GroupM Worldwide

GroupM is a prominent media investment company that manages over $113 billion in annual media investments through its various agencies, including Mindshare, MediaCom, Wavemaker, Essence, and m/SIX, along with the programmatic audience company Xaxis. The firm specializes in media strategy, buying, and data management, offering a range of services such as digital media, marketing, cinema advertising, and campaign strategy. GroupM leverages its global network of media experts to provide insights into consumer behavior and media platforms, ensuring brand safety and effective trading. The company also focuses on innovative solutions in technology, addressable TV, and content, enabling advertisers to gain a competitive edge in the marketplace.

Ajay Mehta

Managing Director, Cinema (iTV) and OOH (Kinetic)

Michelle Meyjes

CEO of GroupM South Africa

Ashwin Padmanabhan

COO for South Asia

Monica Ziobro

Director, Finance

28 past transactions

Sandtable

Acquisition in 2020
Sandtable Limited builds models on human behavior by developing realistic simulations of populations. It creates populations using agent based modelling that combines multiple data sources into one dynamic picture. It serves organizations in the fields of economics, healthcare, and consumer marketing. The company was incorporated in 2005 and is based in London, United Kingdom. As of March 5, 2020, Sandtable Limited operates as a subsidiary of Group M Worldwide Inc.

The Glitch

Acquisition in 2018
The Glitch is a Mumbai-based company founded in 2009 that specializes in digital marketing and content solutions. It offers a range of advertising services, including digital, video, and content strategy, as well as interactive design technology, e-commerce, branding, and media planning. The Glitch positions itself as a modern partner for ambitious brands by delivering award-winning creative campaigns that leverage data, technology, storytelling, and cultural insights. As part of the WPP ecosystem, the company aims to lead changes in the dynamic advertising landscape, providing enhanced branding and promotional services to its clients.

MediaCom India

Acquisition in 2017
MediaCom India operates as a media agency.

Networked Insights

Series E in 2017
Networked Insights, Inc. specializes in analytics and audience targeting tools designed for marketers and agencies. Founded in 2006 and headquartered in Chicago, Illinois, the company provides software solutions such as Kairos, which delivers real-time insights into target audiences, marketing campaigns, and brand health. Additionally, it offers social monitoring software that analyzes and organizes data from the social web, enabling brands to make informed marketing decisions. Networked Insights also features Audience.ai, an artificial intelligence-driven platform that enhances marketing efficiency. Its services are utilized by various notable clients, including MTV, Samsung, and Kraft, to optimize media spending, uncover content opportunities, and refine marketing strategies. As of December 2017, Networked Insights operates as a subsidiary of American Family Mutual Insurance Company, S.I., with additional offices in New York and Madison, Wisconsin.

The Exchange Lab

Acquisition in 2015
The Exchange Lab Ltd. is a programmatic media and marketing company that specializes in executing digital advertising campaigns across multiple channels, including display, video, social media, and mobile. Founded in 2007 and headquartered in London, the company utilizes its proprietary platform, Proteus, to integrate various demand side platforms and marketing technologies, creating a streamlined marketplace for advertisers. The Exchange Lab offers a comprehensive suite of targeting solutions, including retargeting, geo-targeting, and audience targeting, to optimize campaign performance. With a global presence, the company serves over 700 clients across 50 markets, operating additional offices in major cities such as New York, San Francisco, and Toronto. As of December 2015, The Exchange Lab functions as a subsidiary of GroupM Worldwide Inc.

Yonder Media

Acquisition in 2015
Yonder Media (Pty) Ltd. provides digital, mobile, and social media marketing services in South Africa. The company offers content management, development, design, strategy, project management, reporting, and managed services. It creates multi-channel assets that allow clients to connect with their customers and stakeholders. The company is based in Centurion, South Africa. As of November 11, 2015, Yonder Media (Pty) Ltd. operates as a subsidiary of GroupM B.V.

directComm

Acquisition in 2015
directComm Marketing Group, founded in 2000 and based in Istanbul, Turkey, specializes in integrated direct marketing services. The company offers a range of solutions, including digital marketing and customer relationship management, aimed at enhancing client engagement and driving business growth. As of July 2015, directComm operates as a subsidiary of GroupM Worldwide Inc., allowing it to leverage broader resources and expertise within the marketing sector.

