Cloud Apps Capital Partners

Cloud Apps Capital Partners is a market-focused venture capital firm based in Menlo Park, California, established in 2013. It concentrates on early-stage cloud business application companies, backing startups with a classic Series A approach that includes investments typically in the low to mid single-digit millions and full board support. The firm combines financial backing with hands-on operational guidance, leveraging extensive experience in cloud business applications and a broad network of executives in the sector to help portfolio companies scale. It aims to provide market insights and practical guidance to entrepreneurs during the critical early stage.

Jackson Dean

Principal

Matt Holleran

Partner

Judy Loehr

Partner

Rachel Reader

Director of Operations

29 past transactions

Clearstory.build

Series B in 2024
Extracker, Inc. is a San Francisco-based company founded in 2018 that specializes in developing software solutions for the construction industry, focusing on change order and extra work authorization processes. Its change order software enables users to track orders, download supporting documents, and maintain real-time insights into financial exposure. The platform facilitates communication between subcontractors, general contractors, and project owners, aiming to improve the efficiency of cost tracking and reduce administrative burdens. By offering features such as change order log exports and analytical tools, Extracker enhances visibility into financial risks and supports data-driven decision-making for its clients.

Clearstory.build

Venture Round in 2023
Extracker, Inc. is a San Francisco-based company founded in 2018 that specializes in developing software solutions for the construction industry, focusing on change order and extra work authorization processes. Its change order software enables users to track orders, download supporting documents, and maintain real-time insights into financial exposure. The platform facilitates communication between subcontractors, general contractors, and project owners, aiming to improve the efficiency of cost tracking and reduce administrative burdens. By offering features such as change order log exports and analytical tools, Extracker enhances visibility into financial risks and supports data-driven decision-making for its clients.

DataGrail

Series C in 2022
DataGrail develops a privacy management platform that enables businesses to ensure compliance with various privacy laws. It integrates sales, marketing, and support systems with third-party systems, providing control over communication preferences.

4CRisk.ai

Series A in 2022
4CRisk.ai offers advanced AI solutions that help organizations identify, manage, and assess regulatory obligations. Its AI-powered Data Intelligence Platform reduces compliance costs while minimizing non-compliance risks.

Clearstory.build

Series A in 2022
Extracker, Inc. is a San Francisco-based company founded in 2018 that specializes in developing software solutions for the construction industry, focusing on change order and extra work authorization processes. Its change order software enables users to track orders, download supporting documents, and maintain real-time insights into financial exposure. The platform facilitates communication between subcontractors, general contractors, and project owners, aiming to improve the efficiency of cost tracking and reduce administrative burdens. By offering features such as change order log exports and analytical tools, Extracker enhances visibility into financial risks and supports data-driven decision-making for its clients.

Heymarket

Series A in 2021
Heymarket facilitates business-to-customer communication via SMS and Facebook Messenger. It offers features such as shared inboxes, message assignments, templates, and reminders to enhance customer engagement.

Propel Software Solutions

Series C in 2021
PropelPLM is a provider of cloud-based Product Lifecycle Management (PLM) software designed to assist companies in their digital transformation efforts. The platform connects various stakeholders, systems, and processes involved in bringing products from concept to market. It serves as a centralized source of product information for the entire value chain, including sales and service teams, facilitating secure and transparent collaboration. This approach enables faster market delivery while enhancing customer satisfaction and meeting global compliance requirements. PropelPLM operates on the Salesforce platform, leveraging its modern cloud infrastructure to ensure a scalable and future-ready solution for businesses seeking to streamline their product development processes.

GoFormz

Series A in 2021
GoFormz, Inc. is a company that specializes in developing mobile forms and reporting solutions designed to streamline business operations. Founded in 2012 and headquartered in San Diego, California, GoFormz offers a platform that allows clients to convert traditional paper forms into digital mobile forms that retain their original appearance. This transformation enables users to capture data electronically and access it in real time, facilitating efficient decision-making and reducing administrative costs. The platform also includes features for monitoring operations, analyzing business performance through online reports, and automating workflows with notifications to ensure procedures are followed. GoFormz serves a diverse clientele, from Fortune 500 companies to small businesses, across various industries including construction, telecommunications, and retail. Its mobile forms solution is compatible with multiple devices, including iOS, Android, Kindle, and desktops.

