Samba TV

Samba TV specializes in personalizing television experiences by utilizing an extensive source of real-time viewership data from broadcast, cable, OTT, and digital media. The company develops a streaming analytics platform that measures viewership across various screens, including smart TVs and set-top boxes, while mapping data to millions of connected devices. This technology allows marketers to create more targeted and measurable campaigns, enhancing their ability to analyze the effectiveness of media investments. Headquartered in San Francisco, Samba TV operates additional offices across the United States, Asia, and Europe, focusing on improving content discovery and addressing audience fragmentation in the evolving television landscape.

Harman Bawa

Director, Strategy

Alvir Navin

Co-Founder, COO and Board Member

Ashwin Navin

Co-Founder, CEO and Board Member

4 past transactions

Wove

Acquisition in 2019
Wove Technologies, Inc. specializes in developing customized software solutions that facilitate inter-brand collaboration, enabling companies to expand their customer bases through partnerships. Founded in 2014 and based in San Francisco, California, Wove aims to create the world's largest network for marketing partnerships, allowing trusted brands to connect and share access to each other's loyal customers while ensuring consumer privacy is maintained. The company leverages AI-powered recommendations to help complementary brands form strategic alliances that promote significant customer growth. Wove operates as a subsidiary of Samba TV and is backed by investors including August Capital, Partech, and Origin Ventures.

Axwave

Acquisition in 2019
Axwave Inc. is a technology company based in Palo Alto, California, that specializes in media monitoring through its mobile application, GSOUND. Founded in 2012, Axwave utilizes proprietary Automatic Content Recognition (ACR) technology to enable users to identify movies, music, and TV shows by capturing brief audio snippets. The application also collects audience data by passively monitoring media exposure and correlating it with users' GPS and online behavior. This integration allows for a better understanding of the effectiveness of TV and radio advertising. By providing real-time insights, Axwave supports TV networks, marketers, and media planners in enhancing user experiences and optimizing the impact of advertising and programming. As of August 2019, Axwave operates as a subsidiary of Free Stream Media Corp.

Screen6

Acquisition in 2018
Screen6 B.V., based in Amsterdam, Netherlands, specializes in a real-time cross-device customer identity resolution platform. The company has developed an unbiased universal ID solution that prioritizes privacy for clients while enabling marketers to effectively reach consumers across various devices. Screen6's technology creates client-specific ID graphs, allowing marketers to maintain control over their proprietary data. Designed to adapt to the evolving landscape of connected devices and media consumption, Screen6's platform ensures that universal IDs are built within the Private Graphs of each client, without mixing their data with external sources. This approach safeguards the integrity of client data and adheres to global privacy standards. By identifying patterns in audience data and processing Private Graphs within strict silos, Screen6 offers a unique probabilistic model that distinguishes it from other solutions that rely on deterministic data and data sharing.

Filmaster

Acquisition in 2015
As of June 15, 2015, Filmaster Sp. z o.o. was acquired by Free Stream Media Corp. Filmaster Sp. z o.o., an enterprise software company, provides cloud-based recommendation technologies and solutions for cable providers, VODs, IPTV platforms, and cinema chains in Europe. Its technology analyzes viewer preferences, group-trends, and inter-user comparisons to predict the possible movies, shows, and content that a viewer would want to watch. The company’s technology uses a hybrid of algorithm types to create personalized recommendations on the users Websites, applications, and membership newsletters. Filmaster Sp. z o.o. was founded in 2010 and is based in Warsaw, Poland.
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