Whatnot operates an online marketplace for buying, selling, and discovering a wide range of products, with a focus on collectibles like Funko Pops. The platform combines community engagement with entertainment, offering live shopping experiences and product verification.
Xiaohongshu
Secondary Market in 2024
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.
Mobile commerce app that allows customers to have an enjoyable and affordable shopping experience
Whatnot operates an online marketplace for buying, selling, and discovering a wide range of products, with a focus on collectibles like Funko Pops. The platform combines community engagement with entertainment, offering live shopping experiences and product verification.
Founded in 2017, Moladin is an e-commerce platform specializing in the automotive sector, facilitating online transactions for used vehicles. The company has established partnerships with over 40 dealers and several major financing firms to offer consumers a wide range of options and discounts. Moladin's platform serves as a comprehensive resource for automotive owners, providing access to an online directory of servicing workshops, spare part retailers, accessory dealers, and modifiers. Additionally, it streamlines the financing process, allowing motorcycle users to easily obtain information and funding in one unified location.
Jow is a grocery shopping app founded in 2017 and headquartered in Paris, France. The app aims to simplify the grocery shopping experience by providing users with personalized meal suggestions based on their food preferences. It offers a selection of free recipes that adapt to individual tastes, automatically generating a customized menu. Additionally, Jow fills the shopping cart with all the necessary ingredients for the selected recipes, allowing consumers to shop for groceries conveniently and efficiently. The platform focuses on automating the grocery shopping process, making it hassle-free for users.
Cider is a direct-to-consumer (DTC) e-commerce platform focusing on overseas markets. Its innovative approach to building community, reducing inventory waste, and shipping anywhere has made it a new favorite for a generation of digitally native consumers. By integrating a pre-order option and educating the customer on the possibility of a zero-inventory future, Cider’s retail model is actively reducing the waste that often accompanies accessible fashion — without having to sacrifice affordability.
It was founded in 2020 and is based in Hong Kong.
Karrot Market
Series D in 2021
Karrot Market is a second-hand trading application that connects users within local neighborhoods to facilitate the buying and selling of used goods. Founded in 2015 and headquartered in Seongnam, South Korea, the platform allows users to register products via mobile and engage in direct communication with potential buyers through a chat feature. To enhance trust and safety, Karrot Market authenticates users' residency and incorporates a review-based rating system. The application includes various features such as neighborhood certification, a trading manner temperature indicator, and price drop notifications, all aimed at creating a seamless and secure trading experience for users. Through its online GPS service, buyers and sellers can easily locate each other, promoting face-to-face transactions within their communities.
PatPat is an online shopping platform specializing in baby and maternity products. It offers daily deals on a wide range of items at significantly discounted prices, often up to 90% off, through direct partnerships with manufacturers.
Rappi is a consumer technology company that operates an on-demand delivery platform in Latin America. The platform connects consumers with local merchants and independent couriers to order and deliver items ranging from prepared foods and groceries to clothing, pharmaceuticals, liquor, and other goods. Through its logistics capabilities, Rappi enables users to shop for a wide array of products and have them delivered to any location, often within hours, leveraging its network of independent contractors to fulfill orders across multiple categories.
Market Kurly
Series F in 2021
Market Kurly is an online grocery service based in Seoul, South Korea, that specializes in the delivery of fresh and premium food products. Founded in 2014, the platform allows users to order a wide range of items, including vegetables, fruits, meats, dairy, baked goods, and processed foods, all sourced directly from producers. Market Kurly focuses on providing high-quality ingredients and offers next-day delivery, ensuring that customers receive their orders promptly. The service also includes non-perishable items, enabling shoppers to conveniently access a variety of groceries. Through its innovative logistics and delivery system, Market Kurly aims to enhance the grocery shopping experience by transforming the way food is produced and distributed.
