MassChallenge

MassChallenge is a non-equity startup accelerator headquartered in Boston, Massachusetts, with additional locations in Israel, Mexico, Switzerland, Texas, and the UK. Founded in 2009, it focuses on fostering innovation and entrepreneurship by supporting high-potential startups across various industries globally. MassChallenge provides expert mentorship, a tailored curriculum, and access to corporate partners without taking any equity from the startups. Its programs, including specialized initiatives like MassChallenge FinTech and MassChallenge HealthTech, aim to facilitate partnerships between startups and established companies to drive innovation and growth. To date, MassChallenge has helped over 1,200 alumni raise more than $2 billion in funding and create over 65,000 jobs, demonstrating its significant impact on the global innovation ecosystem.

Cait Brumme

Acting CEO

Cait Brumme

Managing Partner

Siobhan Dullea

CEO

Matt Lashmar

Managing Director

Camila Lecaros

Managing Director

Yonit Serkin

Managing Director

Devon Sherman

Founding Director, Head of MassChallenge FinTech

Michelle Williams

Vice President and Head of Texas Strategy

Past deals in Shopping

Discoverfy

Non Equity Assistance in 2021
Discoverfy is a Product Discovery SaaS made for retailers & e-commerce. After an easy integration, they are able to show their full catalog in an innovative way, which allows collecting data from what's happening in their online stores. Users are guided into their best match while receiving recommendations, turning the shopping experience into something fun.

Jericoo Good Ethics

Non Equity Assistance in 2021
Jericoo Good Ethics is a sustainable online supermarket in Mexico, delivering fresh organic products to your door, in zero-waste packaging.

goBox

Non Equity Assistance in 2021
goBox is an online shopping platform that is in alliance with Amazon, eBay, Best Buy, SHEIN, and Wallgreens, users can know the final price of a product to the door of their house by paying it in Quetzales by simply copying and pasting the link in our Web. Users pay with a debit, credit, deposit card, and even VisaCuotas.

Javari

Non Equity Assistance in 2021
Javari is a technology startup that helps consumers discover local places and events anywhere.

Pricepally

Non Equity Assistance in 2021
Pricepally operates an e-commerce platform focused on food and grocery shopping, founded in 2019 and based in Lagos, Nigeria. The platform aims to provide access to affordable, nutritious, and secure food items in urban areas across Africa. Pricepally functions as a digital food cooperative, allowing consumers to connect directly with local farmers, wholesalers, and producers. It enables users to buy food in bulk or share bulk purchases with others, leveraging collective bargaining power to reduce costs. The online store offers a wide range of products, including groceries, baby products, packaged food, and various ingredients, ensuring that customers have access to fresh and high-quality food items.

HeroGo

Non Equity Assistance in 2021
At EroeGo we create a global community of informed and conscious buyers that acknowledge the impact of their purchases and choose to make a difference with every shopping bag.

Gateway Biotechnology

Non Equity Assistance in 2019
Business

Lab Grown Source

Non Equity Assistance in 2019
Lab Grown Source directly connects buyers and sellers of lab-grown diamonds.

GreenChoice

Non Equity Assistance in 2019
GreenChoice is a data-driven grocery shopping platform that empowers consumers to buy the best food products for their health and the planet. Our team has dietary restrictions, health goals, tight budgets, and big hearts. We’re making grocery shopping easier for anyone shopping with dietary needs or specific values. Food is medicine for us and Mother Earth; let's live well together!

Partboyz Auto Parts

Non Equity Assistance in 2018
They are on first name basis with many of the world’s largest auto parts manufacturers and they will go to great lengths to make sure that you find exactly what you need on their site. Their range of services are designed to ensure optimum levels of convenience and customer satisfaction with the retail process; these services include their low price guarantee, free return policy, order delivery, dedicated customer service support and many other premium services.

Unsize

Non Equity Assistance in 2018
Unsize helps shoppers confidently find clothing that fits online.

Tumbiko

Non Equity Assistance in 2018
Operator of an online retail platform intended to offer handmade jewellery. The company is a jewellery designer that specializes in creating handmade gold-plated pieces made by local artisans, providing emerging designers, and artisans with new opportunities and customers with local and different jewellery designs.

BUHO

Non Equity Assistance in 2018
BUHO is a sustainable fashion & lifestyle platform with products for women, men, kids & home under one banner for the first time. We're rooted in an uncompromising commitment to sustainable contemporary fashion that’s easy to find, fun to wear, and earth-loving. Our company was born out of a belief that fashion can do better, because we know better. By combining fashion and social impact, BUHO provides consumers the opportunity to shop by the values most important to them. As an active member of 1% For the Planet, BUHO commits to donate 1% of all sales to support environmental programs and is a fully circular business with biodegradable packaging and an easy recycle program that distributes items to one of our non-profit partners repurposes it into new materials. We are currently going through our B-Corp Certification Process.

