Primera Capital

Primera Capital is a venture capital firm established in 2007 and headquartered in Oakland, California. The firm specializes in investments across various stages, including seed, startup, early stage, mid stage, and growth capital, focusing primarily on technology-based and technology-enabled businesses. Its investment portfolio encompasses sectors such as software infrastructure, software applications, internet applications, mobile and wireless technologies, enterprise solutions, consumer retail, healthcare, security, e-commerce, and education. Primera Capital targets opportunities in key markets, including Silicon Valley, New York, Los Angeles, Canada, Israel, India, and France. Over the past two decades, the firm has backed several transformative technology companies, aiming to support entrepreneurs with promising visions and innovative products while distinguishing genuine value from hype.

Ori Sasson

Partner

35 past transactions

Air Protein

Venture Round in 2023
Air Protein, based in Berkeley, California, is a startup focused on creating sustainable protein from carbon dioxide. Utilizing a proprietary probiotic process, the company transforms CO2 into protein-enriched food products such as meat-free burgers, protein-enriched pasta, cereals, and beverages. This innovative approach allows for the production of protein without the use of hormones, pesticides, or herbicides, while also significantly reducing land and water usage compared to traditional meat production. Air Protein aims to provide a viable alternative for meat lovers seeking sustainable food options.

GLIDER.ai

Series A in 2023
Glider AI is a technology company that specializes in enhancing the recruitment process through its AI-powered platform. It provides personalized job recommendations by collecting candidate preferences via a user-friendly mobile app. The platform leverages big data analytics and artificial intelligence to match candidates with job opportunities that align with their professional goals. Glider AI also offers tools for virtual assessments, including coding and video interviews, as well as automated outreach to streamline candidate engagement. By utilizing real-world simulations and advanced scoring methods, Glider AI enables employers to assess candidates effectively, ultimately improving the quality of hires for enterprises, staffing firms, and managed service providers.

Airlinq

Venture Round in 2023
Airlinq develops an enterprise-grade cloud and edge platform that enables global connectivity and communication for complex AI and IoT applications, particularly in the realm of smart mobility. This platform is designed to support automakers, mobile network operators, and consumers by providing scalable and reliable services capable of managing millions of connected assets and vehicles. With a focus on mission-critical latency and security, Airlinq facilitates the development and deployment of large-scale connected applications, enhancing ecosystem monetization and connectivity for various stakeholders in the automotive and telecommunications sectors.

Caramel

Seed Round in 2023
Caramel is an online platform designed to simplify and secure the process of buying and selling cars between private parties and independent dealers. It offers a range of services that enhance the transaction experience, including verification of sellers, ownership transfer, payment processing, auto financing options, vehicle protection, insurance, and delivery services. By providing these comprehensive features, Caramel aims to facilitate seamless digital transactions, ensuring that buyers can easily find the right seller while enjoying a safe and efficient purchasing process.

Mimik

Series A in 2021
Mimik offers a cloud computing platform focused on hybrid edge application development, aimed at facilitating digital transformation for developers and enterprises. The platform allows users to connect fragmented applications effectively, minimizing reliance on intermediaries and enhancing performance, privacy, and security. Mimik's technology supports a wide range of devices and operating systems, enabling seamless integration across various ecosystems, including private and public clouds. By adopting an edge-in approach, businesses can significantly reduce legacy backend integration costs and ongoing operational expenses. Mimik's solutions promote a sustainable digital economy, empowering enterprises to achieve their objectives without being constrained by proprietary technology stacks or compromising on key factors such as scalability and data privacy.

vFunction

Series A in 2021
vFunction specializes in software solutions that facilitate the modernization of legacy Java applications, enabling enterprises to transition to cloud-native architectures. The company's innovative product transforms outdated monolithic systems into containerized, distributed microservices, which enhances engineering efficiency and reduces costs. With a team that possesses specialized expertise, vFunction assists organizations in their digital transformation journeys, allowing them to maintain competitiveness and adapt to evolving technological demands.

sona

Pre Seed Round in 2021
Sona is a digital therapeutics company focused on using music to enhance mental health, particularly in reducing anxiety and improving sleep. The platform features clinically-tested restorative music designed to increase alpha and theta brain wave activity, promoting relaxation and reducing stress hormones. Sona employs artificial intelligence to personalize music playlists based on users' symptoms, listening behaviors, and the time of day, ensuring a tailored experience. The music is created by hand-picked composers and Grammy-winning sound engineers, developed through a proprietary process that incorporates insights from leading neuroscientists at respected institutions. By offering an affordable and natural way to manage anxiety, Sona aims to provide mental peace and a stress-free experience for its users.

