Cloud Apps Capital Partners

Cloud Apps Capital Partners, established in 2013 and based in Menlo Park, California, is a venture capital firm dedicated to supporting early-stage companies in the cloud business applications sector. The firm emphasizes a market-focused approach, particularly through its Classic Series A strategy, which offers investments ranging from $2 to $4 million alongside comprehensive board support. Recognizing that entrepreneurs require more than just financial resources, Cloud Apps Capital Partners provides operational guidance and insights drawn from extensive industry experience. This commitment to fostering the growth of innovative cloud business application companies positions Cloud Apps as a leading investor in this dynamic market, equipped with a robust network and a deep understanding of the challenges and opportunities faced by entrepreneurs.

Jackson Dean

Principal

Holleran, Matt

Managing Partner

Rachel Reader

Director of Operations

29 past transactions

Clearstory.build

Series B in 2024
Clearstory’s mission is to help the commercial construction industry get extra work processed and closed faster in order to reduce risk, waste less time, and increase transparency. This is done through the industry’s only Change Order Communication and workflow Platform, which supercharges extremely manual workflows and connects companies outside of their internal financial software to resolve change orders in real-time. Along with a collaborative cloud-based COR log with real-time messaging and PDF mark-ups, Extracker includes digital Time and Material Tags, standardized Change Order Templates, trackable Change Notifications, and more, to organize and streamline the process. The software can be rolled out by Subcontractors across their entire company or General Contractors and Owners can use the software by making Extracker a project requirement for their Subcontractors.

Clearstory.build

Venture Round in 2023
Clearstory’s mission is to help the commercial construction industry get extra work processed and closed faster in order to reduce risk, waste less time, and increase transparency. This is done through the industry’s only Change Order Communication and workflow Platform, which supercharges extremely manual workflows and connects companies outside of their internal financial software to resolve change orders in real-time. Along with a collaborative cloud-based COR log with real-time messaging and PDF mark-ups, Extracker includes digital Time and Material Tags, standardized Change Order Templates, trackable Change Notifications, and more, to organize and streamline the process. The software can be rolled out by Subcontractors across their entire company or General Contractors and Owners can use the software by making Extracker a project requirement for their Subcontractors.

DataGrail

Series C in 2022
DataGrail, Inc. is a privacy management platform provider that helps companies comply with various privacy laws and regulations. Founded in 2018 and based in San Francisco, California, the company's platform allows seamless integration with sales, marketing, and support systems, as well as third-party applications. DataGrail enables organizations to manage personal data effectively by offering complete control over communication preferences and streamlining data export and deletion requests. This functionality reduces the risk of human error and manual processing, making it easier for legal, security, and executive teams to uphold privacy standards. Trusted by notable brands such as Salesforce and MyFitnessPal, DataGrail has established itself as a key player in the privacy management landscape.

4CRisk.ai

Series A in 2022
4CRisk.ai specializes in providing AI-driven solutions to help organizations navigate the complexities of regulatory compliance and risk management. Its data-intelligence platform leverages advanced artificial intelligence to conduct regulatory research, automate impact assessments, and enhance compliance documentation. By doing so, the platform aims to reduce compliance costs and mitigate the risks associated with non-compliance. This enables businesses to protect their brand and improve revenue by facilitating informed decision-making in a rapidly changing regulatory and risk environment. Through its innovative approach, 4CRisk.ai supports organizations in strengthening their internal control frameworks and effectively managing their regulatory obligations.

Clearstory.build

Series A in 2022
Clearstory’s mission is to help the commercial construction industry get extra work processed and closed faster in order to reduce risk, waste less time, and increase transparency. This is done through the industry’s only Change Order Communication and workflow Platform, which supercharges extremely manual workflows and connects companies outside of their internal financial software to resolve change orders in real-time. Along with a collaborative cloud-based COR log with real-time messaging and PDF mark-ups, Extracker includes digital Time and Material Tags, standardized Change Order Templates, trackable Change Notifications, and more, to organize and streamline the process. The software can be rolled out by Subcontractors across their entire company or General Contractors and Owners can use the software by making Extracker a project requirement for their Subcontractors.

