Permira Advisers Ltd. is a private equity firm based in London, United Kingdom, founded in 1985. It specializes in making long-term investments in medium to large companies across various sectors, including consumer goods, financial services, healthcare, industrials, and technology. The firm targets businesses with global potential and focuses on transforming their performance to drive sustainable growth. Permira typically invests in enterprises valued up to €3 billion, with transaction sizes starting at €500 million and equity investments ranging from approximately €60.8 million to €716.68 million. It prefers to take majority and significant minority stakes in its portfolio companies, often serving as non-executive directors on their boards. Permira maintains a global presence with offices across Europe, North America, and Asia, emphasizing investments in regions such as Germany, France, Italy, Spain, the United Kingdom, Israel, and East Asia, particularly China, Korea, and Japan. The firm seeks to hold its investments for five to 12 years, focusing on various strategies, including growth capital, leveraged buyouts, and industry consolidation.