Contrary

Contrary is a venture capital investment firm based in San Francisco, California, founded in 2016. The firm focuses on identifying talented early-career engineers, designers, and product professionals, providing them with a supportive community throughout their careers. Contrary invests in companies that these individuals start or join, particularly in the information technology, software, and healthcare sectors. The firm operates through funds such as Contrary Breakout Fund I and Contrary Capital Fund I, with a strategy that typically involves minority stake investments in a select number of startups. Notable backers of Contrary include founders from prominent companies like Tesla, Reddit, and Facebook, which underscores its commitment to fostering innovation through exceptional talent.

Kyle Harrison

General Partner

Megan Kao

Partner

Will Robbins

General Partner

Will Robins

Partner

Eric Tarczynski

Founder and Managing Partner

54 past transactions

Axle

Seed Round in 2023
Axle is an open platform that focuses on consumer-permissioned insurance data, enabling companies to verify insurance information and monitor ongoing coverage instantly. By securely linking policies, Axle aids businesses in creating a seamless experience for their customers while minimizing operational risks through improved decision-making. The platform's capabilities allow companies to manage insurance data efficiently, ensuring they are well-informed and can respond effectively to their clients' needs.

Maev

Series A in 2022
Maev, Inc. is a New York-based company focused on dog wellness through the provision of nutrition-rich food and supplements. Founded in 2018, Maev manufactures a variety of products, including raw food bowls, vitamin-enriched bars, and bone broth, all made from ingredients approved for human consumption. The company emphasizes a tailored approach to pet nutrition, offering diet consultancy services that consider factors such as breed, age, weight, activity level, and lifestyle. Maev operates primarily through an online platform, providing a daily bowl subscription model to help dog owners ensure their pets receive holistic nutrition. This approach aims to fill dietary gaps for urban dogs while fostering a supportive community in New York City.

Uprise

Pre Seed Round in 2022
Ontrail is a personalized financial advice service that helps optimize unique situations. The Company was founded by Chris Goodmacher and Jessica Chen Riolfi.

Vesto

Pre Seed Round in 2022
Treasury management for startups.

Pave

Series C in 2022
Pave, Inc. is a New York-based company that provides a compensation management platform designed to enhance wage planning and communication for businesses. Founded in 2012, Pave offers tools for real-time compensation transparency, allowing organizations to track and measure employee compensation effectively. The platform integrates seamlessly with existing payroll software and human resource systems, helping companies verify important details such as past performance and equity vesting status. By eliminating the need for spreadsheets and ensuring accurate compensation benchmarks, Pave empowers businesses to make informed compensation decisions, ultimately aiding employees in navigating the complexities of their compensation packages.

Candor

Seed Round in 2022
Candor is a professional network designed to enhance collaboration within teams by offering a variety of culture-building tools. The platform enables users to create personalized user manuals that outline their work preferences, such as communication styles and feedback preferences. It facilitates shoutouts, check-ins, and peer-to-peer feedback, along with structured 1-on-1 meetings. Additionally, Candor allows for the collection and verification of reviews on employees, highlighting their strengths and areas for growth. By providing actionable insights, Candor aims to help individuals learn and improve their contributions to their teammates, fostering a more engaged and effective work environment.

Leland

Seed Round in 2022
Operator of a coaching platform that connects people with coaches, content, and courses that can help them reach career and educational goals. The company's platform specializes in navigating career transitions and assists students in receiving custom mentorship and guidance to build skills to reach their full potential, enabling career enthusiasts to find a coach that fits their budget, background, and goals.

Zepto

Series D in 2022
Zepto is an online grocery delivery platform that specializes in providing a rapid delivery service, allowing customers to receive their groceries at their doorstep within 10 minutes. The company operates hyperlocal dark stores, which are strategically located to stock a variety of fresh and essential items. Customers can easily place orders through Zepto's app or website, facilitating a convenient shopping experience. By focusing on quick and efficient delivery, Zepto aims to meet the growing demand for instant grocery services in urban areas.

