Marshmallow

Marshmallow Financial Services Limited, known as Marshmallow, is a London-based insurtech company that specializes in motor vehicle insurance. Founded in 2017, it focuses on providing car insurance products for residents relocating to the United Kingdom. Marshmallow aims to simplify the insurance process through technology, offering features such as instant policy management, personal support, and no administrative fees. The company controls the entire value chain, from sign-up and pricing to claims, which enhances the customer experience. While it began with car insurance, Marshmallow plans to expand its offerings to include various insurance products across multiple regions.