Concrete Rose Capital

Concrete Rose Capital is an early-stage investment platform focused on investing in companies that cater to underrepresented consumers and support diverse team building initiatives. Their primary goal is to provide funding and resources to help early-stage companies succeed in serving a wide range of consumer demographics.

Will Bumpus

Partner

Jason Norman

Partner

34 past transactions

TravelJoy

Series A in 2024
TravelJoy is a travel management platform designed to enhance the trip planning experience for travel agents and their clients. It provides a suite of tools that streamline the booking process, allowing travel professionals to manage their businesses more efficiently. The platform offers modern, digital solutions that simplify invoicing and secure payments, enabling users to save time and stay organized. By focusing on these essential services, TravelJoy aims to help travel agents attract ideal clients more quickly and with less effort, thereby improving the overall efficiency of their operations in the tourism industry.

Trala

Series A in 2023
Trala, Inc. is a company that has developed a music education application specifically designed for teaching users to play the violin. Founded in 2016 and based in Chicago, Illinois, Trala's application provides a comprehensive learning experience, offering tutorials, daily lessons, and real-time feedback on mistakes through advanced signal processing technology. This innovative feature allows the app to recognize notes and chords, enhancing the learning process. Users have access to thousands of video tutorials from renowned violinists, making it a convenient and effective tool for both students and teachers. The application also includes functionalities for teachers to track student progress, provide feedback, and manage practice activities.

Nestment

Pre Seed Round in 2023
Nestment is a real estate technology company that facilitates the co-buying process for groups of friends and family looking to purchase property together. By streamlining communication and collaboration, Nestment allows these groups to leverage their combined financial resources effectively. The company provides a centralized platform where users can organize their group, communicate with lenders and real estate agents, and manage the various aspects of property acquisition. This approach not only enhances the purchasing experience but also helps individuals realize their aspirations of homeownership through collective investment.

Tradeblock

Venture Round in 2022
Tradeblock is a sneaker trading platform that facilitates the buying, selling, and trading of sneakers within a community of enthusiasts. The platform allows users to explore various inventories and collections, negotiate offers, and use their sneakers as a form of currency. It acts as both a broker and a middleman, ensuring the authenticity of transactions and providing a seamless trading experience. By connecting collectors through a shared database, Tradeblock enables users to treat their sneakers as commodities, fostering opportunities for profit while enhancing their trading capabilities.

PlateauMed

Pre Seed Round in 2022
PlateauMed is a provider of an advanced electronic health record (EHR) and medical practice automation platform tailored for public and private hospitals in Africa. The company focuses on simplifying and making healthcare assistance more affordable through its innovative system, which includes integrated clinical decision support and patient engagement channels. PlateauMed's platform features dashboards that display both clinical and non-clinical metrics, facilitating effective revenue collection and hospital management. Additionally, it offers a patient application that enhances interaction with healthcare services and includes payment tracking capabilities. By automating various processes, PlateauMed aims to improve the overall efficiency of healthcare delivery and enable healthcare professionals to generate essential reports for better decision-making.

Neon Money Club

Seed Round in 2022
Neon Money Club is a financial platform that combines spending and investing tools with education and community features to help individuals build wealth and achieve financial independence. The platform offers integrated spending and investment accounts, personalized financial guidance, and wellness resources to support users in managing their finances and making informed investment choices, particularly appealing to people with good credit profiles. By blending lifestyle-focused investment experiences with financial education and community aspects, Neon Money Club aims to enable users to balance spending, saving, and investing while pursuing long-term financial stability.

Planet FWD

Series A in 2022
Planet FWD is a San Francisco-based company that focuses on producing snacks made from regenerative ingredients to combat climate change and reduce carbon emissions in the food system. By sourcing ingredients from farmers who employ carbon-capturing practices, Planet FWD aims to promote sustainable agriculture. The company operates a regenerative food platform that connects brands and consumers interested in creating climate-friendly products. Additionally, Planet FWD develops a carbon management platform that assists consumer brands in measuring and reducing their carbon footprints, offering tailored emissions reduction plans to enhance sustainability and build consumer confidence. Through its innovative approach, Planet FWD seeks to foster a more sustainable food ecosystem.

Altro (fka Perch)

Series A in 2022
Altro, formerly known as Perch, is a financial technology company founded in 2019 and headquartered in Los Angeles, California. The company has developed a platform that enables users to enhance their credit scores by utilizing their recurring expenses, such as bills and subscriptions, as part of their credit history. Through its free app, Altro allows users to link these payments, helping them to recognize and leverage previously uncounted financial activities to improve their credit standing. Altro aims to empower individuals by making every payment contribute to their financial growth and creditworthiness.

