RowdMap

RowdMap, Inc., based in Louisville, Kentucky, was incorporated in 2012 and operates as a subsidiary of Cotiviti Holdings, Inc. The company specializes in a risk-readiness platform that assists health plans, physician groups, and hospital systems in identifying and reducing no-value care—care that does not improve patient outcomes. By analyzing practice patterns and referral behaviors, RowdMap benchmarks help healthcare entities manage unwarranted variations in care, which contribute to significant financial waste in the healthcare system. Their platform provides preloaded benchmarks for every physician, hospital, and zip code in the United States, allowing users to develop strategies centered around high-performing providers without requiring IT integration. RowdMap's tools facilitate the design of care delivery models, networks, and payment structures that align with value-based payment systems, ultimately aiming to make healthcare more affordable and efficient.