Synthesis

Venture Round in 2022
Synthesis is a software company based in San Mateo, California, focused on developing customized educational simulation programs for students aged 8 to 14. Founded in 2020 by Josh Dahn, Synthesis offers an online enrichment program designed to nurture future innovators through collaborative thinking games and a game-based curriculum. The platform emphasizes the cultivation of student voice, strategic thinking, and teamwork, enabling children to enhance their decision-making and communication skills in a collaborative environment. Synthesis aims to equip young learners with the tools necessary for effective collaboration and innovative thinking.

Warp

Series A in 2022
Warp is a developer of a Rust-based coding terminal aimed at enhancing productivity in coding and application development. Its software innovatively transforms the traditional command-line interface by dividing the terminal output into a sequence of commands, rather than presenting it as a single buffer. This approach replaces the standard character buffer with a comprehensive text editor, allowing software developers to efficiently navigate, copy, save, and share their work. Warp's terminal redefines the user experience by evolving from a single-user utility into a collaborative platform, where sessions, blocks, and environments are persistent, searchable, and easily shared via links.

Ninja Delivery

Seed Round in 2022
Ninja Delivery is an e-commerce platform established in 2021 that specializes in rapid delivery services for food, beverages, and household essentials. Utilizing a network of micro-fulfillment centers, the company ensures efficient inventory management and product selection. Its proprietary technology optimizes the delivery process by calculating the shortest routes for drivers, allowing customers to receive their orders in as little as ten minutes. With a focus on convenience, Ninja Delivery caters to the needs of consumers seeking quick access to everyday items.

Secureframe

Series B in 2022
Secureframe, Inc. is a company based in San Francisco, California, that specializes in compliance automation software focused on security and privacy standards. Founded in 2020 by Shrav Mehta and Natasja Nielsen, Secureframe offers solutions for organizations seeking to achieve and maintain SOC 2 and ISO 27001 certifications. Its platform automates compliance audits and provides continuous monitoring, ensuring that service providers manage data securely and uphold the privacy of their clients. By streamlining the compliance process, Secureframe enables companies worldwide to efficiently navigate complex regulatory requirements and maintain adherence to essential security standards.

Memora Health

Venture Round in 2022
Memora Health Inc. is a San Francisco-based company founded in 2016 that specializes in enterprise healthcare productivity software focused on automating outpatient communication. The company addresses the challenges faced by healthcare organizations that invest significant time and resources in phone follow-ups with patients. By providing a solution that automates various aspects of patient interaction, including follow-ups, instructions, health coaching, and the collection of patient-reported outcomes, Memora Health enhances operational efficiency and improves patient engagement through the use of text messaging.

Diginoor

Seed Round in 2022
Diginoor makes NFT adoption mainstream in India, with curated Indian entertainment content adapted for the web 3.0 space.

Zepto

Series C in 2021
Zepto is an online grocery delivery platform that specializes in providing a rapid delivery service, allowing customers to receive their groceries at their doorstep within 10 minutes. The company operates hyperlocal dark stores, which are strategically located to stock a variety of fresh and essential items. Customers can easily place orders through Zepto's app or website, facilitating a convenient shopping experience. By focusing on quick and efficient delivery, Zepto aims to meet the growing demand for instant grocery services in urban areas.

Maev

Seed Round in 2021
Maev, Inc. is a New York-based company focused on dog wellness through the provision of nutrition-rich food and supplements. Founded in 2018, Maev manufactures a variety of products, including raw food bowls, vitamin-enriched bars, and bone broth, all made from ingredients approved for human consumption. The company emphasizes a tailored approach to pet nutrition, offering diet consultancy services that consider factors such as breed, age, weight, activity level, and lifestyle. Maev operates primarily through an online platform, providing a daily bowl subscription model to help dog owners ensure their pets receive holistic nutrition. This approach aims to fill dietary gaps for urban dogs while fostering a supportive community in New York City.