BioSight

Series C in 2020
BioSight is a biopharmaceutical company focused on developing innovative cancer-targeted chemotherapy pro-drugs. Founded in 2000 and based in Lod, Israel, BioSight has developed a technology known as S2DOT, which allows for the targeted delivery of chemotherapy drugs directly into cancer cells. This approach significantly reduces the systemic toxicity often associated with traditional chemotherapy treatments. The company’s lead product is a non-toxic conjugate of cytarabine and asparagine, designed specifically for the treatment of acute myeloid leukemia. Through its research and development efforts, BioSight aims to provide safe and effective therapeutic options for patients suffering from hematological malignancies and disorders.

TechSee

Series C in 2020
TechSee is a technology company based in Tel Aviv, Israel, that focuses on enhancing customer support through visual technology and augmented reality. Founded in 2015 by Eitan Cohen, Amir Yoffe, and Gabby Sarussi, TechSee's platform utilizes artificial intelligence, deep learning, and proprietary algorithms to create a scalable system that improves with each customer interaction. The platform allows users to engage with customers via a live virtual channel, facilitating guidance through augmented reality and annotations. This innovative approach aims to transform traditional customer support by enabling call center agents to deliver a more interactive and effective service, ultimately reducing support costs and enhancing overall customer satisfaction.

Colorifix

Series A in 2020
Colorifix Limited is a biotechnology company based in Norwich, United Kingdom, that specializes in innovative textile dyeing services using entirely biological methods. Founded in 2015, Colorifix has developed a unique approach to produce, deposit, and fix pigments onto textiles through synthetic biology. This process utilizes natural colorants derived from organisms such as microbes, plants, and insects, as well as agricultural by-products like sugar molasses, to create safe and environmentally friendly dyes. By eliminating harsh chemicals commonly used in traditional dyeing processes, Colorifix significantly reduces water consumption and pollution, contributing to a more sustainable textile industry. The company’s technological advancements have attracted investment from various stakeholders, supporting its ongoing expansion efforts.

Innoviz Technologies

Series B in 2020
Innoviz Technologies Ltd. specializes in designing and manufacturing solid-state LiDAR sensors and perception software that facilitate the mass production of autonomous vehicles. The company offers InnovizPro, a solid-state LiDAR known for its exceptional performance and value, and InnovizOne, an automotive-grade LiDAR sensor that delivers advanced 3D sensing capabilities for various levels of autonomous driving (Levels 3 to 5). Innoviz's products also include solutions for object identification and tracking, sensor fusion, as well as mapping and localization. The company partners with a range of notable investors and strategic allies, enhancing its position in the industry. Founded in 2016 and headquartered in Rosh HaAyin, Israel, Innoviz Technologies aims to provide comprehensive solutions for original equipment manufacturers (OEMs) and Tier-1 suppliers involved in the development of autonomous vehicles, serving markets that include passenger cars, robotaxis, shuttles, delivery vehicles, and logistics.

Ozone

Pre Seed Round in 2019
Ozone is a data privacy company that focuses on empowering users to protect and encrypt their personal information. The company has developed a decentralized platform that allows individuals to monetize their anonymized data by selling it to trusted partners, such as advertisers and merchants. By requiring advertisers to compensate users for their time and attention, Ozone creates a model where internet users can easily control and profit from their data while browsing the web. This innovative approach fosters a complete ecosystem for data ownership, benefiting users, developers, publishers, and advertisers alike.

LifeLink Systems

Series A in 2018
LifeLink Systems is a healthcare technology company that specializes in conversational engagement through its innovative chatbot platform. The company partners with major healthcare systems and pharmaceutical companies to enhance patient communication via mobile and messaging channels. By providing personalized, natural, and contextual conversations, LifeLink's chatbots automate numerous critical patient interactions before, during, and after healthcare visits. This approach not only streamlines operational efficiency but also boosts customer satisfaction and fosters brand loyalty. LifeLink's platform is designed to optimize patient engagement throughout the entire care continuum, allowing healthcare providers to connect with patients in their preferred channels while improving overall profitability.

