BlueKai

BlueKai is a provider of an enterprise data activation service designed for intelligent marketing. The company offers a comprehensive system that enables customers to manage and activate their first, second, and third-party data across various marketing and customer engagement channels. As a pioneer in the data-driven marketing space, BlueKai features an advanced Data Management Platform and a well-connected Data Exchange, which together facilitate effective cross-channel marketing efforts. The company serves thousands of clients, including nearly half of the Fortune 30 brands, demonstrating its significant impact and trust within the industry. BlueKai has been recognized for its innovation, appearing on Forbes' "50 Most Promising US Companies" list and Fast Company's "10 Most Innovative Global Companies in Big Data."

Schilling, Mathias

Investor

1 past transactions

Tracksimple

Acquisition in 2011
Tracksimple provides reporting, analysis, and prediction services tailored for media companies overwhelmed by data. Its Data 2.0 platform simplifies the process of data analysis, enabling clients to efficiently capture customer events and aggregate real-time data using cookies and JavaScript tags. By streamlining reporting and offering optimization recommendations, Tracksimple empowers media organizations to make informed advertising decisions and effectively harness the intelligence within their data.
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