Cerro Capital
Cerro Capital is a sports investment firm founded in 2022 and based in Lake Mary, Florida. The firm focuses on investing in premium and emerging intellectual property and content that connects consumers to the culture of sports. Cerro Capital aims to build lasting value through investments in sports leagues and teams, original content, and related media rights and technology. Its portfolio includes notable entities such as Religion of Sports, GAMURS Group, and the X Games. The firm is dedicated to supporting technology-enabled companies that are transforming traditional sports into globally scalable businesses.
2 past transactions
GAMURS Group
Series A in 2022
Gamurs Pty Ltd. is an Australian company established in 2014, focused on creating a social network for gamers. It operates a comprehensive esports media network that informs, entertains, and educates the gaming community through various content and services. Gamurs offers a range of platforms and brands, including Dot Esports, CS:GO Squad, and Teamfind, among others. The company provides digital advertising, content creation, social media management, and consulting services, facilitating online tournaments and live coverage of events. Its aim is to enable gaming enthusiasts to connect, share their achievements, and stay updated on the latest gaming news and entertainment.
Religion of Sports
Series B in 2022
Religion of Sports, established in 2016 and headquartered in Santa Monica, California, is a media production company specializing in sports content. Founded by Tom Brady, Michael Strahan, and Gotham Chopra, the company produces a wide array of content, including documentaries, podcasts, feature films, and social media content, focusing on the human and emotional stories behind sports and athletes. Its content spans various mediums and platforms, aiming to engage and connect sports fans with their favorite athletes and moments, both live and on-demand.
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