Urjanet, Inc. is a company that offers a cloud-based platform designed to streamline access to utility data. By connecting directly to utility providers, Urjanet acquires and normalizes utility bills and interval data, enabling organizations to automate data collection and enhance decision-making processes. Its offerings include a range of data-as-a-service solutions, such as automated access to utility bill data, granular measurements of energy consumption, and advanced metering infrastructure data. The platform also provides tools for users to submit utility credentials securely, as well as alerts for billing and consumption irregularities. Urjanet's data services support business intelligence, energy management, accounting, and procurement, helping organizations improve financial performance, energy efficiency, and sustainability. Founded in 2009 and headquartered in Atlanta, Georgia, with an additional office in Chennai, India, Urjanet aims to transform how organizations utilize utility data across various industries.
KiteDesk, Inc. specializes in automated prospecting software tailored for B2B sales, providing tools that enhance lead generation and streamline the sales process. Its primary product, KiteDesk FIND, aggregates data from various providers into a unified platform, facilitating effective lead searches, account-based prospecting, and data enrichment. The solution features an intuitive visual interface with functionalities such as a lead list builder, prospect sorting, and a user-friendly dashboard. Additionally, KiteDesk REACH allows users to efficiently communicate with prospects via phone and email shortcuts, minimizing distractions and improving workflow. Serving sales development representatives, sales operations teams, and sales leaders, KiteDesk aims to enhance productivity by enabling faster access to crucial sales information. Founded in 2011 and headquartered in Tampa, Florida, KiteDesk also maintains offices in San Francisco and San Diego, California.
Damballa specializes in advanced threat protection, focusing on the detection of active threats that evade conventional security measures. The company employs data science and machine learning techniques to identify successful infections and assess the risk posed by compromised devices, regardless of their operating system or threat vector. Damballa's solutions are designed to discover previously unknown threats, making the company a key player in cybersecurity. It safeguards nearly a billion endpoints across various sectors, including enterprises and major telecommunications providers. The firm also addresses issues related to botnet formation, providing essential safeguards against the misuse of Internet-enabled devices for harmful activities.
PlayOn! Sports is the nation’s premier high school sports media company. We are the largest rights holder, producer, and aggregator of high school sports events distributed across television, the Internet, and mobile devices. By combining State Athletic Association postseason content with the regular season events of member schools, PlayOn! Sports provides viewers the most comprehensive high school sports content available and marketers with a unique multi-media platform solution to reach teens, young adults and families. PlayOn! Sports is headquartered in Atlanta, Ga., with offices in the Midwest and California.
2080 Media, Inc., operating as PlayOn! Sports, is a high school sports media company based in Atlanta, Georgia. It specializes in the production and distribution of live sports events, focusing on sports such as football, basketball, baseball, softball, volleyball, soccer, hockey, and track and field. The company provides online and mobile applications, along with stat tracking software, to enhance the experience of high school sports. As a rights holder and producer, 2080 Media aggregates and distributes high school sports events across television, the Internet, and mobile platforms. It also offers live video broadcasts for various school activities, including graduation and band performances, ensuring that these events reach family members and fans. Additionally, the company operates a technology platform that supports the production of live sports events and develops customized programs to meet the goals of its clients. Founded in 2005, 2080 Media continues to expand its influence in the high school sports landscape.
PowWowHR is changing the way companies think about human resource management by integrating collaborative technology into the workflow of the employer's business enabling employees to use, share, create, and make decisions in a productive, modern way. PowWowHR takes a fresh and different approach to workforce management by natively integrating employee collaboration tools into a full-featured workforce management solution for small and mid-sized businesses. PowWow's cloud-delivered system provides employers complete management of the workforce lifecycle: recruiting and onboarding, time and attendance, benefits administration, enrollment, payroll, and performance and goal management through employee communications and reporting. The collaboration technology enables employees to work together in dynamic discussion windows that are governed by pre-set business workflow. Employers improve efficiency by reducing time spent on email and other communications, achieve business process compliance, and enhance document and data tracking.
