Abie Cohen

General Partner

50 past transactions

Two Front

Seed Round in 2022
Two Front is reimagining the $925B clear aligner market by building a fundamentally new operating system for top orthodontists to build their brand and practice from one streamlined system using unused office space at dental offices. We empower dentists to add orthodontics-as-a-service seamlessly into their practice to serve the 1 in 2 patients who want to live better lives by smiling more.

SwayID

Seed Round in 2022
SwayID's next-gen identity verification platform revolutionizes how brands engage with the modern consumer -- the creator-consumer -- an emerging category of consumer spawned by the pandemic comprising 200M+ (and rapidly growing) content creators spanning every platform from TikTok and Instagram to YouTube and Twitch. By leveraging authoritative data sources, SwayID offers real-time verification of these creators, ensuring that exclusive brand offers and experiences are both authentic and financially empowering. Our proprietary instant verification process not only boosts the integrity of brand promotions but also integrates seamlessly within an organization’s existing brand experience, enhancing creator-customer loyalty and advocacy while minimizing churn. The result? A significant increase in lifetime value from a brand's most valuable customers. At the heart of SwayID's value proposition is a universal ecosystem that empowers verified creators with unprecedented access to exclusive discounts and streamlined monetization opportunities from a growing network of leading brands. This ecosystem isn't just expansive; it's designed to be mutually beneficial, fostering a vibrant community where each new creator and brand accelerates economic equity for all. The magic of SwayID lies in its network effect: as the community of creators and brands expands, the ecosystem becomes increasingly rich with opportunities, driving a self-reinforcing cycle of engagement, loyalty, and mutual growth. Through SwayID, brands and creators alike find a common ground to thrive, pushing the boundaries of traditional marketing and loyalty programs and setting a new standard where brands and creators grow stronger, together.

Smarty

Pre Seed Round in 2022
Smarty Smarty develops an application designed to automate and manage all the tasks. The application is an automation tool that focuses on business tasks like scheduling meetings, making introductions, and finding flights for out of town meetings.

Accrue Savings

Series A in 2022
At Accrue Savings, we believe that rewards, points and incentives shouldn’t only come from shopping with credit. We help smart brands incentivize shoppers with cash rewards when they save up for their favorite purchases.

Startupy

Pre Seed Round in 2021
Startupy is a digital playground for thinkers and creators to curate, organize, and interconnect the most valuable insights and ideas.

Accrue Savings

Seed Round in 2021
At Accrue Savings, we believe that rewards, points and incentives shouldn’t only come from shopping with credit. We help smart brands incentivize shoppers with cash rewards when they save up for their favorite purchases.

Schmooze Dating

Pre Seed Round in 2021
Schmooze Dating is an app that has introduced a new feature called schmooze flirts which selects memes from the app's algorithm that a match is likely to laugh at and encourages users to send the meme to their match in order to start a conversation. The user has 48 hours to message the other person before the chat disappears. The app also includes icebreakers to help to get started before a match is removed.

Scopio

Venture Round in 2021
Scopio is an Online Community connecting photographers and visual artists to each other and to potential customers building the world's largest source of visual talent. Talented diverse artists from 190 countries have built profiles on Scopio, where they sell their images, tell their stories, and get hired for their visual art talent. Scopio powers its platform using AI to give access to anyone, anywhere to participate.

Inveterate, Inc

Seed Round in 2021
Inveterate is a turnkey solution to deploy paid membership loyalty programs for eCommerce merchants, primarily on the Shopify platform.

re_ grocery

Venture Round in 2021
Re_ grocery is a package-free grocery store offering consumers access to affordable and healthy organic food. Re_ grocery sells organic, non-GMO, and clean products that are reusable and comes with zero-waste accessories. Re_ grocery is on a mission to make sustainable shopping the new standard.

Realworld

Seed Round in 2021
Realworld simplifies and automates the complexities of adulthood -- finance, health, insurance, and more, all in one place.

Daasity

Seed Round in 2021
Daasity centralizes a brand’s data into a working data model to easily analyze and push their data to their key marketing channels to get more from their data. Gain a holistic view of your customer activities and better speak to your customers with more data. Daasity combines triggers from all your apps, tools, and data sources so that you can create more robust, insightful segments, and flows. Unlock powerful insights and create more meaningful customer relationships.

Redesign Health

Venture Round in 2021
Redesign Health is a company that powers innovation in healthcare by developing technologies, tools, and insights that lower the barriers to change across the industry. Since 2018, exceptional founders have built over two dozen companies at Redesign Health, impacting more than ten million lives across many aspects of the healthcare ecosystem including cancer care, teleradiology, COVID-19 testing, metabolic health, and more.

