Choco Up

Choco Up is a global technology and financial services platform, offering revenue-based financing and business growth solutions for digital merchants and startups. With data analytics and machine learning at its core, Choco Up employs vast integrations to automate fund deployment, providing fast-growing companies with zero-equity funding in a quick and seamless manner. We currently have offices in Singapore and Hong Kong and serve businesses worldwide, providing smart-growth analytics and global payment solutions to fuel their growth.

Percy Hung

Co-Founder and CEO

10 past transactions

ReverseAds

Corporate Round in 2022
ReverseAds is a digital advertising platform that offers an alternative to Google's search advertising by focusing on privacy-first ad campaigns. The company uses patented AdTech technology that combines AI and traditional keyword search advertising to target ideal customers. Unlike traditional methods, ReverseAds places ads after the search process, where users spend 66% of their time, providing better conversion opportunities. Additionally, it employs blockchain and distributed web advertising to protect brands' data from competitors, utilizing cookie-less technology and keyword algorithms.

Soundbrenner

Debt Financing in 2021
Soundbrenner Limited, founded in 2014, is a company based in Berlin, Germany, with additional offices in Hong Kong and Los Angeles. It specializes in manufacturing wearable smart devices tailored for musicians, notably a vibrating metronome that helps users feel the beat and tempo of their music. Soundbrenner also offers the Metronome by Soundbrenner application, designed to enhance musical skills through engaging practice experiences. The company has shipped over 80,000 wearables and is available in music stores across more than 40 countries. Its mobile apps are utilized by over 500,000 musicians monthly, reflecting its mission to make music practice enjoyable and rewarding.

Popsical

Debt Financing in 2021
Popsical is a smart streaming karaoke company that specializes in creating an enhanced karaoke experience for home users. It utilizes a licensed cloud-based streaming system to maintain a comprehensive library of songs, which is updated daily and includes tracks in multiple languages. The company's innovative, palm-sized device connects to a television, allowing users to stream official music videos and select from a wide range of multilingual songs via a Wi-Fi or internet connection. This approach enables a seamless and enjoyable karaoke experience, catering to diverse musical preferences.

BuzzAR

Debt Financing in 2021
BuzzAR is a developer of augmented reality technology focused on enhancing the retail and commerce sectors. The company specializes in digitizing people, places, and payment interactions at scale. By enabling customers to visualize products in a superimposed environment, BuzzAR creates immersive AR experiences that help users locate desired products or venues more effectively. Additionally, the company develops 3D maps, further enriching the user experience and fostering a sense of community engagement around its innovative technology.

Cleva

Debt Financing in 2021
Cleva develops affordable EVs such as buses and vans. The start-up, which is also based in Hong Kong, offers vehicles for emergency and utility services such as ambulances, fire trucks, police cars, and sanitation trucks as well.

Poptron

Debt Financing in 2021
Poptron is an e-commerce platform dedicated to eco-friendly products and social commerce. It aims to consolidate micro brands into a single, convenient platform that allows users to discover, follow, and purchase from emerging brands. By offering an application that tracks deliveries, Poptron provides buyers with peace of mind as they support environmentally conscious businesses and the community that values them.

Zi.Care

Seed Round in 2021
Zi.Care is a health-tech startup that specializes in digitizing medical and health records for patients. The company has developed a smart electronic medical record platform that serves healthcare stakeholders by providing a comprehensive healthcare information system. This platform includes structured electronic medical records, a clinical support system, and a claims management system. By leveraging cloud-based technology, Zi.Care aims to enhance the efficiency of health facilities and optimize their existing resources, ultimately improving the management of healthcare services.

BuyHive

Debt Financing in 2021
BuyHive is a buyer-centric platform that focuses on global product sourcing and procurement, utilizing technology and the gig economy to enhance efficiency and transparency for buyers. The company employs a network of sourcing experts who assist buyers in making informed purchasing decisions based on their extensive experience. By facilitating connections between global brands and manufacturers, BuyHive streamlines processes such as identification, negotiation, contracting, tooling, prototyping, and sampling. Additionally, the company enhances the effectiveness of trade shows, particularly in the post-COVID era, by providing local sourcing professionals to represent international buyers who are unable to attend in person. This approach not only supports the interests of global retailers but also generates revenue and job opportunities for procurement professionals in key markets like Hong Kong and the Greater Bay Area.

CE Brands

Post in 2021
CE Brands specializes in designing, developing, manufacturing, and distributing smart consumer electronic products.

Janio

Convertible Note in 2021
Janio is a logistics company that specializes in cross-border delivery services in Southeast Asia. Founded in 2018 and headquartered in Singapore, Janio aims to simplify the logistics process by integrating various elements of the supply chain and forming strategic partnerships with a broad network of quality service providers. The company offers a range of services, including warehousing, home delivery, reverse logistics, cross-border shipping, and last-mile delivery. Through its proprietary data-driven platform, Janio enables clients to connect with logistics partners and maintain control over their supply chains. Its operations extend across several key markets in Asia, including Indonesia, Malaysia, Taiwan, Mainland China, and Thailand, facilitating timely and reliable movement of shipments with real-time tracking capabilities.
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