Cleo Capital

Founded in 2018, Cleo Capital is a Santa Monica-based venture capital firm focusing on early-stage startups. It invests primarily in software companies with high growth potential, typically allocating $100K to $1M initially.

Sarah Kunst

Managing Director

24 past transactions

Plug

Seed Round in 2025
Plug is a wholesale auction that facilitates online buying and selling of used EVs.

First

Seed Round in 2024
First is a technology company that specializes in crafting custom legal agreements online, with a focus on modernizing the prenuptial agreement process. The company, founded by professionals from Google, Meta, and SoFi, along with top-tier legal experts from prestigious law schools, aims to make prenups more accessible and affordable. First's primary product is a modern prenup, approved by actual lawyers, which helps couples save time and money while ensuring their financial futures are protected.

Virridy

Series A in 2022
Virridy specializes in affordable remote monitoring solutions for water, energy, and environmental projects worldwide. Their mission is to enhance transparency, accountability, and cost-effectiveness of these projects, thereby improving health and quality of life.

Planet FWD

Series A in 2022
Planet FWD produces climate-friendly snacks sourced from regenerative farming practices that capture carbon from the atmosphere. It operates a platform connecting brands and consumers seeking sustainable products.

Airtop

Seed Round in 2022
Airtop provides an intelligent browser automation API for AI agents, enabling seamless web interaction, including login, navigation, and data extraction from any site, even those with complex authentication - all with natural language instructions.

Ply

Venture Round in 2022
Ply is a platform focused on materials procurement that aims to enhance cash flow predictability for mechanical contractors. By providing buyer augmentation and actionable insights, Ply simplifies financial processes and improves cash flow management for skilled trades. The platform modernizes payment collections with low transaction fees, allowing clients to efficiently source, purchase, and manage finished materials. Through its innovative approach, Ply supports contractors in streamlining access to capital, ultimately enabling them to grow their businesses more effectively.

One More Game

Series A in 2022
One More Game is a Bellevue, Washington-based game developer and studio operator focused on creating genre-defining online games. It designs and develops online games for home consoles and smartphones and creates related interactive content to enable social interaction among players; the company was founded in 2019.

Mill Industries

Series B in 2022
Mill Industries develops and rents smart kitchen bins that chop, dry, shrink, and deodorize food waste overnight, turning it into a coffee‑ground‑like material. The system is digitally connected, allowing users to monitor usage and receive free shipping of the dried residue to a partner facility that converts it into animal feed or compost. By reducing household waste and enabling efficient recycling, the company addresses climate‑related food waste challenges.

Pocketnest

Seed Round in 2022
Pocketnest is a fintech company specializing in comprehensive digital financial planning for Generation X and millennials. It partners with various financial institutions such as banks, credit unions, and investment advisors to provide white-label software solutions. Leveraging psychology, behavioral science, and coaching principles, Pocketnest helps users navigate ten key personal finance themes, generating tailored action plans and recommendations.

EasyExpunctions

Venture Round in 2021
EasyExpunctions.com is a legal platform that offers a cost-effective solution for individuals seeking to erase their criminal records without the need for an attorney. The service employs a unique, patent-pending process that sets it apart from other legal software providers. By focusing exclusively on generating legal documents for reputation management, EasyExpunctions allows users to navigate the expunction process efficiently and affordably. This innovative approach empowers individuals to manage their legal records independently, eliminating the high costs associated with traditional legal services.

Rootine

Seed Round in 2021
Rootine is a precision health company that focuses on optimizing individual health through personalized nutrition solutions. By leveraging technology and health data, Rootine helps clients understand their unique biological needs and provides tailored recommendations for vitamins and nutrients. The company utilizes precision lab tests and wearable analytics to create a comprehensive health profile for each individual. Rootine's platform includes a dashboard that allows users to track their progress and receive ongoing adjustments to their nutrient regimens as their bodies evolve. This data-driven approach aims to enhance energy, productivity, stress management, and overall health, catering to a diverse range of clients from seasoned athletes to those beginning their health journey.

Talli

Seed Round in 2021
Talli develops a one-touch logger device that tracks infant care events such as feedings, diapers, and sleep. It connects via Wi-Fi to an app for real-time data access. Additionally, it facilitates COVID-19 symptom tracking. Talli simplifies caregiving by making it easy for parents, caregivers, and medical professionals to capture and share essential baby care information.

Talli

Seed Round in 2021
Talli develops a one-touch logger device that tracks infant care events such as feedings, diapers, and sleep. It connects via Wi-Fi to an app for real-time data access. Additionally, it facilitates COVID-19 symptom tracking. Talli simplifies caregiving by making it easy for parents, caregivers, and medical professionals to capture and share essential baby care information.