Urjanet, Inc. is a company that offers a cloud-based platform designed to streamline access to utility data. By connecting directly to utility providers, Urjanet acquires and normalizes utility bills and interval data, enabling organizations to automate data collection and enhance decision-making processes. Its offerings include a range of data-as-a-service solutions, such as automated access to utility bill data, granular measurements of energy consumption, and advanced metering infrastructure data. The platform also provides tools for users to submit utility credentials securely, as well as alerts for billing and consumption irregularities. Urjanet's data services support business intelligence, energy management, accounting, and procurement, helping organizations improve financial performance, energy efficiency, and sustainability. Founded in 2009 and headquartered in Atlanta, Georgia, with an additional office in Chennai, India, Urjanet aims to transform how organizations utilize utility data across various industries.
CodeGuard, Inc. offers cloud-based website backup, monitoring, and malware remediation services tailored for small and medium-sized businesses. Founded in 2010 and headquartered in Atlanta, Georgia, the company provides its solutions through a Software as a Service model. CodeGuard employs a File Integrity Monitoring system that distinguishes it from traditional ISP-based backups, enabling users to track changes made to their websites daily and restore previous versions in real time. This differential backup approach enhances hacking detection by identifying modified files and alerting site owners before threats can escalate. In the event of a hack or unauthorized change, users can quickly revert to the last known good version of their site, minimizing downtime and reducing reliance on developers for remediation. CodeGuard serves a diverse clientele, including website developers, digital marketers, and design agencies, and operates as a subsidiary of Sectigo Limited since August 2018.
PlayOn! Sports is the nation’s premier high school sports media company. We are the largest rights holder, producer, and aggregator of high school sports events distributed across television, the Internet, and mobile devices. By combining State Athletic Association postseason content with the regular season events of member schools, PlayOn! Sports provides viewers the most comprehensive high school sports content available and marketers with a unique multi-media platform solution to reach teens, young adults and families. PlayOn! Sports is headquartered in Atlanta, Ga., with offices in the Midwest and California.
SportsCrunch, founded in 2010 and headquartered in Atlanta, Georgia, serves as a social media platform tailored for athletes, coaches, and sports fans. It allows users to manage their online presence by fostering verified connections and aggregating relevant social media and sports news content. The platform combines features reminiscent of LinkedIn and Facebook, including user profiles, connections, and a timeline, to create a dynamic environment where fans, players, and sports can interact. SportsCrunch enhances the experience for sports enthusiasts by providing timely updates about their favorite teams and athletes, facilitating the formation of relationships based on shared sports experiences.
Urjanet, Inc. is a company that offers a cloud-based platform designed to streamline access to utility data. By connecting directly to utility providers, Urjanet acquires and normalizes utility bills and interval data, enabling organizations to automate data collection and enhance decision-making processes. Its offerings include a range of data-as-a-service solutions, such as automated access to utility bill data, granular measurements of energy consumption, and advanced metering infrastructure data. The platform also provides tools for users to submit utility credentials securely, as well as alerts for billing and consumption irregularities. Urjanet's data services support business intelligence, energy management, accounting, and procurement, helping organizations improve financial performance, energy efficiency, and sustainability. Founded in 2009 and headquartered in Atlanta, Georgia, with an additional office in Chennai, India, Urjanet aims to transform how organizations utilize utility data across various industries.
Digital Assent is a healthcare technology company that helps physicians and brands more effectively engage patients at the point of care. The company’s tablet-based PatientPad solution enables patients to check-in for their appointment when they arrive, explore relevant health information while they wait, and rate their visit before they leave.
CodeGuard, Inc. offers cloud-based website backup, monitoring, and malware remediation services tailored for small and medium-sized businesses. Founded in 2010 and headquartered in Atlanta, Georgia, the company provides its solutions through a Software as a Service model. CodeGuard employs a File Integrity Monitoring system that distinguishes it from traditional ISP-based backups, enabling users to track changes made to their websites daily and restore previous versions in real time. This differential backup approach enhances hacking detection by identifying modified files and alerting site owners before threats can escalate. In the event of a hack or unauthorized change, users can quickly revert to the last known good version of their site, minimizing downtime and reducing reliance on developers for remediation. CodeGuard serves a diverse clientele, including website developers, digital marketers, and design agencies, and operates as a subsidiary of Sectigo Limited since August 2018.
