Cleo Capital

Cleo Capital is a venture capital firm founded in 2018 and based in Santa Monica, California. The firm specializes in investing in early-stage and expanding startups across various sectors, including business-to-business, business-to-consumer, and technology. Cleo Capital distinguishes itself by enlisting female entrepreneurs to identify and scout investment opportunities, reflecting its commitment to diversity and inclusion in the venture capital landscape. The firm is led by general partners Sarah Kunst and Matt Pauker.

Sarah Kunst

Founder, General Partner and Managing Director

24 past transactions

Plug

Seed Round in 2025
Plug is a wholesale auction that facilitates online buying and selling of used EVs.

First

Seed Round in 2024
First is a technology company that specializes in crafting custom legal agreements online, with a focus on modernizing the prenuptial agreement process. The company, founded by professionals from Google, Meta, and SoFi, along with top-tier legal experts from prestigious law schools, aims to make prenups more accessible and affordable. First's primary product is a modern prenup, approved by actual lawyers, which helps couples save time and money while ensuring their financial futures are protected.

Virridy

Series A in 2022
Virridy is a company that specializes in providing low-cost remote monitoring solutions for water, energy, and environmental projects, particularly in rural and remote areas. The company develops remote sensors designed to monitor various applications, including water pumps, water filters, cook stoves, and latrines. These sensors utilize cellular-based reporting, allowing user and performance data to be analyzed and visualized online in near-real time. Virridy aims to enhance the transparency, accountability, and cost-effectiveness of remote infrastructure projects, ultimately contributing to improved health and quality of life for communities in need.

Planet FWD

Series A in 2022
Planet FWD is a San Francisco-based company that focuses on producing snacks made from regenerative ingredients to combat climate change and reduce carbon emissions in the food system. By sourcing ingredients from farmers who employ carbon-capturing practices, Planet FWD aims to promote sustainable agriculture. The company operates a regenerative food platform that connects brands and consumers interested in creating climate-friendly products. Additionally, Planet FWD develops a carbon management platform that assists consumer brands in measuring and reducing their carbon footprints, offering tailored emissions reduction plans to enhance sustainability and build consumer confidence. Through its innovative approach, Planet FWD seeks to foster a more sustainable food ecosystem.

Airtop

Seed Round in 2022
Airtop provides an intelligent browser automation API for AI agents, enabling seamless web interaction, including login, navigation, and data extraction from any site, even those with complex authentication - all with natural language instructions.

Ply

Venture Round in 2022
Ply is a platform focused on materials procurement that aims to enhance cash flow predictability for mechanical contractors. By providing buyer augmentation and actionable insights, Ply simplifies financial processes and improves cash flow management for skilled trades. The platform modernizes payment collections with low transaction fees, allowing clients to efficiently source, purchase, and manage finished materials. Through its innovative approach, Ply supports contractors in streamlining access to capital, ultimately enabling them to grow their businesses more effectively.

One More Game

Series A in 2022
One More Game, Inc. is an online game development company founded in 2019 and based in Bellevue, Washington. The company specializes in designing and developing genre-defining online games, catering to various platforms including home video consoles and smartphones. Its focus on interactive content allows for social interactions among players and facilitates rapid game iterations, enhancing the overall gaming experience.

Mill

Series B in 2022
Mill is a company dedicated to reducing food waste through innovative technology. It produces kitchen bins designed to dry, shrink, and deodorize leftover food overnight, transforming it into a compostable material similar to coffee grounds. These bins are digitally connected and available for rent, with the company offering free shipping of the dried waste to facilities that convert it into animal feed. By providing an efficient system for managing kitchen waste, Mill aims to address one of the most pressing climate issues today, contributing to environmental sustainability.

Pocketnest

Seed Round in 2022
Pocketnest is a financial planning technology company that aims to enhance financial wellness, particularly for Generation X and millennials. It offers a comprehensive platform that provides step-by-step guidance across various personal finance themes, integrating insights from psychology and behavioral science. The platform is white-labeled for financial institutions such as banks, credit unions, investment advisors, insurance companies, and benefit providers. By leveraging consumer data, Pocketnest enables these enterprises to better understand their clients, identify cross-selling opportunities, and utilize the app to market their products effectively. Ultimately, Pocketnest seeks to empower users with actionable recommendations tailored to their unique financial situations, while also helping financial institutions increase their profitability.

