Craft Ventures is a venture capital firm based in San Francisco, California, founded in 2017. Specializing in early-stage and growth investments, the firm focuses on building innovative companies across various sectors, including consumer products, enterprise solutions, financial services, information technology, e-commerce, and blockchain. With a team of 15 experienced investors and operators, Craft Ventures combines entrepreneurial experience with investment expertise to identify and support promising startups. The firm values strong founding teams with clear visions and scalable business models, demonstrating a commitment to nurturing the next generation of impactful companies while respecting the founders behind them.
Operating Partner, Community and Executive Briefing Center
Zao Chen
Senior Associate
Margarita Del Coto
Chief of Staff to Jeff Fluhr and General Partner
Jeff Fluhr
Co-Founder and Partner
Kevin Gabura
Vice President
Kevin Gabura
Vice President
Jessica Hoffman
Operating Partner and Head of Platform Team
Ryan Hrabak
Principal
Kindle Van
Vice President
Arra Malekzadeh
Principal
Sitara Ramesh
Associate
Ethan Ruby
Partner, Analytics
Jennifer Sui
Associate and Investor
Michael Tam
Partner
Sean Whitney
Principal
Andrew Ziperski
Associate
Past deals in Enterprise Software
Unframe
Series A in 2025
Unframe offers a platform for building custom AI solutions at scale. It provides rapid AI use case implementation, secure data handling, and seamless integration with existing systems. The platform uses a Blueprint Approach for more efficient results without sharing sensitive data. It's designed to meet enterprise needs, ensuring speed, accuracy, and full control over solutions without the risk of third-party dependencies.
First Resonance
Series A in 2024
First Resonance, Inc. is a software company based in Los Angeles, California, established in 2018. It focuses on developing a manufacturing platform designed to enhance the operational efficiency of modern manufacturers. The company's factory operating system streamlines manufacturing processes by tracking parts and workflows from the prototype stage to full-scale production. This platform provides engineers with the tools to manage, execute, analyze, and share hardware tests throughout the product development cycle. Additionally, it offers decision-makers valuable insights into manufacturing bottlenecks, enabling rapid iterations and facilitating quicker time-to-market outcomes. First Resonance serves various industries, including aviation, energy, and automation, helping manufacturers reliably manage their parts, processes, and data throughout the product life cycle.
Macro
Series A in 2024
Macro specializes in providing a cloud-based documentation software that facilitates the management of legal and financial documents. Their AI-driven document workspace offers a range of tools, including word processors, PDF editors, and automation features, designed to enhance user efficiency. The platform allows for offline operation, enabling users to access and edit documents without an internet connection. Key functionalities include lookup tools, tabs, hyperlinks, and an auto-generated table of contents, which collectively streamline the processes of reading, reviewing, and navigating through complex documents. Macro aims to improve the overall experience of document management for both individuals and businesses.
CrewAI
Series A in 2024
CrewAI is a technology company that specializes in developing a multi-agent automation platform for businesses. This platform enables organizations to automate complex tasks by deploying and managing AI agents, which can be applied across various use cases such as research, analysis, coding, and reporting. The company's offerings include advanced features like self-iteration, performance evaluation, persistent memory, and collaborative agent structures to enhance the efficiency and effectiveness of these AI agents.
Ragie AI
Seed Round in 2024
Ragie AI specializes in automating and streamlining the ingestion, processing, and retrieval of structured and unstructured data, providing businesses with AI-driven tools to enhance their data workflows. Their platform allows users to effortlessly sync data from various sources, chunk and index it for efficient retrieval, and integrate seamlessly into existing systems, all while leveraging advanced language models for accurate results.
Candex
Series B in 2023
Candex Ltd. is a provider of recruitment and fintech solutions that streamline procurement processes for large organizations. Based in San Francisco, the company offers a comprehensive platform that facilitates the management of recruitment supply chains and vendor payments. Candex's offerings include a sourcing and vendor management tool, as well as a web-based platform that integrates seamlessly with existing e-procurement systems and requires no extensive setup. This platform enables businesses to efficiently manage payments to a wide range of small suppliers, simplifying tax and regulatory compliance across borders and currencies. By handling the complexities of vendor management, Candex allows clients to focus on their core operations, ultimately achieving greater efficiency and reducing friction in their procurement activities. Established in 2010, Candex continues to evolve its solutions to meet the needs of organizations worldwide.