GuestBox

Non Equity Assistance in 2018
GuestBox is a welcome box service providing hosts high-end, quality essentials needed for their guests' stay.

Whimmly

Non Equity Assistance in 2018
Whimmly provides eCommerce stores with a plug-and-play conversational assistant. Through an intelligent natural language interface, Whimmly expertly converses about any product, assists visitors with discovering new items, and curates relevant and persuasive information - all while personalizing the shopping experience like never before.

Shep

Non Equity Assistance in 2018
Shep’s browser extension-based tool provides travel programs with an easy way to capture employee bookings made on consumer travel sites, messaging employees about the travel policy, while capturing those off-channel bookings for the travel team.

Virtuality New Space

Grant in 2017
They use a VR headset and a gesture recognition camera to create a high quality, enjoyable experience that will allow customers to interact naturally with products using only their hands, view from every angle and customize the product in the VR.They've created an amazing shopping experience using Virtual Reality (VR), helping reatilers by reducing physical store space, and support marketing through consumer behavior analysis.

Evocco

Grant in 2017
Evocco is your eco-friendly shopping assistant that helps you find the most nutritious food for the lowest environmental impact. Snap your receipt, build a basket, and track your progress over time. Evocco gives you all the sustainability tips and tricks you need to educate your inner eco-warrior and align your beliefs with what you buy.

Preksh

Grant in 2017
Preksh is a provider of visual commerce solutions that enhances the shopping experience by offering a virtual shopping platform. The company has developed innovative technology that allows consumers to engage with a 360-degree view of physical stores, facilitating a seamless online shopping experience reminiscent of being in a brick-and-mortar environment. With a focus on augmented reality, Preksh enables retailers to engage customers more effectively, allowing them to explore products and make purchases at their convenience, anytime and anywhere. The company has also filed for patents to protect its pioneering technology, reinforcing its commitment to advancing the visual commerce sector.

Pouch

Non Equity Assistance in 2016
Pouch is a free browser extension that has been created to save shoppers time and money when buying online by surfacing the best voucher codes and discounts available, eradicating the often difficult and time-consuming process of finding and redeeming codes. It automatically finds any available discounts for users, without even having to leave the page.

Pouch

Seed Round in 2016
Pouch is a free browser extension that has been created to save shoppers time and money when buying online by surfacing the best voucher codes and discounts available, eradicating the often difficult and time-consuming process of finding and redeeming codes. It automatically finds any available discounts for users, without even having to leave the page.

Floom

Grant in 2016
Floom Limited is an online floristry company based in London, United Kingdom, that connects customers with independent florists. Established in 2015, Floom operates a tech-enabled marketplace where local artisanal florists can showcase and sell their floral arrangements. The platform offers a diverse selection of bouquets for various occasions, including Valentine's Day, birthdays, and Mother's Day. Customers can conveniently browse and purchase these creations online, with the added benefit of same-day delivery. By focusing on quality and curated offerings, Floom aims to enhance the floral shopping experience while supporting local florists.

Bitemojo

Grant in 2016
Bitemojo is an e-commerce application that offers self-guided culinary tours, allowing couples and small groups to explore various destinations through their local cuisine. The platform features a selection of local dishes and restaurants, providing users with insights into cultural background and information about the food they encounter. By taking biteTours, travelers not only enjoy tastings but also engage with local chefs and food vendors, enhancing their understanding of the culinary landscape. Additionally, participants can earn biteCredits during their tours, which can be redeemed for complimentary tastings, further enriching their experience.

MayoreoTotal

Grant in 2016
MayoreoTotal.com is the first E-commerce will disrupt a distribution channel in Mexico (20 Billion USD) the Groceries Wholesale market. They have the opportunity to switch from offline line purchasing activity to online with MayoreoTotal.com

My Fruit Truck

Grant in 2016
My Fruit Truck brings fresh fruits and vegetables from the local market to your door. It works like the ice cream truck in the USA, it passes by your neighbourhood and you can pick your own selection of fresh fruits and vegetables directly from the truck. Bought on the day, the produces are guaranteed fresh and delivered to your door. We also adapt the selection to your preference, to help you find with us your fruits and vegetables one-stop-shop.

StyleBot37

Grant in 2016
StyleBot37 is an online personal stylist powered by a learning algorithm.Revenues of online clothing retailers keep growing, but margins are contracting. On average, e-shoppers return 30-50% of what they purchase. The chief reason for an item being returned is that the customer is disappointed with the fit. To get the fit right and dramatically lower returns they need everyone to shop with a personal stylist! This motivated them to create StyleBot37, a plug-in for e-commerce which mimics the brains of human stylists and solves the major problem that retailers face today.