Intus Care

Seed Round in 2022
Intus Care, Inc. is a healthcare analytics company that specializes in connecting home care providers with patients through its innovative platform. Founded in 2018 and based in North Providence, Rhode Island, the company leverages machine learning and electronic health records to enhance the efficiency of care delivery. Its application enables provider organizations to conduct electronic visit verification and predict hospital readmissions and utilization risks. Additionally, Intus Care's platform facilitates automatic patient risk grouping and tracking, identifies patients at high risk for hospitalization, and sends alerts regarding changes in patient health status to care coordination teams. By synthesizing financial, clinical, and administrative data, Intus Care helps healthcare organizations, including PACE programs and long-term care facilities, visualize trends and implement data-driven interventions aimed at improving patient care and reducing hospitalizations for vulnerable populations.

Five to Nine

Seed Round in 2022
Five to Nine is a company that offers a culture engagement solution aimed at enhancing workplace connectivity and inclusion. It has developed an online employee engagement platform that facilitates the management and evaluation of both virtual and in-person internal programs. This platform integrates various workflows and gathers event analytics and feedback, allowing organizations to assess employee participation and sentiments effectively. By enabling human resource teams to create communities of interest, Five to Nine plays a significant role in promoting inclusion and improving the overall employee experience within organizations.

Creative Juice

Series A in 2022
Creative Juice is a financial network designed specifically for digital content creators, helping them manage and expand their businesses. The company's platform offers cash advances based on future earnings, providing creators with essential funding while preserving their equity and creative control. It allows creators to connect their financial accounts to access tools that estimate their business valuation and projected revenues, enabling informed decision-making regarding growth strategies. Additionally, Creative Juice fosters a community where creators can support one another and invest in each other's ventures, driven by collaboration and shared expertise. This approach enhances the financial and creative capabilities of creators, making it easier for them to thrive in a competitive landscape.

Bootup

Seed Round in 2022
Bootup is a company that operates a marketplace designed to connect tech talent with technology companies facing a talent crisis. It aims to facilitate economic upward mobility for individuals looking to enter the tech industry by providing tools and resources that support their development. Bootup utilizes a privately labeled software-as-a-service platform that incorporates matching algorithms, employer-sponsored certifications, and concierge services to help companies manage their upskilling and reskilling initiatives. This approach enables organizations to track program completion and knowledge retention while personalizing career development for their employees. Bootup seeks to empower both aspiring tech professionals and the enterprises that drive the industry.

Praxis Labs

Series A in 2021
Praxis Labs designs and develops virtual reality-based software for diversity and inclusion training in workplaces. Founded in 2019 and based in Stanford, California, the company integrates research-backed curriculum with advanced VR technology to create immersive unconscious bias training experiences. Praxis Labs offers services that include designing curriculum for diversity and bias trainings, producing high-quality training materials, and providing quantifiable metrics to measure improvements in understanding and empathy regarding implicit bias within organizations.

LOOP

Series A in 2021
THE CAR INSURANCE INDUSTRY IS BROKEN They charge you more based on things that have nothing to do with how you drive. They point to gender, job title, marital status and even your credit score—which is systematically biased against vulnerable communities and has nothing to do with how you drive. They don’t want to change the system. We do. LOOP is different. We’re building fair, equitable, and affordable insurance based on how and where you drive. We put people first, treating our members with respect and dignity—making sure they can chat with an understanding person, not a frustrating bot. And as a B-Corp we’re committed to giving back and being a force for good in the world so we can uplift the communities impacted by systemic injustice. To us, that’s what it means to Drive Good.

Esusu

Series A in 2021
Esusu is a financial technology platform focused on empowering tenants and enhancing property performance through innovative data solutions. Its rent reporting platform captures rental payment data and reports it to credit bureaus, enabling tenants to build their credit scores. This service benefits property owners by attracting tenants, reducing turnover, improving collections, and ultimately increasing revenue. Esusu operates across the United States, covering over 500,000 rental units in 35 states. By connecting tenant financial health with property management, Esusu aims to create a more equitable and sustainable rental ecosystem.

TestGorilla

Seed Round in 2021
TestGorilla B.V., founded in 2019 and headquartered in Amsterdam, Netherlands, develops a comprehensive pre-employment testing platform aimed at the human resources industry. The platform allows organizations to screen job candidates efficiently by offering a variety of objective assessments, including cognitive ability, programming skills, software proficiency, personality traits, culture fit, and language proficiency. TestGorilla enables users to customize assessments by naming them, selecting appropriate tests, and adding bespoke questions. It facilitates the recruitment process by automating various activities, including candidate invitations, assessment status tracking, and comparative analysis of candidates. By replacing traditional, often biased methods of evaluation, such as inflated CVs, with fair and measurable results, TestGorilla empowers talent acquisition teams to make informed hiring decisions.