Bizwise

Seed Round in 2021
Bizwise is a business services company offering website design and development for small businesses, delivering customized websites built from client input and a suite of integrated tools for marketing, operations, commerce, employee management, and back-office functions. The company provides round-the-clock support with ongoing updates and specialized tools to enhance digital presence and internal processes. It also operates Bizwise Accounting, which provides accounting software consulting, bookkeeping, payroll, office management, and business planning advice to help clients manage finances and operations more effectively. Through these interconnected services, Bizwise aims to support small businesses in marketing, operations, and growth while offering steady support and practical financial guidance.

Preemadonna

Seed Round in 2021
Preemadonna specializes in AI-powered beauty technology for Generation Z and Alpha creators. Its flagship product, Nailbot, is an automated device that prints art and photos on nails in five seconds. The company also offers proprietary software, fast-drying consumables, and devices for personalized beauty experiences across retail platforms.

Flockjay

Series A in 2021
Flockjay, Inc. is an online sales academy based in San Francisco, California, founded in 2018. The company specializes in providing hands-on training services to aspiring sales professionals, focusing on both inbound and outbound sales techniques. Their curriculum includes lead qualification, time management, discovery calls, objection handling, and crafting persuasive communication. Flockjay also equips students with modern sales tools and offers additional support services, such as resume workshops, networking opportunities, and interview coaching. By connecting job seekers with high-paying positions in top companies, Flockjay aims to enhance upward mobility and make technology careers accessible to individuals from underrepresented communities. Through its remote learning platform, the company ensures that students from diverse backgrounds have the skills and opportunities necessary to succeed in the tech industry.

Bodeswell

Pre Seed Round in 2021
BodesWell is a provider of self-service financial planning software aimed at enabling financial institutions to offer planning services to individuals who do not have access to traditional financial advisors. The company's automated tools assist users in tracking budgets and investments, helping them manage their financial activities in relation to key milestones such as purchasing a home, funding education, and preparing for retirement. By integrating BodesWell's software into existing online platforms, established financial services firms can extend the advantages of financial planning to millions of underserved customers. In June 2022, BodesWell was acquired by American Express, enhancing its capacity to reach a broader audience.

BlocPower

Venture Round in 2020
BlocPower designs and implements energy efficiency and electrification upgrades for urban buildings, including schools, churches, small businesses, non-profits, and homes. Through proprietary software, machine learning, and IoT-enabled monitoring, it analyzes facilities to identify cost-effective retrofits, combines financing and project management, and delivers scalable deployment that reduces energy waste and utility bills while enhancing indoor air quality and comfort.

Planet FWD

Seed Round in 2020
Planet FWD produces climate-friendly snacks sourced from regenerative farming practices that capture carbon from the atmosphere. It operates a platform connecting brands and consumers seeking sustainable products.

Kraftful

Seed Round in 2020
Kraftful Inc. is a San Francisco-based company founded in 2019 that builds AI‑driven software for smart home device manufacturers. Its platform provides a co‑pilot interface that aggregates device control, push notifications, and usage analytics, enabling manufacturers to offer a unified, easy‑to‑use controller for lights, thermostats, appliances, and security systems. The software also analyzes customer feedback to help businesses understand user needs and improve products.

Breinify

Seed Round in 2019
Breinify develops an AI-powered platform for real-time predictive personalization. It serves consumer-facing industries like retail, finance, and travel by predicting individual preferences and behaviors. The company, founded in 2015, is headquartered in San Francisco.

Otherland

Seed Round in 2019
Otherland is a Brooklyn-based company founded in 2017 that specializes in manufacturing scented candles. The brand is dedicated to creating toxin-free environments, ensuring that each hand-poured candle is free from parabens, sulfates, and phthalates, and is cruelty-free. Otherland's products feature custom-made fragrances that incorporate elements of art, poetry, and culture, delivered in recyclable packaging. By focusing on aesthetics and affordability, Otherland aims to transform homes into expressive spaces filled with art and fragrance, making its candles accessible to a wider audience through online retail.

Love Stories TV

Seed Round in 2019
Love Stories TV is a video-powered marketplace that specializes in wedding planning. The company connects engaged couples with a variety of ideas, products, and services essential for their weddings. It also serves as a platform for wedding businesses, providing them access to a steady stream of potential customers. The platform features a diverse range of professionally produced wedding films, showcasing different budgets, aesthetics, and cultural backgrounds. This inclusive approach fosters a unique visual community where couples and event professionals can interact and share experiences, enhancing the overall wedding planning process.

YourChoice Therapeutics

Seed Round in 2019
YourChoice Therapeutics, Inc. is a biotechnology company based in Berkeley, California, founded in 2018. The company focuses on developing non-hormonal contraceptive products aimed at providing women with safe and effective birth control options. Its innovative technology is based on the concept of a "molecular condom," which utilizes an active compound to inhibit sperm motility, thereby preventing sperm from fertilizing the egg. This approach seeks to eliminate the risks and side effects commonly associated with traditional hormonal contraceptive methods, offering a promising alternative for those seeking safer birth control solutions.
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