Damballa specializes in advanced threat protection, focusing on the detection of active threats that evade conventional security measures. The company employs data science and machine learning techniques to identify successful infections and assess the risk posed by compromised devices, regardless of their operating system or threat vector. Damballa's solutions are designed to discover previously unknown threats, making the company a key player in cybersecurity. It safeguards nearly a billion endpoints across various sectors, including enterprises and major telecommunications providers. The firm also addresses issues related to botnet formation, providing essential safeguards against the misuse of Internet-enabled devices for harmful activities.
Whisper Communications is an Atlanta-based company that specializes in wireless networking services, leveraging innovative physical layer security technologies. Utilizing a patent-pending encoding methodology developed from research at the Georgia Institute of Technology, Whisper's technology ensures that data signals transmitted beyond its designated "cone of silence" are rendered meaningless to potential eavesdroppers. This approach allows IT companies to effectively monitor, track, and control devices located in fixed environments, enhancing data security by linking it to proximity to the data source. Whisper Communications aims to provide robust solutions that address the growing need for secure wireless communication in various sectors.
CodeGuard, Inc. offers cloud-based website backup, monitoring, and malware remediation services tailored for small and medium-sized businesses. Founded in 2010 and headquartered in Atlanta, Georgia, the company provides its solutions through a Software as a Service model. CodeGuard employs a File Integrity Monitoring system that distinguishes it from traditional ISP-based backups, enabling users to track changes made to their websites daily and restore previous versions in real time. This differential backup approach enhances hacking detection by identifying modified files and alerting site owners before threats can escalate. In the event of a hack or unauthorized change, users can quickly revert to the last known good version of their site, minimizing downtime and reducing reliance on developers for remediation. CodeGuard serves a diverse clientele, including website developers, digital marketers, and design agencies, and operates as a subsidiary of Sectigo Limited since August 2018.
2080 Media, Inc., operating as PlayOn! Sports, is a high school sports media company based in Atlanta, Georgia. It specializes in the production and distribution of live sports events, focusing on sports such as football, basketball, baseball, softball, volleyball, soccer, hockey, and track and field. The company provides online and mobile applications, along with stat tracking software, to enhance the experience of high school sports. As a rights holder and producer, 2080 Media aggregates and distributes high school sports events across television, the Internet, and mobile platforms. It also offers live video broadcasts for various school activities, including graduation and band performances, ensuring that these events reach family members and fans. Additionally, the company operates a technology platform that supports the production of live sports events and develops customized programs to meet the goals of its clients. Founded in 2005, 2080 Media continues to expand its influence in the high school sports landscape.
FiPath, Inc. operates an online retirement planning community aimed at both consumers and financial advisors. Founded in 2008 in Atlanta, Georgia, the company offers comprehensive, independent, and unbiased retirement planning resources, including analytical tools and content that empower consumers to manage their retirement investments, personal finances, and college planning. FiPath serves a specific demographic of internet-savvy individuals, particularly Gen X-ers aged 29 to 49, who may be navigating multiple retirement accounts and seeking trustworthy guidance amid a general mistrust of traditional financial institutions. Additionally, FiPath provides "FiPath for Advisors," a marketing solution that equips financial advisors with resources to connect with potential clients and enhance their online presence through social media and other digital strategies. Membership in the community is free, allowing users to access valuable information in an easily digestible format to make informed financial decisions.
Oversight Systems, Inc. is a software company based in Atlanta, Georgia, founded in 2003. The firm specializes in continuous transaction monitoring solutions designed to detect fraud, misuse, and errors in business transactions and master data. Its flagship product, Continuous Transaction Monitoring (CTM), acts as a virtual analyst that oversees procure-to-pay processes, card spending, travel and expense management, accounting, human resources, and order-to-cash activities. The software integrates with financial and ERP systems to provide real-time monitoring and analysis of transactions, helping clients mitigate risks and enhance compliance. Oversight serves a diverse clientele, including CFOs, controllers, auditors, corporations, and government institutions, by offering not only software solutions but also training and support services. The company has established itself as a valuable partner for Fortune 500 companies across various industries, addressing governance, risk, and compliance challenges effectively.
Vocalocity is a business specializing in Voice over Internet Protocol (VoIP) communication, primarily targeting small and medium-sized enterprises. Founded in 2005 and headquartered in Atlanta, Georgia, the company offers a Hosted PBX system that provides a cost-effective and flexible communication solution. By eliminating the need for expensive on-site phone equipment, Vocalocity enables businesses to enhance their communication capabilities affordably. Its innovative technology positions Vocalocity as a leader in the VoIP market for small businesses.
