Catalyst Sports

Catalyst Sports & Media, founded in 2015 and based in Santa Monica, California, serves as a key advisory firm bridging traditional sports and esports. It specializes in assisting companies, brands, teams, and media platforms in entering and succeeding within the esports industry. The firm is comprised of a team of experienced executives from various sectors, including esports, traditional sports, entertainment, and media, who possess a comprehensive understanding of the dynamic esports landscape. Catalyst Sports maintains strong relationships with major professional organizations across North America and Europe, as well as top game publishers, streaming platforms, and competition organizers. The firm's mission is to guide clients in forming authentic connections with the youthful and passionate esports fan base, fostering long-term relationships within this rapidly evolving market. Additionally, Catalyst Sports engages in venture capital investments, focusing on seed-stage to later-stage companies in the software, esports, big data, and gaming sectors.

Ryan Lawrence

Senior Vice President / Principal

2 past transactions

Ateyo

Seed Round in 2018
Ateyo is a fashion brand dedicated to the gaming culture, specializing in the manufacture of technical gaming apparel. The company produces innovative game wear using home sewing machines, combining comfort and performance tailored for gamers. Their products feature soft fabrics designed for optimal comfort and incorporate advanced technology to enhance gameplay. By focusing on the intersection of video game culture and everyday wear, Ateyo aims to provide high-quality lifestyle products that cater specifically to the needs of the esports and gaming community.

FanAI

Venture Round in 2018
FanAI Inc. operates an artificial intelligence-driven audience monetization platform focused on the esports sector. Founded in 2016 and based in Santa Monica, California, the company provides sponsors with insights to better understand their fans and tailor targeted relationships. By enriching and analyzing fan data, including purchase behavior, demographics, and social interactions, FanAI enables users to predict fan responses and improve the effectiveness of sponsorship investments. The platform offers features such as real-time analysis, fan segmentation, and measurement of return on investment and sponsorship. Through its services, FanAI aims to enhance the outcomes of sponsorships in the sports and entertainment industries.
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