SJ Partners

SJ Partners, LLC is a New York-based investment banking and private equity firm specializing in financial advisory services, particularly in mergers and acquisitions and private equity financing. Founded in 2001 by Scott Johnson, the firm targets middle-market companies in the consumer and service sectors, including personal care, food, sporting goods, business information, aerospace, and government. SJ Partners aims to enhance the growth of its portfolio companies, often focusing on traditional growth opportunities or under-managed firms. The firm is affiliated with the NPD Group Inc., a prominent consumer market research company, which bolsters its expertise in the consumer landscape. Through its strategic investment approach, SJ Partners plays a significant role in fostering growth and operational improvements within its investments.

Marc Bromberg

Operating Partner

John Lunde

Operating Partner

Carter Pennington

Operating Partner

Robert M. Phillips

Consumer Products Operating Partner

Oak Jin Woo

Managing Director

22 past transactions

Glow Seoul

Series B in 2022
Glow Seoul is a creative consulting company that specializes in content development, space design, and construction for clients.

PineTree Therapeutics

Series A in 2022
PineTree Therapeutics is dedicated to developing innovative therapies in oncology and immuno-oncology, focusing on addressing unmet medical needs in these fields. The company specializes in biological therapeutics technology, employing advanced platforms that target tumor-associated essential receptors and utilize recombinant agents for infectious diseases. This approach enables medical professionals to create effective anticancer treatments specifically designed for patients with solid tumors. Through its commitment to advancing therapeutic solutions, PineTree Therapeutics aims to make a significant impact in the treatment of cancer and related conditions.

TerraLIX

Series B in 2022
Operator of cell company intended to provide hydrogen fuel cells. The company specializes in fuel cells with hydrogen and develops cell packs that can perform in extreme environments, enabling users with a source of energy even in bad conditions.

CentralBDC

Private Equity Round in 2022
Central BDC provides lead management services to auto dealerships.

TerraLIX

Series A in 2021
Operator of cell company intended to provide hydrogen fuel cells. The company specializes in fuel cells with hydrogen and develops cell packs that can perform in extreme environments, enabling users with a source of energy even in bad conditions.

CultureHero

Series A in 2020
CultureHero

bitsensing

Seed Round in 2020
Bitsensing is a South Korean startup established in 2018 that specializes in radar technology to create innovative smart city solutions aimed at enhancing the quality of life for citizens. The company's product lineup includes the Traffic Radar, which provides real-time traffic data such as vehicle count and speed, and the Virtual Fence, a device that detects intrusions without physical barriers. Additionally, Bitsensing develops a 4D Imaging Radar that supports autonomous driving by offering high-resolution, point-cloud-based detection and tracking capabilities in various environments. These technologies leverage artificial intelligence to foster smarter living conditions and improve overall urban safety and efficiency.

OnePredict

Series B in 2019
Established in 2016, OnePredict is a prominent provider of industrial AI technology, recognized for its innovative solutions in machine digitalization and intelligence. The company has won the Global PHM Data Challenge nine times, highlighting its expertise in this field. OnePredict's product line, including the GuardiOneĀ® Series, Cells, Edge, and Cloud solutions, focuses on delivering advanced AI applications for various industrial components such as bearings, turbines, wind farms, transformers, robots, and motors. Its software is designed to transform data into actionable insights through predictive analytics, helping businesses assess the risk of failure and determine the remaining lifespan of critical equipment. By enabling accurate and timely decision-making, OnePredict supports companies across diverse industries in enhancing operational efficiency and reliability.

Stayes

Series A in 2019
Stayes Inc. is an online platform based in Seoul, South Korea, that facilitates connections between unrented flats and expatriates seeking extended stays. The platform allows users to plan their living arrangements in South Korea by providing access to local agencies, housing options, and related services. Founded by Ralph Lee, Stayes aims to streamline the process of finding suitable accommodations for individuals relocating to or residing in the country.

bitsensing

Seed Round in 2018
Bitsensing is a South Korean startup established in 2018 that specializes in radar technology to create innovative smart city solutions aimed at enhancing the quality of life for citizens. The company's product lineup includes the Traffic Radar, which provides real-time traffic data such as vehicle count and speed, and the Virtual Fence, a device that detects intrusions without physical barriers. Additionally, Bitsensing develops a 4D Imaging Radar that supports autonomous driving by offering high-resolution, point-cloud-based detection and tracking capabilities in various environments. These technologies leverage artificial intelligence to foster smarter living conditions and improve overall urban safety and efficiency.

Stayes

Series A in 2017
Stayes Inc. is an online platform based in Seoul, South Korea, that facilitates connections between unrented flats and expatriates seeking extended stays. The platform allows users to plan their living arrangements in South Korea by providing access to local agencies, housing options, and related services. Founded by Ralph Lee, Stayes aims to streamline the process of finding suitable accommodations for individuals relocating to or residing in the country.

General Bio

Venture Round in 2015
General Bio Co., Ltd. engages in the research and development of cosmeceutical products, peeling care products, functional foods, eco household items, and baby skin care products in South Korea and internationally. It provides basic skin care, body care, base make-up, and special care products; saponin, diet, and health foods, as well as functional coffee products; hair/body, air freshener/dehumidifying agent, household/health care, and detergent/bathroom/sanitation products; and baby skin care products. The company offers its products under the CareCella, CK Balance, Active DS, Gcoop Cafe, General Balance, ECOER SNOW, and GCOOP brands. General Bio Co., Ltd. was founded in 2007 and is headquartered in Wanju-gun, South Korea.
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