Tava Health

Series A in 2021
Tava Health, Inc. is a mental telehealth platform based in Salt Lake City, Utah, founded in 2019. The company offers a comprehensive online service that allows users to assess their mental health needs, connect with therapists, and receive personalized treatment plans, including therapy and medication management. Tava Health addresses a wide range of mental health issues such as addiction, anxiety, depression, eating disorders, PTSD, and relationship challenges. By providing employees and their families with accessible mental health resources, Tava Health aims to improve emotional well-being through technology-enabled care, facilitating real-time access to support from the comfort of their homes.

NuBrakes

Series A in 2021
NuBrakes Mobile Brake Repair Service provides brake repair services to drivers in the Austin and Dallas metro areas. NuBrakes Mobile Brake Repair Service was founded in 2016 and is based in Austin, Texas.

Stytch

Series B in 2021
Stytch is a technology company based in San Francisco, California, founded in 2020. It specializes in passwordless authentication solutions designed to enhance both security and user experience for modern applications. Stytch offers a developer platform that enables teams to implement various authentication methods, including one-time passcodes, magic links, and PINs. These features support seamless user onboarding and engagement while prioritizing security. By streamlining the authentication process, Stytch aims to help businesses create user experiences that are both secure and enjoyable.

Hallow

Series B in 2021
Hallow is a digital platform that aims to energize faith lives and enable conversations with God through guided prayer.

Zepto

Series A in 2021
Zepto is an online grocery delivery platform that specializes in providing a rapid delivery service, allowing customers to receive their groceries at their doorstep within 10 minutes. The company operates hyperlocal dark stores, which are strategically located to stock a variety of fresh and essential items. Customers can easily place orders through Zepto's app or website, facilitating a convenient shopping experience. By focusing on quick and efficient delivery, Zepto aims to meet the growing demand for instant grocery services in urban areas.

Leland

Pre Seed Round in 2021
Operator of a coaching platform that connects people with coaches, content, and courses that can help them reach career and educational goals. The company's platform specializes in navigating career transitions and assists students in receiving custom mentorship and guidance to build skills to reach their full potential, enabling career enthusiasts to find a coach that fits their budget, background, and goals.

Untapped

Series C in 2021
Untapped, founded in 2017 and based in San Francisco, California, operates an online job search portal specifically designed to assist individuals in finding employment opportunities. The platform utilizes machine learning to connect students with innovative companies, prioritizing their interests, values, and experiences over traditional resumes. This approach aims to create equal opportunities for students in a competitive job market, mitigating biases that often affect hiring processes. Employers can also leverage Untapped to post job vacancies, making it a comprehensive solution for both job seekers and companies.

Modern Intelligence

Venture Round in 2021
Modern Intelligence is a technology company based in San Jose, California, founded in 2020. It specializes in developing advanced artificial intelligence solutions for the defense sector, utilizing proprietary methodologies derived from information and complexity theory. The company's innovative hierarchical approach enhances the capabilities of AI, allowing for significant scaling advantages over traditional neural networks. This technology enables high accuracy in few-shot learning, allowing military applications to tackle novel problems and address previously unsolvable challenges. Additionally, Modern Intelligence has created a maritime sensor platform that facilitates the integration of AI into military operations. This platform enhances the ability of command and control systems to track, analyze, and learn about maritime targets during missions, thereby improving targeting analysis and decision-making processes with minimal data samples.

Anduril Industries

Series D in 2021
Anduril Industries is a defense product company that builds technology for military agencies and border surveillance. Anduril commits top technical talent to solving the most complex national security challenges. We’re building the next generation of technology that will aid and protect those who serve on the front lines defending the nation and its interests. Our mission is to develop cutting edge technology that enables America and its allies to maintain global leadership now and into the future.

AtoB

Series A in 2021
AtoBa is a technology company working on making transportation safer, sustainable, and economical.

