Comcast

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

Endorsify, Inc. is a Los Angeles-based company that operates a Software as a Service (SaaS) platform designed to facilitate connections between brands and influencers. Founded in 2016, the platform enables influencers to create detailed profiles while allowing brands to discover and engage with these influencers for their marketing campaigns. Endorsify offers a range of features, including a network for content creators, a pricing model for influencer-generated content, and tools for managing campaign details and strategies. Additionally, the platform provides fully managed campaign services to assist brands in executing their marketing initiatives effectively.

Xumo, LLC, founded in 2011 and based in Irvine, California, provides digital content delivery solutions that enable consumers to access over-the-top (OTT) and video-on-demand (VOD) content through smart TVs, mobile devices, and desktop applications. The company specializes in content discovery, recommendation, and management, offering users seamless access to free channels and curated programs. Xumo's platform incorporates dynamic ad insertion capabilities, enhancing the viewing experience while allowing for monetization of its services. By leveraging advancements in technology, Xumo effectively engages consumers in their homes, delivering premium digital and broadcast content tailored to their preferences.

Uncanny is a company that specializes in enhancing live streaming and content creation through its AI-driven platform. It offers an innovative solution for streamers and content creators, enabling them to produce engaging broadcasts and integrate non-intrusive, relevant advertisements into their streams. By using artificial intelligence, Uncanny's platform helps brands effectively connect with gamers, thereby facilitating monetization opportunities for content creators and enhancing the overall viewer experience.

Dandelion is a developer and provider of a marketing platform designed to facilitate the seamless discovery of content and commerce. The company enables sellers and service providers to utilize existing content, such as product catalogs and marketplace listings, to create effective advertisements. These ads can be deployed across social media channels, thereby enhancing marketing efforts. Dandelion's vision is to empower individuals and businesses to easily engage in marketing activities, fostering an environment where anyone can participate as a marketer in addition to being a seller.

Sky UK is a leading entertainment company based in Isleworth, United Kingdom, serving 22 million customers across satellite, over-the-top (OTT) services, and broadband in five countries: the UK, Ireland, Italy, Germany, and Austria. The company provides a diverse range of content, including sports, news, movies, and arts, through various channels such as Sky Sports and Sky Atlantic. Sky prioritizes customer service and leverages innovative technology to enhance the viewing experience, allowing customers to access content whenever and wherever they choose. Additionally, Sky Media UK represents the company’s advertising interests, managing sales for its various channels and platforms.

STAQ, Inc. is a New York-based company that provides an integration platform-as-a-service specifically for advertising technology. Founded in 2012, STAQ focuses on unifying the ad tech ecosystem by offering a reporting and integrations system that enables advertisers to access their campaign data and analytics across various technology partners. The platform automates the collection and centralization of revenue and inventory information, allowing users to create and merge data sets while applying complex decision-making processes. This functionality empowers clients to derive valuable insights, optimize their advertising efforts, and enhance overall business performance. STAQ was established by industry veterans with experience in leading ad tech firms.

Edeng Platform operating company is an internet advertising platform that provides classified information. Their information service categories include housing rental and trading, job hunting and recruitment, merchandise, and second and goods, community services, finding a girlfriend or boyfriend, and other business information.

OMG Digital creates digital editorial brands for African millennials. It has been hailed as the "Buzzfeed of Africa" for its millenial-targeted content. Like BuzzFeed and other similar companies, OMG Digital monetizes through digital marketing. Currently 80 percent of its ad sales are from banner ads, but as in other markets, its advertisers are seeing a smaller return on investment and looking for alternatives that are more suited to mobile screens (about 90 percent of OMG Digital’s users access its content through mobile devices, in particular Android smartphones). About 60 percent of OMG Digital users are between 18 to 24 years old and one of its value propositions is helping overseas companies figure out how to reach young African consumers in different markets (for example, in some countries Twitter is more popular than Facebook, so localized strategies need to take that into account). OMG Digital has already partnered with Coca Cola, Huawei, KFC, Philips, Pringles, and several of Africa’s largest telecoms, including MTN, on marketing campaigns and sponsored content.