DataGrail

Series B in 2021
DataGrail develops a privacy management platform that enables businesses to ensure compliance with various privacy laws. It integrates sales, marketing, and support systems with third-party systems, providing control over communication preferences.

Biteable

Series A in 2020
Biteable Limited is a web-based video creation platform founded in 2013 and headquartered in West Hobart, Australia. The company offers users the ability to produce animated videos using a vast library of video templates, audio files, and animations. Biteable's software is designed to be user-friendly, allowing individuals and organizations, regardless of their technical skills or budget, to create professional-quality videos in a short amount of time. The platform includes tools for video recording and features AI-enabled video generation, making it accessible for anyone looking to effectively communicate their message through video.

KloudGin

Series A in 2020
KloudGin is a technology company based in Sunnyvale, California, founded by Vikram Takru and Vikas Bansal in 2014. It specializes in developing cloud-based applications for field service, asset, and inventory management solutions. KloudGin's products include the Field Service Suite for workforce management, Asset Management Suite for optimizing maintenance processes, and ERP for Mid-Size for work order management. The company uses AI-powered access to connect customers, employees, sub-contractors, and assets, enabling self-service for customers, increasing worker productivity, and unlocking new revenue streams. KloudGin serves various industries including utilities, telecommunications, oil and gas, facilities maintenance, HVAC, asset rentals, manufacturing, and engineering and construction.

Heymarket

Series A in 2020
Heymarket facilitates business-to-customer communication via SMS and Facebook Messenger. It offers features such as shared inboxes, message assignments, templates, and reminders to enhance customer engagement.

DataGrail

Series A in 2019
DataGrail develops a privacy management platform that enables businesses to ensure compliance with various privacy laws. It integrates sales, marketing, and support systems with third-party systems, providing control over communication preferences.

Apruve

Series A in 2019
Apruve, Inc. is a payment platform specializing in business-to-business eCommerce, enabling merchants to streamline the purchasing process through automated credit programs. Founded in 2012 and headquartered in Minneapolis, Minnesota, the company facilitates payment transactions by allowing buyers to utilize purchase orders and providing purchasing approval services. Apruve eliminates the need for suppliers to manage accounts receivable by extending payment terms to business buyers, ensuring that suppliers receive payment within 24 hours. The platform integrates seamlessly with existing ERP or eCommerce systems, accommodating both online and offline orders. By offering a revolving line of credit to business customers, Apruve mitigates cash flow risks and back-office costs for suppliers across various industries, including manufacturing, energy, and electronics.

Propel Software Solutions

Series B in 2018
PropelPLM is a provider of cloud-based Product Lifecycle Management (PLM) software designed to assist companies in their digital transformation efforts. The platform connects various stakeholders, systems, and processes involved in bringing products from concept to market. It serves as a centralized source of product information for the entire value chain, including sales and service teams, facilitating secure and transparent collaboration. This approach enables faster market delivery while enhancing customer satisfaction and meeting global compliance requirements. PropelPLM operates on the Salesforce platform, leveraging its modern cloud infrastructure to ensure a scalable and future-ready solution for businesses seeking to streamline their product development processes.

DataGrail

Seed Round in 2018
DataGrail develops a privacy management platform that enables businesses to ensure compliance with various privacy laws. It integrates sales, marketing, and support systems with third-party systems, providing control over communication preferences.

Parley Pro

Series A in 2018
Parley Pro is a secure cloud-based platform for modern contract negotiation and management. The platform automates contract management processes, enabling faster negotiations and better contracts. It replaces labor-intensive tasks such as redlining, emails, and manual reconciliation with an easy, fast, and elegant workflow. Its Consensus Building Workflow ensures all participants work on the same document version, with changes only after consensus is reached, while the Discussion Board keeps negotiators focused on outstanding issues. The platform provides transparency and collaboration to manage the entire contracting process, improves visibility into contract status, accelerates time-to-close, reduces costs, and increases control.

CrowdStrike

Series D in 2017
CrowdStrike is a cloud-native cybersecurity company that provides the Falcon platform, a unified security solution for endpoints, cloud workloads, identity and data. The platform combines antivirus, endpoint detection and response, IT hygiene, threat intelligence, and managed threat hunting, along with incident response and ransomware protection. It also offers professional services and training to strengthen cybersecurity capabilities. CrowdStrike serves a wide range of sectors worldwide, including public sector, financial services, healthcare, energy and large enterprises. Founded in 2011 and headquartered in Irvine, California, it maintains a global presence with operations across the United Kingdom, Australia and New Zealand, Asia Pacific and the Middle East. The company positions itself as a leader in cloud-native security, enabling rapid detection and response to threats across an organization's IT ecosystem.