Aryeo

Seed Round in 2021
Aryeo is a leading content management platform for the real estate industry. The platform enables content creators (real estate photographers, videographers, 3D providers) and real estate professionals (agents and brokers) to host, collaborate, deliver, and distribute content for properties.

Hallow

Series A in 2021
Hallow is a digital platform that aims to energize faith lives and enable conversations with God through guided prayer.

Kyte

Seed Round in 2021
Kyte’s mission is to offer the most compelling and most customer-centric way to get a car for consumers on top of fully virtualized cloud fleet ecosystem.

BioBox

Pre Seed Round in 2020
Developer of a unified genomic data analytics platform designed to support research projects from raw sequencing data to publication. The company's platform advances research productivity, connects project insights, analyzes next-gen sequencing data, and applies the knowledge in interactive real-world research projects, enabling researchers, clinicians, and scientists to accelerate research programs for drug development and diagnostics.

Lightyear

Seed Round in 2020
Lightyear AI, Inc. is a developer of an online platform that streamlines the procurement of information technology infrastructure for businesses. Founded in 2019 and based in Albany, New York, the company offers solutions for various IT needs, including Internet connectivity, managed Wi-Fi, SD-WAN services, multi-location connectivity, hardware installation, network setup, maintenance, and cloud cost optimization. Its platform simplifies the entire IT buying process by enabling businesses to manage contracts, handle renewals, and conduct switch analyses directly through an intuitive dashboard. This approach allows businesses to save time and reduce costs when purchasing IT infrastructure. Lightyear was co-founded by Dennis Thankachan and Ryan Schrack.

Sora Schools

Seed Round in 2020
Sora Schools, Inc. is an online private high school founded in 2018 and based in Smyrna, Georgia. The institution offers a project-based learning curriculum tailored to individual student interests and learning styles. This non-traditional approach enables students to engage in hands-on work, fostering the development of practical skills and a robust portfolio that supports future college applications and career opportunities. In addition to its core educational offerings, Sora Schools provides communication skills training, career mentorship, counseling services, and specialized programs in content writing and graphic design, all aimed at preparing students for academic and professional success.

Doola

Pre Seed Round in 2020
Doola makes the end-of-life process easy, stress-free, and eco-friendly. We cremate with water - not fire. That means we release no emissions, and use 90% less fuel than regular flame cremations. We also take care of all the logistics too, leaving you with more time and less stress.

Zepto

Pre Seed Round in 2020
Zepto is an online grocery delivery platform that specializes in providing a rapid delivery service, allowing customers to receive their groceries at their doorstep within 10 minutes. The company operates hyperlocal dark stores, which are strategically located to stock a variety of fresh and essential items. Customers can easily place orders through Zepto's app or website, facilitating a convenient shopping experience. By focusing on quick and efficient delivery, Zepto aims to meet the growing demand for instant grocery services in urban areas.

Zepto

Pre Seed Round in 2020
Zepto is an online grocery delivery platform that specializes in providing a rapid delivery service, allowing customers to receive their groceries at their doorstep within 10 minutes. The company operates hyperlocal dark stores, which are strategically located to stock a variety of fresh and essential items. Customers can easily place orders through Zepto's app or website, facilitating a convenient shopping experience. By focusing on quick and efficient delivery, Zepto aims to meet the growing demand for instant grocery services in urban areas.

Lovd.com

Pre Seed Round in 2020
Lovd.com, operating under the name Chums Referral, Inc., offers an online platform designed to help users discover and share recommendations for products and services. Founded in 2019 and based in Beverly Hills, California, the company provides a website and a mobile application where users can find and share referral codes. The platform emphasizes the importance of personal recommendations, allowing users to see what products and services their friends are using, whether they are searching for a new gym, credit card, or other offerings. Through its user-friendly interface, Lovd.com fosters a community-driven approach to product discovery, relying on social connections to guide consumer choices.