Chemistry Media

Acquisition in 2015
Chemistry Media is a privately held company that offers media planning and buying agency services.

Poster Group

Acquisition in 2015
Poster Group is a Paris-based out-of-home media company that specializes in media planning and buying for agencies and direct clients. Established in 2007, the company serves a diverse clientele, including some of the world's leading brands. In addition to its core services in media strategy and purchasing, Poster Group offers technology solutions designed to enhance the planning and management processes for both vendors and agencies. Through its comprehensive approach, the company aims to optimize advertising effectiveness in the out-of-home sector.

Haworth Marketing Media

Funding Round in 2014
Provider of digital marketing services. The company provides marketing planning, research and consumer insights, digital and emerging media, social media, multicultural marketing and product integration services.

Keyade

Acquisition in 2014
Keyade, founded in June 2006 and based in Paris, France, specializes in digital advertising and marketing services with a focus on performance tracking. The company aims to differentiate itself from typical online marketing agencies by fostering partnerships with a select group of advertisers, ensuring customized search engine marketing (SEM) services that optimize campaign return on investment. Keyade emphasizes technological innovation and provides advanced consulting services, leveraging its expertise to develop intelligent digital media strategies. Additionally, the company is committed to training young graduates as permanent consultants, reinforcing its specialized structure and enhancing its international reach.

plista

Acquisition in 2014
plista is a Berlin-based platform specializing in data-driven native advertising, connecting advertisers and publishers through its comprehensive content and advertising solutions. The platform utilizes proprietary real-time Recommendation Technology to deliver tailored content and advertisements that resonate with users' individual interests across various channels and devices. This approach enhances engagement and allows advertisers to effectively target audiences throughout the sales funnel. Additionally, plista supports thousands of premium publishers in monetizing their content, boosting website engagement, and fostering sustainable traffic growth. The company has received multiple awards for its innovation and impact in the advertising sector.

ClickMedia

Acquisition in 2013
Based in HoChiMinh, ClickMedia is the most trusted Social Media Agency in Vietnam. With services deriving from the most intimate insight of Vietnam communities, ClickMedia actively stay on top of every major new trend and development in consumers’ social movements. In addition to Social Media Consultancy, Social Media Program and Campaign Management, Community Management and Social Media Analytics, today the company offers comprehensive solutions not only on web space but also for the fast emerging mobile platform.

Vocanic

Acquisition in 2013
Vocanic is one of the pioneers in the industry, Vocanic has extensive experience in developing and executing Social Media strategies, which include Measurement, Management and Amplification of Advocacy, through the use of proprietary Social Media tools. We work on project or retainer basis with leading international, regional and local brands spanning a wide range of industries including Automotive, Retail, Finance, Travel, FMCG, Government, Transport, Health, Telecommunications and others.

PLAY Communication Pty

Acquisition in 2013
PLAY Communication Pty is a experiential marketing agency based in Sydney, Australia. Founded in 2002, PLAY offers activation, sponsorship, digital and branding services. The company employs around 23 people and clients include Optus, Volkswagen, Qantas, Coty, Tourism Queensland, Charles Darwin University, ASOS and others.

Filmworks China

Acquisition in 2012
Filmworks China is a entertainment marketing agency in China, subject to regulatory approval. Founded in 2010, Filmworks’ service offering includes marketing of entertainment media properties, merchandise licensing, tie-in promotion, product placement and celebrity endorsements. It has a blue-chip client list that includes Electronics Arts, DreamWorks, TCL Television, Li Ning and Yili Group.

NetBooster Asia

Acquisition in 2012
Founded in 2007 and based in Manila and Jakarta, Netbooster Asia is a digital marketing agency offering media, production and creative services. The agency employs around 110 people and clients include Unilever, L’Oreal, Del Monte, Globe, BDO, Wyeth and Intel. This acquisition will see Netbooster rebrand in the Philippines as Movent. In Indonesia, the agency will be consolidated into GroupM’s digital offering.

