Crux Capital
Crux Capital is a private equity investment firm founded in 2019 and based in Dallas, Texas. The firm specializes in investing in and growing small, profitable companies across various sectors, including lifestyle, health, wellness, food and beverage, retail, beauty, personal care, e-commerce, and technology services. Crux Capital aims to partner with management teams of high-quality businesses to enhance long-term value rather than pursue quick buy-and-flip strategies. Its approach is characterized by flexibility, as the firm is privately funded and not bound by traditional private equity constraints regarding deal structures or holding periods. With a team of seasoned professionals who have extensive operational and investment experience, Crux Capital focuses on building enduring partnerships to unlock value over time.
HTeaO
Private Equity Round in 2023
HTeaO is a beverage company that specializes in providing a variety of handcrafted iced teas, including both sweetened and unsweetened options, as well as water, coffee, and snacks. The company focuses on delivering high-quality refreshments in a retail setting, with an emphasis on safe and healthy food choices. HTeaO operates both in-store and drive-thru locations, creating a fun and clean environment for its customers. Through its diverse product offerings, HTeaO aims to meet the needs of tea enthusiasts and promote enjoyable beverage experiences.
Superscapes
Private Equity Round in 2020
Superscapes is a landscaping service provider that specializes in both commercial and residential projects. The company offers a range of services, including landscape design, installation, maintenance, and tree care. By employing clean and modern techniques, Superscapes aims to enhance the aesthetics and functionality of various properties, including homes, businesses, churches, schools, and communities. The company is committed to delivering high-quality services at competitive prices, ensuring that clients receive effective solutions for their landscaping needs.
Buff City Soap
Private Equity Round in 2019
Buff City Soap is a manufacturer of plant-based, handmade personal care products, specializing in a range of offerings such as soap, foaming hand soap, face cream, eye cream, and lotion bars. The company emphasizes the use of natural ingredients, avoiding harsh chemicals and sulfates to deliver chemical-free and cruelty-free products. Buff City Soap aims to disrupt the retail beauty and consumer goods sectors by providing uniquely crafted items that appeal to customers seeking quality and sustainability at competitive prices.
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