2080 Media, Inc., operating as PlayOn! Sports, is a high school sports media company based in Atlanta, Georgia. It specializes in the production and distribution of live sports events, focusing on sports such as football, basketball, baseball, softball, volleyball, soccer, hockey, and track and field. The company provides online and mobile applications, along with stat tracking software, to enhance the experience of high school sports. As a rights holder and producer, 2080 Media aggregates and distributes high school sports events across television, the Internet, and mobile platforms. It also offers live video broadcasts for various school activities, including graduation and band performances, ensuring that these events reach family members and fans. Additionally, the company operates a technology platform that supports the production of live sports events and develops customized programs to meet the goals of its clients. Founded in 2005, 2080 Media continues to expand its influence in the high school sports landscape.
ThePort provides white label social networking services.
GlobalCrypto? has developed innovative technology that makes online transactions more secure and prevents fraudulent attempts to steal a user’s financial information and/or personal identity. We provide strong, easy to use authentication software to protect businesses on the web. Our software provides a much more secure method of authenticating a user than the common “PIN or password†approach. Password protected web applications and their users are extremely vulnerable to fraud, which is a multi-billion dollar problem. GlobalCrypto? is the only company to embed cryptographic information in digital images and exchange pieces of those images between a user and a web application to accomplish a strong, bi-directional multi-factor authentication. All encrypted information between a web application and an end user must “match†before a transaction can proceed. This strong yet low-cost software solution appeals to e-commerce businesses, financial institutions, credit card companies and web sites that exchange confidential information with their users or members who are frequent fraud targets.
OpenSpan, Inc. specializes in robotic automation and workforce intelligence solutions for enterprises globally. The company offers a range of products, including OpenSpan Intelligence, a SaaS platform that provides insights for workforce management; OpenSpan Robotic Process Automation, which automates enterprise transactions; and OpenSpan Robotic Desktop Automation, designed to enhance employee productivity by streamlining tasks on their desktops. Additionally, OpenSpan provides a Transformation Platform to help develop transaction strategies. The company's services include professional consulting, customer care, and educational offerings. OpenSpan's solutions are utilized by a variety of industries, such as banking, government, travel, logistics, insurance, retail, and telecommunications, and are implemented across more than 300,000 enterprise desktops in 21 countries, significantly improving business processes. Founded in 2004 and based in Alpharetta, Georgia, OpenSpan operates as a subsidiary of Pegasystems Inc.
Vocalocity is a business specializing in Voice over Internet Protocol (VoIP) communication, primarily targeting small and medium-sized enterprises. Founded in 2005 and headquartered in Atlanta, Georgia, the company offers a Hosted PBX system that provides a cost-effective and flexible communication solution. By eliminating the need for expensive on-site phone equipment, Vocalocity enables businesses to enhance their communication capabilities affordably. Its innovative technology positions Vocalocity as a leader in the VoIP market for small businesses.
Skyway Software, Inc. develops service oriented architecture-based Web services and applications. It offers Skyway Visual Perspectives, a model-centric development and deployment environment for delivering Web services and rich Internet applications (RIA); and Skyway Builder, an open-source model-centric JEE application development and deployment tool for delivering RIAs and Web services. The company provides its products and services to financial services, retail, aerospace, and energy and utility industries. It has strategic partnership with Accenture, IBM, and SpringSource. Skyway Software, Inc. was formerly known as Turtle Software, Inc. The company was founded in 2001 and is headquartered in Tampa, Florida.
Scentric, Inc. was founded in 2004 by a group of storage veterans who believe that the current focus on storage infrastructure doesn't address the long term needs of customers. Increasingly, those customers are faced with rapid data growth, growing regulatory requirements on the way data is handled and an increasing shortage of highly skilled administrators. Scentric believes that a long term solution to these problems lies in the marriage of advanced storage hardware & software with a new generation of intelligent and automated solutions for the management of data & information
OpenSpan, Inc. specializes in robotic automation and workforce intelligence solutions for enterprises globally. The company offers a range of products, including OpenSpan Intelligence, a SaaS platform that provides insights for workforce management; OpenSpan Robotic Process Automation, which automates enterprise transactions; and OpenSpan Robotic Desktop Automation, designed to enhance employee productivity by streamlining tasks on their desktops. Additionally, OpenSpan provides a Transformation Platform to help develop transaction strategies. The company's services include professional consulting, customer care, and educational offerings. OpenSpan's solutions are utilized by a variety of industries, such as banking, government, travel, logistics, insurance, retail, and telecommunications, and are implemented across more than 300,000 enterprise desktops in 21 countries, significantly improving business processes. Founded in 2004 and based in Alpharetta, Georgia, OpenSpan operates as a subsidiary of Pegasystems Inc.