Watchwith is a provider of a data-driven advertising platform designed for television networks and premium video publishers. The company specializes in monetizing audiences through innovative in-program advertisements that go beyond traditional commercial breaks. Their offerings include a sync-to-broadcast content management platform and a syndication network, which facilitate contextual advertising that enhances viewer engagement. Watchwith supports various ad formats, including IAB standard creative formats and its own native formats, featuring interactive promotions, brand advertising, e-commerce events, and branded bonus content. These in-program ads are particularly effective in capturing the attention of younger audiences, who often overlook traditional advertising methods, thus delivering superior viewability and brand recall for advertisers.

THIS TECHNOLOGY, Inc. specializes in dynamic ad insertion and alternate content delivery solutions designed for multichannel video programming distributors (MVPDs) and programming networks. Its innovative platforms facilitate the seamless integration of video operations and advertising systems, enabling real-time communication regarding content and advertising availability. This technology streamlines the delivery of both local and national content and advertisements across various platforms, including video on demand (VOD), network DVR, IPTV, TV Everywhere, and mobile devices. Based in Denver, with additional offices in New York City and Beijing, the company serves prominent clients such as Comcast, Verizon, NBCUniversal, and ABC, positioning itself as a key player in the evolving landscape of video advertising.

AudienceXpress, the leading programmatic TV sales platform, automates the planning, audience buying, optimization, and daily reporting for TV campaigns across a national footprint. AudienceXpress optimizes media buying based on the efficiency of reaching aspecific audience, using connected TV and leading 3rd party data and analytics to deliver clear, quick results. Since its launch in 2013, AudienceXpress has delivered hundreds of advertiser campaigns across all major verticals, and billions of TV audience impressions. - See more at: http://www.audiencexpress.com/about/#sthash.1JOuMUyP.dpuf

Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

Taboola is a content discovery platform that utilizes an artificial intelligence-based algorithm to connect users with relevant content they may not have encountered otherwise. The company serves over 360 billion recommendations to more than 1 billion unique visitors monthly across various innovative publisher sites, such as USA TODAY and Business Insider. Headquartered in New York City, with research and development operations in Israel and additional offices in Pasadena, London, and Bangkok, Taboola collaborates with digital properties, including websites and mobile apps, to recommend both editorial content and advertisements. Its services enable publishers, marketers, and agencies to engage users, monetize traffic, and distribute content effectively, primarily generating revenue from the United States while also operating in markets across Europe and beyond.

FreeWheel Media is a company that specializes in managing the economics of content for the entertainment industry. It provides a comprehensive platform designed for video advertising analytics and management, offering technical infrastructure that supports revenue rights management and business operations. FreeWheel Media's services include advertising sales rights, contract management, ad serving, and analytics, as well as support for programmatic and linear online advertising. The company also delivers advisory services to assist clients in optimizing their advertising strategies and operations, enabling them to effectively manage and monetize their content across various platforms.

Videology is a digital media advertising technology company that specializes in providing solutions for connecting advertisers with consumers. The company develops software that enables converged and addressable advertising across both television and digital video platforms. By utilizing consumer data and advanced ad decisioning, Videology optimizes the performance of video and display advertising campaigns, ensuring that advertisements reach the most relevant audiences. Its advertising technology continually analyzes media and audience data to enhance forecasting and demand estimation, bringing the efficiencies of programmatic advertising into the traditional TV and premium video landscape. Through its offerings, Videology aims to create a more meaningful web experience for consumers while increasing accountability for advertisers.

Mediakraft Networks is a European online television network founded in 2011 and headquartered in Cologne, Germany. The company specializes in creating and marketing digital content, focusing on programs that cater to young audiences with themes like entertainment, beauty, sports, and current events. Mediakraft Networks offers services that include the production, distribution, and marketing of online video content, as well as influencer campaigns. Additionally, it advises businesses on social media strategies and manages the promotion of online video artists, aiming to enhance their visibility across various digital platforms.