Alchemedia, Inc

Acquisition in 2012
Alchemedia, Inc is a media planning & buying agency in South Korea. Founded in 2004 and based in Seoul, Alchemedia is an independent media planning & buying agency. Alchemedia will be merged into GroupM Korea, and the combined company’s client roster will include Audi, GSK, Hicos Fragrances, IBM, LG Electronics, Lock & Lock, Procter & Gamble, Sejung Fashion, Red Bull, Rolex and VW.

Mindshare South Africa (Pty) Limited

Acquisition in 2011
Mindshare is a media buying and planning operation within South Africa, offering media buying, planning and investment management services, econometric modelling and associative marketing and market research services to clients. Founded in 2001, Mindshare has offices in Johannesburg and Cape Town and employs 96 people. Key clients and partners include Kellogg, KFC, LG, MTN, MultiChoice, Sun International and Unilever.

Courtanet

Series B in 2009
Courtanet mission is to align the interests of clients, brokers and insurers. Taking advantage of recent technological advances, the broker can now carry out market research objective for its customers. It is an undeniable step forward for the entire profession and this corresponds to the needs of customers more demanding. Transparency is a real tool valuation consulting and insurance.

mInteraction co., ltd.

Acquisition in 2009
mInteraction co., ltd is one of the digital agencies in Thailand. Founded in 2007, mInteraction employs 45 people and clients include Cadbury, Ford, Nike, Sony and Unilever.

LaComunidad

Acquisition in 2008
LaComunidad was acquired by Sir Martin Sorrell's WPP in 2007. LaComunidad was founded in 2003 and is based in Amsterdam. LaComunidad’s unaudited revenues for the year ended 31 December 2007 were €3.5 million with gross assets at the same date of €2.7 million. Clients include Univé, Colgate Palmolive, KLM Royal Dutch Airlines, Heineken and Wilkinson.

Interactive Television Pvt Ltd.

Acquisition in 2007
Interactive Television Pvt Ltd is a Indian out of home marketing agency specialising in cinema advertising and marketing in multiplexes, malls and shopping chains.

QUISMA

Acquisition in 2007
QUISMA creates value for our clients in buying, optimising and providing digital media services across all channels and independently of devices. We can help you achieve your performance goals faster and more efficiently by identifying the right target groups for you at any time and addressing them precisely. There are two things that make us stand out above the rest: innovative technologies and scientific methods in data management.

Reddion BV

Acquisition in 2007
Reddion BV is a Dutch digital media and eCRM solutions agency. Founded in 1998, Reddion BV is based in Rotterdam and employs 22 people. Clients include Unilever, KPN, Postbank and FBTO.

M80 Services

Acquisition in 2006
M80 Services is a online word-of-mouth marketing company. M80 was established in 1998 to manage the transmission of word-of-mouth communications on-line through community activation and viral marketing. M80 identifies, empowers and activates word-of-mouth among online influencers and opinion leaders, harnessing the power of devotees to promote products and spread enthusiasm to exponentially increase a brand's fan base. Their clients include Microsoft, SegaAmerica, Universal Music Group, Twentieth Century Fox and the NBA.

Hylink Digital

Corporate Round in 2006
Hylink Digital Solutions is an independent digital media and advertising company based in China, specializing in online and interactive media. The firm offers a range of integrated marketing services, including brand strategy, digital media, mobile marketing, social and content marketing, search engine marketing, and data analytics. Hylink has established a presence beyond China, with operations in South Korea, Hong Kong, the United States, and England, enabling it to cater to a diverse clientele.

IEG

Acquisition in 2006
IEG, LLC is a consulting firm based in Chicago, Illinois, specializing in sponsorship analysis and insights. Founded in 1981, the company provides a range of services including sponsorship consulting, training, research, and analysis tailored for sponsors, properties, and agencies. IEG's offerings encompass advisory services, return on investment assessments, valuation, and strategic guidance in event marketing, sports marketing, and cause marketing. The firm also produces various publications such as sponsorship reports and intelligence reports. IEG serves a diverse clientele, including corporations, agencies, arts and entertainment properties, associations, convention and visitors bureaus, hospitals, and sports organizations. As of July 2018, IEG operates as a subsidiary of Engine Shop, LLC.
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