Hoka One One

Hoka One One is a footwear manufacturer based in Goleta, California, specializing in lightweight running shoes. The brand is known for its distinctive design, which includes a midsole that is two and a half times thicker than that of conventional running shoes. This unique construction aims to enhance comfort and performance, particularly for downhill running. Through its innovative approach, Hoka One One has carved out a niche in the competitive athletic footwear market.