AgentSync
Series B in 2023
AgentSync, Inc. is a Denver-based company, founded in 2018, that specializes in developing a salesforce application tailored for carriers and agencies in the insurance sector. The company offers a suite of tools designed to automate licensing and compliance processes, which includes features such as real-time integration, data security, and producer onboarding. AgentSync's solutions facilitate bulk processing, automated license verification, appointment processing, and compliance monitoring. By focusing on a customer-centric design and seamless integration through applications programming interfaces (APIs), AgentSync enhances efficiency and reduces operational friction. Its services support insurance carriers, agencies, and managing general agents (MGAs) by streamlining the broker onboarding, contracting, and compliance processes, ultimately driving growth and ensuring adherence to industry regulations.
Ten Key Labs
Seed Round in 2023
Ten Key Labs develops a transparent operating system with the goal of bringing programmable money to businesses. The company provides a next-generation platform for modern entrepreneurs that is powered by AI.
Komment
Pre Seed Round in 2023
Komment is a technology company that specializes in AI-driven software documentation. Its platform automatically documents enterprise code, allowing development teams to shift their focus back to building and innovating without relying on third-party sources. The platform integrates seamlessly into existing developer workflows, ensuring code documentation remains up-to-date and fresh.
Cortex
Series B in 2023
Cortex, founded in 2019 and based in San Francisco, California, develops an internal developer portal aimed at enhancing service quality and operational efficiency for software development teams. The platform provides an application suite that assists in cataloging and scoring microservices while streamlining documentation search, incident response, and service health audits. Cortex’s technology automates onboarding workflows by scanning potential microservices, mapping metadata, and inferring critical information like ownership and on-call rotations. This enables engineers to create essential production readiness checklists, conduct security audits, and assess both operational and development maturity, ultimately allowing developers to prioritize tasks that contribute to business growth.
Anvil
Series A in 2023
Anvil is an API-based paperwork automation platform that streamlines the digital document management process for businesses. It enables the transformation of traditional, paper-heavy workflows into simple online experiences, allowing non-developers to create secure online forms that can generate original PDFs or integrate directly with existing software systems. Anvil's platform enhances accuracy by automatically validating data, reducing errors in transactions, and minimizing reliance on cumbersome emails and attachments. Additionally, it allows users to save information for future use, facilitating the pre-population of forms and improving overall efficiency in handling paperwork.
Macro
Seed Round in 2023
Macro specializes in providing a cloud-based documentation software that facilitates the management of legal and financial documents. Their AI-driven document workspace offers a range of tools, including word processors, PDF editors, and automation features, designed to enhance user efficiency. The platform allows for offline operation, enabling users to access and edit documents without an internet connection. Key functionalities include lookup tools, tabs, hyperlinks, and an auto-generated table of contents, which collectively streamline the processes of reading, reviewing, and navigating through complex documents. Macro aims to improve the overall experience of document management for both individuals and businesses.
Sensible
Seed Round in 2022
Sensible is a document orchestration platform that specializes in transforming documents into structured data. Utilizing a robust infrastructure based on AWS, Sensible offers scalable performance and multi-region deployment to meet the needs of enterprise customers. The platform simplifies data access through an API, allowing users to efficiently query documents using its proprietary document query language, SenseML. This technology alleviates common challenges associated with PDF parsing, while also providing built-in support for various standard document types. By handling tasks such as deskewing, text cleaning, and line merging, Sensible enables businesses to concentrate on delivering unique value rather than struggling with the complexities of document processing.
Equals
Series A in 2022
Equals is a San Francisco-based startup founded in 2021, focused on developing a next-generation spreadsheet that aims to compete with traditional tools like Excel. It offers a platform that allows users to seamlessly connect to any database, facilitating data analysis without requiring SQL knowledge. The spreadsheet features built-in versioning and collaboration tools, enabling analysts to perform comprehensive analyses directly with data from their databases. By simplifying the data interaction process, Equals aims to enhance productivity and accessibility for users across various sectors.
Candex
Series A in 2022
Candex Ltd. is a provider of recruitment and fintech solutions that streamline procurement processes for large organizations. Based in San Francisco, the company offers a comprehensive platform that facilitates the management of recruitment supply chains and vendor payments. Candex's offerings include a sourcing and vendor management tool, as well as a web-based platform that integrates seamlessly with existing e-procurement systems and requires no extensive setup. This platform enables businesses to efficiently manage payments to a wide range of small suppliers, simplifying tax and regulatory compliance across borders and currencies. By handling the complexities of vendor management, Candex allows clients to focus on their core operations, ultimately achieving greater efficiency and reducing friction in their procurement activities. Established in 2010, Candex continues to evolve its solutions to meet the needs of organizations worldwide.