Tava Health

Seed Round in 2020
Tava Health, Inc. is a mental telehealth platform based in Salt Lake City, Utah, founded in 2019. The company offers a comprehensive online service that allows users to assess their mental health needs, connect with therapists, and receive personalized treatment plans, including therapy and medication management. Tava Health addresses a wide range of mental health issues such as addiction, anxiety, depression, eating disorders, PTSD, and relationship challenges. By providing employees and their families with accessible mental health resources, Tava Health aims to improve emotional well-being through technology-enabled care, facilitating real-time access to support from the comfort of their homes.

Quartz Systems

Seed Round in 2020
Quartz Systems, Inc. is a construction technology company that provides an integrated hardware and software platform aimed at enhancing safety and productivity on construction sites while minimizing project risks. The company's flagship product, Quartz Site Vision, utilizes a tower crane camera system to deliver real-time and historical views of construction sites, monitor deliveries, and measure crane utilization. Additionally, it offers a software dashboard that delivers daily insights into project progress and metrics related to construction delivery and crane usage, empowering project managers to make informed decisions. Founded in 2018 and based in San Francisco, California, Quartz Systems was previously known as BNL Robotics, Inc. before rebranding in May 2019. Through advanced machine learning and computer vision, the company tracks and analyzes movements of people and machinery, providing unique insights into operational efficiency on construction sites.

Alloy Automation

Seed Round in 2020
Developer of a no-code automation platform designed to help businesses reclaim time and focus on growth. The company's platform connects and integrates sales, marketing, customer support, and messaging applications and then creates automated workflows without code to execute complex workflows quickly, enabling companies to save money and time used in manual work and also increase efficiency.

Kyte

Pre Seed Round in 2019
Kyte’s mission is to offer the most compelling and most customer-centric way to get a car for consumers on top of fully virtualized cloud fleet ecosystem.

Vise

Pre Seed Round in 2019
Vise, Inc. is a technology company focused on automating investment management for financial advisors through machine learning and artificial intelligence. Founded in 2016 by Samir Vasavada and Runik Mehrotra, the company is based in New York, New York. Vise offers a subadvisor platform that integrates with custodians, allowing users to import client data and streamline trading and portfolio management. The platform supports financial advisors, wealth managers, and portfolio managers by designing customized portfolios, managing ongoing investments, and providing valuable insights. By leveraging advanced technology, Vise aims to enhance the advisor-client relationship, enabling financial professionals to concentrate on delivering personalized service while efficiently managing their clients' investments.

Hallow

Pre Seed Round in 2019
Hallow is a digital platform that aims to energize faith lives and enable conversations with God through guided prayer.

Sora Schools

Pre Seed Round in 2019
Sora Schools, Inc. is an online private high school founded in 2018 and based in Smyrna, Georgia. The institution offers a project-based learning curriculum tailored to individual student interests and learning styles. This non-traditional approach enables students to engage in hands-on work, fostering the development of practical skills and a robust portfolio that supports future college applications and career opportunities. In addition to its core educational offerings, Sora Schools provides communication skills training, career mentorship, counseling services, and specialized programs in content writing and graphic design, all aimed at preparing students for academic and professional success.

Sympto

Pre Seed Round in 2018
Sympto Health Inc. is a software company focused on enhancing patient outreach within the healthcare sector. Founded in 2017 and based in San Diego, California, the company provides a HIPAA-compliant tool named Sympto, which facilitates communication between nurses and patients through SMS, WhatsApp, or email. This tool guides patients through their care episodes and collects patient-reported outcomes (PROs) and quality measures, supporting healthcare providers in regulatory compliance, reimbursement processes, and practice improvements. Sympto Health serves health systems and digital health companies, aiming to streamline healthcare workflows and empower nurses in their interactions with patients. The company is backed by prominent Silicon Valley venture capital firms and is founded by former employees from notable companies such as Robinhood, Stripe, and Airbnb.