Extensify

Seed Round in 2018
Extensify lets you tweak third-party iOS applications without jailbreaking your device. Apps that have been modified with tweaks —called Exos in Extensify language— contain a ‘+’ sign after them for easy identification. So, for instance, if you modify YouTube with the Cercube Exo, a new version of YouTube will be deployed to your Homescreen called YouTube+. It’s totally possible to have two of the same apps installed at once—one stock and one ‘+’ version. Of course, you aren’t forced to keep the stock app, but it is a nice side benefit to be able to run two versions of the same app.

PROPS

Venture Round in 2017
PROPS is a new cryptocurrency that grants access to features, content and status across media apps that share a currency and identity layer, and whose users benefit from the PROPS rewards pool.

LifeLink Systems

Seed Round in 2017
LifeLink Systems is a healthcare technology company that specializes in conversational engagement through its innovative chatbot platform. The company partners with major healthcare systems and pharmaceutical companies to enhance patient communication via mobile and messaging channels. By providing personalized, natural, and contextual conversations, LifeLink's chatbots automate numerous critical patient interactions before, during, and after healthcare visits. This approach not only streamlines operational efficiency but also boosts customer satisfaction and fosters brand loyalty. LifeLink's platform is designed to optimize patient engagement throughout the entire care continuum, allowing healthcare providers to connect with patients in their preferred channels while improving overall profitability.

OMsignal

Series B in 2016
OMsignal is a company that specializes in the manufacture of bio-sensing clothing designed to provide real-time access to medical-grade biometric data. Founded in 2011 and headquartered in Montréal, Canada, the company embeds advanced sensors in its apparel to monitor various health metrics, including heart rate, electrocardiography (ECG) activity, breathing patterns, and stress levels. This innovative clothing integrates seamlessly into everyday life, allowing users to track their health data through a mobile application compatible with iPhones and iPads. By facilitating the monitoring of vital health indicators, OMsignal aims to empower individuals to maintain their fitness and overall well-being.

BioSight

Venture Round in 2016
BioSight is a biopharmaceutical company focused on developing innovative cancer-targeted chemotherapy pro-drugs. Founded in 2000 and based in Lod, Israel, BioSight has developed a technology known as S2DOT, which allows for the targeted delivery of chemotherapy drugs directly into cancer cells. This approach significantly reduces the systemic toxicity often associated with traditional chemotherapy treatments. The company’s lead product is a non-toxic conjugate of cytarabine and asparagine, designed specifically for the treatment of acute myeloid leukemia. Through its research and development efforts, BioSight aims to provide safe and effective therapeutic options for patients suffering from hematological malignancies and disorders.

OMsignal

Debt Financing in 2015
OMsignal is a company that specializes in the manufacture of bio-sensing clothing designed to provide real-time access to medical-grade biometric data. Founded in 2011 and headquartered in Montréal, Canada, the company embeds advanced sensors in its apparel to monitor various health metrics, including heart rate, electrocardiography (ECG) activity, breathing patterns, and stress levels. This innovative clothing integrates seamlessly into everyday life, allowing users to track their health data through a mobile application compatible with iPhones and iPads. By facilitating the monitoring of vital health indicators, OMsignal aims to empower individuals to maintain their fitness and overall well-being.

Kiverdi

Venture Round in 2014
Kiverdi, Inc. is a Berkeley, California-based company founded in 2008 that specializes in transforming carbon dioxide and other gases into valuable bio-based products. The company's innovative bioprocessing technology enables the production of high-quality protein with a nutrient profile comparable to animal protein, addressing the increasing demand for sustainable food sources. Kiverdi also offers a range of oil-based products and chemicals, including fatty acids, fatty alcohols, and triacylglycerides, which are utilized in consumer goods such as soaps, shampoos, and detergents. Additionally, the company develops biomaterials for bioplastics and other polymers, as well as drop-in fuels suitable for vehicles and jet engines. Through its efforts, Kiverdi aims to contribute to environmental sustainability by addressing issues related to plastic pollution and promoting sustainable agricultural practices.

OMsignal

Series A in 2014
OMsignal is a company that specializes in the manufacture of bio-sensing clothing designed to provide real-time access to medical-grade biometric data. Founded in 2011 and headquartered in Montréal, Canada, the company embeds advanced sensors in its apparel to monitor various health metrics, including heart rate, electrocardiography (ECG) activity, breathing patterns, and stress levels. This innovative clothing integrates seamlessly into everyday life, allowing users to track their health data through a mobile application compatible with iPhones and iPads. By facilitating the monitoring of vital health indicators, OMsignal aims to empower individuals to maintain their fitness and overall well-being.

