Greycroft

Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.

Brentt Baltimore

Principal

Citrin, Teddy

Principal and Board Partner

Stewart Easterby

Operating Partner

Elton, John P.

Partner

Goldman, Jon

Board Partner

Sharla Grass

Principal

Thabet Mahayni

Growth Investor

Alan Patricof

Chairman and Co-Founder

Pearce, Dylan

Partner

Massimo Pennisi

Principal

Elaine Russell

Principal and Co-lead for Albertsons Fund

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Recapitalization

Acorns

Series F in 2022
Acorns is a finance company that allows individuals to round up purchases and automatically invest the change. It allows customers to automatically invest in a low-cost, diversified portfolio of exchange-traded funds offered by some asset managers including Vanguard and BlackRock. Acorns was founded in 2012 and is headquartered in Irvine, California.

AmplifAI

Series A in 2021
At AmplifAI, we’re applying science to make teams better. AmplifAI was founded with the goal of leveraging data to create a personalized environment that enables every employee to succeed. As more companies explore the new generation of hybrid work, innovative leaders and organizations are relying on AmplifAI to enable performance, improve people and make work more fun – wherever work is happening. Visit https://www.amplifai.com to learn more.

Capitalize

Series A in 2021
Capitalize work directly with consumers who come to us for help with their retirement savings, and we also power rollovers for some of the leading financial institutions in the world through our Enterprise APIs.

Hum Capital

Seed Round in 2020
Hum Capital is the funding platform that connects great companies with the right capital. Hum offers companies raising up to $50 million the most efficient, transparent path to growth. Hum’s Intelligent Capital Market uses AI to translate volumes of a company’s financial data into the clearest picture of their value, so they can fundraise with confidence, on the best terms for their business. Investors on Hum’s platform gain investment insights and a personalized deal flow built on company data they can trust. For more information, visit HumCapital.com.

Capitalize

Seed Round in 2020
Capitalize work directly with consumers who come to us for help with their retirement savings, and we also power rollovers for some of the leading financial institutions in the world through our Enterprise APIs.

Hum Capital

Seed Round in 2019
Hum Capital is the funding platform that connects great companies with the right capital. Hum offers companies raising up to $50 million the most efficient, transparent path to growth. Hum’s Intelligent Capital Market uses AI to translate volumes of a company’s financial data into the clearest picture of their value, so they can fundraise with confidence, on the best terms for their business. Investors on Hum’s platform gain investment insights and a personalized deal flow built on company data they can trust. For more information, visit HumCapital.com.

Recurly

Series C in 2019
Recurly gracefully handles all the complexities of subscription billing and revenue optimization. Recurly, Inc. provides enterprise-class recurring billing management for thousands of subscription-based SaaS, Web 2.0, Mobile, content and publishing businesses worldwide. Since it’s launch in January of 2010, Recurly has deployed subscription billing for companies throughout North America and the European Union. As the leading recurring billing platform Recurly ensures setup is easy, integrations are quick and their service sales with the needs of any business. With Recurly merchants can be ready to accept payments and focus on growing sales in days not weeks. They improve subscriber economics Recurly reduces subscriber churn resulting from unnecessary credit card declines. Card recycling delivers a 10-27% improvement in recovered invoices. They improve operational efficiency Their dashboard helps merchant staff easily handle customer-related billing issues. Upgrades, downgrades, voids and refunds are all handled with a few simple clicks. No training required. They reduce PCI compliance costs As a level 1 PCI compliant service provider Recurly greatly reduces your costs and obligations associated with PCI compliance.

Acorns

Series D in 2017
Acorns is a finance company that allows individuals to round up purchases and automatically invest the change. It allows customers to automatically invest in a low-cost, diversified portfolio of exchange-traded funds offered by some asset managers including Vanguard and BlackRock. Acorns was founded in 2012 and is headquartered in Irvine, California.

Acorns

Series D in 2016
Acorns is a finance company that allows individuals to round up purchases and automatically invest the change. It allows customers to automatically invest in a low-cost, diversified portfolio of exchange-traded funds offered by some asset managers including Vanguard and BlackRock. Acorns was founded in 2012 and is headquartered in Irvine, California.

Acorns

Series C in 2015
Acorns is a finance company that allows individuals to round up purchases and automatically invest the change. It allows customers to automatically invest in a low-cost, diversified portfolio of exchange-traded funds offered by some asset managers including Vanguard and BlackRock. Acorns was founded in 2012 and is headquartered in Irvine, California.

Recurly

Series B in 2014
Recurly gracefully handles all the complexities of subscription billing and revenue optimization. Recurly, Inc. provides enterprise-class recurring billing management for thousands of subscription-based SaaS, Web 2.0, Mobile, content and publishing businesses worldwide. Since it’s launch in January of 2010, Recurly has deployed subscription billing for companies throughout North America and the European Union. As the leading recurring billing platform Recurly ensures setup is easy, integrations are quick and their service sales with the needs of any business. With Recurly merchants can be ready to accept payments and focus on growing sales in days not weeks. They improve subscriber economics Recurly reduces subscriber churn resulting from unnecessary credit card declines. Card recycling delivers a 10-27% improvement in recovered invoices. They improve operational efficiency Their dashboard helps merchant staff easily handle customer-related billing issues. Upgrades, downgrades, voids and refunds are all handled with a few simple clicks. No training required. They reduce PCI compliance costs As a level 1 PCI compliant service provider Recurly greatly reduces your costs and obligations associated with PCI compliance.
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