Counterpart Ventures is a venture capital firm based in San Francisco, California, founded in 2018. The firm focuses on investing in enterprise business-to-business, software as a service (SaaS), mobility, and marketplace technology startups. Counterpart Ventures emphasizes building authentic relationships and fostering trust with its founders, seeking to address significant challenges or fill gaps in large markets through its investments. As a Registered Investment Adviser, the firm is dedicated to supporting innovative startups that demonstrate potential for meaningful impact in their respective industries.
Lily AI is a developer of an e-commerce product discovery platform that enhances the sales capabilities of brands and retailers. The platform integrates customer-centric product attributes into various components of the e-commerce ecosystem, including site search engines, recommendation systems, and SEO/SEM functionalities. By improving on-site search and personalized product discovery, Lily AI supports retailers in the fashion, home, and beauty sectors, leading to significant increases in traffic, conversion rates, revenue, and brand loyalty. Headquartered in Mountain View, California, the company is backed by venture capital.
RemoFirst
Series A in 2024
RemoFirst is a global payroll and international HR platform that facilitates compliant employment of talent from over 180 countries. Acting as an Employer of Record (EOR), it enables businesses to hire remote employees without the need for local entities. The platform streamlines the hiring process by offering features such as team hour calculations, management of time off, holidays, bonuses, and benefits like health insurance. With pricing models starting at $199 per month for full-time international employees and $25 per month for contractors, RemoFirst provides a straightforward solution for companies looking to expand their workforce globally while ensuring compliance with local regulations.
Oxide Computer Company
Series A in 2023
Oxide Computer Company, founded in 2019 and based in Oakland, California, specializes in the development and operation of data center infrastructure. The company designs and manufactures server racks tailored for on-premises computing environments, leveraging advanced technology to incorporate cloud hyper-scale innovations. These innovations enhance the density, efficiency, cost-effectiveness, reliability, manageability, and security of both hardware and software. Additionally, Oxide's solutions allow for the segmentation of racks into distinct zones based on their physical location, enabling companies and IT professionals to utilize innovative computing infrastructure while delivering hyper-scale cloud computing capabilities.
Pico MES
Series A in 2023
Pico MES Inc. specializes in developing manufacturing process data collection and analytics software tailored for factories across the United States. Founded in 2019 and based in San Francisco, the company offers a manufacturing execution system that enhances factory and machinery control. Its software enables manufacturers and engineers to gather critical data, allowing for improved visibility into supply chain operations. By transitioning mid-sized factories from paper-based systems to digital solutions, Pico MES helps enhance product quality in industries such as battery manufacturing, automotive, and aerospace. The integration of digital work instructions and process error-proofing tools empowers manufacturers to minimize variations, target process improvements, and optimize resource allocation effectively.
AptEdge
Seed Round in 2023
AptEdge is a data management software developer that specializes in creating AI automation solutions to enhance the strategic direction of software products. The company's software addresses issues and escalations that arise from ongoing product updates, facilitating improved efficiency in customer care and support operations. By streamlining these processes, AptEdge enables organizations to better manage their customer interactions and enhance overall service quality.
Dori
Seed Round in 2023
Dori is a financial technology company that develops and operates a platform focused on managing private market transactions. Founded in 2021 and based in Georgia, USA, Dori utilizes AI-powered tools to simplify fundraising and streamline the handling of complex deal documents. The platform offers features such as a convertible instrument system that assists startups during fundraising, automation for preferred stock financing, and investment summarization. These tools are designed to help founders, investors, and attorneys efficiently navigate the intricacies of private market transactions, ultimately reducing the time required to complete these processes.
upflowy
Seed Round in 2022
Upflowy is a platform that enables businesses to create, optimize, and conduct A/B tests on their lead and signup flows without requiring any coding skills. This tool is designed to enhance conversion rates by personalizing the signup process for visitors. Upflowy provides comprehensive funnel analytics, offering immediate insights into performance metrics, which empowers teams to effectively manage their conversion strategies. By allowing low-tech users to design and modify sign-up flows independently, Upflowy alleviates the burden on engineering resources, streamlining the process of transforming visitors into leads.
RemoFirst
Seed Round in 2022
RemoFirst is a global payroll and international HR platform that facilitates compliant employment of talent from over 180 countries. Acting as an Employer of Record (EOR), it enables businesses to hire remote employees without the need for local entities. The platform streamlines the hiring process by offering features such as team hour calculations, management of time off, holidays, bonuses, and benefits like health insurance. With pricing models starting at $199 per month for full-time international employees and $25 per month for contractors, RemoFirst provides a straightforward solution for companies looking to expand their workforce globally while ensuring compliance with local regulations.
