Commerce Ventures

Commerce Ventures, established in 2013 and based in San Francisco, is a venture capital firm specializing in growth capital investments. It focuses on the commerce sector, particularly mobile, payments, retail fintech, and insuretech. The firm's investors comprise a strategic mix of leading entrepreneurs, senior executives, and corporates from these focus sectors. Commerce Ventures not only provides capital but also commits to helping its portfolio companies succeed in scaling their commerce-related innovations.

Daniel Eckert

Venture Partner

Erika Hull

Strategy Associate

Vivek Krishnamurthy

Partner

Ysbrant Marcelis

Partner

Matt Nichols

General Partner

Rishabh Pudhota

Associate

Rima Reddy

Principal

Dan Rosen

Founder and General Partner

Neelesh Satpute

Associate and Investor

Past deals in Digital Marketing

ReFiBuy

Pre Seed Round in 2025
ReFiBuy is a technology company that aims to enhance the online shopping experience. It develops an AI-based platform that mimics human-like decision-making to improve the 'Research, Find, Buy' process for consumers. The platform uses advanced AI techniques such as Generative AI and Retrieval-Augmented Generation, along with agentic solutions, to understand and address complex retail challenges. This enables brands and retailers to better understand consumer behavior and improve product discovery and purchasing processes.

Cimulate

Series A in 2024
Cimulate is a technology company specializing in generative AI. It enhances customer experiences by predicting and fulfilling user intent during the search and discovery process. The company's proprietary large language model (LLM) operating system analyzes vast internet data to anticipate customer needs and deliver relevant products and content, driving conversions for businesses.

Zeal

Series B in 2024
Puzzl Group, Inc. operates a campaign tracking platform designed for brands to effectively monitor and manage their marketing efforts, particularly the in-person components of their campaigns. The platform allows businesses to track key metrics such as impressions, engagement, and conversions, while also facilitating the management of ambassador programs without the need for physical presence at targeted locations. With a focus on enhancing the effectiveness of personal marketing campaigns, Puzzl has successfully executed numerous campaigns, generating significant revenue and maintaining healthy profit margins. The company currently supports brands in managing a substantial number of brand ambassadors, positioning itself within a large market opportunity.

Rally

Series A in 2023
Rally is a hosted deal commerce platform designed for online merchants to manage daily deals and flash sales. It offers a user-friendly setup for online stores, enabling retailers to easily create and promote their deals. The platform emphasizes social distribution through word-of-mouth marketing, allowing merchants to leverage their networks for greater reach. Additionally, Rally provides comprehensive analytics tools, empowering businesses to track performance and optimize their promotional strategies. Tailored for top retailers and major brands, Rally aims to enhance the online shopping experience by facilitating engaging sales opportunities.

Kevel

Series B in 2021
Kevel is a company that specializes in the development of ad-serving APIs aimed at assisting developers in building server-side ad platforms. Its suite of APIs offers access to a wide range of ad-serving features and decision-making tools, facilitating seamless native promotions. Additionally, Kevel's solutions enable the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel empowers developers to create customized ad servers efficiently and effectively.

Rally

Seed Round in 2021
Rally is a hosted deal commerce platform designed for online merchants to manage daily deals and flash sales. It offers a user-friendly setup for online stores, enabling retailers to easily create and promote their deals. The platform emphasizes social distribution through word-of-mouth marketing, allowing merchants to leverage their networks for greater reach. Additionally, Rally provides comprehensive analytics tools, empowering businesses to track performance and optimize their promotional strategies. Tailored for top retailers and major brands, Rally aims to enhance the online shopping experience by facilitating engaging sales opportunities.

Zeal

Series A in 2021
Puzzl Group, Inc. operates a campaign tracking platform designed for brands to effectively monitor and manage their marketing efforts, particularly the in-person components of their campaigns. The platform allows businesses to track key metrics such as impressions, engagement, and conversions, while also facilitating the management of ambassador programs without the need for physical presence at targeted locations. With a focus on enhancing the effectiveness of personal marketing campaigns, Puzzl has successfully executed numerous campaigns, generating significant revenue and maintaining healthy profit margins. The company currently supports brands in managing a substantial number of brand ambassadors, positioning itself within a large market opportunity.

Kevel

Series A in 2020
Kevel is a company that specializes in the development of ad-serving APIs aimed at assisting developers in building server-side ad platforms. Its suite of APIs offers access to a wide range of ad-serving features and decision-making tools, facilitating seamless native promotions. Additionally, Kevel's solutions enable the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel empowers developers to create customized ad servers efficiently and effectively.

Manifest

Seed Round in 2014
Manifest, Inc. is a San Francisco-based company that operates a product feed-based advertising platform designed to assist retailers and ecommerce businesses in optimizing their product promotions. Founded in 2011 and formerly known as SocialWire, Inc., the company rebranded in August 2015. Manifest's platform enables users to integrate product feeds and create product groups, utilizing a sophisticated matching engine to display relevant products to potential customers across various digital platforms, including Facebook and Google Shopping. The service has been instrumental in optimizing over 14 million products in billions of advertisements, generating significant returns on investment for clients. Notable retailers such as Neiman Marcus, Gilt, One Kings Lane, and LivingSocial leverage Manifest's capabilities to enhance customer engagement and discoverability of products. The company operates as a subsidiary of Rakuten Marketing LLC.

Linqia

Series A in 2012
Linqia, Inc. is an influencer marketing company that specializes in providing a performance-based platform for brands, advertisers, and agencies. Founded in 2011 and headquartered in San Francisco, California, with additional offices in New York, Chicago, and Bentonville, Linqia offers a range of services including campaign management, influencer content repository, and real-time analytics. The company is recognized for its ability to deliver guaranteed influencer return on investment (ROI) for enterprise clients, utilizing a unique blend of strategy and technology. Linqia's platform supports seamless execution from influencer selection to closed-loop measurement, enabling brands to effectively connect with influential storytellers across various communities. Its extensive clientele includes major national brands such as Black & Decker, McDonald's, Nestle, Unilever, and Walmart, making Linqia a preferred partner for Fortune 500 marketers seeking to enhance their influencer marketing efforts.
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