Heymarket

Series A in 2021
Heymarket is a customer relationship management platform that specializes in omnichannel messaging, enabling businesses to communicate effectively with customers via SMS and Facebook Messenger. The platform offers features such as shared inboxes, message assignments, templates, and reminders, which enhance customer support by reducing response times. Heymarket's mobile applications for iOS and Android, along with a robust web app, provide administrative capabilities for managing permissions, messages, contacts, and integrations. This streamlined approach allows organizations to engage with leads more efficiently and improves overall communication with customers and partners through their preferred channels.

Propel Software Solutions

Series C in 2021
Propel helps product companies grow revenue and increase business value. Our product value management platform connects commercial and product teams to optimize decision making, drive process efficiencies, and engage customers with compelling products and experiences. Propel has a proven track record of improving product quality, speeding time to revenue and profit, and improving customer satisfaction. Recognized as a Deloitte Technology Fast 500 winner, Propel is built on Salesforce and drives product success for hyper growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, medtech and consumer goods industries. For more information, visit propelsoftware.com and follow us on LinkedIn.

GoFormz

Series A in 2021
GoFormz, Inc. is a developer of online mobile forms and reporting solutions, headquartered in San Diego, California. Founded in 2012, the company offers a platform that allows businesses to convert their existing paper forms into electronic mobile forms, facilitating data capture and reporting. This solution enables users to monitor operations, analyze business performance, and automate workflows through real-time notifications and integration with other business systems. GoFormz's mobile forms are compatible with various devices, including iOS, Android, Kindle, and desktop systems. The company serves a diverse clientele, from Fortune 500 companies to small businesses, across industries such as construction, telecommunications, and retail. By providing a mobile-first approach to business productivity, GoFormz helps organizations become more data-driven and efficient in their operations.

DataGrail

Series B in 2021
DataGrail, Inc. is a privacy management platform provider that helps companies comply with various privacy laws and regulations. Founded in 2018 and based in San Francisco, California, the company's platform allows seamless integration with sales, marketing, and support systems, as well as third-party applications. DataGrail enables organizations to manage personal data effectively by offering complete control over communication preferences and streamlining data export and deletion requests. This functionality reduces the risk of human error and manual processing, making it easier for legal, security, and executive teams to uphold privacy standards. Trusted by notable brands such as Salesforce and MyFitnessPal, DataGrail has established itself as a key player in the privacy management landscape.

Biteable

Series A in 2020
Biteable is an online, web-based, video builder. Regardless of budget and skills, Biteable helps you create professional videos in minutes. Our easy to use software empowers millions of businesses, schools, organizations, professionals, and individuals across the globe. Biteable's mission is to help anyone put their message in motion. If you can make a Powerpoint presentation, you can make a Biteable.

KloudGin

Series A in 2020
KloudGin, Inc. is a developer of cloud-based applications focused on field service and asset management solutions. Its offerings include a comprehensive Field Service Suite, which manages the workforce; an Asset Management Suite that optimizes maintenance processes; and an ERP solution specifically designed for mid-sized businesses. KloudGin's platforms enable real-time coordination of operations, workforce management, and inventory management, facilitating customer self-service and enhancing worker productivity. The company serves various industries, including utilities, telecommunications, oil and gas, facilities maintenance, HVAC, asset rentals, manufacturing, and engineering and construction. Founded in 2014 and based in Sunnyvale, California, KloudGin was previously known as Enterprise Signal, Inc. before rebranding in 2020.

Heymarket

Series A in 2020
Heymarket is a customer relationship management platform that specializes in omnichannel messaging, enabling businesses to communicate effectively with customers via SMS and Facebook Messenger. The platform offers features such as shared inboxes, message assignments, templates, and reminders, which enhance customer support by reducing response times. Heymarket's mobile applications for iOS and Android, along with a robust web app, provide administrative capabilities for managing permissions, messages, contacts, and integrations. This streamlined approach allows organizations to engage with leads more efficiently and improves overall communication with customers and partners through their preferred channels.

