Triboo

Triboo is a digital transformation company that specializes in digital publishing and advertising services. It supports clients in the creation and management of their digital activities on a global scale. Operating as a digital advertising sales house, Triboo connects national and international advertisers with its vertical editorial network, facilitating effective digital advertising solutions. The company focuses on integrating products and technology to enhance the online presence of its customers across various digital platforms.

Matteo Pizzagalli

Group CFO

9 past transactions

Sunny E-Brand

Acquisition in 2018
Sunny E-Brand is a value-added trader specializing in branded products, focusing on sales to e-commerce sites and online shopping clubs both in Italy and internationally. The company provides sales services that enhance the online presence of its clients, enabling them to effectively promote their brands in foreign markets. Through its distribution services, Sunny E-Brand supports businesses in navigating the complexities of e-commerce, helping them to strengthen their market reach and brand visibility.

NET2B

Acquisition in 2018
Net2b Srl, established in 2012 and headquartered in Milan, Italy, specializes in developing and maintaining e-commerce solutions tailored for the fashion and luxury sectors. As a subsidiary of Triboo S.p.A. since August 2018, the company focuses on providing innovative digital solutions that enable clients to navigate the evolving online marketplace. Net2b’s expertise encompasses both the technical aspects of e-commerce infrastructure and the creation of compelling digital and visual experiences designed to engage consumers emotionally. By combining advanced technology with creative design, the company aims to deliver unique shopping experiences that resonate with customers and foster brand loyalty in a competitive digital landscape.

East Media srl

Acquisition in 2018
East Media srl operates as a company specializing in digital marketing. East Media 's mission is to help Italian companies understand the market scenario, to design an effective communication strategy and manage the most appropriate channels to the target audience (Baidu, WeChat, Weibo, Yandex ...) with a "message" to measure and understandable for the local culture.

Blogo.it

Acquisition in 2018
Blogo.it srl operates a prominent online blog network in Italy, known as Blogo, which includes over 45 niche blogs covering topics such as cars, television, video games, and gossip. Founded in 2005 and based in Milan, Blogo.it has become the most visited vertical blog network in the country, attracting more than 10 million unique users each month. The company began its international expansion in 2008 by establishing subsidiaries in Spain, France, Brazil, and the United Kingdom. Blogo.it is primarily owned by Dada SpA, which is part of the RCS Media Group, a leading media company in Italy. In addition to its main platform, Blogo.it also manages several other web properties, including Splinder.com, Motime.com, and Cinema.it, further enhancing its digital footprint.

Friendz

Seed Round in 2016
Friendz Srl, founded in 2015 and based in Malnate, Italy, specializes in digital marketing through a unique application that enables consumers to earn rewards by sharing brand-related images on social media. The platform encourages active participation in tailored creative campaigns, rewarding users with virtual credits redeemable in e-commerce. Friendz emphasizes the importance of genuine user interest in the products and services featured in its campaigns, ensuring that only high-quality, verified content is published. This approach addresses common digital marketing challenges, such as information overload and banner blindness, by transforming users into influencers within their social networks. By fostering emotional connections between products and users, Friendz enhances brand awareness and engagement. Additionally, the platform generates valuable insights through user interactions, allowing companies to conduct qualitative and quantitative market research based on consumer reactions and preferences.

Koi Advertising

Acquisition in 2016
Koi Advertising is a company specializing in web marketing and advertising services. It operates in various regions, including Australia, India, Indonesia, and South Africa, catering to the diverse needs of clients in these markets. The company focuses on delivering effective marketing strategies that enhance brand visibility and engagement, helping businesses navigate the digital landscape.

Brown Editore

Acquisition in 2015
Brown Editore S.p.A. is based in Milan, Italy. As of December 23, 2015, Brown Editore S.p.A. operates as a subsidiary of Triboo Media S.p.A.

Gruppo HTML

Acquisition in 2014
Gruppo HTML is a leading online publishing network and dealership focused on the Italian market. The company offers a range of website development services and operates several thematic websites, including HTML.it, PMI.it, and Motori.it, among others. With a workforce of 45 employees supported by numerous freelancers, Gruppo HTML specializes in creating website and mobile projects based in Rome, Italy. Additionally, the company provides training courses related to website programming, enhancing the skills of professionals in the field.

Leonardo.it

Acquisition in 2012
Leonardo.it is a news site, providing news from the world and a series of columns dedicated to the internet and social networks.
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