Crux Capital

Crux Capital’s core mission is to invest in and grow consumer and services companies. We focus on partnering with a select number of high-quality businesses and working with management teams to build value over the long term. Our team comprises seasoned professionals with deep operational and investment experience in the consumer and services sectors. The firm’s limited partners are successful entrepreneurs, family offices, and the principals of Crux Capital. Importantly, as a privately funded enterprise, we are not constrained by traditional private equity limitations pertaining to deal structures or artificial holding periods. Instead, we implement strategies to build and unlock value over time in partnership with company management.