Beacons

Seed Round in 2021
Beacons is a link-in-bio website builder for creators. The company’s mobile website builder offers extensive customization options and supports multi-SKU creators through donations, e-commerce, affiliate marketing, and more. Founded in 2019, Beacons is used by hundreds of thousands of creators on TikTok, Instagram, Twitter, and other social platforms.

Judy

Seed Round in 2021
Judy is the first emergency kit that’s digitally-connected keeping people prepared for any scenario. With natural disasters happening more frequently, and with bigger impact, having the right supplies and emergency plans are more important than ever. That’s why they are dedicated to making preparation for a household essential. The company was founded in 2019 and is based in New York.

Bloom

Seed Round in 2021
Bloom is a versatile platform that specializes in selling original brand outlets from curated lists of international brands. It allows customers to experience the convenience of trying on clothes ordered online in their homes before making a payment, with a straightforward return process for items that do not meet their preferences. Additionally, Bloom offers a range of baby products, including gear, toddler furniture, and eco-friendly options. The platform aims to enhance the shopping experience by combining quality products with user-friendly services, catering to the needs of families and individuals looking for both style and functionality.

Maverick snacks

Seed Round in 2021
Founded in 2019, we named the company Mavericks out of a desire to empower kids' confidence to fuel their greatness through healthy snacks with as much attitude as them. Recognizing the increasing childhood obesity problem, and the severe lack of kid’s healthy choices, they set out to create a kid-first snack brand that delivers on both taste and health.

tldr

Seed Round in 2020
tl;dr aims at providing access to summaries of interesting content, written by people. It helps discover, share and memorize the content that matters.

Till Financial

Venture Round in 2020
Till is the first collaborative financial platform specifically built for families and the communities that support them. Till is accessible to all families, as there is no monthly subscription fee. Till is replacing awkward family conversations about money with real actions and experiential learning, while teaching kids how to spend money wisely every day. Banking Services provided by Coastal Community Bank, Member FDIC, pursuant to license by Visa U.S.A. Inc.

smartrr

Seed Round in 2020
smartrr provides mobile-first design, smart retention, email and SMS for subscription management, easy translations, copy overrides, passwordless login, cohort analysis, retention metrics, and marketing banner services.

Borgo

Pre Seed Round in 2020
Borgo is a retail goods and jewelry company that provides brand development, manufacturing, digital marketing, and ecommerce expertise to support their brand partners. They build digital jewelry brands and serve customers.

Hank

Pre Seed Round in 2020
Hank is a digital platform connecting adults 55+ with people and activities in their community. Hank connects active people online, which leads to offline activities and friendships through curated group activities like pickleball, canasta, skydiving, and more. With Hank, members can find Hank-sponsored events in their area or create their own events to connect with others who share common interests, hobbies, and passions.

Sway

Non Equity Assistance in 2020
Sway is a clean tech startup scaling seaweed-based, home-compostable packaging. Their patented products match the vital performance attributes of conventional plastics and are designed to plug into existing infrastructure, enabling scale and massive impact. Unlike plastic, however, their materials are made from an abundant, regenerative resource and decompose into healthy soil after use. In 2023, Sway won first place in the TOM FORD Plastic Innovation Prize. In 2021, Sway also won the Beyond the Bag Challenge sponsored by Closed Loop Partners and a consortium of major retailers. Sway’s solutions have garnered recognition from Vogue, Condé Nast, Forbes, Business Insider, and Fast Company. As a member of the Sustainable Packaging Coalition, the Sustainable Ocean Alliance, and 1% for the Planet, Sway is working holistically to scale their product for a thriving, equitable future. Sway is headquartered in the California Bay Area. Learn more at swaythefuture.com.

Honey Mama's

Series A in 2020
Honey Mama’s offers honey-cocoa bars made from five nutrient-rich ingredients. Honey Mama’s bars are made using only five whole food, nutrient-rich ingredients that includes raw honey, cacao powder, coconut oil, Himalayan pink salt, and either sprouted almonds or shredded coconut.