Markable Creators

Venture Round in 2016
BCG reported that 70% of Gen Z discover products through content platforms, not directly on a retailer website. Social commerce is NOW. The global fashion E-commerce digital advertising allocation is $200 billion. Mai is making social visual discovery shopping a reality on every photo and video across any social platforms or devices. Viewers can click and shop the clothing they see while watching videos, such as TV shows, movies, and other digital media. Mai bridges the gap between social content and e-commerce, through a fully-automated AI computer vision technology, a sophisticated e-commerce bidding system, and a user personalization system. At Mai, we have spent three years working with top computer vision AI scientists, AI engineers, and fashion experts that created the world’s 1st fully automated video fashion shopping solution. We are connected with numerous top global e-commerce platforms, with total 200M SKUs available, daily updated with an out-of-stock rate <3%. Moreover, Mai is already live with two of the biggest social content platforms in Asia, with more to come. Mai has won the No.1 winner of MIT AI Idol contest in Jul 2020, and also won the title of “Most fundable company by investment value” at the biggest Asia Internet Conference in Nov 2020.

Sidekix

Seed Round in 2015
Sidekix is a new walking navigation app offering routes by your interests. Live in over 100 cities. Download https://appsto.re/il/dzOl_.i

Shoplo

Grant in 2015
Shoplo sp z o.o. provides Shoplo Store, an e-commerce platform that allows retailers to open their store online. The company also offers Shoplo Multichannel that allows users to offer their products via online store, marketplaces, and other sales channels; Shoplo Chat, a real time chat that allows users to get to know their customers’ expectations and build relationships; and a mobile application. The company was founded in 2012 is based in Warsaw, Poland. As of February 12, 2019, Shoplo sp z o.o. operates as a subsidiary of SumUp Payments Limited.

Cahootsy

Grant in 2015
Cahootsy is an innovative platform that facilitates a crowd-powered marketplace, focusing on personalized shopping experiences through peer-driven recommendations. By connecting shoppers, experts, and brands, it allows users to share opinions and discover must-have products and offers in a single location. This approach aims to transform traditional retail marketing by emphasizing "pull not push" strategies, enabling consumers to receive tailored recommendations at the right moment. Cahootsy partners with leading UK brands such as M&S, House of Fraser, and John Lewis, along with an influential community of bloggers, to enhance its offerings. The founding team boasts extensive experience in mobile technology and eCommerce, supported by a robust advisory group from notable companies in the industry. This strategic foundation underscores Cahootsy's commitment to redefining the shopping experience while driving sales for brands through relevant offers.

Baacco

Grant in 2015
BAACCO is the ultimate new way to search, discover and shop for top-quality and affordable wines; whilst connecting with specialist wine merchants around the UK. You can search for available wines across hundreds of merchants and transact in a matter of clicks. BAACCO disrupts the traditional e-commerce model by helping you discover quality wines from emerging sellers by connecting you directly with specialist wine merchants. Our mission is to offer unrivalled quality wine to everyone, everywhere. Our savvy community is ahead of the curve and is fast making BAACCO the go-to destination for wine.

Sidekix

Non Equity Assistance in 2015
Sidekix is a new walking navigation app offering routes by your interests. Live in over 100 cities. Download https://appsto.re/il/dzOl_.i

TrendiGuru

Seed Round in 2015
TrendiGuru is an online platform that specializes in providing an extensive database of images featuring clothing and accessories, allowing users to purchase items directly from various retailers. Founded in 2014 and based in Tel Aviv, Israel, the company utilizes machine-learning technology to automatically recognize and tag items in images, creating affiliate links to top fashion websites. This functionality not only enhances the shopping experience for users but also enables fashion bloggers, publishers, brands, and advertisers to monetize their content effectively. In addition to clothing, TrendiGuru offers access to celebrity photography and red carpet images, further enriching its offerings for fashion enthusiasts.

Rosie

Grant in 2014
Rosie Applications Inc. develops and operates an online platform to shop groceries from local grocery stores for delivery or in-store pickup. The company offers its customers to choose from a list of grocers with the option to pick up the items from the store that are bagged and waiting, by providing the confirmation code; as well as have the order delivered to their doorstep. The company offers its services through the Web portal and the phone, tablet, and mobile compatible application. The company was founded in 2012 and is based in Ithaca, New York.