Equals
Seed Round in 2022
Equals is a San Francisco-based startup founded in 2021, focused on developing a next-generation spreadsheet that aims to compete with traditional tools like Excel. It offers a platform that allows users to seamlessly connect to any database, facilitating data analysis without requiring SQL knowledge. The spreadsheet features built-in versioning and collaboration tools, enabling analysts to perform comprehensive analyses directly with data from their databases. By simplifying the data interaction process, Equals aims to enhance productivity and accessibility for users across various sectors.
Vendr
Series B in 2022
Vendr, Inc. is a Boston-based company that specializes in a software-as-a-service (SaaS) platform designed to streamline the purchasing and renewal processes of software for businesses. Founded in 2018, Vendr offers a comprehensive suite of services including commercial negotiations, renewal management, and contract logistics. The platform empowers finance and procurement teams by providing access to extensive data from numerous transactions, enabling them to find suitable software, negotiate favorable prices, and manage renewals effortlessly. Vendr's commitment to simplifying SaaS procurement has positioned it as a leader in the industry, further enhanced by its recent acquisition of the SaaS management platform, Blissfully.
Woflow
Series A in 2022
Woflow is a prominent company in the field of catalog digitization and data management, offering the world's first Merchant Data Platform. This platform is designed to assist clients, including notable industry platforms and marketplaces, in creating and maintaining complex structured data efficiently and at scale. Woflow's technology features a task automation system that simplifies large, intricate jobs into smaller, manageable tasks that can be executed quickly and accurately, even asynchronously. By leveraging this innovative approach, Woflow enables its clients to enhance customer experiences and support sustainable growth in their operations.
Spekit
Series B in 2022
Spekit, Inc. is a digital training solutions provider based in Denver, Colorado, incorporated in 2018. The company specializes in an AI-powered enablement platform that integrates seamlessly into an organization’s key applications, delivering just-in-time training and guidance to enhance productivity and efficiency for sales teams. Spekit's offerings include extensions for Outlook and Salesforce, which allow users to access essential content and embed training materials directly within their workflows. The platform is designed to provide bite-sized knowledge and support employees as they navigate new processes and technologies, thereby reducing onboarding time and increasing digital adoption. By serving various industries, Spekit aims to empower organizations to scale their revenue teams and improve performance without interrupting their daily operations.
First Resonance
Series A in 2021
First Resonance, Inc. is a software company based in Los Angeles, California, established in 2018. It focuses on developing a manufacturing platform designed to enhance the operational efficiency of modern manufacturers. The company's factory operating system streamlines manufacturing processes by tracking parts and workflows from the prototype stage to full-scale production. This platform provides engineers with the tools to manage, execute, analyze, and share hardware tests throughout the product development cycle. Additionally, it offers decision-makers valuable insights into manufacturing bottlenecks, enabling rapid iterations and facilitating quicker time-to-market outcomes. First Resonance serves various industries, including aviation, energy, and automation, helping manufacturers reliably manage their parts, processes, and data throughout the product life cycle.
AgentSync
Series B in 2021
AgentSync, Inc. is a Denver-based company, founded in 2018, that specializes in developing a salesforce application tailored for carriers and agencies in the insurance sector. The company offers a suite of tools designed to automate licensing and compliance processes, which includes features such as real-time integration, data security, and producer onboarding. AgentSync's solutions facilitate bulk processing, automated license verification, appointment processing, and compliance monitoring. By focusing on a customer-centric design and seamless integration through applications programming interfaces (APIs), AgentSync enhances efficiency and reduces operational friction. Its services support insurance carriers, agencies, and managing general agents (MGAs) by streamlining the broker onboarding, contracting, and compliance processes, ultimately driving growth and ensuring adherence to industry regulations.
