Postie

Postie is a developer of an automated marketing platform focused on optimizing direct mail campaigns. The platform utilizes artificial intelligence and machine learning to streamline the direct mailing process, offering tools for customized ad styles, audience creation, and prospecting. With real-time attribution and data visualization, Postie allows marketers to engage effectively with customers through segmented CRM campaigns that leverage purchase and behavioral data. It also enables retargeting of prospective customers by utilizing online and mobile data for daily trigger campaigns. Additionally, Postie's prospecting capabilities help identify new customers by building look-alike audiences that adapt based on real-time conversion data, enhancing the return on advertising spend.