Whatsonwhen Limited provides travel and entertainment content solutions. It offers events guide services covering interests, including clubbing, music, arts, gay and lesbian and sport; and video content used on the Web, interactive television, inflight, 3G, and for promotional/advertising purposes, as well as produces bespoke video guides for tourist offices. The company also provides navigation and functionality, design and interface, profiling and personalization, content management and aggregation, increasing online conversions, and customer acquisition and retention services; supplies business events information across industry sectors; content across Web, mobile, and digital television platforms; and creates tailor-made content for clients, as well as content management solutions. Its customers include airlines, banks and corporates, GDS and booking engines, hotels, portals and Internet service providers, mobile operators, tourist office and public sectors, and travel agents and tour operators. The company was founded in 1999 and is based in London, the United Kingdom. As of October 2006, Whatsonwhen Limited was sold to and operated as a subsidiary of John Wiley & Sons, Inc until it was sold to Google.