PiplSay

Grant in 2013
PiplSay levels the e-commerce playing field by enriching small sites with product opinions and reviews. Their technology enables retailers, regardless of size, to provide their customers with relevant opinions of real people on their products, and provide customer experience that previously only big players could provide.

Buyjacker

Grant in 2013
Buyjacker is the Mobile Showrooming App that drives sellers to bid on buyers at their peak purchase intent.

Nyopoly

Grant in 2013
Nyopoly is a members-only shopping experience where every price is personal. With Nyopoly, you negotiate your price on the most fabulous finds in fashion, getting coveted styles on your terms. Nyopoly is like walking in to a store, grabbing an item off the shelf, and determining your purchase price with the cashier. It's not an auction, and you're not competing against anyone. It's personal. The site is curated exclusively for its members by its merchandising team, bringing new, authentic and trendy must-have accessories, jewelry, watches, handbags and more.

EyeDoll Chatter

Grant in 2013
Eyedoll Chatter is an application that offers scented eyeshadows, face shimmers, and lip glosses.

Bow & Drape

Grant in 2012
Bow & Drape Inc. is an online retailer that specializes in custom-designed apparel and accessories for women, including bridal clothing and products for pets. Established in 2012 and based in New York, the company allows customers to create unique clothing by selecting from a variety of flattering silhouettes, colors, and trims. Each item is made to order in the USA, ensuring a personalized fit and style, and is shipped directly to the customer's doorstep within two weeks. Bow & Drape operates as a subsidiary of Brand Value Growth LLC and was formerly known as Zoora LLC.

Modalyst

Grant in 2012
Modalyst, LLC operates an online wholesale marketplace that facilitates connections between designers and retailers, enabling them to source and distribute unique fashion accessories and jewelry globally. Founded in 2012 and based in New York, the company specializes in dropshipping automation for e-commerce businesses, providing tools to streamline operations such as supplier management, product catalog imports, inventory synchronization, and order processing. Modalyst integrates directly with popular e-commerce platforms like Shopify, Wix, and Bigcommerce, allowing online store owners to access a diverse range of products without the financial burden of holding inventory. This model supports designers in reaching a wider audience while offering retailers the opportunity to sell distinctive items with minimal risk.

LookFlix

Grant in 2012
They feel that shopping for clothes online is lacking the essences of shopping, such as trying things on, mixing and matching to create new looks, and socializing with friends. We wanted a virtual closet like in the movie “Clueless”, where discovering amazing looks is always at our fingertips. LookFlix currently has thousands of products from popular brands, with amazing looks you can't find anywhere else.

Market Publique

Grant in 2012
Market Publique is the only marketplace dedicated to vintage fashion. We are committed to bringing the community together so we can all have a place to buy, sell and discuss vintage in a positive and focused environment. The company started when the founders realized there was a lack of options for vintage sellers online. Market Publique is based out of Brooklyn, NY.

PriceGrabber

Grant in 2011
PriceGrabber.com, Inc., based in Los Angeles, California, is an online commerce platform that connects millions of consumers with a wide array of retailers. Established in 1999, the platform enables shoppers to compare prices on a diverse range of products, including electronics, furniture, groceries, and jewelry. In addition to serving as a comparison shopping site, PriceGrabber operates a network of over 400 digital publisher partners, allowing them to enhance their applications with product links and images. This collaboration facilitates audience engagement and revenue generation for publishers while helping retailers increase their sales by exposing their product catalogs to a broader audience. As of June 2015, PriceGrabber operates as a subsidiary of Connexity, Inc.

Swellr

Grant in 2011
Swellr helps convert everyday spending on shopping and dining into funding for education needs.

Skinnyprice

Grant in 2011
Skinnyprice is a SaaS plug-in that gives ecommerce companies an unfair competitive pricing advantage. The technology gamifies window shopping and allows e-tailers to use dynamic pricing to capture a wider range of price sensitive customers.

Zinaura Pharma

Grant in 2011
Zinaura offers a perfect blend of Indian heritage and contemporary-chic lifestyle products.

Casa Couture

Grant in 2011
Casa Couture is a company offering a brand of shoes for women. It is mainly focused on the combination of fashion and comfort in footwear especially for expecting mothers and married women. Casa Couture was established in 2011 by Claudia Espinola. It has been recognized by WWD, The Bump, and ABC News.

Savinz

Grant in 2010
Savinz, they believe the shopper should be the epicenter of the buying experience. The current shopping process generates inefficiencies by delivering emails that clutter the Inbox. Savinz efficiently uses the email data by automatically organizing and analyzing them in a cloud platform. The analysis of the emails provides an added benefit by enabling social sharing of selected data contained in the emails. Sharing shopping victories makes shopping more fun, exciting, and comforting.
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