Iddiction specializes in mobile application discovery, offering a platform that connects developers with the right users for their apps and games. The company's mobile distribution software enables developers to effectively share information about their mobile applications, ensuring that users receive relevant recommendations. By streamlining the process of app discovery, Iddiction enhances the visibility of mobile offerings, facilitating better access for users seeking new applications and games.

Peacock Equity is a global capital fund co-founded by GE Commercial Finance's Media, Communications & Entertainment business and NBC Universal. The joint venture focuses on companies developing technologies, platforms, or business models that align strategically with NBC Universal and have significant growth potential. Peacock Equity's capital investments span advertising services, digital content and communities, as well as wireless and international platforms.

NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Flipboard, Inc. is a company that develops a mobile social magazine application, allowing users to collect and share news articles, videos, and photos from a variety of sources. Founded in 2010 and headquartered in Palo Alto, California, with additional offices in New York and Beijing, Flipboard's platform enables users to aggregate web content based on their personal interests and present it in a digital magazine format. This personalized magazine can be easily shared and followed through social media, facilitating an engaging way for users to stay updated on news and discover stories from around the world. Additionally, Flipboard offers custom branded layout solutions for publishers and provides native and display advertising services to advertisers.

Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.

BNI Video is a software company established in 2009 that specializes in providing tools and services for video service providers (VSPs) within the cable, telecommunications, and wireless sectors. The company’s technology platform enhances the ability of VSPs to integrate social networking, search, and other advanced applications into their offerings, facilitating quicker and more reliable delivery across various endpoints. BNI Video's product lineup includes a video control plane and CDN manager, which seamlessly integrates with existing VSP infrastructure, as well as a video delivery platform designed for telecommunication service providers. This platform supports the effective management of content creation, distribution, and monetization, enabling operators to deliver both linear and on-demand video services efficiently. Through its innovative solutions, BNI Video aims to reduce operational costs and complexity while enhancing consumer viewing experiences and expanding monetization opportunities for its clients.

NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

BlackArrow is a provider of television advertising and data solutions, specializing in advanced advertising technology for the pay-TV industry. The company serves over 37 million homes and collaborates with major service providers, including Comcast and Time Warner Cable. BlackArrow's integrated products enable clients to monetize video content across multiple screens, enhancing the efficiency of sales and marketing efforts. By delivering timely insights and real-time audience measurement, BlackArrow helps its clients navigate the complexities of on-demand advertising, ultimately supporting the growth of their multiscreen TV advertising businesses.

Videology is a digital media advertising technology company that specializes in providing solutions for connecting advertisers with consumers. The company develops software that enables converged and addressable advertising across both television and digital video platforms. By utilizing consumer data and advanced ad decisioning, Videology optimizes the performance of video and display advertising campaigns, ensuring that advertisements reach the most relevant audiences. Its advertising technology continually analyzes media and audience data to enhance forecasting and demand estimation, bringing the efficiencies of programmatic advertising into the traditional TV and premium video landscape. Through its offerings, Videology aims to create a more meaningful web experience for consumers while increasing accountability for advertisers.

Invite Media specializes in media-buying optimization technology for the display advertising sector. The company has developed a platform that enables advertisers and agencies to engage in real-time bidding for display ad space. This technology allows users to set up and manage automated strategies for buying and optimizing online media, facilitating intelligent purchasing across various sources of real-time bidded inventory. Through its platform, Invite Media aims to enhance the efficiency and effectiveness of display ad campaigns for advertisers, agencies, and agency trading desks.

Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.

Jingle Networks is a prominent provider of advertising and technology solutions focused on voice and mobile business search. The company connects businesses with consumers ready to transact by leveraging a robust new media channel within the growing business search market. Jingle Networks offers tailored solutions for carriers, network operators, advertising agencies, brand marketers, and small businesses. Its services enable thousands of national brands and local businesses to utilize brief in-call audio or text advertisements to attract new customers during phone calls or online searches. The company's innovative technology has made it a preferred choice for network operators and telecom carriers. Jingle Networks is also known for creating the free directory assistance service 1-800-FREE411, allowing consumers to obtain phone numbers without charge. This service is funded by short, targeted advertising messages that play while the caller waits for information. Founded by experienced professionals in advertising and technology, Jingle Networks continues to deliver effective solutions for building brand awareness and maximizing business search outcomes.

NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Radiance, based in Sunnyvale, CA and founded in 2000, had investors such as Sutter Hill Ventures, Vanguard Ventures, Levensohn Venture Partners, ChevronTexaco Venture Equities and Net Partners, though this sale seems to be more of a fire sale. The company had raised at least $26 million and possibly more over the years. Radiance’s technology helps moves digital video files for the advertising and enterprise sectors. Its product development market has merged with the CMC’s engineering and integrated technology unit.

Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

Giant Realm is a New York-based media company that operates an online publishing platform aimed at the young male demographic, specifically targeting males aged 18 to 34. The company manages a network of websites that attract this audience through engaging content and vertical advertising. By focusing on the interests and preferences of young men, Giant Realm creates a tailored advertising environment that enhances engagement and drives revenue. Its business model is comparable to that of Glam Media, emphasizing the importance of niche content and targeted advertising in the digital media landscape.

BlackArrow is a provider of television advertising and data solutions, specializing in advanced advertising technology for the pay-TV industry. The company serves over 37 million homes and collaborates with major service providers, including Comcast and Time Warner Cable. BlackArrow's integrated products enable clients to monetize video content across multiple screens, enhancing the efficiency of sales and marketing efforts. By delivering timely insights and real-time audience measurement, BlackArrow helps its clients navigate the complexities of on-demand advertising, ultimately supporting the growth of their multiscreen TV advertising businesses.

AOL is a global internet company, headquartered in New York, with a significant presence in the U.S. and Europe. It operates a display advertising network and owns a portfolio of popular web brands and products. AOL's services include a web-based application, AOL Lifestream, which helps users manage and engage with multiple social networking platforms in one place. The company's former venture capital arm, AOL Ventures, focused on early-stage investments in technology-centric software companies.

Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

SeaChange International, Inc. is a provider of digital video systems, catering to television service providers, telecommunications companies, satellite operators, and media companies globally. The company operates through three main segments: Software, Servers and Storage, and Media Services. The Software segment focuses on developing and supporting applications for advertising, video on demand (VOD), and broadcast functionalities, along with offering professional services such as training and technical support. The Servers and Storage segment designs VOD and broadcast servers, also providing related services. The Media Services segment specializes in the aggregation and distribution of media content, including video and advertising, primarily for cable operators and telecommunications providers in Europe. SeaChange's solutions enable the management and distribution of video and advertising content, with revenue generated from hardware, software, and service sales. Founded in 1993 and headquartered in Acton, Massachusetts, the company derives approximately half of its revenue from the United States, with the remainder coming from markets in Europe, the Middle East, and Latin America.

RespondTV has a potent blend of proven vision and real-world success. They offer operators, programmers and advertisers the most comprehensive enhanced TV infrastructure and services available: from hosting, serving and reporting to off the shelf applications. Let RespondTV guide you through the exciting possibilities that enhanced TV brings, and discover how to make the riches of this untapped marketing potential a reality - Today. Their capabilities and experience offer their clients and partners compelling reasons for investing in enhanced TV.

Exent Technologies Ltd., established in 1992 and headquartered in Petah Tikva, Israel, is a digital entertainment media company specializing in the marketing, merchandising, distribution, and monetization of mobile and PC games. It offers GameTanium, a subscription service providing access to over 2,500 Android games across smartphones, tablets, and televisions, and FreeRide Games, a web-based service offering premium full-version PC casual games at no cost. Exent serves game publishers, device manufacturers, telecommunications providers, web portals, and mobile operators, including notable clients like Verizon, T-Mobile, Asus, and Lenovo. Its patented technologies enable effective ad placement around full-screen games, allowing for free gameplay. Exent is privately held, with investors including Intel Capital, Cisco, Time Warner, and NEA.