DataGrail

Series A in 2019
DataGrail, Inc. is a privacy management platform provider that helps companies comply with various privacy laws and regulations. Founded in 2018 and based in San Francisco, California, the company's platform allows seamless integration with sales, marketing, and support systems, as well as third-party applications. DataGrail enables organizations to manage personal data effectively by offering complete control over communication preferences and streamlining data export and deletion requests. This functionality reduces the risk of human error and manual processing, making it easier for legal, security, and executive teams to uphold privacy standards. Trusted by notable brands such as Salesforce and MyFitnessPal, DataGrail has established itself as a key player in the privacy management landscape.

Apruve

Series A in 2019
Apruve, Inc. operates a payment platform designed for business-to-business eCommerce, enabling merchants to facilitate transactions through a purchase order process. Founded in 2012 and based in Minneapolis, Minnesota, Apruve allows suppliers to extend payment terms to business buyers while managing accounts receivable on their behalf. The platform automates credit programs and payments, providing a revolving line of credit for business customers without exposing suppliers to cash flow risk. This service integrates seamlessly with existing ERP or eCommerce systems, supporting both online and offline orders. By streamlining the payment process, Apruve helps various industries, including manufacturing and electronics, enhance their cash flow management and reduce back-office costs.

Propel Software Solutions

Series B in 2018
Propel helps product companies grow revenue and increase business value. Our product value management platform connects commercial and product teams to optimize decision making, drive process efficiencies, and engage customers with compelling products and experiences. Propel has a proven track record of improving product quality, speeding time to revenue and profit, and improving customer satisfaction. Recognized as a Deloitte Technology Fast 500 winner, Propel is built on Salesforce and drives product success for hyper growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, medtech and consumer goods industries. For more information, visit propelsoftware.com and follow us on LinkedIn.

DataGrail

Seed Round in 2018
DataGrail, Inc. is a privacy management platform provider that helps companies comply with various privacy laws and regulations. Founded in 2018 and based in San Francisco, California, the company's platform allows seamless integration with sales, marketing, and support systems, as well as third-party applications. DataGrail enables organizations to manage personal data effectively by offering complete control over communication preferences and streamlining data export and deletion requests. This functionality reduces the risk of human error and manual processing, making it easier for legal, security, and executive teams to uphold privacy standards. Trusted by notable brands such as Salesforce and MyFitnessPal, DataGrail has established itself as a key player in the privacy management landscape.

Parley Pro

Series A in 2018
Parley Pro is a cloud-based platform specializing in contract negotiation and management. It streamlines the contract lifecycle by automating processes that traditionally involve extensive manual work, such as redlining and email exchanges. The platform enhances transparency and collaboration, allowing all parties to work on a single document version and focus on key negotiation issues through its Discussion Board. Parley Pro employs its Consensus Building Workflow™, which encourages negotiators to reach agreement before making changes to the document, thereby expediting the negotiation process. This innovative approach not only accelerates time-to-close but also reduces costs and improves visibility into contract status, enabling businesses to manage their contracts more effectively.

GrandCanals

Series A in 2017
GrandCanals, based in Silicon Valley, is a leader in analytics-driven fulfillment and supply chain optimization. With over a century of fulfillment experience and extensive expertise in analytics software, the company provides solutions that enable businesses to enhance their delivery performance while managing costs effectively. Its platform offers in-depth analysis and insights into logistics spending and supply chain networks, helping companies of all sizes to improve their customer satisfaction and meet the evolving demands of the eCommerce landscape. By focusing on optimization and analytics, GrandCanals empowers businesses to fulfill customer expectations with confidence and efficiency.

Wootric

Series A in 2016
Wootric, Inc. is a customer experience management software company based in San Francisco, California, founded in 2014. It specializes in an in-application Net Promoter Score (NPS) platform designed to enhance customer satisfaction. The platform enables businesses to conduct surveys and collect feedback through web and mobile applications, providing insights that can be analyzed based on relevant business drivers. Wootric's solution empowers leaders in product, customer success, and marketing to improve customer experiences, ultimately driving retention and fostering brand loyalty. By offering a modern, AI-powered approach to gathering customer insights, Wootric serves a global clientele, streamlining the process of measuring customer sentiment and enhancing overall satisfaction.

