Totvs

TOTVS S.A. is a leading provider of management software and technology solutions in Brazil, specializing in serving small and medium enterprises across various sectors, including education, government, healthcare, retail, and more. Founded in 1983 and headquartered in São Paulo, the company offers a wide range of products, including enterprise resource planning (ERP) applications, business intelligence tools, and a productivity platform known as Fluig. Its services encompass system management, point of sale solutions, commercial automation, and tax solutions, as well as consulting, implementation, and maintenance support. TOTVS is recognized as the largest application software company in emerging markets and ranks among the top ERP providers globally, with a significant focus on the Management segment, which constitutes the bulk of its revenue.

Marcelo Cosentino

Business Vice President for Segments

5 past transactions

RD Station

Acquisition in 2021
RD Station provides an intuitive and integrated marketing automation platform to help businesses get a better ROI on digital ad spending using fewer programs and tools. With the cloud-based RD Station software, clients can track leads, create landing pages, drive inbound traffic, distribute content, monitor social media, and more, all in one place. In addition to the user-friendly technology, RD Station offers free educational resources like eBooks, webinars, courses, templates, and follow-up implementation services to ensure that even the most digitally inexperienced clients become marketing mavens. It was founded in 2011 and is headquartered in Florianópolis, Brazil.

GoodData

Series E in 2014
GoodData provides the platform and expertise for enterprises to create Smart Business Applications that harness your existing data to help you automate, recommend and take better business actions faster and with more reliability. They drive competitive value, performance, and profit by significantly enhancing the data-driven business processes across the enterprise and its business ecosystem by bringing analytics to the point-of-work. Their clients include enterprises like Penton that need to deliver revenue-generating data products to their clients and software companies like Zendesk that market their own Smart Business Applications using GoodData. It was founded in 2007 and headquartered in San Francisco, California.

GoodData

Series D in 2013
GoodData provides the platform and expertise for enterprises to create Smart Business Applications that harness your existing data to help you automate, recommend and take better business actions faster and with more reliability. They drive competitive value, performance, and profit by significantly enhancing the data-driven business processes across the enterprise and its business ecosystem by bringing analytics to the point-of-work. Their clients include enterprises like Penton that need to deliver revenue-generating data products to their clients and software companies like Zendesk that market their own Smart Business Applications using GoodData. It was founded in 2007 and headquartered in San Francisco, California.

ZeroPaper

Seed Round in 2013
ZeroPaper Serviços de Informática S.A. is a Brasília-based company that specializes in cloud-based financial management software tailored for small businesses, freelancers, and independent professionals. Founded in 2012 by André Macedo, Arley Moura, and Carlos Eduardo Alves Braga, ZeroPaper offers a range of services designed to streamline financial operations. Its software aggregates expense data from physical receipts and invoices, allowing users to organize this information digitally. Additionally, ZeroPaper provides functionalities such as generating detailed financial reports, tracking key performance indicators, issuing electronic invoices, and sending alerts via email and SMS. The platform also features interactive tutorials to assist users in navigating its tools and includes a comparison service to identify cost-saving opportunities based on common expenses in similar markets. In 2015, ZeroPaper became a subsidiary of Intuit Inc., enhancing its resources and capabilities in the financial management sector.

Midbyte Informática

Acquisition in 2010
Midbyte Informatica S.A. develops software solutions for the retail industry. Midbyte Informatica S.A. was founded in 1989 and is based in Sao Paulo, Brazil. As of November 26, 2007, Midbyte Informatica S.A operates as a subsidiary of Totvs S.A. (BOVESPA: TOTS3).
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