Sovrn

Proper Media is an independent media company based in San Diego, California, specializing in advertising technology and web publishing. It operates an ad-serving platform designed for larger publishers, combining advanced advertising technology with personalized managed services. This approach enables Proper Media to deliver high-yielding advertising solutions while providing insightful unified reporting that enhances revenue and reduces costs. The company owns and manages a portfolio of top-ranked web properties and is committed to addressing the complex challenges faced by publishers and advertising partners in the digital landscape. By leveraging technology and automation, Proper Media fosters innovation and offers tailored support to help its clients succeed in a competitive environment.

VigLink, Inc. operates a platform dedicated to monetizing content-driven commerce by transforming ordinary links into revenue-generating opportunities. Founded in 2009 and based in San Francisco, the company serves a vast network of over 30,000 retailers and processes more than ten billion page views and five hundred million clicks each month. VigLink offers three primary products: VigLink Convert, which turns existing product links into revenue-earning connections; VigLink Insert, which uses advanced semantic technology to automatically link relevant text mentions to valuable destinations; and VigLink Anywhere, which enables users to monetize links shared across social networks and emails. By automating the monetization process, VigLink allows content publishers to focus on creating high-quality material without the burden of managing multiple affiliate programs. The platform provides detailed analytics to help publishers identify their most successful links and maximize earnings, while leveraging its scale to negotiate higher commission rates with merchants. As of December 2018, VigLink operates as a subsidiary of sovrn Holdings, Inc.

Optimal Inc. is the leading social media advertising and analytics platform. Optimal helps brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform and proprietary analytics tools.

OnScroll Ltd. is an advertising technology company that specializes in providing a responsive platform for publishers, networks, and agencies to serve "viewable only" advertisement inventory. Founded in 2012 and headquartered in London, with additional offices in Toronto, Hamburg, and Moscow, OnScroll focuses on enabling advertisers to deliver ads that are only shown when at least 51% of the ad is visible to engaged users. This approach not only enhances the effectiveness of advertising but also allows publishers to measure user engagement and optimize their monetization strategies. By leveraging its patent-pending technology, OnScroll aids major publishers in unlocking previously hidden revenue streams and creating valuable advertising inventory. The company has been operating as a subsidiary of sovrn Holdings, Inc. since April 2016.

BigSwerve operates as a search aggregator specifically designed for blog comments, a feature often overlooked in traditional blog searches and roundups. Founded in 2006, the company utilizes a specialized crawler that aggregates comments, enabling users to track discussions associated with specific individuals and uncover new content based on user engagement. By focusing on the often-ignored realm of blog comments, BigSwerve provides a unique platform for users to enhance their content discovery experience. The company has received under $1,000,000 in funding from First Round Capital.