Cider is a direct-to-consumer (DTC) e-commerce platform focusing on overseas markets. Its innovative approach to building community, reducing inventory waste, and shipping anywhere has made it a new favorite for a generation of digitally native consumers. By integrating a pre-order option and educating the customer on the possibility of a zero-inventory future, Cider’s retail model is actively reducing the waste that often accompanies accessible fashion — without having to sacrifice affordability.
It was founded in 2020 and is based in Hong Kong.
Dingdong Maicai
Series D in 2021
Dingdong Maicai is a leading Chinese community-based online retail platform specializing in fresh produce, founded in 2014 and headquartered in Shanghai. The company focuses on enhancing the fresh food consumption experience through its technologically driven service model, which includes direct procurement from producers, efficient pre-warehouse distribution, and rapid home delivery within 29 minutes. It offers a wide range of products, including fresh vegetables, meat, seafood, and other daily necessities, accessible via the Dingdong Fresh app and mini-programs. Operating in major cities like Shanghai, Beijing, Shenzhen, Hangzhou, and Suzhou, Dingdong Maicai is recognized as one of the fastest growing on-demand e-commerce companies in China, supported by an extensive self-operated fulfillment network.
Instacart
Venture Round in 2020
Instacart operates a grocery delivery platform in the United States and Canada, partnering with local and national grocers to offer a broad catalog of items for home delivery. Customers can mix items from multiple stores in a single order, and orders are picked and delivered by shoppers who are typically independent contractors. The platform supports fast delivery, including options in as little as an hour. Instacart earns revenue from service fees based on order value and by selling advertising to consumer-packaged goods brands. The service catalogs about 500,000 items and attracts about 8 million monthly active users, supported by roughly 600,000 shoppers.
Market Kurly
Series E in 2020
Market Kurly is an online grocery service based in Seoul, South Korea, that specializes in the delivery of fresh and premium food products. Founded in 2014, the platform allows users to order a wide range of items, including vegetables, fruits, meats, dairy, baked goods, and processed foods, all sourced directly from producers. Market Kurly focuses on providing high-quality ingredients and offers next-day delivery, ensuring that customers receive their orders promptly. The service also includes non-perishable items, enabling shoppers to conveniently access a variety of groceries. Through its innovative logistics and delivery system, Market Kurly aims to enhance the grocery shopping experience by transforming the way food is produced and distributed.
Jow is a grocery shopping app founded in 2017 and headquartered in Paris, France. The app aims to simplify the grocery shopping experience by providing users with personalized meal suggestions based on their food preferences. It offers a selection of free recipes that adapt to individual tastes, automatically generating a customized menu. Additionally, Jow fills the shopping cart with all the necessary ingredients for the selected recipes, allowing consumers to shop for groceries conveniently and efficiently. The platform focuses on automating the grocery shopping process, making it hassle-free for users.
Poizon, established in 2015 by Shanghai Shizhuang Information Technology Co., Ltd., is China's leading sneaker trading platform, boasting an annual gross merchandise volume of $10 billion and over 1.4 million active users as of 2019. The company operates the Dewu App, which facilitates the exchange of sports equipment and provides features for shoe identification. By employing a consumer-to-business-to-consumer model, Poizon connects buyers and sellers while offering authentication services to guarantee the authenticity of products purchased on its platform. This approach not only enhances user trust but also fosters a community where individuals can communicate and share their enthusiasm for current fashion trends.
Founded in 2015, StockX operates an online marketplace facilitating the buying and selling of limited edition sneakers. Its platform offers stock market-like visibility, enabling users to anonymously trade products, create personalized sneaker portfolios, and compare collections.
Rappi is a consumer technology company that operates an on-demand delivery platform in Latin America. The platform connects consumers with local merchants and independent couriers to order and deliver items ranging from prepared foods and groceries to clothing, pharmaceuticals, liquor, and other goods. Through its logistics capabilities, Rappi enables users to shop for a wide array of products and have them delivered to any location, often within hours, leveraging its network of independent contractors to fulfill orders across multiple categories.
Swiggy is a consumer-focused technology company offering an integrated app for food ordering, grocery shopping, restaurant reservations, and event bookings. It facilitates doorstep delivery of these items via its network of on-demand delivery partners.
