range of engaging learning tools, including computer adaptive quizzes, video lessons, and interactive activities, to create a dynamic and effective educational environment that fosters rapid learning and maximizes test performance.

Wibiya

Series A in 2010
Wibiya provides a free, powerful solution that allows publishers to integrate popular web applications directly into their websites via a fully customizable website toolbar. The Wibiya Bar integrates a variety of free apps, social plugins, games, video & image galleries, and much more, enabling publishers to increase page views, boost user engagement, and promote their content. Wibiya also gives publishers the power to manage their bar’s performance in real time through the Wibiya user dashboard.

Modular Patterns

Venture Round in 2010
Modular Patterns Ltd., a development stage company, intends to help online publishers, bloggers ,and other online properties to integrate services and applications of their choice into their website through customized web-based toolbars. The company was founded in 2008 and is headquartered in Ramat Hasharon, Israel.

Cramster

Series B in 2010
Cramster is an online educational platform dedicated to providing homework assistance for high school and college students. The company features a community of subject experts available around the clock to address various academic inquiries. Its offerings include a comprehensive collection of study resources, such as interactive textbook guides that provide detailed solutions and helpful hints, expert Q&A assistance, practice tests, and study group opportunities. Cramster aims to support students across diverse subjects, including math, science, engineering, humanities, business, and writing, helping them overcome challenges and enhance their learning experience.

StyleTrek

Seed Round in 2010
StyleTrek Inc. is a New York-based online platform founded in 2010 that connects independent fashion designers with customers globally. The company offers a crowdsourced e-commerce boutique that showcases a diverse range of apparel, accessories, and footwear, enabling designers to reach new audiences and enhance their visibility. StyleTrek provides essential support through social media tools, marketing assistance, and mentorship services, facilitating a collaborative environment where designers can gather consumer feedback throughout their design and production processes. This model allows designers to retain a larger portion of their retail sales, empowering them to reinvest in their businesses for future growth. The platform has gained recognition for tapping into niche market demands, catering to consumers seeking unique fashion items at reasonable prices, and has expanded its reach to over 90 countries since its inception.

Infolinks Media, llc.

Series B in 2009
Infolinks Media, LLC is an online advertising platform that specializes in in-text advertising services for content publishers worldwide. Founded in 2007 and headquartered in Mountain View, California, Infolinks utilizes advanced technology to scan web pages and convert selected keywords into cost-per-click ads. Its suite of products, known as In3, includes innovative solutions like InFrame, InTag, InText, and InSearch, which are designed to overcome banner blindness and deliver relevant ads in non-traditional web spaces. The platform serves over 150,000 websites across 128 countries, helping publishers generate new revenue streams and providing advertisers with targeted exposure to engaged audiences. Infolinks also offers a mobile app that allows publishers to track their earnings in real-time, enhancing transparency and performance management.

Chegg

Series C in 2008
Chegg, Inc., established in 2005 and based in Santa Clara, California, operates a direct-to-student learning platform. It supports students from high school through college and into their careers by offering a range of digital products and services designed to help them succeed academically and financially. These include study tools like Chegg Study and Chegg Math, writing assistance with Chegg Writing, live tutoring through Chegg Tutors, and professional skill development courses via Thinkful. Additionally, Chegg provides print and eTextbooks, as well as other scholastic materials. The company also offers services to universities and community colleges, helping students become smarter, save time and money, and navigate their academic journey more effectively.

Chegg

Series B in 2008
Chegg, Inc., established in 2005 and based in Santa Clara, California, operates a direct-to-student learning platform. It supports students from high school through college and into their careers by offering a range of digital products and services designed to help them succeed academically and financially. These include study tools like Chegg Study and Chegg Math, writing assistance with Chegg Writing, live tutoring through Chegg Tutors, and professional skill development courses via Thinkful. Additionally, Chegg provides print and eTextbooks, as well as other scholastic materials. The company also offers services to universities and community colleges, helping students become smarter, save time and money, and navigate their academic journey more effectively.

Infolinks Media, llc.

Series A in 2008
Infolinks Media, LLC is an online advertising platform that specializes in in-text advertising services for content publishers worldwide. Founded in 2007 and headquartered in Mountain View, California, Infolinks utilizes advanced technology to scan web pages and convert selected keywords into cost-per-click ads. Its suite of products, known as In3, includes innovative solutions like InFrame, InTag, InText, and InSearch, which are designed to overcome banner blindness and deliver relevant ads in non-traditional web spaces. The platform serves over 150,000 websites across 128 countries, helping publishers generate new revenue streams and providing advertisers with targeted exposure to engaged audiences. Infolinks also offers a mobile app that allows publishers to track their earnings in real-time, enhancing transparency and performance management.
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