Forum Brands

Series A in 2021
Forum Brands is a technology-enabled company that specializes in acquiring and scaling e-commerce brands, particularly those operating through third-party Fulfillment by Amazon (FBA) platforms. By leveraging proprietary technology and extensive knowledge in e-commerce and consumer investing, Forum Brands identifies quality, independently owned products available in the marketplace. The company is dedicated to transforming these products into recognized household brands, offering entrepreneurs and business owners efficient and profitable avenues to sell their businesses. Through its data-driven approach, Forum Brands aims to enhance the growth and reach of the brands it acquires.

Ajua

Funding Round in 2021
Ajua operates as a social commerce platform designed specifically for small and medium enterprises (SMEs) to facilitate customer acquisition and business growth. The company provides an end-to-end platform that enables businesses to create a free online profile, utilize targeted advertising on social media platforms, and accept both offline and online payments securely, without requiring personal banking information. By offering real-time mobile survey capabilities and enabling direct communication between businesses and their customers, Ajua enhances customer engagement and feedback collection. With over 100,000 businesses on its network, Ajua empowers SMEs to strengthen their market presence and improve customer service, ultimately driving decision-making and increasing revenue.

Shappi

Seed Round in 2021
Shappi is a platform that connects shoppers with verified travelers to facilitate the delivery of products. The service operates by allowing travelers to rent out their unused luggage space, enabling them to transport items for shoppers. This innovative approach not only helps travelers offset their travel costs but also provides shoppers with an efficient and potentially cost-effective way to receive products. By leveraging the existing travel infrastructure, Shappi aims to create a seamless and reliable delivery solution that benefits both parties involved.

Carecar

Seed Round in 2021
CareCar is a healthcare service and technology platform based in Denver, Colorado, that was founded in September 2017 by Joshua Itano. The company focuses on connecting payers, caregivers, and members to facilitate benefits management for health plan members, particularly in the areas of in-home care and non-emergent medical transportation. By leveraging real-time data, CareCar enhances the delivery of reliable care and support, enabling patients to access the services they need while improving overall health outcomes. The platform aims to streamline the interaction between patients and caregivers, providing actionable insights to optimize care nationwide.

Handsome App

Pre Seed Round in 2021
Handsome App is a professional networking platform specifically designed for beauty professionals, launched in 2018 and headquartered in Austin, Texas. The application allows beauty and barber professionals to create digital portfolios, engage with a community by posting questions and receiving answers, and discover career opportunities. Through its features, users can apply for jobs and enhance their industry credibility, making it a valuable tool for networking and career development in the beauty sector.

Rheaply

Series A in 2021
Rheaply, Inc. is a Chicago-based company that offers an online platform known as Asset Exchange Manager (AxM). Founded in 2016, Rheaply specializes in connecting various organizations—including Fortune 500 companies, startups, educational institutions, and nonprofit entities—to facilitate the buying, selling, trading, donating, and renting of resources. Its cloud-based platform serves as a unique marketplace that integrates asset management with resource exchange, allowing organizations to optimize resource reuse and reduce waste. By improving the efficiency of material exchanges, Rheaply supports the principles of the circular economy and helps organizations minimize unnecessary expenditures.

LOOP

Seed Round in 2021
THE CAR INSURANCE INDUSTRY IS BROKEN They charge you more based on things that have nothing to do with how you drive. They point to gender, job title, marital status and even your credit score—which is systematically biased against vulnerable communities and has nothing to do with how you drive. They don’t want to change the system. We do. LOOP is different. We’re building fair, equitable, and affordable insurance based on how and where you drive. We put people first, treating our members with respect and dignity—making sure they can chat with an understanding person, not a frustrating bot. And as a B-Corp we’re committed to giving back and being a force for good in the world so we can uplift the communities impacted by systemic injustice. To us, that’s what it means to Drive Good.

Syndio

Series B in 2021
Syndio is a technology company based in Seattle, Washington, with an additional office in New York, founded in 2016 (formerly known as Edge Analytics). It specializes in people analytics and pay equity solutions. Syndio's platform helps companies measure, achieve, and sustain workplace equity by analyzing gender and racial trends to promote fairness. The company offers tools like PayEQ for resolving pay equity issues and PeopleEQ for HR analytics, which help organizations make informed decisions about promotions, career pathing, and succession planning. Syndio's solutions enable businesses to reduce legal risks, save on remediation costs, and enhance their brand reputation by attracting and retaining top talent. The company serves multinational corporations, including notable brands like Salesforce, Nordstrom, and General Mills, helping them close pay gaps and maintain compliance over time.

