Bright Automotive

Bright Automotive launched from Colorado-based Rocky Mountain Institute (RMI) in January, 2008 with the world’s most experienced EV/PHEV team and the goal of building on the work of a consortium of organizations, including Alcoa, Google.org, Johnson Controls and the Turner Foundation. Since then, Bright Automotive has developed the IDEA, the world’s first multi-purpose, plug-in hybrid electric vehicle aimed at commercial and government fleets. It has also launched Bright Solutions, which delivers expertise to automotive customers worldwide to accelerate vehicle electrification, lightweighting, and overall platform efficiency.