Entera
Series A in 2021
Entera is a real estate technology company founded in 2017 and headquartered in San Francisco, California, with additional locations in New York City and Houston. The company operates an online platform that utilizes machine learning and artificial intelligence to facilitate the buying process for residential properties in the United States. Entera's platform supports real estate investors by providing tools for ideation, transaction, and operation of single-family homes, enabling clients to efficiently access and evaluate properties, make informed investment decisions, and enhance their operational capabilities. The platform has become a key resource for many of the largest real estate investors, achieving an annual transaction run rate exceeding $3.5 billion across 24 markets. Entera has successfully raised $40 million in venture capital to further its mission of modernizing the real estate market.
Sonar
Series A in 2021
Sonar Software Inc. is a technology company based in Atlanta, Georgia, founded in 2018. The company specializes in developing a change management solution aimed at enhancing customer relationship management (CRM) processes. Sonar's software provides visibility into the implementation and management of tech stacks, allowing operations professionals and administrators to monitor automations and integrations within their CRM systems. It offers impact reporting on various elements, enabling users to understand how their systems operate and what changes can be effectively implemented. Through its innovative approach, Sonar helps organizations optimize their tech stack management and improve overall operational efficiency.
Woflow
Seed Round in 2021
Woflow is a prominent company in the field of catalog digitization and data management, offering the world's first Merchant Data Platform. This platform is designed to assist clients, including notable industry platforms and marketplaces, in creating and maintaining complex structured data efficiently and at scale. Woflow's technology features a task automation system that simplifies large, intricate jobs into smaller, manageable tasks that can be executed quickly and accurately, even asynchronously. By leveraging this innovative approach, Woflow enables its clients to enhance customer experiences and support sustainable growth in their operations.
Vendr
Series A in 2021
Vendr, Inc. is a Boston-based company that specializes in a software-as-a-service (SaaS) platform designed to streamline the purchasing and renewal processes of software for businesses. Founded in 2018, Vendr offers a comprehensive suite of services including commercial negotiations, renewal management, and contract logistics. The platform empowers finance and procurement teams by providing access to extensive data from numerous transactions, enabling them to find suitable software, negotiate favorable prices, and manage renewals effortlessly. Vendr's commitment to simplifying SaaS procurement has positioned it as a leader in the industry, further enhanced by its recent acquisition of the SaaS management platform, Blissfully.
AgentSync
Series A in 2021
AgentSync, Inc. is a Denver-based company, founded in 2018, that specializes in developing a salesforce application tailored for carriers and agencies in the insurance sector. The company offers a suite of tools designed to automate licensing and compliance processes, which includes features such as real-time integration, data security, and producer onboarding. AgentSync's solutions facilitate bulk processing, automated license verification, appointment processing, and compliance monitoring. By focusing on a customer-centric design and seamless integration through applications programming interfaces (APIs), AgentSync enhances efficiency and reduces operational friction. Its services support insurance carriers, agencies, and managing general agents (MGAs) by streamlining the broker onboarding, contracting, and compliance processes, ultimately driving growth and ensuring adherence to industry regulations.
Scope
Seed Round in 2021
Scope Enterprises, Inc. operates a software implementation platform designed to streamline the implementation process for businesses. Founded in 2019 and based in San Francisco, the company provides an Implementation-as-a-Service solution that automates quotes for implementation costs and timelines, matches skilled implementers to projects, and manages the overall implementation process for software vendors and their clients. This platform allows companies to enhance their market reach, accelerate time to value, and minimize customer churn, regardless of whether they have in-house implementation resources. Originally established as SIMPL TECHNOLOGIES, INC., the company rebranded to Scope Enterprises, Inc. in February 2020, positioning itself as a leader in the implementation services market.
AgentSync
Seed Round in 2020
AgentSync, Inc. is a Denver-based company, founded in 2018, that specializes in developing a salesforce application tailored for carriers and agencies in the insurance sector. The company offers a suite of tools designed to automate licensing and compliance processes, which includes features such as real-time integration, data security, and producer onboarding. AgentSync's solutions facilitate bulk processing, automated license verification, appointment processing, and compliance monitoring. By focusing on a customer-centric design and seamless integration through applications programming interfaces (APIs), AgentSync enhances efficiency and reduces operational friction. Its services support insurance carriers, agencies, and managing general agents (MGAs) by streamlining the broker onboarding, contracting, and compliance processes, ultimately driving growth and ensuring adherence to industry regulations.