EasyExpunctions

Venture Round in 2021
EasyExpunctions.com is a legal platform that offers a cost-effective solution for individuals seeking to erase their criminal records without the need for an attorney. The service employs a unique, patent-pending process that sets it apart from other legal software providers. By focusing exclusively on generating legal documents for reputation management, EasyExpunctions allows users to navigate the expunction process efficiently and affordably. This innovative approach empowers individuals to manage their legal records independently, eliminating the high costs associated with traditional legal services.

Rootine

Seed Round in 2021
Rootine is a precision health company that focuses on optimizing individual health through personalized nutrition solutions. By leveraging technology and health data, Rootine helps clients understand their unique biological needs and provides tailored recommendations for vitamins and nutrients. The company utilizes precision lab tests and wearable analytics to create a comprehensive health profile for each individual. Rootine's platform includes a dashboard that allows users to track their progress and receive ongoing adjustments to their nutrient regimens as their bodies evolve. This data-driven approach aims to enhance energy, productivity, stress management, and overall health, catering to a diverse range of clients from seasoned athletes to those beginning their health journey.

Talli

Seed Round in 2021
Talli, Inc. is a company that specializes in developing a one-touch logging device for infant care. This innovative product allows users to effortlessly track essential baby care events such as feedings, diaper changes, and sleep patterns with a simple button press. The device connects to Wi-Fi and transmits data to a mobile application, enabling caregivers to access and monitor this information anytime and anywhere. Additionally, Talli’s application includes features for tracking symptoms related to COVID-19, making it a versatile tool for parents and caregivers. Founded in 2016 and based in Roswell, Georgia, Talli was previously known as BabyLogger, LLC before rebranding in 2019. The company aims to alleviate the mental burden associated with caregiving by providing an intuitive solution that supports both caregivers and healthcare professionals in monitoring infant health and well-being.

Talli

Seed Round in 2021
Talli, Inc. is a company that specializes in developing a one-touch logging device for infant care. This innovative product allows users to effortlessly track essential baby care events such as feedings, diaper changes, and sleep patterns with a simple button press. The device connects to Wi-Fi and transmits data to a mobile application, enabling caregivers to access and monitor this information anytime and anywhere. Additionally, Talli’s application includes features for tracking symptoms related to COVID-19, making it a versatile tool for parents and caregivers. Founded in 2016 and based in Roswell, Georgia, Talli was previously known as BabyLogger, LLC before rebranding in 2019. The company aims to alleviate the mental burden associated with caregiving by providing an intuitive solution that supports both caregivers and healthcare professionals in monitoring infant health and well-being.

Bizwise

Seed Round in 2021
Bizwise is a technology company that specializes in web design and development services. They create customized websites for small businesses based on client input, and provide a range of business tools for marketing, operations, commerce, employee management, and back-office applications. Additionally, Bizwise offers accounting software consulting, bookkeeping, payroll, office management services, and business planning advice. The company prides itself on providing round-the-clock support, constant updates, and specialized tools to meet the unique needs of each client.

Preemadonna

Seed Round in 2021
Preemadonna Inc. is a technology company based in Sunnyvale, California, that specializes in innovative solutions for girls and women. Founded in 2013, the company is best known for its flagship product, the Nailbot, an automated device that prints art and photos on nails in just five seconds. This AI-powered device is complemented by an art platform that fosters a creative community, primarily targeting Gen Z and Gen A young women. Preemadonna's offerings include customized nail art and the ability to share creations on social media. The company is also focused on developing future products that expand into nail polish and body art, utilizing advanced technologies such as computer vision, machine learning, and augmented reality, along with sustainable consumables.

Flockjay

Series A in 2021
Flockjay, Inc. is an online sales academy based in San Francisco, California, founded in 2018. The company specializes in providing hands-on training services to aspiring sales professionals, focusing on both inbound and outbound sales techniques. Their curriculum includes lead qualification, time management, discovery calls, objection handling, and crafting persuasive communication. Flockjay also equips students with modern sales tools and offers additional support services, such as resume workshops, networking opportunities, and interview coaching. By connecting job seekers with high-paying positions in top companies, Flockjay aims to enhance upward mobility and make technology careers accessible to individuals from underrepresented communities. Through its remote learning platform, the company ensures that students from diverse backgrounds have the skills and opportunities necessary to succeed in the tech industry.

Bodeswell

Pre Seed Round in 2021
BodesWell is a provider of self-service financial planning software aimed at enabling financial institutions to offer planning services to individuals who do not have access to traditional financial advisors. The company's automated tools assist users in tracking budgets and investments, helping them manage their financial activities in relation to key milestones such as purchasing a home, funding education, and preparing for retirement. By integrating BodesWell's software into existing online platforms, established financial services firms can extend the advantages of financial planning to millions of underserved customers. In June 2022, BodesWell was acquired by American Express, enhancing its capacity to reach a broader audience.