Market Kurly
Series C in 2018
Market Kurly is an online grocery service based in Seoul, South Korea, that specializes in the delivery of fresh and premium food products. Founded in 2014, the platform allows users to order a wide range of items, including vegetables, fruits, meats, dairy, baked goods, and processed foods, all sourced directly from producers. Market Kurly focuses on providing high-quality ingredients and offers next-day delivery, ensuring that customers receive their orders promptly. The service also includes non-perishable items, enabling shoppers to conveniently access a variety of groceries. Through its innovative logistics and delivery system, Market Kurly aims to enhance the grocery shopping experience by transforming the way food is produced and distributed.
Rappi is a consumer technology company that operates an on-demand delivery platform in Latin America. The platform connects consumers with local merchants and independent couriers to order and deliver items ranging from prepared foods and groceries to clothing, pharmaceuticals, liquor, and other goods. Through its logistics capabilities, Rappi enables users to shop for a wide array of products and have them delivered to any location, often within hours, leveraging its network of independent contractors to fulfill orders across multiple categories.
Market Kurly
Series C in 2018
Market Kurly is an online grocery service based in Seoul, South Korea, that specializes in the delivery of fresh and premium food products. Founded in 2014, the platform allows users to order a wide range of items, including vegetables, fruits, meats, dairy, baked goods, and processed foods, all sourced directly from producers. Market Kurly focuses on providing high-quality ingredients and offers next-day delivery, ensuring that customers receive their orders promptly. The service also includes non-perishable items, enabling shoppers to conveniently access a variety of groceries. Through its innovative logistics and delivery system, Market Kurly aims to enhance the grocery shopping experience by transforming the way food is produced and distributed.
Swiggy is a consumer-focused technology company offering an integrated app for food ordering, grocery shopping, restaurant reservations, and event bookings. It facilitates doorstep delivery of these items via its network of on-demand delivery partners.
Poizon, established in 2015 by Shanghai Shizhuang Information Technology Co., Ltd., is China's leading sneaker trading platform, boasting an annual gross merchandise volume of $10 billion and over 1.4 million active users as of 2019. The company operates the Dewu App, which facilitates the exchange of sports equipment and provides features for shoe identification. By employing a consumer-to-business-to-consumer model, Poizon connects buyers and sellers while offering authentication services to guarantee the authenticity of products purchased on its platform. This approach not only enhances user trust but also fosters a community where individuals can communicate and share their enthusiasm for current fashion trends.
Rappi is a consumer technology company that operates an on-demand delivery platform in Latin America. The platform connects consumers with local merchants and independent couriers to order and deliver items ranging from prepared foods and groceries to clothing, pharmaceuticals, liquor, and other goods. Through its logistics capabilities, Rappi enables users to shop for a wide array of products and have them delivered to any location, often within hours, leveraging its network of independent contractors to fulfill orders across multiple categories.
ContextLogic
Series F in 2016
ContextLogic Inc., formerly known for its Wish ecommerce platform, is a technology-driven company specializing in the online retail sector. The company previously offered a global marketplace connecting consumers with merchants through a mobile shopping experience. Following a recent transaction, ContextLogic has sold its operating assets to Qoo10 and now focuses on leveraging its substantial net operating losses (NOLs) for future financial opportunities. ContextLogic continues to explore ways to maximize the value of these tax attributes while managing reduced operational expenses.
Swiggy is a consumer-focused technology company offering an integrated app for food ordering, grocery shopping, restaurant reservations, and event bookings. It facilitates doorstep delivery of these items via its network of on-demand delivery partners.
Founded in 2010 and based in San Francisco, Wish is an e-commerce platform that offers a wide range of affordable goods to consumers globally. The platform utilizes big data, machine learning, and search technologies to deliver a visually engaging and personalized shopping experience. Wish connects customers with a vast network of direct suppliers, enabling access to quality products through a mobile-friendly interface. It features a diverse product selection, including clothing, accessories, gaming equipment, cosmetics, and mobile covers. By 2018, Wish had attracted over 80 million monthly active users and collaborated with more than one million merchants, selling nearly one billion products each year. The company primarily generates revenue from Europe, while also maintaining a presence in North America, South America, and other regions.