Jacket Micro Devices provides services and solutions for wireless modules. It offers a platform technology that reduces the size and cost of the radio frequency (RF) components used in wireless devices. The company also provides modules, design services, and substrates for integrated wireless products. In addition, it offers multi-layer organic (MLO) and low temperature laminated organic (LTLO) technologies for wireless system-in-package (SiP) designs. Jacket Micro Devices, Inc. was founded in 2004 and is based in Atlanta, Georgia.
Damballa specializes in advanced threat protection, focusing on the detection of active threats that evade conventional security measures. The company employs data science and machine learning techniques to identify successful infections and assess the risk posed by compromised devices, regardless of their operating system or threat vector. Damballa's solutions are designed to discover previously unknown threats, making the company a key player in cybersecurity. It safeguards nearly a billion endpoints across various sectors, including enterprises and major telecommunications providers. The firm also addresses issues related to botnet formation, providing essential safeguards against the misuse of Internet-enabled devices for harmful activities.
Scentric, Inc. was founded in 2004 by a group of storage veterans who believe that the current focus on storage infrastructure doesn't address the long term needs of customers. Increasingly, those customers are faced with rapid data growth, growing regulatory requirements on the way data is handled and an increasing shortage of highly skilled administrators. Scentric believes that a long term solution to these problems lies in the marriage of advanced storage hardware & software with a new generation of intelligent and automated solutions for the management of data & information
OpenSpan, Inc. specializes in robotic automation and workforce intelligence solutions for enterprises globally. The company offers a range of products, including OpenSpan Intelligence, a SaaS platform that provides insights for workforce management; OpenSpan Robotic Process Automation, which automates enterprise transactions; and OpenSpan Robotic Desktop Automation, designed to enhance employee productivity by streamlining tasks on their desktops. Additionally, OpenSpan provides a Transformation Platform to help develop transaction strategies. The company's services include professional consulting, customer care, and educational offerings. OpenSpan's solutions are utilized by a variety of industries, such as banking, government, travel, logistics, insurance, retail, and telecommunications, and are implemented across more than 300,000 enterprise desktops in 21 countries, significantly improving business processes. Founded in 2004 and based in Alpharetta, Georgia, OpenSpan operates as a subsidiary of Pegasystems Inc.
Invistics Corporation specializes in cloud-based software solutions aimed at enhancing inventory visibility and management for various industries, including pharmaceuticals, consumer goods, and aerospace. The company offers a suite of products designed to optimize inventory levels, reduce stock-outs, and minimize working capital. Key offerings include Inventory Advisor, which helps streamline inventory management, and Lean Insights, which establishes performance metrics to foster Lean practices. Other modules such as Pull Manager and Flow Path Health focus on implementing pull-based manufacturing systems and providing real-time order fulfillment visibility. Additionally, Lot Sizer and Cadence Advisor help manufacturers determine optimal production sizes and sequences to lower costs. Founded in 1999 and based in Peachtree Corners, Georgia, Invistics leverages advanced analytics to assist high-mix manufacturers in achieving the right inventory levels, ultimately improving profitability and customer satisfaction.
Vocalocity is a business specializing in Voice over Internet Protocol (VoIP) communication, primarily targeting small and medium-sized enterprises. Founded in 2005 and headquartered in Atlanta, Georgia, the company offers a Hosted PBX system that provides a cost-effective and flexible communication solution. By eliminating the need for expensive on-site phone equipment, Vocalocity enables businesses to enhance their communication capabilities affordably. Its innovative technology positions Vocalocity as a leader in the VoIP market for small businesses.
ezgov.com is an online resource that offers government-related information for its users.