BlocPower

Venture Round in 2020
BlocPower is an innovative energy technology company based in Los Angeles, California, focused on creating healthier, greener, and smarter buildings. Established in 2014, BlocPower specializes in providing solar power and energy efficiency solutions tailored for churches, schools, small businesses, non-profits, and homeowners. The company employs advanced technologies and innovative electrification equipment to enhance urban structures, identifying and retrofitting energy-wasting buildings through a proprietary machine learning platform. This platform analyzes data to determine the most effective retrofits, enabling clients to reduce energy consumption and save 20 to 40 percent on their energy bills annually. By connecting various stakeholders—including government agencies, utilities, and equipment providers—BlocPower effectively addresses energy inefficiencies in financially underserved communities, contributing to the advancement of smart and sustainable urban environments.

Planet FWD

Seed Round in 2020
Planet FWD is a San Francisco-based company that focuses on producing snacks made from regenerative ingredients to combat climate change and reduce carbon emissions in the food system. By sourcing ingredients from farmers who employ carbon-capturing practices, Planet FWD aims to promote sustainable agriculture. The company operates a regenerative food platform that connects brands and consumers interested in creating climate-friendly products. Additionally, Planet FWD develops a carbon management platform that assists consumer brands in measuring and reducing their carbon footprints, offering tailored emissions reduction plans to enhance sustainability and build consumer confidence. Through its innovative approach, Planet FWD seeks to foster a more sustainable food ecosystem.

Kraftful

Seed Round in 2020
Kraftful Inc. is a San Francisco-based company founded in 2019 that specializes in developing management software for manufacturers of smart home devices. The company provides an artificial intelligence-based platform designed to create user-friendly digital interfaces for smart home products, such as smart lights, thermostats, and security systems. Kraftful's software assists manufacturers in building mobile applications that engage users and encourage purchases of their smart home devices. Additionally, the platform incorporates features like cloud functionalities, push notifications, and analytics to monitor device performance and health. By offering insights into customer feedback, Kraftful enables businesses to understand user needs and enhance their product offerings, ultimately delivering a unified interface for controlling a variety of smart home devices.

Breinify

Seed Round in 2019
Breinify Inc. is a technology company that specializes in artificial intelligence-based solutions for predictive personalization of consumer behavior. Established in 2015 and headquartered in Cupertino, California, Breinify offers a platform designed to enable consumer brands and enterprises to accurately predict individual interests and preferences. By utilizing a combination of traditional machine learning and complex temporal algorithms, the platform provides real-time personalization capabilities without the need for an in-house data science team. This technology allows businesses in various sectors, including retail, travel, and financial services, to enhance customer engagement and drive revenue growth. Breinify's clients include notable brands such as BevMo! and Hidden Valley Ranch, which have reported significant improvements in customer interactions and revenue generation. The company's mission is to democratize data science, making advanced personalization accessible to a broader range of businesses.

Otherland

Seed Round in 2019
Otherland is a Brooklyn-based company founded in 2017 that specializes in manufacturing scented candles. The brand is dedicated to creating toxin-free environments, ensuring that each hand-poured candle is free from parabens, sulfates, and phthalates, and is cruelty-free. Otherland's products feature custom-made fragrances that incorporate elements of art, poetry, and culture, delivered in recyclable packaging. By focusing on aesthetics and affordability, Otherland aims to transform homes into expressive spaces filled with art and fragrance, making its candles accessible to a wider audience through online retail.

Love Stories TV

Seed Round in 2019
Love Stories TV is a video-powered marketplace that specializes in wedding planning. The company connects engaged couples with a variety of ideas, products, and services essential for their weddings. It also serves as a platform for wedding businesses, providing them access to a steady stream of potential customers. The platform features a diverse range of professionally produced wedding films, showcasing different budgets, aesthetics, and cultural backgrounds. This inclusive approach fosters a unique visual community where couples and event professionals can interact and share experiences, enhancing the overall wedding planning process.

YourChoice Therapeutics

Seed Round in 2019
YourChoice Therapeutics, Inc. is a biotechnology company based in Berkeley, California, founded in 2018. The company focuses on developing non-hormonal contraceptive products aimed at providing women with safe and effective birth control options. Its innovative technology is based on the concept of a "molecular condom," which utilizes an active compound to inhibit sperm motility, thereby preventing sperm from fertilizing the egg. This approach seeks to eliminate the risks and side effects commonly associated with traditional hormonal contraceptive methods, offering a promising alternative for those seeking safer birth control solutions.
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