GrandCanals

Series A in 2017
GrandCanals, headquartered in Silicon Valley, specializes in fulfillment solutions driven by advanced analytics. With over 100 years of combined industry experience and expertise in analytics software, the company empowers businesses of all sizes to confidently meet customer expectations in eCommerce. GrandCanals' platform optimizes supply chain logistics, balancing cost and performance to enhance delivery experiences and drive sales growth.

Wootric

Series A in 2016
Wootric, Inc. is a customer experience management software company based in San Francisco, California, founded in 2014. The company develops an AI-powered platform designed to measure and enhance customer happiness through in-application Net Promoter Score (NPS) surveys. Wootric's platform allows businesses to gather customer feedback across various channels, providing insights that help product, customer success, and marketing leaders improve customer experience, drive retention, and foster brand loyalty. By offering a flexible and rigorous solution, Wootric enables companies to analyze NPS data by relevant business drivers, facilitating real-time measurement of customer sentiment and enhancing overall satisfaction levels.

Insightly

Series C in 2016
Founded in 2009, Insightly Inc. develops and sells Insightly, a comprehensive Web-based customer relationship management (CRM) and project management application tailored for small businesses worldwide. Its platform offers features such as project management, email integration, calendaring, custom fields, and mobile access, enabling users to manage contacts, tasks, projects, and opportunities efficiently.

Propel Software Solutions

Series A in 2016
PropelPLM is a provider of cloud-based Product Lifecycle Management (PLM) software designed to assist companies in their digital transformation efforts. The platform connects various stakeholders, systems, and processes involved in bringing products from concept to market. It serves as a centralized source of product information for the entire value chain, including sales and service teams, facilitating secure and transparent collaboration. This approach enables faster market delivery while enhancing customer satisfaction and meeting global compliance requirements. PropelPLM operates on the Salesforce platform, leveraging its modern cloud infrastructure to ensure a scalable and future-ready solution for businesses seeking to streamline their product development processes.

Dasheroo

Series A in 2015
Dasheroo, Inc., established in 2014 and headquartered in San Francisco, specializes in developing business dashboards. Its flagship product, Dasheroo, enables users to access and organize data from various sources, including social networks, in a centralized, device-agnostic platform. This facilitates real-time tracking of key performance indicators across multiple areas such as overall business analytics, web analytics, marketing, social media, and sales. As of December 6, 2016, Dasheroo operates as a subsidiary of FreshLime Inc.

GoFormz

Series A in 2015
GoFormz, Inc. is a company that specializes in developing mobile forms and reporting solutions designed to streamline business operations. Founded in 2012 and headquartered in San Diego, California, GoFormz offers a platform that allows clients to convert traditional paper forms into digital mobile forms that retain their original appearance. This transformation enables users to capture data electronically and access it in real time, facilitating efficient decision-making and reducing administrative costs. The platform also includes features for monitoring operations, analyzing business performance through online reports, and automating workflows with notifications to ensure procedures are followed. GoFormz serves a diverse clientele, from Fortune 500 companies to small businesses, across various industries including construction, telecommunications, and retail. Its mobile forms solution is compatible with multiple devices, including iOS, Android, Kindle, and desktops.

Hootsuite

Series C in 2014
Hootsuite is a social media management platform that assists businesses in engaging with their customers across various social media channels. The platform provides a comprehensive suite of tools designed to simplify marketing efforts, enhance sales, and improve customer service. Users can create, schedule, publish, and manage content and advertising campaigns from a single, secure web-based dashboard. Hootsuite's features enable organizations to manage all their social media profiles efficiently, discover effective content, and analyze trends through relevant data insights. This functionality helps businesses optimize their social media strategies and connect more effectively with their audiences.

Insightly

Series B in 2013
Founded in 2009, Insightly Inc. develops and sells Insightly, a comprehensive Web-based customer relationship management (CRM) and project management application tailored for small businesses worldwide. Its platform offers features such as project management, email integration, calendaring, custom fields, and mobile access, enabling users to manage contacts, tasks, projects, and opportunities efficiently.
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