BYU Cougar Capital

Cougar Capital is the private equity and venture capital arm of the Marriott School of Management at Brigham Young University, established in 2005 and located in Provo, Utah. This student-run fund is managed by second-year MBA students who engage in growth capital investments, focusing on various stages, industries, and geographical areas. Cougar Capital collaborates with established venture capital and private equity firms, participating in the due diligence process for potential investments. The firm typically co-invests between $0.25 million and $1 million alongside its industry partners. Over the years, Cougar Capital has cultivated a network of alumni who have pursued successful careers in private equity, venture capital, investment banking, and entrepreneurial ventures. Its innovative approach has garnered recognition, including accolades from Forbes magazine.

Christina Bates

Fund Managing Director

Val Fulton

Managing Director of Internal

Cason Green

Fund Managing Director

Amy Hancock

Managing Director, Deals

Austin Metcalf

Managing Director

Aaron Montague

Managing Director of Deals

Taylor Murphy

Fund Managing Director

Rachel Whitlock

Managing Director - Internal

Past deals in Utah

Canopy

Series B in 2017
Canopy Tax Inc. is a software company that specializes in providing tax resolution and practice management solutions for accountants and tax professionals. Founded in 2014 and based in Lehi, Utah, the company offers a cloud-based platform that enhances workflow management by integrating tools for client management, document management, invoicing, payment, and project management. Designed to streamline processes and reduce administrative tasks, Canopy's software enables accounting professionals to improve efficiency and enhance the client experience by consolidating essential functions into a single, user-friendly interface. The platform serves thousands of accounting practitioners across the country, helping them to organize their teams and optimize their operations.

Chatbooks

Series B in 2017
Chatbooks is a company that simplifies the creation of photo books by leveraging a mobile application that automatically compiles digital photos from social media platforms like Instagram and Facebook, as well as users' camera rolls. The service targets the challenge of preserving memories in an increasingly digital world, where countless photographs often remain unprinted and forgotten. Chatbooks offers affordable photo books, allowing users to receive a new book after every 60 photos taken, with a subscription model that has attracted over 100,000 active users. The platform aims to help individuals effortlessly document their lives and cherish their experiences in a tangible format. By focusing on convenience and user-friendly design, Chatbooks addresses the growing need to hold on to meaningful memories in a physical form.

Grow

Series A in 2016
Grow is a business intelligence dashboard software for small and medium businesses that makes it easy to track the right metrics, make good decisions, and lead with confidence. Quickly set up dashboards in minutes, not months; connect data sources like QuickBooks, Salesforce and Zendesk—along with your own databases and spreadsheets—without waiting for IT. Grow helps you grow your business faster by allowing everyone to see the score. Employees engage when they know the score and what they can do to win. Leaders who know inspire confidence, respect, admiration, and loyalty so they can lead their teams to success. Founded in 2014, the company is headquartered in Orem, Utah, United States.

ObservePoint

Series B in 2016
ObservePoint LLC specializes in data quality assurance by providing a platform that verifies the performance of web tags and enhances digital data quality for enterprises. Founded in 2007 and based in Provo, Utah, the company offers a range of solutions, including AppAssurance and WebAssurance, which monitor, test, and validate the accuracy of data collected from mobile applications and websites, respectively. These tools enable organizations to identify and rectify data collection errors, ensuring that they can trust the information driving their critical business decisions. Additionally, ObservePoint's Strala solution unifies data collection standards, capturing and validating every customer interaction to generate reliable insights that foster growth and improve return on investment. The company is dedicated to empowering data-driven organizations by providing them with the means to ensure data accuracy and derive actionable insights.

Health Catalyst

Series E in 2016
Health Catalyst is a company that specializes in data and analytics technology for healthcare organizations, addressing the challenges posed by the transition from paper to electronic health records. It focuses on organizing, normalizing, and linking disparate health data from various systems, making it easily searchable for all users, including those without technical expertise. Health Catalyst operates through two primary segments: the Technology segment, which is the main revenue driver, offers cloud-based data platforms, analytics applications, and support services, primarily through subscription and licensing agreements. The Professional Services segment provides a combination of analytics, implementation, strategic advisory, and outsourcing services, helping healthcare organizations effectively utilize the technology to improve outcomes and operational efficiency.

Chatbooks

Series A in 2016
Chatbooks is a company that simplifies the creation of photo books by leveraging a mobile application that automatically compiles digital photos from social media platforms like Instagram and Facebook, as well as users' camera rolls. The service targets the challenge of preserving memories in an increasingly digital world, where countless photographs often remain unprinted and forgotten. Chatbooks offers affordable photo books, allowing users to receive a new book after every 60 photos taken, with a subscription model that has attracted over 100,000 active users. The platform aims to help individuals effortlessly document their lives and cherish their experiences in a tangible format. By focusing on convenience and user-friendly design, Chatbooks addresses the growing need to hold on to meaningful memories in a physical form.

Grow

Seed Round in 2016
Grow is a business intelligence dashboard software for small and medium businesses that makes it easy to track the right metrics, make good decisions, and lead with confidence. Quickly set up dashboards in minutes, not months; connect data sources like QuickBooks, Salesforce and Zendesk—along with your own databases and spreadsheets—without waiting for IT. Grow helps you grow your business faster by allowing everyone to see the score. Employees engage when they know the score and what they can do to win. Leaders who know inspire confidence, respect, admiration, and loyalty so they can lead their teams to success. Founded in 2014, the company is headquartered in Orem, Utah, United States.