Cloud Cruiser

Series C in 2014
Cloud Cruiser, Inc. is a software company that specializes in cloud financial management solutions, founded in 2010 and based in San Jose, California. The company's primary product, Cloud Cruiser, enables enterprises and service providers to effectively manage costs and enhance profitability across public, private, and hybrid cloud environments. Its software automates the collection and aggregation of IT costs and revenue, providing users with comprehensive visibility into cloud usage and spending. Features include self-service billing, hybrid IT show back and chargeback capabilities, and detailed profit and loss analytics. Cloud Cruiser's solutions facilitate proactive cost controls and flexible pricing models, positioning it as a key player in optimizing cloud financial management. As of January 2017, Cloud Cruiser operates as a subsidiary of Hewlett Packard Enterprise Company.

Jitterbit

Seed Round in 2014
Jitterbit, Inc. is an API integration company that provides a comprehensive platform for connecting SaaS, on-premise, and cloud applications. Its flagship product, Jitterbit Harmony, is an enterprise Integration-Platform-as-a-Service that facilitates data connectivity, workflow automation, and business process optimization. The platform supports a variety of deployment models, including cloud, on-premise, and hybrid solutions, allowing users to create local connections and scale operations in real time. Jitterbit also fosters a collaborative environment through Jitterbit Community, where users and experts can share insights and best practices. The company serves diverse industries, including energy, healthcare, manufacturing, and retail, empowering technical business analysts to integrate applications and data seamlessly. Founded in 2003 and headquartered in Alameda, California, Jitterbit has expanded its presence with offices in the United Kingdom, the Netherlands, Australia, and India.

Duda

Series C in 2013
Duda, Inc. is a company specializing in web development tools designed for professional website builders and digital marketing agencies. Founded in 2009 and based in Palo Alto, California, Duda offers a cloud-based platform that enables users to create responsive websites optimized for desktops, tablets, and mobile devices. Its key products include a Responsive Website Builder, a mobile-only site creation platform, and a reseller program tailored for web design agencies. Duda focuses on streamlining the website-building process and enhancing customer conversion through personalization tools. The company has established partnerships with major digital marketing solution providers and hosts over nine million websites on its platform. With a commitment to delivering enterprise-level technology to small businesses, Duda serves a diverse range of industries, including hospitality, fashion, and digital marketing.

Loop Commerce

Seed Round in 2012
Loop Commerce, Inc. is a company that offers a gift commerce platform designed for retailers and brands. Its flagship service, GiftNow, facilitates product e-gifting, allowing users to send gifts for various occasions throughout the year. The platform enhances business opportunities by providing a streamlined gifting experience that does not require the selection of specific sizes, colors, or styles, nor does it need the recipient's mailing address. In addition to individual gifting, Loop Commerce also supports corporate gifts, promotions, events, loyalty rewards, social gifting, and digital gift cards. Founded in 2012 and based in Menlo Park, California, Loop Commerce operates as a subsidiary of Synchrony Financial.

Chegg

Venture Round in 2012
Chegg, Inc., established in 2005 and based in Santa Clara, California, operates a direct-to-student learning platform. It supports students from high school through college and into their careers by offering a range of digital products and services designed to help them succeed academically and financially. These include study tools like Chegg Study and Chegg Math, writing assistance with Chegg Writing, live tutoring through Chegg Tutors, and professional skill development courses via Thinkful. Additionally, Chegg provides print and eTextbooks, as well as other scholastic materials. The company also offers services to universities and community colleges, helping students become smarter, save time and money, and navigate their academic journey more effectively.

Snapwiz

Venture Round in 2011
Snapwiz Inc. is dedicated to personalizing education through technology, enabling students to learn anytime and anywhere via web, smartphones, and tablets. Founded in 2010 and headquartered in Union City, California, with an additional office in Bengaluru, India, the company collaborates with publishers to provide a unique learning solution that adapts to individual needs. Snapwiz's adaptive learning platform creates customized courses based on students' skills, available time, and learning objectives, promoting efficient study habits. The platform includes a range of interactive tools such as computer adaptive quizzes, engaging video lessons, step-by-step problem-solving tutorials, and virtual flashcards, transforming traditional learning into an immersive experience. Additionally, Snapwiz offers preparatory resources for standardized tests, including the SAT and PSAT, further supporting students in their academic pursuits.