Altro (fka Perch)

Seed Round in 2020
Altro, formerly known as Perch, is a financial technology company founded in 2019 and headquartered in Los Angeles, California. The company has developed a platform that enables users to enhance their credit scores by utilizing their recurring expenses, such as bills and subscriptions, as part of their credit history. Through its free app, Altro allows users to link these payments, helping them to recognize and leverage previously uncounted financial activities to improve their credit standing. Altro aims to empower individuals by making every payment contribute to their financial growth and creditworthiness.

Planet FWD

Seed Round in 2020
Planet FWD is a San Francisco-based company that focuses on producing snacks made from regenerative ingredients to combat climate change and reduce carbon emissions in the food system. By sourcing ingredients from farmers who employ carbon-capturing practices, Planet FWD aims to promote sustainable agriculture. The company operates a regenerative food platform that connects brands and consumers interested in creating climate-friendly products. Additionally, Planet FWD develops a carbon management platform that assists consumer brands in measuring and reducing their carbon footprints, offering tailored emissions reduction plans to enhance sustainability and build consumer confidence. Through its innovative approach, Planet FWD seeks to foster a more sustainable food ecosystem.

Planet FWD

Seed Round in 2020
Planet FWD is a San Francisco-based company that focuses on producing snacks made from regenerative ingredients to combat climate change and reduce carbon emissions in the food system. By sourcing ingredients from farmers who employ carbon-capturing practices, Planet FWD aims to promote sustainable agriculture. The company operates a regenerative food platform that connects brands and consumers interested in creating climate-friendly products. Additionally, Planet FWD develops a carbon management platform that assists consumer brands in measuring and reducing their carbon footprints, offering tailored emissions reduction plans to enhance sustainability and build consumer confidence. Through its innovative approach, Planet FWD seeks to foster a more sustainable food ecosystem.

HMBradley

Series A in 2020
HMBradley is a financial technology company that has developed a digital banking platform aimed at savers. Founded in 2019 and headquartered in Santa Monica, California, the platform promotes sound financial habits by rewarding users, regardless of their income level. It offers a range of digital banking services, including instant credit card issuance and accessible banking facilities through a smartphone application. The company emphasizes data security and compliance, regularly conducting audits to ensure the protection of users' financial information. HMBradley seeks to make personal finance more rewarding by simplifying the management of money and enhancing the overall banking experience.

Esusu

Seed Round in 2020
Esusu is a financial technology platform focused on empowering tenants and enhancing property performance through innovative data solutions. Its rent reporting platform captures rental payment data and reports it to credit bureaus, enabling tenants to build their credit scores. This service benefits property owners by attracting tenants, reducing turnover, improving collections, and ultimately increasing revenue. Esusu operates across the United States, covering over 500,000 rental units in 35 states. By connecting tenant financial health with property management, Esusu aims to create a more equitable and sustainable rental ecosystem.

Trala

Seed Round in 2020
Trala, Inc. is a company that has developed a music education application specifically designed for teaching users to play the violin. Founded in 2016 and based in Chicago, Illinois, Trala's application provides a comprehensive learning experience, offering tutorials, daily lessons, and real-time feedback on mistakes through advanced signal processing technology. This innovative feature allows the app to recognize notes and chords, enhancing the learning process. Users have access to thousands of video tutorials from renowned violinists, making it a convenient and effective tool for both students and teachers. The application also includes functionalities for teachers to track student progress, provide feedback, and manage practice activities.

Rheaply

Seed Round in 2020
Rheaply, Inc. is a Chicago-based company that offers an online platform known as Asset Exchange Manager (AxM). Founded in 2016, Rheaply specializes in connecting various organizations—including Fortune 500 companies, startups, educational institutions, and nonprofit entities—to facilitate the buying, selling, trading, donating, and renting of resources. Its cloud-based platform serves as a unique marketplace that integrates asset management with resource exchange, allowing organizations to optimize resource reuse and reduce waste. By improving the efficiency of material exchanges, Rheaply supports the principles of the circular economy and helps organizations minimize unnecessary expenditures.

Five to Nine

Seed Round in 2019
Five to Nine is a company that offers a culture engagement solution aimed at enhancing workplace connectivity and inclusion. It has developed an online employee engagement platform that facilitates the management and evaluation of both virtual and in-person internal programs. This platform integrates various workflows and gathers event analytics and feedback, allowing organizations to assess employee participation and sentiments effectively. By enabling human resource teams to create communities of interest, Five to Nine plays a significant role in promoting inclusion and improving the overall employee experience within organizations.
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