Trax Retail

Trax Technology Solutions Pte Ltd. specializes in providing in-store execution solutions, focusing on image recognition technology that transforms mobile images into actionable insights for the retail sector. Founded in 2010 and headquartered in Singapore, Trax serves tier-one manufacturers and channel partners both locally and internationally. Its innovative platform enables sales representatives to access detailed information about product availability, shelf share, pricing, and compliance swiftly through mobile devices. This technology enhances operational efficiency and effectiveness for consumer goods companies. Trax has established itself as a leader in computer vision solutions for the consumer packaged goods industry, partnering with various innovators in IoT technologies to capture retail realities. The company's clientele includes major global brands, and it operates offices across multiple regions, including APAC, Europe, the Middle East, North America, and South America.

Delen Wong

Vice President of Commercial Finance and Corporate Development

6 past transactions

Survey.com

Acquisition in 2020
Survey.com is a market research company that specializes in providing comprehensive data collection and analysis solutions. Founded in 1991 and based in San Jose, California, it offers a range of services including primary market research, telephone and direct mail surveys, intercept surveys, and focus groups. The company conducts various research activities such as advertising effectiveness, brand analysis, customer satisfaction studies, and market forecasting. Utilizing a crowdsourced workforce and mobile data collection technology, Survey.com enables businesses to enhance retail execution by performing audits and merchandising services across the United States. Results are documented through an app that provides time-stamped, GPS-validated photos, with findings accessible in real-time via a custom dashboard. As of March 2020, Survey.com operates as a subsidiary of Trax Technology Solutions Pte Ltd.

Qopius

Acquisition in 2020
Qopius Technology, founded in 2015 and based in Paris, France, specializes in developing an application programming interface that allows retailers, brands, and distributors to create artificial intelligence modules for image recognition. The company's innovative solution integrates connected cameras and AI to assess shelf composition in hypermarkets and convenience stores. Qopius aims to enhance retail operations by digitizing shelves, enabling retailers to measure shelf performance, boost productivity, and minimize out-of-stock situations. Its Retail Pulse platform assists major players in the fast-moving consumer goods sector by monitoring product behavior on shelves and facilitating real-time corrective actions. With a vision of a fully connected store, Qopius is working towards a seamless shopping experience that eliminates waiting in line and ensures optimal product placement. As of February 2020, Qopius operates as a subsidiary of Trax Technology Solutions Pte Ltd.

Planorama

Acquisition in 2019
Planorama digitalize retail execution and merchandising for manufacturers and retailers. their secret: they leverage the power of Artificial Intelligence. If you have heard of deep learning and neural networks, this is what they do. Based on shelf pictures from any source, their image recognition solutions can instantly analyze and recognize millions of product items and deliver immediate actionable retail insights for their clients and their teams. Today, they power multinational companies such as Unilever, Mondelez and Coca Cola. they are a fun, fast-growing, global start-up, with 110+ people, 5 offices worldwide, operating in over 60 countries. they are building an amazing team of very talented people, join us and build Planorama together!

Shopkick

Acquisition in 2019
Shopkick is a shopping reward application designed to enhance the consumer shopping experience by offering rewards for various activities, including shopping, dining, and engaging with brands. Users earn "kicks," the app's proprietary currency, by participating in different activities such as watching videos, browsing content, and making purchases, both online and in physical stores. The app aims to create a personalized and engaging shopping journey, allowing users to enjoy rewards simply for walking into stores. Shopkick partners with numerous well-known brands and retailers, providing them with valuable consumer engagement insights and targeting capabilities. Founded in 2009 and based in Redwood City, California, Shopkick has evolved into a prominent platform that enhances the interaction between consumers and brands while rewarding users for their everyday shopping activities. The app is available for free on both the App Store and Google Play.

LenzTech

Acquisition in 2019
LenzTech specializes in image recognition technology and data analytics for the retail sector. The company has developed a comprehensive platform that integrates artificial intelligence and the Internet of Things (IoT) to convert daily shelf images into real-time insights. This innovative approach enables retailers to enhance their in-store execution strategies and improve product availability through actionable data. Additionally, LenzTech operates the largest crowdsourcing platform in its field, further supporting its mission to optimize retail operations.

Quri

Acquisition in 2018
Quri is a retail intelligence company that provides instant visibility into the performance of products and promotions in retail stores. Quri enables brands and retailers to measure and optimize the exact shopper experience, maximizing in-store product revenue and profitability. Quri is powered by a nationwide, on-demand mobile field force of secret shoppers who can be immediately deployed to any retail location in the U.S., providing real-time actionable data and insights to brands and retailers.
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