Wibiya

Series A in 2010
Wibiya provides a free, powerful solution that allows publishers to integrate popular web applications directly into their websites via a fully customizable website toolbar. The Wibiya Bar integrates a variety of free apps, social plugins, games, video & image galleries, and much more, enabling publishers to increase page views, boost user engagement, and promote their content. Wibiya also gives publishers the power to manage their bar’s performance in real time through the Wibiya user dashboard.

Modular Patterns

Venture Round in 2010
Modular Patterns Ltd., a development stage company, intends to help online publishers, bloggers ,and other online properties to integrate services and applications of their choice into their website through customized web-based toolbars. The company was founded in 2008 and is headquartered in Ramat Hasharon, Israel.

Cramster

Series B in 2010
Cramster is an online study community that offers a range of educational resources for college and high school students. The platform provides 24/7 access to expert assistance for homework questions, ensuring that students can find help whenever they need it. In addition to expert Q&A, Cramster features over 350 interactive textbook guides that deliver step-by-step solutions and helpful hints across various subjects, including math, science, engineering, humanities, business, and writing. The service also includes practice tests, problems, and study groups, all aimed at helping students effectively navigate their academic challenges.

StyleTrek

Seed Round in 2010
StyleTrek Inc. is a New York-based company that operates an online platform connecting independent fashion designers with customers worldwide. Founded in 2010 by Cecilia Pagkalinawan, StyleTrek offers a crowdsourced e-commerce experience that features a variety of apparel, accessories, and footwear. The platform provides designers with essential tools, including social media and e-commerce capabilities, marketing support, and mentorship, facilitating consumer feedback throughout the design and production process. This model allows designers to retain a more significant portion of retail sales, enabling them to reinvest in their businesses. StyleTrek has expanded its reach beyond the United States, serving a global community of fashion enthusiasts and gaining recognition from major publications. This innovative approach has positioned StyleTrek as a vital resource for both designers and consumers seeking unique fashion offerings.

Infolinks Media, llc.

Series B in 2009
Infolinks Media, LLC is an online advertising platform that specializes in in-text advertising services for content publishers worldwide. Founded in 2007 and headquartered in Mountain View, California, Infolinks utilizes advanced technology to scan web pages and convert selected keywords into cost-per-click ads. Its suite of products, known as In3, includes innovative solutions like InFrame, InTag, InText, and InSearch, which are designed to overcome banner blindness and deliver relevant ads in non-traditional web spaces. The platform serves over 150,000 websites across 128 countries, helping publishers generate new revenue streams and providing advertisers with targeted exposure to engaged audiences. Infolinks also offers a mobile app that allows publishers to track their earnings in real-time, enhancing transparency and performance management.

Chegg

Series C in 2008
Chegg, Inc., established in 2005 and based in Santa Clara, California, operates a direct-to-student learning platform. It supports students from high school through college and into their careers by offering a range of digital products and services designed to help them succeed academically and financially. These include study tools like Chegg Study and Chegg Math, writing assistance with Chegg Writing, live tutoring through Chegg Tutors, and professional skill development courses via Thinkful. Additionally, Chegg provides print and eTextbooks, as well as other scholastic materials. The company also offers services to universities and community colleges, helping students become smarter, save time and money, and navigate their academic journey more effectively.

Chegg

Series B in 2008
Chegg, Inc., established in 2005 and based in Santa Clara, California, operates a direct-to-student learning platform. It supports students from high school through college and into their careers by offering a range of digital products and services designed to help them succeed academically and financially. These include study tools like Chegg Study and Chegg Math, writing assistance with Chegg Writing, live tutoring through Chegg Tutors, and professional skill development courses via Thinkful. Additionally, Chegg provides print and eTextbooks, as well as other scholastic materials. The company also offers services to universities and community colleges, helping students become smarter, save time and money, and navigate their academic journey more effectively.

Infolinks Media, llc.

Series A in 2008
Infolinks Media, LLC is an online advertising platform that specializes in in-text advertising services for content publishers worldwide. Founded in 2007 and headquartered in Mountain View, California, Infolinks utilizes advanced technology to scan web pages and convert selected keywords into cost-per-click ads. Its suite of products, known as In3, includes innovative solutions like InFrame, InTag, InText, and InSearch, which are designed to overcome banner blindness and deliver relevant ads in non-traditional web spaces. The platform serves over 150,000 websites across 128 countries, helping publishers generate new revenue streams and providing advertisers with targeted exposure to engaged audiences. Infolinks also offers a mobile app that allows publishers to track their earnings in real-time, enhancing transparency and performance management.
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