Flipkart is an Indian e-commerce marketplace offering over 30 million products across 70-plus categories, including books, electronics, home goods, and health care items. Headquartered in Bengaluru, it serves about 75 million registered users with around 10 million daily visits and ships roughly 8 million orders each month. Founded in 2007 by Binny and Sachin Bansal, Flipkart grew into a leading online retailer and was acquired by Walmart in 2018. The platform leverages technology and a large-scale logistics network to enable buyers and sellers to transact across a broad range of consumer goods.
Houzz Inc. is an online platform dedicated to home design and furnishings, connecting homeowners, design enthusiasts, and home improvement professionals globally. Established in 2008 and headquartered in Palo Alto, California, Houzz offers a comprehensive range of services, enabling users to find design inspiration, hire professionals, and shop for home products, including kitchen, bath, and outdoor items. The platform features the largest residential design database in the world, facilitating the sharing of ideas and advice within a vibrant community. Additionally, Houzz Pro provides a Software-as-a-Service solution for professionals in the home remodeling and design sectors, helping them manage their businesses effectively. The company has expanded its reach with offices in key international locations, including London, Berlin, Sydney, Moscow, and Tokyo.
Flipkart is an Indian e-commerce marketplace offering over 30 million products across 70-plus categories, including books, electronics, home goods, and health care items. Headquartered in Bengaluru, it serves about 75 million registered users with around 10 million daily visits and ships roughly 8 million orders each month. Founded in 2007 by Binny and Sachin Bansal, Flipkart grew into a leading online retailer and was acquired by Walmart in 2018. The platform leverages technology and a large-scale logistics network to enable buyers and sellers to transact across a broad range of consumer goods.
Flipkart is an Indian e-commerce marketplace offering over 30 million products across 70-plus categories, including books, electronics, home goods, and health care items. Headquartered in Bengaluru, it serves about 75 million registered users with around 10 million daily visits and ships roughly 8 million orders each month. Founded in 2007 by Binny and Sachin Bansal, Flipkart grew into a leading online retailer and was acquired by Walmart in 2018. The platform leverages technology and a large-scale logistics network to enable buyers and sellers to transact across a broad range of consumer goods.
Zalando
Venture Round in 2012
Founded in Berlin in 2008, Zalando is Europe's leading online fashion platform. It offers a wide range of clothing, footwear, accessories, and beauty products from international brands to local labels. With over 42 million active customers across 17 markets, Zalando aims to be the starting point for fashion. Its efficient logistics network ensures timely delivery throughout Europe.
Groupon is a global online marketplace that connects consumers with merchants by offering discounted deals on goods and services across categories such as events, travel, dining, beauty, home, and merchandise. The platform operates through websites and mobile apps, enabling users to browse, purchase, and redeem deals, and to discover experiences, getaways, and discounted products. Groupon provides merchants with deal campaigns, payment processing features, and point-of-sale solutions, earning revenue primarily through commissions on transactions conducted via its marketplace and digital coupons. The company operates primarily in North America and internationally through a network of local and national partners, delivering a daily deals and discounts model that positions it as a middleman between shoppers and businesses.
Groupon is a global online marketplace that connects consumers with merchants by offering discounted deals on goods and services across categories such as events, travel, dining, beauty, home, and merchandise. The platform operates through websites and mobile apps, enabling users to browse, purchase, and redeem deals, and to discover experiences, getaways, and discounted products. Groupon provides merchants with deal campaigns, payment processing features, and point-of-sale solutions, earning revenue primarily through commissions on transactions conducted via its marketplace and digital coupons. The company operates primarily in North America and internationally through a network of local and national partners, delivering a daily deals and discounts model that positions it as a middleman between shoppers and businesses.