Cloudbeds
Series D in 2021
Cloudbeds is a hospitality management software company founded in 2012 and headquartered in San Diego, California. The company provides an integrated, cloud-based platform designed to simplify operations for independent hoteliers and hosts. Its all-in-one hotel management system offers real-time two-way integration with multiple distribution channels, along with property, payment, and revenue management services. This enables clients in the hospitality industry to enhance their revenue, streamline their operations, and improve guest experiences through effective technology solutions. Cloudbeds aims to empower properties globally with the tools necessary for growth and operational efficiency.
VComply
Series A in 2021
VComply, Inc. is a developer of a Software as a Service (SaaS) platform focused on governance, risk, and compliance (GRC) management. Founded in 2016 and based in San Jose, California, VComply's platform enables organizations to conduct internal audits and manage contracts, licenses, accreditations, and policies within a secure, cloud-based environment. The platform is designed to be highly configurable, allowing users to tailor GRC applications to their specific needs without requiring coding or extensive infrastructure. VComply aims to simplify GRC processes, providing tools for collecting, organizing, reporting, and analyzing data to enhance control, collaboration, and transparency. The company's innovative approach supports organizations across various industries, particularly in the mid-market, to foster a culture of good governance while effectively addressing risks and compliance challenges.
Intricately
Series A in 2020
Intricately provides a data platform that powers cloud sales and marketing. Its platform gives marketing and sales teams an inside look into the spend, usage, and adoption of cloud technologies to predict revenue opportunities.
Cloudbeds
Series C in 2020
Cloudbeds is a hospitality management software company founded in 2012 and headquartered in San Diego, California. The company provides an integrated, cloud-based platform designed to simplify operations for independent hoteliers and hosts. Its all-in-one hotel management system offers real-time two-way integration with multiple distribution channels, along with property, payment, and revenue management services. This enables clients in the hospitality industry to enhance their revenue, streamline their operations, and improve guest experiences through effective technology solutions. Cloudbeds aims to empower properties globally with the tools necessary for growth and operational efficiency.
Particle
Series C in 2019
Particle provides hardware and software tools to help users prototype, scale, and manage IoT products. Particle is an IoT device platform that enables businesses to easily add the power of connectivity to any product. From hardware to connectivity to device management and cloud, Particle provides developers with tools to prototype IoT solutions quickly as well as a reliable and secure platform for enterprises to scale. Over 150,000 product builders in more than 170 countries and half of the Fortune 500 have deployed connected IoT devices powered by Particle. Listed as one of Fast Company’s Most Innovative Companies of 2015 and named as a major player to watch in the IoT Landscape in IDC Marketscape’s 2018 Vendor Assessment, Particle’s customers include NASA, SpaceX, consumer hot tub manufacturer Jacuzzi, and coffee-brewing pioneer Keurig. Venture backed by Root Ventures, Spark Capital, and Qualcomm Ventures. Particle is based in San Francisco, CA and Shenzhen, China. Particle was founded on 2012.
AptEdge
Seed Round in 2019
AptEdge is a data management software developer that specializes in creating AI automation solutions to enhance the strategic direction of software products. The company's software addresses issues and escalations that arise from ongoing product updates, facilitating improved efficiency in customer care and support operations. By streamlining these processes, AptEdge enables organizations to better manage their customer interactions and enhance overall service quality.
Sense360
Venture Round in 2018
Sense360 Inc. operates a market research and analytics platform that provides enterprises with insights into consumer behavior in the marketplace. The company specializes in consumer behavioral intelligence and benchmarking, offering real-time data and industry-relevant benchmarks to help brands understand consumer spending patterns. Sense360 tracks consumer foot traffic and collects attitudinal survey data while analyzing spend data from debit and credit cards. Additionally, it conducts surveys on behalf of its clients, which include restaurants, retailers, and consumer packaged goods brands, both in the United States and internationally. Founded in 2014 and based in Culver City, California, Sense360 has developed a platform that combines extensive datasets and survey data to deliver customized solutions for continuous measurement and optimization of business strategies. The company operates as a subsidiary of Medallia, Inc.
infinitform
InfinitForm is at the forefront of creating GenAI software. This business specializes in transformative software that automates the design-to-manufacturing process, integrating seamlessly with multiple manufacturing methods to improve cost, speed, efficiency, and performance.
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