Leal

Convertible Note in 2020
Leal is the leading SaaS platform for AI-driven customer engagement in Latin America, empowering retailers to acquire, retain, and maximize customer lifetime value through advanced automation and personalization. At its core, Leal offers a powerful AI Decisioning engine for loyalty, offers, and campaign management, ensuring that brands deliver hyper-personalized experiences at scale. The platform includes: • Customer Data Platform (CDP): A centralized hub that aggregates and analyzes customer behavior to power data-driven marketing strategies. • Campaign Management Suite: AI-driven orchestration of email, SMS, and WhatsApp campaigns, enabling retailers to automate engagement across channels. • Customer Experience Module: Tools for measuring and improving customer sentiment through NPS, satisfaction surveys, and crowdsourced mystery shopping. • Loyalty & Rewards Engine: A flexible framework supporting points, cashback, rebates, and gamification, designed to drive repeat purchases and brand advocacy. • API-First Infrastructure: Seamless integration into existing tech stacks, with 350+ integrations across major POS, ERP, eCommerce, and payment processors. Leal is trusted by global brands like Subway, Chevron, and Miniso, managing millions of transactions across LATAM. Backed by investors like Rakuten and top Silicon Valley firms, Leal is helping retailers turn data into revenue.

Cultured Decadence

Convertible Note in 2020
Cultured Decadence is a cellular aquaculture startup creating novel methods to make crustacean products using cell culture and tissue engineering techniques. The company was founded in 2020 and based in Madison, Wisconsin.

Kosas

Series B in 2020
Kosas operates as a color cosmetics company that offers a range of makeup products for skincare freaks. The company believes in embracing femininity, formulating with integrity, and that every beauty experience should be just that beautiful.

Blank Street

Pre Seed Round in 2020
Blank Street is a coffee chain that offers coffee as a daily ritual that more people can enjoy, in places convenient to their lives. Its automated espresso machines consistently produce consistent coffee, allowing baristas to be more interactive and build relationships. Customers can order ahead of time using their app, streamlining their experience. Their vendors (outsourced milk and pastries) are excellent, allowing them to concentrate on the coffee.

Judy

Debt Financing in 2019
Judy is the first emergency kit that’s digitally-connected keeping people prepared for any scenario. With natural disasters happening more frequently, and with bigger impact, having the right supplies and emergency plans are more important than ever. That’s why they are dedicated to making preparation for a household essential. The company was founded in 2019 and is based in New York.

Part & Parcel

Seed Round in 2019
Part & Parcel is a community commerce platform for plus-size women, selling apparel and footwear plus to plus. Founded by Lauren Haber Jonas, with the belief that plus-size women deserve a world that’s rich with options in clothing, community and opportunity. Lauren set out to create the kind of shopping experience she never had as a plus-size woman herself. Where she could feel genuinely welcomed and no longer an afterthought. Where shopping for clothes could be a source of joy and affinity. With a selling model that would provide a flexible path to prosperity for plus-size women.

Needed

Venture Round in 2019
Needed is a pregnancy nutrition and education company that supports optimal nourishment before, during, and after pregnancy. Its products are currently sold directly to consumers and through a network of health practitioners (doctors, doulas, nutritionists, and more). It was founded by Julie Sawaya and Ryan Woodbury in 2017 and is based in Los Angeles, California.

Kindbody

Series A in 2019
Kindbody is a fertility clinic network and family-building benefits provider for employers offering comprehensive virtual and in-person care. Kindbody's clinically-managed program includes fertility assessments and education, fertility preservation, genetic testing, in vitro fertilization (IVF), donor and surrogacy services, and adoption. Employers partner with Kindbody to provide their employees with financial, medical, and emotional support as they pursue parenthood. Kindbody is the trusted fertility benefits provider for more than 100 employers, covering more than 2.4 million lives. Many thousands more receive their fertility care directly from Kindbody throughout the country at Kindbody’s network of signature clinics, mobile clinics, and partner clinics.

Jabra Hearing

Series A in 2019
Jabra Hearing is a mighty team of passionate entrepreneurs, doctors, designers, researchers and technologists creating a best-in-class experience to help solve one of America's greatest healthcare issues — untreated hearing loss.

Squeeze Massage

Seed Round in 2019
Squeeze Massage is the process that simplifies scheduling, payment, tipping, and rating. They create the ideal indulgent atmosphere for a truly holistic massage, their services give they complete control over everything from pressure to in-room settings like lighting and sound.

Geneva

Seed Round in 2019
Geneva is an online home for groups, clubs, and communities of all shapes and sizes. Geneva offers a new communication app that gives groups, clubs, and communities everything they need to come together online, all in one place.

Jabra Hearing

Seed Round in 2018
Jabra Hearing is a mighty team of passionate entrepreneurs, doctors, designers, researchers and technologists creating a best-in-class experience to help solve one of America's greatest healthcare issues — untreated hearing loss.

Kosas

Venture Round in 2018
Kosas operates as a color cosmetics company that offers a range of makeup products for skincare freaks. The company believes in embracing femininity, formulating with integrity, and that every beauty experience should be just that beautiful.