KnowledgeStorm, Inc. is an online resource that facilitates the search for technology solutions and information, primarily catering to technology buyers and vendors. Founded in 1998 and headquartered in Alpharetta, Georgia, the company allows users to search for solutions based on various criteria, including geographic location, business needs, and industry specifications. KnowledgeStorm offers a range of services, including solution and research listings, lead generation campaigns, and advertising opportunities within its monthly newsletter. These services not only help technology vendors reach business and technology professionals but also convert research efforts into actionable leads. As of November 2007, KnowledgeStorm operates as a subsidiary of TechTarget, Inc.
Encover is a provides applications that help manufacturers collaborate with their channel partners to sell more service contracts into their installed base. Encover's founders designed and built Cisco's award-winning Service Contract Center, which enabled customers to renew service contracts over the Web and provided Cisco with 65% of incremental service revenue over the first two years of operation. High-tech manufacturers that include Juniper Networks have used Encover's applications to increase renewal revenues, reduce the cost of sales and increase visibility into their installed base.
GuardedNet is focused on the development of enterprise security information and event management technology solutions for financial institutions, logistics companies, and federal agencies. It offers neuSECURE, a product suite that is able to aggregate logs from various security devices in real-time. It also provides reporting and audit tools for regulatory regimes such as HIPAA, Gramm-Leach Bliley, and Sarbanes-Oxley. GuardedNet was acquired by Micromuse in March 2005. GuardedNet was founded in 1999.
Intradiem, Inc. specializes in intraday automation solutions for multi-channel contact centers, enhancing operational efficiency for frontline workforces across various sectors, including telecommunications, financial services, and healthcare. Founded in 1995 and based in Alpharetta, Georgia, the company offers a comprehensive Software as a Service (SaaS) platform that automates real-time management processes. This technology allows contact centers, back offices, and retail environments to adapt quickly to changing conditions, improving customer experience while reducing costs. Intradiem's solutions include task management, real-time adherence, intraday staffing, and alerts, all designed to support both in-house and remote staff. With over 250,000 frontline workers utilizing its services daily, Intradiem leverages patented AI technology to process substantial data in real-time, enabling immediate actions that enhance productivity and agent engagement. The company, formerly known as Knowlagent, Inc., rebranded in January 2013 to reflect its focus on innovative automation.
Silverpop is a digital marketing software company that specializes in email marketing and marketing automation solutions. The company focuses on enhancing customer experiences by leveraging customer data and individual behaviors to inform real-time interactions. Silverpop enables marketers to automate personalized communications at scale, catering to both B2C and B2B sectors across various industries. With a strong reputation, Silverpop serves over 5,000 brands worldwide, providing tools that enhance engagement and drive revenue through effective customer communication strategies.
SmallBizPlanet.com specializes in developing research engines tailored for entrepreneurs and small businesses. The platform offers access to a curated selection of articles from major business publications, niche small business sources, and relevant government resources, ensuring that users can easily find high-quality information necessary for managing their ventures. By focusing on the specific needs of small businesses, SmallBizPlanet.com addresses the challenge of navigating the vast amount of information available online, prioritizing content that is both relevant and reliable. The site invites suggestions for additional resources and potential partnerships to enhance its offerings further.
Intradiem, Inc. specializes in intraday automation solutions for multi-channel contact centers, enhancing operational efficiency for frontline workforces across various sectors, including telecommunications, financial services, and healthcare. Founded in 1995 and based in Alpharetta, Georgia, the company offers a comprehensive Software as a Service (SaaS) platform that automates real-time management processes. This technology allows contact centers, back offices, and retail environments to adapt quickly to changing conditions, improving customer experience while reducing costs. Intradiem's solutions include task management, real-time adherence, intraday staffing, and alerts, all designed to support both in-house and remote staff. With over 250,000 frontline workers utilizing its services daily, Intradiem leverages patented AI technology to process substantial data in real-time, enabling immediate actions that enhance productivity and agent engagement. The company, formerly known as Knowlagent, Inc., rebranded in January 2013 to reflect its focus on innovative automation.
Vadum Technologies specializes in providing software services tailored for the insurance industry, catering to carriers, brokers, and agents. Its solutions enable customers to research information, purchase policies, manage policies, and submit claims around the clock, ensuring prompt confirmations and responses. The company serves both homeowners and commercial enterprises, delivering a comprehensive suite of services that streamline insurance operations. Vadum is based in Georgia.
ezgov.com is an online resource that offers government-related information for its users.