Arist
Seed Round in 2020
Arist is a remote learning platform that enables enterprise learning and development (L&D) and human resources (HR) teams to create, deliver, and analyze message-based courses efficiently. These bite-sized learning experiences are accessible via SMS, Slack, and Microsoft Teams, making them ideal for frontline employees who may lack access to traditional learning management systems. Arist's platform supports a variety of training topics, including diversity and inclusion, compliance, sales enablement, and safety training. By streamlining the training process, Arist helps organizations save over $200 per employee annually while achieving significantly higher adoption rates compared to conventional learning methods. The platform also tracks behavior changes and performance improvements, contributing to an impressive net promoter score and enhanced learning outcomes.
Scope
Seed Round in 2020
Scope Enterprises, Inc. operates a software implementation platform designed to streamline the implementation process for businesses. Founded in 2019 and based in San Francisco, the company provides an Implementation-as-a-Service solution that automates quotes for implementation costs and timelines, matches skilled implementers to projects, and manages the overall implementation process for software vendors and their clients. This platform allows companies to enhance their market reach, accelerate time to value, and minimize customer churn, regardless of whether they have in-house implementation resources. Originally established as SIMPL TECHNOLOGIES, INC., the company rebranded to Scope Enterprises, Inc. in February 2020, positioning itself as a leader in the implementation services market.
Vendr
Seed Round in 2020
Vendr, Inc. is a Boston-based company that specializes in a software-as-a-service (SaaS) platform designed to streamline the purchasing and renewal processes of software for businesses. Founded in 2018, Vendr offers a comprehensive suite of services including commercial negotiations, renewal management, and contract logistics. The platform empowers finance and procurement teams by providing access to extensive data from numerous transactions, enabling them to find suitable software, negotiate favorable prices, and manage renewals effortlessly. Vendr's commitment to simplifying SaaS procurement has positioned it as a leader in the industry, further enhanced by its recent acquisition of the SaaS management platform, Blissfully.
Sendoso
Series B in 2020
Sendoso is a sending platform that enhances customer engagement by offering innovative ways for companies to connect with their clients throughout the buyer's journey. Founded in 2016, the company integrates both digital and physical sending strategies, allowing businesses to improve the effectiveness of their existing marketing programs and strengthen customer relationships. Sendoso's platform centralizes gifting outreach, automating the timely delivery of a variety of gifts, such as coffee, lunch tickets, handwritten notes, experiences, and custom items. This approach not only fosters customer loyalty but also supports demand generation and account-based marketing efforts. Trusted by over 500 companies, Sendoso has established a global presence in North America, Europe, and Asia Pacific, and has secured $54 million in venture funding to further its growth and innovation in the customer experience sector.
Entera
Venture Round in 2019
Entera is a real estate technology company founded in 2017 and headquartered in San Francisco, California, with additional locations in New York City and Houston. The company operates an online platform that utilizes machine learning and artificial intelligence to facilitate the buying process for residential properties in the United States. Entera's platform supports real estate investors by providing tools for ideation, transaction, and operation of single-family homes, enabling clients to efficiently access and evaluate properties, make informed investment decisions, and enhance their operational capabilities. The platform has become a key resource for many of the largest real estate investors, achieving an annual transaction run rate exceeding $3.5 billion across 24 markets. Entera has successfully raised $40 million in venture capital to further its mission of modernizing the real estate market.
Sendoso
Series A in 2019
Sendoso is a sending platform that enhances customer engagement by offering innovative ways for companies to connect with their clients throughout the buyer's journey. Founded in 2016, the company integrates both digital and physical sending strategies, allowing businesses to improve the effectiveness of their existing marketing programs and strengthen customer relationships. Sendoso's platform centralizes gifting outreach, automating the timely delivery of a variety of gifts, such as coffee, lunch tickets, handwritten notes, experiences, and custom items. This approach not only fosters customer loyalty but also supports demand generation and account-based marketing efforts. Trusted by over 500 companies, Sendoso has established a global presence in North America, Europe, and Asia Pacific, and has secured $54 million in venture funding to further its growth and innovation in the customer experience sector.
Yammer
Seed Round in 2008
Yammer, established in 2008, is a business specializing in enterprise social networking. It facilitates real-time collaboration among employees across different departments, locations, and applications. Key features include creating groups for project collaboration, sharing and editing documents, and accessing the platform via web, desktop, and mobile devices. Yammer can also integrate with other systems like Microsoft SharePoint. With over 7 million users, including 85% of Fortune 500 companies, Yammer was acquired by Microsoft in 2012.
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