Kindbody

Seed Round in 2018
Kindbody is a fertility clinic network and family-building benefits provider for employers offering comprehensive virtual and in-person care. Kindbody's clinically-managed program includes fertility assessments and education, fertility preservation, genetic testing, in vitro fertilization (IVF), donor and surrogacy services, and adoption. Employers partner with Kindbody to provide their employees with financial, medical, and emotional support as they pursue parenthood. Kindbody is the trusted fertility benefits provider for more than 100 employers, covering more than 2.4 million lives. Many thousands more receive their fertility care directly from Kindbody throughout the country at Kindbody’s network of signature clinics, mobile clinics, and partner clinics.

Kosas

Series A in 2018
Kosas operates as a color cosmetics company that offers a range of makeup products for skincare freaks. The company believes in embracing femininity, formulating with integrity, and that every beauty experience should be just that beautiful.

JAJA

Venture Round in 2018
JAJA was created as a small batch Tequila that would bring laughter and celebration to family and friends. Triple distilled and thoughtfully crafted by Mexico’s best, our Tequila is sweet and herbal — inspired by the lightness of free-spirited days and intimate nights. JAJA’s Core Values Smile...Laugh...Celebrate

Year & Day

Seed Round in 2018
Year & Day is a designer and manufacturer of modern dinnerware and table settings. They make table settings that elevate the years, days (and dishwasher loads) of their lives by using high-quality materials and environmentally friendly production methods. Its elegant collection of ceramics, flatware, glass, linens, and tabletop accessories is designed to enhance their modern home life by providing all the shapes and sizes needed.

Outdoor Voices

Series C in 2018
Outdoor Voices is an active lifestyle brand that makes apparel for recreation. The company is founded on that tenet that doing things – moving the body and having fun with friends – outlasts a win when it comes to inspiring sustainable active lives. Outdoor Voices' mission is to get people out there and do things together, to redefine recreation as part of everyday life.

Yumi

Seed Round in 2017
Yumi is the definitive source for parents seeking to understand what they are feeding their children and why, offering a science-based early childhood meal delivery program that is the most convenient and most nutritional option in the market.

Drunk Elephant

Venture Round in 2017
Drunk Elephant Skin Care is a line that is clinical in its effectiveness and low-hazard in its composition. Our products work not only because of what's in them, but also because of what's not. We have left out all of the irritants, allergens, fillers and dyes/colorants that typically get in the way of the beneficial ingredients that we as consumers are paying for, resulting in products that deliver visible results for all skin types.

WearLively

Seed Round in 2016
WearLively delivers bras and undies that blend high-style, comfort, and simplicity. Lively delivers bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. Lively is establishing an entirely new category and POV of lingerie. It was founded in 2015 and is headquartered in New York.

Outdoor Voices

Series B in 2016
Outdoor Voices is an active lifestyle brand that makes apparel for recreation. The company is founded on that tenet that doing things – moving the body and having fun with friends – outlasts a win when it comes to inspiring sustainable active lives. Outdoor Voices' mission is to get people out there and do things together, to redefine recreation as part of everyday life.

THE TOT

Debt Financing in 2016
The Tot Baby Corporation retails products for tots, mamas, and mamas-to-be through its online store. It offers baby products, such as bath and potty products, baby apparel, bouncers and rockers, car seats, diapers, wipes, feeding bottles, feeding–solids, nursing products, personal care products, sleeping products, strollers and carriers, and teethers and pacifiers; as well as women apparel and accessories, and skin care products, . The company also provides information and advice to mamas-to-be and mamas in the areas of fertility, pregnancy by month, birth prep, style and gear, health and safety, wellbeing, nursery products, feeding, sleeping, and tot life. The Tot Baby Corporation was founded in 2015 and is based in Dallas, Texas.

Briogeo Hair Care

Venture Round in 2016
Briogeo is a cosmetic company that offers haircare products that are fortified with hair healthy oils, antioxidants, and vitamins. Their product categories such as shampoos, conditioners, hair masks, oils, styling, finishing, supplements, travel sizes, brushes, tools, and gift cards.

Outdoor Voices

Series A in 2015
Outdoor Voices is an active lifestyle brand that makes apparel for recreation. The company is founded on that tenet that doing things – moving the body and having fun with friends – outlasts a win when it comes to inspiring sustainable active lives. Outdoor Voices' mission is to get people out there and do things together, to redefine recreation as part of everyday life.

Outdoor Voices

Seed Round in 2015
Outdoor Voices is an active lifestyle brand that makes apparel for recreation. The company is founded on that tenet that doing things – moving the body and having fun with friends – outlasts a win when it comes to inspiring sustainable active lives. Outdoor Voices' mission is to get people out there and do things together, to redefine recreation as part of everyday life.
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