Zensors

Pre Seed Round in 2018
Zensors, Inc. is a company that specializes in the development of artificial intelligence-powered visual sensors for various environments, including cafés, cities, stadiums, factories, offices, and retailers. Founded in 2018 and headquartered in San Francisco, California, with an additional office in Pittsburgh, the company offers a real-time analytics platform and customizable dashboards. Its advanced sensors utilize computer vision technologies and machine learning to monitor and analyze activities in real time, enabling the creation of smart and responsive spaces. By leveraging existing hardware, Zensors provides users with actionable insights and spatial intelligence while preserving visitor anonymity. This approach allows businesses to optimize customer interactions and uncover monetization opportunities, effectively replacing multiple Internet of Things (IoT) sensors with a single, efficient solution.

NuBrakes

Pre Seed Round in 2018
NuBrakes Mobile Brake Repair Service provides brake repair services to drivers in the Austin and Dallas metro areas. NuBrakes Mobile Brake Repair Service was founded in 2016 and is based in Austin, Texas.

Memora Health

Seed Round in 2018
Memora Health Inc. is a San Francisco-based company founded in 2016 that specializes in enterprise healthcare productivity software focused on automating outpatient communication. The company addresses the challenges faced by healthcare organizations that invest significant time and resources in phone follow-ups with patients. By providing a solution that automates various aspects of patient interaction, including follow-ups, instructions, health coaching, and the collection of patient-reported outcomes, Memora Health enhances operational efficiency and improves patient engagement through the use of text messaging.

Twine

Pre Seed Round in 2017
Twine Labs specializes in workforce analytics software, designed to assist companies in making informed decisions about their employees. The flagship product, Twine, provides a platform for human resources data and analytics, enabling chief people officers to recognize and reward high performers, predict employee turnover, and foster career development for their workforce. Founded in 2015 and headquartered in New York, Twine has garnered support from prominent venture capitalists and angel investors, including noted author Adam Grant and seasoned executives like Pamela Thomas-Graham. The company aims to establish a leading position in the workforce analytics sector by creating a strong community among HR leaders.

Cortex

Pre Seed Round in 2017
Cortex Health Inc. is a healthcare technology company based in Draper, Utah, that develops a software platform designed for post-acute care providers. The company offers a suite of tools aimed at improving patient outcomes and enhancing communication among healthcare providers. Its Cortex Network platform provides real-time updates on patient status and notifies providers of critical concerns. Other key offerings include CheckUp, which manages follow-up calls and gathers patient feedback; Readmission Manager, which tracks patient readmissions; Bundle Manager, focused on financial risk and patient tracking; and Network Manager, which helps identify the best providers to collaborate with. Additionally, Cortex has developed cortexAI, an artificial intelligence system that analyzes trends to predict negative outcomes and alerts healthcare providers accordingly. Founded in 2015, Cortex is dedicated to supporting healthcare organizations in improving patient experience and engagement.

Additive Rocket Corporation

Pre Seed Round in 2017
Additive Rocket Corporation specializes in the design and manufacture of rocket engines, utilizing metal 3D printing technology to enhance the efficiency and performance of its products. The company also conducts testing of liquid propellant thrusters and rocket engines, primarily serving clients in the aerospace and defense sectors. Established in 2015 and headquartered in La Jolla, California, Additive Rocket Corporation employs advanced simulation techniques alongside its manufacturing processes to develop optimized propulsion systems tailored for specific industry needs.

Roll

Pre Seed Round in 2017
Roll operates a blockchain infrastructure designed for social money, enabling users to mint branded digital tokens that are unique to their online presence. By utilizing the Ethereum blockchain, Roll allows artists and influencers to earn and redeem social money, incentivizing community contributions and facilitating the ownership, control, and coordination of the value they generate across various platforms. This innovative approach empowers users to harness their influence and creativity, fostering a new economy based on social interactions and contributions.
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