Insightly

Series C in 2016
Insightly Inc. is a developer of a web-based customer relationship management (CRM) and project management application tailored for small businesses both in Australia and internationally. Founded in 2009 and headquartered in San Francisco, California, with an additional office in Vancouver, Canada, Insightly offers a comprehensive suite of features including project management, email integration, calendaring, custom fields and filters, notifications, and social integration. The platform supports a mobile application, allowing users to manage tasks, contacts, opportunities, and projects on various devices. Insightly's solution is designed to unify customer data across marketing, sales, projects, and service, facilitating effective management of contacts and related organizations. The application is noted for its ease of use, customization options, and quick implementation, providing a valuable tool for businesses seeking to enhance their customer interactions and project management capabilities.

Propel Software Solutions

Series A in 2016
Propel helps product companies grow revenue and increase business value. Our product value management platform connects commercial and product teams to optimize decision making, drive process efficiencies, and engage customers with compelling products and experiences. Propel has a proven track record of improving product quality, speeding time to revenue and profit, and improving customer satisfaction. Recognized as a Deloitte Technology Fast 500 winner, Propel is built on Salesforce and drives product success for hyper growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, medtech and consumer goods industries. For more information, visit propelsoftware.com and follow us on LinkedIn.

Dasheroo

Series A in 2015
Dasheroo, Inc. is a company founded in 2014 and headquartered in San Francisco, California, specializing in the development of business dashboards. Its flagship product, the Dasheroo dashboard, allows users to access and organize data from various sources, including social networks, in one centralized location that can be accessed from any device at any time. The platform is designed to simplify the understanding of data, enabling users to track key performance indicators across various domains such as business analytics, web analytics, marketing, social media, and sales. As of December 2016, Dasheroo operates as a subsidiary of FreshLime Inc.

GoFormz

Series A in 2015
GoFormz, Inc. is a developer of online mobile forms and reporting solutions, headquartered in San Diego, California. Founded in 2012, the company offers a platform that allows businesses to convert their existing paper forms into electronic mobile forms, facilitating data capture and reporting. This solution enables users to monitor operations, analyze business performance, and automate workflows through real-time notifications and integration with other business systems. GoFormz's mobile forms are compatible with various devices, including iOS, Android, Kindle, and desktop systems. The company serves a diverse clientele, from Fortune 500 companies to small businesses, across industries such as construction, telecommunications, and retail. By providing a mobile-first approach to business productivity, GoFormz helps organizations become more data-driven and efficient in their operations.

Hootsuite

Series C in 2014
Hootsuite is a social media management platform that assists businesses in engaging with their customers across various social networks. The platform offers a comprehensive suite of tools designed to simplify marketing efforts, enhance sales, and improve customer service. Users can create, schedule, publish, and manage their content and advertising campaigns from a single, secure web-based dashboard. This functionality allows organizations to efficiently manage multiple profiles, discover and schedule effective content, and gain insights into relevant data and trends, ultimately facilitating better connections with their audience.

Insightly

Series B in 2013
Insightly Inc. is a developer of a web-based customer relationship management (CRM) and project management application tailored for small businesses both in Australia and internationally. Founded in 2009 and headquartered in San Francisco, California, with an additional office in Vancouver, Canada, Insightly offers a comprehensive suite of features including project management, email integration, calendaring, custom fields and filters, notifications, and social integration. The platform supports a mobile application, allowing users to manage tasks, contacts, opportunities, and projects on various devices. Insightly's solution is designed to unify customer data across marketing, sales, projects, and service, facilitating effective management of contacts and related organizations. The application is noted for its ease of use, customization options, and quick implementation, providing a valuable tool for businesses seeking to enhance their customer interactions and project management capabilities.
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