Qzzr

Series A in 2015
Qzzr is a platform that specializes in creating interactive content, including quizzes, polls, and lists, aimed at enhancing audience engagement for major brands such as ESPN, LinkedIn, HubSpot, Red Bull, and Marriott. Launched in 2014, Qzzr provides tools that allow businesses to create personalized quizzes which capture user interests and attention. This functionality not only helps brands increase exposure and conversions but also offers valuable insights into customer behavior. In the previous year, Qzzr's tools were utilized by over 358 million individuals, highlighting the platform's widespread impact and effectiveness in generating leads and enriching customer profiles for informed product recommendations.

eFileCabinet

Series A in 2015
eFileCabinet, Inc. is a provider of document management software tailored for organizations of various sizes, founded in 2001 and headquartered in Lehi, Utah. The company offers eFileCabinet Online, allowing users to create, access, and share documents, along with eFileCabinet Desktop for managing, storing, and searching files. Additionally, eFileCabinet features SecureDrawer, a secure platform for sharing documents and large files with bank-grade encryption. The company also provides mobile document management apps for iOS and Android, integration solutions, business scanners, and various support services. eFileCabinet serves a wide range of industries, including accounting, education, legal, healthcare, and financial services, providing a comprehensive solution for organizations seeking to capture, manage, and protect their data effectively.

Health Catalyst

Series D in 2015
Health Catalyst is a company that specializes in data and analytics technology for healthcare organizations, addressing the challenges posed by the transition from paper to electronic health records. It focuses on organizing, normalizing, and linking disparate health data from various systems, making it easily searchable for all users, including those without technical expertise. Health Catalyst operates through two primary segments: the Technology segment, which is the main revenue driver, offers cloud-based data platforms, analytics applications, and support services, primarily through subscription and licensing agreements. The Professional Services segment provides a combination of analytics, implementation, strategic advisory, and outsourcing services, helping healthcare organizations effectively utilize the technology to improve outcomes and operational efficiency.

Grow

Seed Round in 2014
Grow is a business intelligence dashboard software for small and medium businesses that makes it easy to track the right metrics, make good decisions, and lead with confidence. Quickly set up dashboards in minutes, not months; connect data sources like QuickBooks, Salesforce and Zendesk—along with your own databases and spreadsheets—without waiting for IT. Grow helps you grow your business faster by allowing everyone to see the score. Employees engage when they know the score and what they can do to win. Leaders who know inspire confidence, respect, admiration, and loyalty so they can lead their teams to success. Founded in 2014, the company is headquartered in Orem, Utah, United States.

C7 Data Centers

Series C in 2014
C7 Data Centers, Inc. specializes in providing a comprehensive range of data center, cloud, and IT solutions. The company offers colocation services, connectivity, power delivery, and cooling, alongside cloud solutions such as disaster recovery as a service (DRaaS), security and compliance solutions, and private cloud offerings. C7 also provides IT services that encompass data backup, disaster recovery, IT support, and consulting. The company operates its facilities in geographically stable locations, ensuring resilience against natural disasters and other threats. Founded in 2000 and based in Bluffdale, Utah, C7 Data Centers was rebranded from Center 7, Inc. in 2009 and is a subsidiary of DataBank Holdings, Ltd.

Jive Communications

Series A in 2014
Jive provides cloud-based phone systems and Unified Communications services. Jive’s customers include high-growth businesses and public sector institutions needing a scalable platform that is more flexible and cost-effective than their existing legacy systems. Jive’s cloud architecture offers an integrated, seamless experience that provides richer context and creates more efficient connections between co-workers and clients. Jive’s cloud delivery model ensures that each organization always has the latest technology, features, and applications—making Jive the last phone system you’ll ever need.

Domo

Series B in 2013
Domo, Inc. operates a cloud-based platform that connects various levels of an organization, from executives to front-line employees, with real-time data and insights. Founded in 2010 and headquartered in American Fork, Utah, Domo enables users to manage their business operations through smartphones, facilitating instant access to critical information. The platform includes features such as a Programmatic Revenue Solution, which integrates complex data from ad servers and sell-side platforms into user-friendly dashboards. Domo's services are offered on a subscription basis, generating revenue from both subscriptions and professional services, while also providing users with timely notifications that allow for immediate action on data-driven insights.

Goal Zero

Private Equity Round in 2012
Goal Zero is a company that specializes in portable power solutions, focusing on renewable energy through solar technology. Its product lineup includes solar panels, rechargeable batteries, and various accessories such as lights, lanterns, flashlights, and speakers. The offerings range from small devices designed for recharging personal electronics like cell phones and laptops to larger systems capable of powering appliances such as refrigerators. All products can be charged via solar energy, wall outlets, or USB connections. Goal Zero markets its products globally, selling directly through its website as well as through specialty and mass retailers.

Fusion-io

Series B in 2009
Fusion-io delivers the world's data faster. The Fusion ioMemory platform and software defined storage solutions accelerate virtualization, databases, cloud computing, big data and performance applications. From e-commerce retailers to the world's social media leaders and Fortune Global 500 companies, customers are improving the performance and efficiency of their data centers with Fusion-io technology to accelerate the critical applications of the information economy.

MaritzCX

Series A in 2007
MaritzCX specializes in customer experience management for large organizations, focusing on enhancing customer retention and lifetime value. The company offers a cloud-based platform that facilitates the collection and analysis of feedback from customers and employees through various channels, including email, web, print, and phone. This feedback is centralized for comprehensive analysis, enabling organizations to derive actionable insights. By integrating customer experience-driven insights into business operations, MaritzCX supports enterprises in continuously improving the overall customer experience. With a combination of advanced CX software, data analytics, research expertise, and managed program services, MaritzCX provides a full-service approach tailored to the unique needs of different industries.
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