Crux Capital is a private equity investment firm founded in 2019 and based in Dallas, Texas. The firm specializes in investing in and growing small, profitable companies across various sectors, including lifestyle, health, wellness, food and beverage, retail, beauty, personal care, e-commerce, and technology services. Crux Capital aims to partner with management teams of high-quality businesses to enhance long-term value rather than pursue quick buy-and-flip strategies. Its approach is characterized by flexibility, as the firm is privately funded and not bound by traditional private equity constraints regarding deal structures or holding periods. With a team of seasoned professionals who have extensive operational and investment experience, Crux Capital focuses on building enduring partnerships to unlock value over time.
HTeaO is a beverage company that specializes in providing high-quality iced teas in a retail setting. The company offers a variety of handcrafted flavors, including both sweetened and unsweetened options, along with water, coffee, and snacks. HTeaO focuses on delivering safe and healthy food choices to its customers, promoting a fun and clean environment through its in-store and drive-thru services. The company's commitment to quality and customer satisfaction makes it a popular destination for those seeking refreshing beverages.
Superscapes
Private Equity Round in 2020
Superscapes is a landscaping service provider that specializes in both commercial and residential projects. The company offers a range of services, including landscape design, installation, maintenance, and tree care. By employing clean and modern techniques, Superscapes aims to enhance the aesthetics and functionality of various properties, including homes, businesses, churches, schools, and communities. The company is committed to delivering high-quality services at competitive prices, ensuring that clients receive effective solutions for their landscaping needs.
Buff City Soap
Private Equity Round in 2019
Buff City Soap is a manufacturer of plant-based, handmade soaps and bath products designed for personal use. The company offers a diverse range of items, including traditional soap, foaming hand soap, face cream, eye cream, and lotion bars. Buff City Soap distinguishes itself by formulating its products without harsh chemicals or sulfates, ensuring that they are both chemical-free and cruelty-free. By focusing on unique and appealing scents, the company aims to disrupt the retail beauty and consumer goods sectors while providing customers with high-quality products at competitive prices.
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